7. Baking it Down - I Can't Believe the Twins Said That

WEBVTT
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Do you think will be a tic-tac famous.
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Hey guys,
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It's Heather miracle and Corey miracle with a sugar cookie marketing podcast.
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This is season one, episode seven.
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That means we've been doing this roughly seven weeks, seven weeks for you.
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Six weeks for me.
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Yeah.
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Corey is a layman doesn't show up to half of this stuff, but no, seriously, this has been fantastic.
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It's amazing to me, Corey, how hard it is to disseminate information across Facebook groups.
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Oh my goodness.
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Even though you ha, even though groups aren't stifled by the Facebook algorithm, like that's pages are still information is not traveling at the speed of sound in there.
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Right?
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So imagine this, we've been talking about this podcast for seven weeks.
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That means every week we post about at least once or twice, and there are still people saying, I didn't know, there's a podcast.
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So if that's any indication, guys, people are not seeing your posts.
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You have, God constantly hit the pavement with reminders.
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But before we get into our content, I'm Heather miracle.
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I've been doing online marketing for over a decade, which makes me sound a little bit old.
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Um, not great, not great.
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I am her better half Cory, and I've been in marketing sales for my entire adult life.
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Um, but we love what we do and who we get to do it for.
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And where do we come from?
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Corey, for those just joining us on Spotify who have no clue who we are, what we do.
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We come from the sugar cookie marketing group on Facebook.
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We are 15,000 strong.
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Um, we enjoy every single person in there for the most part.
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Nah, you drama.
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Causers
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Never ran a lot, so many threads in my life.
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But anyways, so we wanted to actually, I just want to tell you the structure of this podcast, if you're new here, which apparently everybody is, but we just want to go through introductions, which we're doing right now.
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Skip over to something.
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We call the marketing minutes and it's just something about marketing.
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Some concepts, some challenge, some information that we think would be valuable to you guys in your baking businesses.
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Uh, then we want to do the business of baking.
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It's not so much marketing focus, but it is business focused.
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So something still applicable, less marketing, but definitely worth a listen.
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After that, we're going to one of my favorite parts, which is voicemails.
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You can call in and leave a voicemail or text us.
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And we can, we'll read and answer some of these questions, um, during the podcast.
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And then after that, we go to group stuff, just kind of like a maintenance what's going on, what you can look forward to what you missed.
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And after that, Corey's favorite part where she gets to talk about herself in our Twitter segment.
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That'll wrap us up for this week's podcast.
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All right.
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Okay.
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Let's dive on in Heather.
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I'm unless you take the realm here on our, what is it?
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The first one is, sorry.
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I scrolled down the marketing minutes, head on over there.
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Sweet cheeks.
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Almost like she wasn't paying
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It.
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So in the marketing minutes, I wanted to talk about something that I think a lot of us know about, but we don't know that we know about.
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And it is called Cory.
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It's called anchor pricing.
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What is that?
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Okay, so I'm just going to read the definition and then I'm going to run you through a little workshop.
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Okay.
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He was already sweaty, uh, price anchoring refers to the practice of establishing a price point, which customers can refer to when making buying decisions.
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Every time you see a discount with$100, discount it to 75, the$100 price is the anchor to the$75 sale price.
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Does that make any sense?
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Break it down.
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Okay.
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Okay.
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Corey, doesn't realize I'm going to show her a picture of a cow.
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Can you see this cow?
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It is.
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It is a stunning cow.
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It is moot.
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Beautiful.
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I'm going to let it slide because it's Wednesday.
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Okay.
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Yeah.
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I see your beautiful Bessie
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From, uh, wait.
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There's another pun here.
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Oh, it's from California.
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Only Wednesday.
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Yeah, it was for a single, uh, how much do you think this dairy cow endless milk supply.
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You'd have, if this cat lived in your backyard, how much do you think you go by him for?
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Well, I know there's people like Derek
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Cows are female.
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I'm not positive.
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We're going to have an anatomy class after with Heather.
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So stay tuned.
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I'm going to just
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To see the amount of butter that I buy.
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Seems pretty expensive.
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Put him at 1500.
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Okay.
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Okay.
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This cow is worth and it's worth every penny might add 792.
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Yeah.
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Oh, I'm getting me a cow is getting a pet cat already.
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Can, she can add it to her circuits.
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That's already interesting.
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Yeah.
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So for half the price that you thought she was worth, you can have a pet gal.
