ÜBER DIESE EPISODE
The “Publish and Pray” era is over. Welcome to the era of Distribution. Lars Lofgren, former Director of Growth at KISSmetrics and I Will Teach You To Be Rich, has a brutal reality check for B2B marketers: The “HubSpot Playbook” (write generic SEO posts gate with an ebook nurture via email) is dead. Why? Because…
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WEITERE EPISODEN IN DIESEM PODCAST
Link building isn’t dead. But it’s no longer about volume, tricks, or chasing metrics in isolation. In an AI-driven search world, links are becoming signals of trust, context, and credibility – not just ranking levers. AI systems don’t look at links the way old algorithms did. They interpret …
AI is everywhere in marketing right now. But here’s the truth — it’s not a solution. It’s a tool. And like any tool, it’s only as powerful as the person using it. Our guest, Kaspar Szymanski, knows this better than most. A former Google Search team member and one of the world’s leading SEO experts,…
The old SEO rulebook isn’t just outdated—it’s dangerous. Adrian Newman, President of Numero Uno Web Solutions and a 25-year veteran of the digital trenches, has a warning for 2026: If you are still chasing “search volume,” you are fighting a losing war. With AI Overviews and…
The old SEO playbook is burning. Do you have a survival kit? David Quaid, a veteran of the technical SEO trenches, argues that we have entered a new phase of search where “keywords” are dying and “entities” are taking over. With Google’s algorithm updates becoming more volat…
Is your website ready for the “Answer Engine” era?Daniel Horowitz, Senior Manager of SEO at Informatica, joins us to reveal how enterprise giants are adapting to AI search. Daniel has moved from tactical link building to managing SEO for a global data company, and he has a warning: The …
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