ÜBER DIESE EPISODE
In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding and marketing, the importance of vertical integration, and the impact of advertising strategies. Abhi shares insights on customer acquisition versus brand building, the role of AI in business, and his aspirations for future roles in the industry.
Englisch
Vereinigte Staaten
TRANSKRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von Beyond ROAS - Insights From the Ecommerce Trenches durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
Google is evil to advertisers. But there's a way to gain transparency, control, and better performance from Google Ads. I'm here to lead the way.
In this episode of the Beyond ROAS podcast, Terry Whalen and Joey Muller engage in a deep conversation with Sam Mendelson, exploring his extensive journey in e-commerce. Sam shares insights from his family's business, Sivana, and how he transitioned into launching new brands like Sozi and Tiny…
Terry sits down with Garret Akerson, co-founder and former CEO of Kindred Bravely, to unpack how a single nursing-friendly product (2015) scaled to a PE-backed brand—and the hard lessons along the way. They cover today’s “cautiously optimistic” e-comm climate, cashflow-first operating, a no-resume …
In this conversation, Jeff and Terry discuss the evolution of celebrity commerce, the challenges of measurement and attribution in direct-to-consumer (DTC) brands, and the effectiveness of various advertising channels like TikTok and YouTube. They share insights on the importance of celebrity invol…
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von Terry Whalen, Founder of Sum Digital, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.
BEARBEITEN
Vielen Dank, dass Sie uns helfen, die Podcast-Datenbank auf dem neuesten Stand zu halten.