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Cause you thought it was 15, a hundred dollars, but it's really only 700 and change.
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Well, things I've learned today, um, cows are pretty inexpensive.
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Okay.
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Here's a picture of a bull.
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It is boom
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[inaudible]. Okay.
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Beautiful cow.
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Um, um, beautiful bull.
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How much do you think he's worth or is she gonna there's some random Matt, I'm going to say he's maybe a thousand bucks.
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Okay.
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Now my question for you is why did you think the dairy cow was more expensive than now?
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This bull that you probably said a mere thousand dollars?
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Well, I think I was way off based with the cow, the original cow.
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So when you told me it was only 700 bucks, then I felt like Mr.
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Rule, um, maybe was a little bit more, right?
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That's exactly what it is.
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So Corey's knowledge of cow pricing was null and void until we had this conversation.
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When she saw the price of a dairy cow, she now had a reference point.
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Okay.
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Dairy cow, a legend, not to offend the dairy farmers that there, but I assume he's on the cheaper side of cows.
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He's the lower price point.
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So a bull seems to be a little bit more expensive.
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You always hear about them.
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It's more cows, he's a supplier to cow supplies.
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So yeah.
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So he is a thousand dollars.
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Um, so there you go.
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His price anchoring, but I want to do another reference that applies to more people than just the cow farmers out there.
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Okay.
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So, well sometimes you need a new roof, but you often don't need a new roof for every about 15 to 20 years.
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So you are okay.
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Let's pretend you need a new roof, Cory.
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Okay.
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Okay.
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There's a couple of things you're going to do.
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You need a new roof.
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You have no idea how much roofs go for.
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So you could either ask your neighbors on like next door or you could get your first quote.
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Okay?
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Okay.
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So let's pretend you call me up and I'm like, okay, inspect your roof.
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Everything's great.
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That's going to be$5,000.
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That sounds like a lot.
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Okay, great.
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I'm like, well, whatever then.
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So you're probably not going to buy from me.
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I know.
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Everyone's like, Oh seventies.
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Okay.
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Let's pretend I say 17,000.
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And I want to find the Cal people are there.
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So we say, okay, your, your roof is a$17,000.
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That's shockingly high to you.
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Who thought had no concept of the cost of roof.
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Right.
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Okay.
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So you are going to go get a second quote.
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Okay.
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Okay.
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Call me up.
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I am Mr.
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Roof.
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Number two, really proficient in roofs.
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Look it up.
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Don't even need to go out there.
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I'd been doing this for 30 years.
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That's definitely a$25,000 roof roof replacement.
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I thought you were going to go cheaper, cheaper.
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See, here's the word you just use.
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You just use the word cheaper.
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When just a second ago at a$17,000 roof, you said more expensive.
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Well, now I know what the first guy said.
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So we have an anchor.
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That's an example of what price anchoring is.
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So it's a comparison and humans cannot separate themselves from price anchoring strategy.
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So how do we tie Rusyn cows into cookies?
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I'll bring it back, bring it back.
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So there's two things you can do.
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You can either let your customer use you as an anchor and then ask somebody else.
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Not ideal.
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We don't want them to pray shop.
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So we got a price shop forum.
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So somebody who says, Hey, how much for three dozen?
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And I'm going to say, Hey, that's you know, 46.
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And they're like, shocking.
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I've I have no idea that was going right.
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Or cookies at St.
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Tie.
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Or I can do an up custom dozen, four 26.
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Well, that sounds like a steal.
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Now it's a steal because for, if I buy three single dozens, I'm paying much more than a three dozen 46 offer.
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So I've just anchored myself against myself.
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So I've upsold them.
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It's kind of a concept of prop corn pricing as well to drive them to the more expensive one.
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Cause they feel like they save more, but you've also anchored me to the co going cost of what it does in is.
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I mean, I love that.
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That means I'm not shopping around.
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I'm going to you, you kind of told me like, Hey, I can spend a buck 10 with you or I can spend less than a button.
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But at the end of the day, it's still with you.
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Right?
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I think people may be under the impression that our clients are price, shopping our cookies through 10 different sellers.
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Um, I can't begin to describe to them.
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My buying process is the fewer people I talk to the better.
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Yeah.
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I know Heather and I actually bought cookies for a client way before we ever started baking.
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Um, we were clueless.
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We reached out to her.
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She said a number.
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I thought it was expensive, but Hey, I don't have time.
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This actually checks a box on my to-do list that week.
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And we ordered from her.
