ÜBER DIESE EPISODE
You’ve seen it a million times in the DTC and B2B worlds. A company will take the same piece of content and plaster it across the brand’s various social media channels. The results? Lackluster. Maybe it will get engagement from the social media manager (SMM) who posted it—and, if they’re lucky, the SMM’s mom. (Provided they’re on Twitter, of course.)
What’s wrong with this strategy? Aside from the fact that it never works, it’s rare to see brands—especially B2B companies—dive deep into every social media platform’s unique quirks. As a result, they rarely post creative content that engages their target audience. ... (READ MORE)
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WEITERE EPISODEN IN DIESEM PODCAST
“It's just crazy how Amazon has all these little sneaky things that you would never know about.”
When 24-year-old Emma Lorrae started her UGC creator business in May 2022, she knew her passion was to be an entrepreneur and create content for brands.
But it can be scary to start your own business–l…
The average attention span is shrinking. In fact, a recent Microsoft study found that our attention span is down to about eight seconds or less. This extends to attention spans while browsing the web. And in the creator economy, those eight seconds are precious currency.
There’s no doubt that in re…
“My content was viewed over 75 million times this year.” If we asked you to guess who said that, who would come to mind? A TV star? An artist talking about their 2022 Spotify downloads? A Kardashian?
It was, in fact, Tobi Oluwole. And rather than knowing him from Spotify or your favorite Netflix se…
Striking a balance between creativity and appealing to customers is often a tenuous one for marketing teams.
Add in the massive competition for traffic and sales, and you might find a brand or two swinging for the fences only to end up striking out spectacularly.
There’s also the fact that brands a…
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