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In this episode, Tracy and Lucy wrap up Season 2 by reflecting on the importance of embracing failure as a teacher and the lessons learned from their personas, Dave and Eliza. They discuss practical solutions for common business struggles, the significance of stakeholder engagement, and the value…
In this episode, Lucy Patterson and Tracy Sharp explore the principles of design thinking, focusing on the ideation process, innovation, and the importance of prototyping. They discuss how to navigate overwhelming ideas, the iterative nature of innovation, and the significance of vulnerability in…
In this episode, Lucy and Tracy explore the relevance of design thinking in the age of artificial intelligence. They discuss the historical context of AI, its integration into design processes, and the importance of maintaining a humanity-centered approach. The conversation emphasises the need fo…
In this episode, Lucy and Tracy delve into the critical role that empathy plays in design thinking; emphasising its importance in creating products and services that truly meet the needs of users. They discuss the consequences of neglecting empathy, share personal anecdotes, and provide practical …
In this episode Lucy Patterson and Tracy Sharp explore the critical theme of implementation in the design thinking process. They discuss the importance of taking action, the challenges of maintaining momentum, and the necessity of reflection and feedback. The conversation also touches on useful f…
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