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Um, no questions asked.
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I don't think we shopped around.
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I don't think we shoved, but had we had, and somebody came in higher, she would become the cheaper options.
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So price is relative and price anchoring helps it to be just a tinge bit relative less relative.
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Okay.
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So that's the importance of price anchoring.
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So in your life you can say oftentimes when you go to the checkout line, out of Sephora, that little, Oh crap shoot, that kind of gets you to buy all those little things you didn't know.
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Yeah.
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And it really tiny stuff.
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Things are godly microscopic, but you still feel like you need it.
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Like maybe this little tear drop of serum.
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I'll fix all my problems.
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Oh then Saturday now.
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But what you see, if you really stare at those prices, they'll always have a strike through which means the price is crossed out and Hey, Oh, could you found in line this little scavenger hunt?
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I got a deal.
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Right?
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It makes you feel like you got a deal, even though you had no recollection of what that price costs before you're even standing in front of it.
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But now you see a strike through and it's lower price must be a deal because why else would they put that straight?
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Hey man, one question for you.
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Okay.
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What should I name my new cow?
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It's got to be a pine.
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It's gotta be a real solid.
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I like to dwell on that and reveal the new name.
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I'm ready.
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Okay.
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Well I guess, can we move on to the business of baking?
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Yeah.
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Let's jump into that.
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All right.
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I know we get this.
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I see this in a lot in the group.
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Um, people hating on there.
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Favorite twin Heather?
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I know I told him don't let Corey know that.
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I'm the favorite only thing, guys.
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You've done a great job of making Heather feel like she's the winning twin, but you know, the DMS and the PM's that I get, letting me know that I'm actually number one.
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Really just get me through the week.
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Fine.
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Okay.
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So loving that you, I hate that you love your clients.
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You know what, Heather, I love what I do.
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Um, but sometimes they don't actually love who I get to do it for.
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And I am talking about clients some days.
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I just want to do what I do best decorate cookies.
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Put my head down, listen to sugar, cookie marketing podcast on Spotify, just relax.
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Yeah.
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And then, um, not deal with people.
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Um, but if you don't deal with people, you actually aren't a business.
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You're just a hobby.
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So when it comes to your clients and them not being your favorite people or as Courtney and the group puts it, when people get all people on you, he plays.
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Sometimes I just feel people I wake up and I'm like, I'm people he today, you can't just block them off.
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I know some people love to say, and I see it in the comment section is just block them.
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But that is a good marketing answer or a good marketing strategy.
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Our end goal as a business is to always convert whether they are hard clients or the perfect clients, we want to turn them into paying clients.
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The first thing to do, especially if you're just starting out or even today, if you haven't already done it is to create policies and have those in place.
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So you are never the bad guy.
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Your policies are.
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Let me explain this.
00:11:49.879 --> 00:12:02.379
Let's say you have a customer who needs cookies for the weekend, but doesn't want to be charged the rest fee instead of going back and forth, um, with them pushing you and you starting to hate them, you send them your policies.
00:12:02.380 --> 00:12:03.970
Hey customer, thank you so much.
00:12:03.971 --> 00:12:08.200
And I totally understand not wanting to pay the rush fee, but my policy state.
00:12:08.350 --> 00:12:16.179
Then in order for me to move you to the front of the line and guarantee the ingredients for your order and to have them on time for you, I must charge a rush fee.
00:12:16.659 --> 00:12:24.009
You are no longer the bad guy I'm walking around, feeling guilty and you don't start hating those people who actually pay your bills.
00:12:24.909 --> 00:12:30.159
Policies that are set in stone and set in place will keep you happy in your business.
00:12:30.549 --> 00:12:37.090
A lot of times customers just don't know and all they need is a little communication and education, which is totally fair.
00:12:37.091 --> 00:12:41.919
Before you started baking, you probably didn't know the amount of work that went into your products.
00:12:41.950 --> 00:12:54.340
Either little communication can go a long way in changing a challenging customer into a paying client that sings your praises far and wide for years to come now, do not get me wrong.
00:12:54.341 --> 00:13:01.480
You're going to have people that challenge you that then that just tells me that they're not your ideal customer.
00:13:01.480 --> 00:13:03.460
Heather, just tell me what an ideal customer is real quick.
00:13:04.330 --> 00:13:04.500
All right.
00:13:04.659 --> 00:13:05.259
Do you that's about it here.
00:13:05.260 --> 00:13:05.509
I thought
00:13:06.659 --> 00:13:07.529
What's the cow's name?
