ÜBER DIESE EPISODE
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech.
Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue engine by crafting a compelling story that breaks through silos, builds trust, and drives real business outcomes.
We explore:
Why most startups misunderstand PR and how to fix it
The difference between experts and true thought leaders
The role of narrative in M&A, IPOs, and fundraising
Why memory-bait beats clickbait in the AI era
How internal comms can make or break growth
If your startup is scaling and you think “we’ll get to brand later,” think again.
Englisch
Vereinigte Staaten
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VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von Brilliantly Wrong: Marketing. Creativity. Startups. durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon.
We talk about:
How to balance your personal voice with brand…
In this episode of Brilliantly Wrong, I sit down with Alyssa Olerud, Founder and CEO of Fearlyss Media, to talk about how service-based entrepreneurs and leaders can build powerful personal brands without overcomplicating social media.
Alyssa shares how she left her corporate career to start her o…
In this episode, I sit down with Renee Lopez-Cantera, SVP of Sales at EKN Solutions, a performance media agency specializing in multicultural audiences and programmatic strategy.
We dive into what most marketers get wrong about multicultural marketing, and how to get it right. From targeting with n…
What if loyalty programs weren’t about points, but about people?In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and why c…
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Alex Stonehouse, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.
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