ÜBER DIESE EPISODE
It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast.
Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around.
Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations!
I get asked all the time about summits.
“Should I host one?”
“Should it be video or audio”
“Are they still even worth it?”
In this episode, I’m pulling back the curtain on Behind the Launch, my audio-first Voxer summit, and giving you the real talk on why I created it, what I did differently, and what I learned the hard way.
This is part one of a two-part deep dive where I break down what works, what I’d never do again, and the strategic (and accidental) decisions that made all the difference.
Here's what you'll hear:
- The wild idea that launched Behind the Launch — and why it worked
- Why I ditched video and embraced a “lazy” audio solution
- How to structure your summit around your business goals
- Three things you must decide before planning a summit
- The sneaky-smart move I made without realizing it
🎧 Listen now to start shaping your own summit or online event idea!
Your Next Steps:
Want to plan your next launch in seconds? Grab my free AI Launch Calendar
🔹 Let’s work together! Book a strategy call
🔹 Join the Behind the Launch Facebook Group
🔹 Connect on Instagram
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