00:13:08.639 --> 00:13:08.639
Ms.
00:13:08.639 --> 00:13:08.639
Moon.
00:13:15.539 --> 00:13:16.980
[inaudible] an ideal customer is,
00:13:17.519 --> 00:13:21.929
Uh, an ideal customer is somebody that respects your boundaries.
00:13:21.960 --> 00:13:26.970
They respect your price point and they're easy to work with and they are recurring really.
00:13:27.120 --> 00:13:27.419
Okay.
00:13:27.421 --> 00:13:30.899
So not everyone is going to be your ideal customer.
00:13:31.320 --> 00:13:36.629
No, whether they don't see the value in paying your prices or they're late on the deposits or change their minds too much.
00:13:36.630 --> 00:13:42.000
It's up to you and your policies to weed out your ideal customers and those who aren't so ideal.
00:13:42.629 --> 00:13:50.789
I know when I ordered cookies from a local cookery or years and years ago, I had literally no idea what went into them when she said, when do you need them by?
00:13:51.090 --> 00:13:51.870
I said, I don't know.
00:13:51.870 --> 00:13:54.149
Can you make them this week tomorrow?
00:13:54.179 --> 00:13:56.789
I had literally no clue there.
00:13:56.940 --> 00:13:58.529
I have no idea.
00:13:59.039 --> 00:13:59.789
I had no clue
00:13:59.879 --> 00:14:01.470
Because I wasn't in the industry.
00:14:02.009 --> 00:14:08.129
Uh, could that lady had gotten mad at me and offended that I thought the turnaround time was to be so short.
00:14:08.220 --> 00:14:09.059
Absolutely.
00:14:09.360 --> 00:14:17.190
Could she have gasped that I assumed she had no life other than to make my order very much so, but she wouldn't have ended up with my money either.
00:14:17.610 --> 00:14:18.210
Instead.
00:14:18.211 --> 00:14:21.299
She said, I can absolutely have them to you on Friday.
00:14:21.301 --> 00:14:22.350
I can't do tomorrow.
00:14:22.350 --> 00:14:28.019
As I have to make the dough and ice, the cookies was roughly takes about three days total with your design.
00:14:28.769 --> 00:14:29.909
Totally understandable.
00:14:30.659 --> 00:14:33.120
Um, you know, and she took the time to explain it to me.
00:14:33.299 --> 00:14:42.149
And that's what I still recommend people to her, to this day, turning your client's interactions into potential sales is always and should always be our end goal.
00:14:42.179 --> 00:14:46.769
You never know who they know and how much potential business they could bring in for you.
00:14:47.220 --> 00:14:57.200
My tip is to get your policy set up and rock solid and to always have an end goal in the back of your mind when talking to a potential client and that end goal would be to make money.
00:14:57.529 --> 00:15:06.110
Knowing your end goal will help you communicate more efficiently and effectively and keep you from running to the group, asking what should I do with these customers?
00:15:06.850 --> 00:15:07.210
Right?
00:15:07.240 --> 00:15:11.860
And I think that maybe perhaps I'm a little behind this animosity towards customers.
00:15:11.860 --> 00:15:13.720
There is such a thing as a boundary, right?
00:15:14.230 --> 00:15:14.500
It's hard.
00:15:14.830 --> 00:15:19.179
No in the sand, you know, this isn't the business I want to run if I'm running in circles, right?
00:15:19.690 --> 00:15:27.039
But the second half of boundary setting is truly being a good business person and that's turning any nos into yeses.
00:15:27.399 --> 00:15:30.070
And the way you do that, if somebody is like, Hey, I need this by tomorrow.
00:15:30.519 --> 00:15:31.269
Oh wow.
00:15:31.270 --> 00:15:37.779
This is a 10 tier cake that I have to make with my eyes closed because you wanted this complex design and fond on and I have to learn how to make fondant.
00:15:38.440 --> 00:15:39.220
Uh, you're an idiot.
00:15:39.250 --> 00:15:47.590
No, you say you, if you're truly a good business owner, you turn that, can I have it tomorrow into absolutely can deliver to next month.
00:15:47.620 --> 00:15:48.700
Does that fix you?
00:15:48.730 --> 00:15:49.769
Does that fit your schedule?
00:15:49.809 --> 00:15:51.789
This, that, do I set your expectations?
00:15:51.791 --> 00:15:52.779
You understand what goes into it?
