ÜBER DIESE EPISODE
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Peyton Tackes, Director of Marketing and Communications at Ross • Scalise, to explore her journey through agency life, entrepreneurship, and in-house legal marketing.
Peyton shares how she balances data-driven marketing with authentic storytelling, why educating clients can be the most powerful form of marketing, and what it’s like to build a personal brand while being a military spouse who moves every two years.
We cover everything from navigating attorney buy-in and using data to drive change, to the importance of resilience shaped by athletics, and Peyton’s insights into the evolving role of marketing leaders.
Enjoy!
Englisch
Vereinigte Staaten
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VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von Brilliantly Wrong: Marketing. Creativity. Startups. durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
In this episode of Brilliantly Wrong, I sit down with Alyssa Olerud, Founder and CEO of Fearlyss Media, to talk about how service-based entrepreneurs and leaders can build powerful personal brands without overcomplicating social media.
Alyssa shares how she left her corporate career to start her o…
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech.
Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue engin…
What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon.
We talk about:
How to balance your personal voice with brand…
In this episode, I sit down with Renee Lopez-Cantera, SVP of Sales at EKN Solutions, a performance media agency specializing in multicultural audiences and programmatic strategy.
We dive into what most marketers get wrong about multicultural marketing, and how to get it right. From targeting with n…
What if loyalty programs weren’t about points, but about people?In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and why c…
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Alex Stonehouse, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.
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