ÜBER DIESE EPISODE
Disney has made a series of major leadership moves this month across Disney+, technology, franchise strategy and Consumer Products.
In this episode, I look at what those changes could tell us about where the company is heading, including the growing role of Disney+ as a connection point for fans, how Disney is bringing franchise and Consumer Products teams closer together, and what a more connected approach could mean for entertainment, experiences, games and commerce.
The bigger question: can Disney get better at understanding where audiences move next?
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Vorhandene Folgen von Brighter Path: Data, Marketing, Entertainment, and Storytelling durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
What happens when creators stop sitting at the edge of Hollywood and start moving deeper into how entertainment is developed, produced and distributed?
After two days of Created in LA at the El Capitan Theatre and Walt Disney Studios lot, I break down the ideas that stayed with me from conversation…
Calvin Klein, Gap and American Eagle are all using cultural talent to drive denim demand, but they are doing it in very different ways.
In this episode, I break down the new Calvin Klein x Sadie Sink campaign and why the timing matters, how Feel the Fit is evolving beyond a traditional celebrity ca…
A24 and Dior’s new campaign starts with Sabrina Carpenter, Josh O’Connor, Drew Starkey, Sophie Wilde and Camille Cottin all playing versions of Jonathan Anderson. But the strange, funny film is only the entry point.
In this episode, I break down the bigger two-year A24 × Dior partnership, the early…
“Choosin’ Texas” has become a historic hit for Ella Langley, spending 23 weeks at No. 1 on the Billboard Hot 100 and reaching audiences well beyond country.
But how much of that audience is actually moving with Ella?
In this episode of Brighter Path, I look beyond the size of the hit to follow what…
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