00:15:52.780 --> 00:15:55.269
And they say, yes, that's true.
00:15:55.840 --> 00:15:59.080
Lee, great business ownership is constantly converting.
00:15:59.081 --> 00:16:08.320
These people who even may not fit into your boundaries right now, but you get them to, so it's not running to the no, the no is in your back pocket to create the life that you want.
00:16:08.379 --> 00:16:08.889
Exactly.
00:16:08.890 --> 00:16:14.590
And I think what people lose sight of is getting a lead is the hardest thing in a business.
00:16:15.070 --> 00:16:17.259
Um, so they knocked on your door, man.
00:16:17.320 --> 00:16:18.450
You did the, yeah.
00:16:18.909 --> 00:16:20.320
Just turn them away.
00:16:20.740 --> 00:16:21.669
Um, be offended.
00:16:21.789 --> 00:16:22.570
Say absolutely not.
00:16:22.571 --> 00:16:23.259
You're out of your mind.
00:16:23.260 --> 00:16:23.919
You're crazy.
00:16:24.129 --> 00:16:27.220
Or to give a, a short answer with no solution.
00:16:28.389 --> 00:16:31.600
Um, you you're in essence shooting yourself in the foot because yeah.
00:16:32.139 --> 00:16:34.419
At the time and money on the marketing and now you're not converting.
00:16:35.049 --> 00:16:37.330
So follow it through to the end.
00:16:37.720 --> 00:16:37.960
Yeah.
00:16:37.990 --> 00:16:41.529
And what I'd like to encourage, to challenge people since we got boundaries on so hard.
00:16:41.590 --> 00:16:41.950
Great.
00:16:42.039 --> 00:16:42.370
Yeah.
00:16:42.490 --> 00:16:46.840
Is to soften those blows to make your nose sound like guesses.
00:16:46.841 --> 00:16:48.759
So ask me something I'm going to tell you.
00:16:48.760 --> 00:16:50.559
No, but I will tell you it by telling you yes.
00:16:50.769 --> 00:16:52.539
Can I get a baby cow?
00:16:53.440 --> 00:16:56.019
You absolutely can get a baby cow once we save for it.
00:16:56.020 --> 00:16:59.440
And that'll probably take about two years, but once we get there, we're going to reassess.
00:16:59.440 --> 00:17:00.789
See if you still want that cow to bear.
00:17:00.799 --> 00:17:01.120
And Ms.
00:17:01.120 --> 00:17:02.379
Merkel is on her way.
00:17:03.070 --> 00:17:04.660
I sold the Cory, get a cap.
00:17:05.410 --> 00:17:05.980
Yes.
00:17:06.250 --> 00:17:08.349
Eventually not today did not get a County.
00:17:08.380 --> 00:17:11.559
I told her no, but I told her no by telling her yes, you can.
00:17:11.560 --> 00:17:12.339
It started with, yes.
00:17:12.340 --> 00:17:16.480
You can get a cow in two years when we can afford cow transportation.
00:17:16.509 --> 00:17:18.549
So we both left the conversation.
00:17:18.550 --> 00:17:19.509
Happy, positive.
00:17:19.539 --> 00:17:20.470
No, it was a negative.
00:17:20.471 --> 00:17:20.710
Yes.
00:17:20.859 --> 00:17:22.690
As a positive, if you can tell people yes.
00:17:22.691 --> 00:17:28.000
By telling, tell people no, by telling them yes, you've essentially won and you made everyone feel good.
00:17:28.000 --> 00:17:29.529
Nobody likes being told.
00:17:29.530 --> 00:17:29.829
No.
00:17:29.950 --> 00:17:30.339
Right.
00:17:30.400 --> 00:17:32.319
But boundaries are essentially the word.
00:17:32.619 --> 00:17:36.490
No, but true business ownership is having that boundary and still being able to tell people.
00:17:36.490 --> 00:17:36.759
Yes.
00:17:36.849 --> 00:17:36.849
Yeah.
00:17:37.000 --> 00:17:37.000
Yeah.
00:17:37.009 --> 00:17:40.569
So I think this will actually turn people from hating their clients.
00:17:40.900 --> 00:17:44.829
You know, cringing when the messenger notification goes off on their business page.
00:17:45.490 --> 00:17:49.210
Um, and it changes it to a positive, Hey, I am setting up my pipeline.
00:17:49.230 --> 00:17:52.859
It might not be a tomorrow pipeline, but it's a month from now a year from now.
