ÜBER DIESE EPISODE
AI has fundamentally disrupted the brand discovery journey by intercepting the consumer consideration process before a human ever sees you.
To thrive, brands need to go back to basics: clarity of purpose, specificity of positioning, and a digital footprint a machine can trust. For SMEs, this is a rare and genuine levelling of the field moment.
In the latest episode of Beside Ourselves, we had the pleasure of speaking with Christian Lazopoulos, Chief Strategy and Innovation Officer at Brave, a marketing communications and digital technology group based in Athens.
Please send us your questions in the comments or via email to podcast@besidepartners.com.
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Vereinigte Staaten
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WEITERE EPISODEN IN DIESEM PODCAST
In this episode, Giles and Theo dive into the shifting landscape of business AI. Moving past the "pilot phase," they discuss why large enterprises and SMEs alike are finding off-the-shelf AI solutions too generic.
The conversation explores the trade-offs between bespoke development and …
Giles and Theo stop talking about AI in theory and get specific: which models they actually use, which ones they've quietly abandoned, and the apps that have genuinely earned a place in their daily workflows.
Plus, why Giles still starts every piece of writing with a fountain pen and paper — and …
Giles and Theo sit down with Aris Vrakas, CEO of Rankbee, to unpack how AI has quietly rewritten the rules of search, why your SEO strategy may be leaving you invisible to an entirely new kind of buyer, and what you can realistically do about it right now.
Whether you're a marketer, a business ow…
In recent weeks, we've seen a surge in anxiety surrounding AI, from explosive software vulnerabilities to public backlash against tech leaders.
Can we shift the narrative? Instead of rushing headfirst into adoption, we need to slow down and engage in more meaningful conversations. It's time to ad…
In this episode, we break down Anthropic’s survey of 81,000 users to explore global attitudes on AI: our hopes, fears and assessment of where things stand.
While a third of the workforce sees massive productivity gains, 20% feel the tech falls short, highlighting a critical need for better user e…
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BEARBEITEN
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