00:17:53.069 --> 00:17:58.890
I'm setting up these people that reached out to me, um, to be able to reach out to me again and they'll give them the harsh nail gas.
00:17:58.920 --> 00:18:02.609
How dare you ask for cookies tomorrow, I'm blocking you.
00:18:02.611 --> 00:18:03.059
You're gone.
00:18:03.060 --> 00:18:05.609
You're out of my life and changing them to more positive experience
00:18:05.759 --> 00:18:07.700
That sets you up for success down the road.
00:18:07.730 --> 00:18:08.960
It makes people feel good.
00:18:09.589 --> 00:18:11.839
I'm only going to buy cookies from somebody that makes me feel good.
00:18:12.230 --> 00:18:12.680
Amen.
00:18:12.740 --> 00:18:14.720
I'm not going to buy cookies from you.
00:18:14.721 --> 00:18:16.130
You make me feel bad and me buying it.
00:18:16.190 --> 00:18:17.299
I'm just never going to have them.
00:18:17.390 --> 00:18:19.130
So does that mean you're going to pay for the cookies?
00:18:19.250 --> 00:18:19.670
He said, bring it.
00:18:20.309 --> 00:18:21.109
You get a cow.
00:18:21.960 --> 00:18:21.960
Okay.
00:18:23.539 --> 00:18:23.930
Okay.
00:18:23.990 --> 00:18:24.380
Onto there.
00:18:24.470 --> 00:18:25.069
Our next segment.
00:18:25.099 --> 00:18:27.470
So just to summarize, what we talked about, there is price.
00:18:27.471 --> 00:18:31.609
Anchoring is so valuable in helping people understand a price point.
00:18:31.611 --> 00:18:32.599
And then doing comparison.
00:18:32.839 --> 00:18:38.420
If you guys could look at your buying this week and see where you get price anchoring, it's a lot on Amazon.
00:18:38.421 --> 00:18:44.150
I can already tell you that obviously the support checkout line, um, anything that has a deal on a special that's price anchoring.
00:18:44.329 --> 00:18:45.920
Cause you see the, the original price.
00:18:46.049 --> 00:18:47.089
Then you see that discounted price.
00:18:47.119 --> 00:18:52.730
Then Corey hit us with a very long diatribe on what was that?
00:18:53.089 --> 00:18:56.029
That is, um, loving your customers, loving your customers.
00:18:56.119 --> 00:18:57.589
We've got to love them without customers.
00:18:57.590 --> 00:18:59.480
We are nothing true.
00:18:59.829 --> 00:19:02.559
We've got a lot of bills, a lot of cookies and nowhere to put on that.
00:19:02.690 --> 00:19:05.000
Love that you hate that you love your customers.
00:19:05.029 --> 00:19:05.509
Amen.
00:19:05.599 --> 00:19:07.339
All right, next up, we have voicemails.
00:19:07.340 --> 00:19:10.970
I am just going to read a text from a three-three zero number who didn't leave their name.
00:19:10.971 --> 00:19:14.000
All it was was a link to twin day.
00:19:14.240 --> 00:19:15.380
And I got to tell you about it.
00:19:15.410 --> 00:19:18.079
They meet in Twinsburg, Ohio.
00:19:18.619 --> 00:19:20.150
We are going it's an August.
00:19:20.180 --> 00:19:20.869
Let's go.
00:19:21.589 --> 00:19:22.069
Let me kind of funny
00:19:22.579 --> 00:19:23.299
And also weird.
00:19:23.329 --> 00:19:27.019
And then Jen shirts, uh, I think she wanted a cookie cutter towards the beginning.
00:19:27.020 --> 00:19:31.099
When we're doing cookie cutter, she said, hi ladies, I'm a group member and I love the pot.
00:19:31.849 --> 00:19:33.079
Ooh, fancy.
00:19:34.940 --> 00:19:34.940
Cool.
00:19:35.690 --> 00:19:37.430
This would be a twin Therese to you.
00:19:37.460 --> 00:19:39.529
She just hit me and all the way they want to be hit.
00:19:39.829 --> 00:19:42.200
I remember you mentioning a month ago in my neck of the woods.
00:19:42.201 --> 00:19:46.069
I think we would totally have a group meet up this summer for twins and honorary twins.
00:19:47.569 --> 00:19:49.880
I think it's going to be in August.
00:19:50.809 --> 00:19:51.980
I'm at Twinsburg, Ohio.
00:19:52.329 --> 00:19:53.269
That sounds great.
00:19:53.270 --> 00:19:53.539
Okay.
00:19:53.660 --> 00:19:54.500
Nelson and texts.
00:19:54.519 --> 00:19:59.029
And we have two voicemails, but I'm going to read this text and then we'll go through those voicemails.
00:19:59.030 --> 00:19:59.450
I'll play.
00:19:59.779 --> 00:20:02.329
Hey ladies, I'm having a blast, listening and learning too.
00:20:02.330 --> 00:20:05.440
You all just now finished episode six and I have an email.
00:20:05.569 --> 00:20:10.099
This question I've been using texting service for my direct sales gig and hello, I'm paying for it anyways.
00:20:10.430 --> 00:20:11.900
Might as well use it for my cookie peeps.
00:20:11.901 --> 00:20:17.420
Also I spaced on using it for Easter pre-sales but I did send out a mass text for my pop-up by mass.
00:20:17.421 --> 00:20:22.099
I mean all of 30 people laughing, crank based my favorite emoji cookie customer phone numbers that I have.
00:20:22.160 --> 00:20:25.279
I'm also able to schedule a reminder texts for pickup dates, which is amazing.
00:20:25.280 --> 00:20:27.319
This is basically the same as email marketing, right?
00:20:27.650 --> 00:20:30.019
I can schedule texts, personalize them, add links and graphics.
00:20:30.020 --> 00:20:32.720
Any reason not to be using a tech services way.
00:20:32.759 --> 00:20:34.609
Thank you so much for the group and your wealth of knowledge.
00:20:34.611 --> 00:20:35.420
You're both hilarious.
00:20:35.960 --> 00:20:38.000
I choose a favorite and it is Heather.
00:20:38.690 --> 00:20:38.690
Wow.
00:20:39.950 --> 00:20:41.089
I'm reading the same,
00:20:42.079 --> 00:20:43.670
Uh, off the same script as Heather.
00:20:43.880 --> 00:20:50.980
And that last sentence literally says, Corey is my favorite[inaudible]
00:20:51.009 --> 00:20:52.809
But great question act.
00:20:52.839 --> 00:20:59.619
Is that the same way as email marketing and it is not, but it is definitely a great use of SMS.
00:20:59.799 --> 00:21:08.259
So SMS marketing is what they call text marketing and it is the newest, latest, greatest, best part of marketing because the open rate is so high.
00:21:08.650 --> 00:21:10.690
When you get a text, Corey, do you check it?
00:21:11.319 --> 00:21:12.309
It makes me feel popular.
00:21:12.310 --> 00:21:13.269
So absolutely.
00:21:13.299 --> 00:21:13.720
Okay.
00:21:13.750 --> 00:21:15.490
Does it also, could it also annoy you?
00:21:16.089 --> 00:21:19.539
I do have one company that literally says buy this backpack every day.
00:21:19.569 --> 00:21:19.930
Okay.
00:21:19.931 --> 00:21:22.990
So should you also be getting an email and a text from them?
00:21:23.980 --> 00:21:25.210
Oh yeah.
00:21:25.420 --> 00:21:27.069
Cause you can check it on either one.
00:21:27.070 --> 00:21:28.119
There's some options there.
00:21:28.121 --> 00:21:30.549
So we have a, there's a benefit to getting an email.
00:21:30.579 --> 00:21:32.380
There's a benefit to getting a text true.
00:21:32.470 --> 00:21:35.950
And to hit people on more than one way is the ultimate goal of marketing.
00:21:36.099 --> 00:21:40.059
So we're talking on Facebook, Instagram, real stories, Tik TOK, Corey.
00:21:40.599 --> 00:21:41.769
So that is just a great way.
00:21:41.799 --> 00:21:43.089
I'm sorry, we're going to take a quick pause.
00:21:43.090 --> 00:21:47.769
We actually have to do the Wolver live Q and a right now.
00:21:47.770 --> 00:21:50.410
So we're going to pick back up on this in just a second.
00:21:50.980 --> 00:21:50.980
Okay.
00:21:52.599 --> 00:21:55.509
And we are back and that was definitely pronounced Hoover.
00:21:55.960 --> 00:21:56.259
Yeah.
00:21:56.289 --> 00:21:57.619
We've been saying, Whoa.
00:22:00.880 --> 00:22:01.930
I think we did really well.
00:22:04.059 --> 00:22:04.599
Let's just for fun.
00:22:04.601 --> 00:22:05.380
We did very well.
00:22:06.369 --> 00:22:09.730
I'm going to play a voicemail and then I'll drop the audio.
00:22:09.849 --> 00:22:11.710
And after we were going to listen to it, through our speakers.
00:22:12.089 --> 00:22:12.089
Okay.
00:22:14.130 --> 00:22:15.119
Hey guys.
00:22:15.150 --> 00:22:15.599
Okay.
00:22:15.990 --> 00:22:18.480
So first of all, I really liked the podcast.
00:22:18.869 --> 00:22:28.109
Um, when I was doing my Easter cookies, I listened to it the entire time, but kind of like a marathon of your podcast and they were super helpful.
00:22:29.250 --> 00:22:39.960
Um, so my question for you after having listened to them, um, my first one is if you're doing this part-time how do you find your sweet spot for marketing?
00:22:40.410 --> 00:22:42.599
Because I am a homeschooling mom.
00:22:43.140 --> 00:22:48.990
Um, I have a young child, so he is, um, he takes up a lot of my time and he's always under my seat.
00:22:49.950 --> 00:23:03.000
So that's kind of my first question is how do I find my sweet spot for marketing so that I'm not getting overwhelmed or I'm not spending too much time investing in marketing when I only have so much time to actually do orders.
00:23:03.779 --> 00:23:10.140
My second question is, um, in our family, uh, one of my children has a dairy intolerance.
00:23:10.200 --> 00:23:14.069
So we actually make almost everything vegan.
00:23:14.609 --> 00:23:29.910
So I'm wondering if I should Mark it, that my products are vegan or if I should not market that because there are so many people who won't even try something, if they know that people that have had make cookies, have no idea that there's anything different about them.
00:23:29.911 --> 00:23:30.809
They don't know they're vegan.
00:23:30.810 --> 00:23:31.410
They love them.
00:23:32.190 --> 00:23:34.380
So part of me thinks maybe I shouldn't market that.
00:23:34.440 --> 00:23:45.619
And then the other part of me thinks that I should, because I know in my area, nobody, nobody offers that except for some storefront bakeries, like a couple of storefronts vegan bakeries offer that.
00:23:46.069 --> 00:23:52.190
But as far as custom cook days, there's no one out there because I looked, so those are my two questions.
00:23:52.250 --> 00:23:53.599
And thank you guys.
00:23:53.900 --> 00:23:54.470
Bye.
00:23:56.109 --> 00:24:06.490
Well, I'm going to take on the first part of her question, which was, um, how much marketing can you do when you have a million other things happening in your day?
00:24:06.930 --> 00:24:10.990
Um, and I can relate, I have actually have an 11 year old who was doing the homeschool thing.
00:24:11.799 --> 00:24:13.029
Um, I almost went insane.
00:24:13.059 --> 00:24:14.289
Heather can attest to that.
00:24:15.250 --> 00:24:16.900
It was touch and go there for him ever since.
00:24:17.859 --> 00:24:19.359
Um, so my heart goes out to you there.
00:24:19.599 --> 00:24:23.170
The thing is, is focus on where your leads are.
00:24:23.589 --> 00:24:31.900
Um, if you're on Facebook and people are giving your money, giving you money on Facebook, then maybe Instagram doesn't need to be a platform that you partake in.
00:24:32.140 --> 00:24:33.759
And that is absolutely okay.
00:24:33.789 --> 00:24:35.470
You only have so many hours in the day.
00:24:35.471 --> 00:24:36.730
You only have two hands.
00:24:36.940 --> 00:24:42.700
So you want your time and effort to be best spent where you see the best return on investment.
00:24:43.029 --> 00:24:47.740
So say if you all your leads are coming through Facebook, you had never gotten a lead through Instagram.
00:24:48.009 --> 00:24:50.109
Instagram does not have to be your main source.
00:24:50.111 --> 00:24:59.200
It's great to have a profile there, you know, maybe post every once in a week, but you don't have to really farm and market and try to get those leads and sales on Instagram.
00:24:59.529 --> 00:25:02.170
If that's not the time in the day for you.
00:25:02.680 --> 00:25:19.150
Um, so focus on the platforms that you know, bringing money in and table the platforms that don't do agree, Heather, I agree also, I'd say if you could carve out, can I, can you Cory, with your billion animals, one cow and 11 year old, could you carve out an hour of your week?
00:25:19.990 --> 00:25:20.650
Absolutely.
00:25:20.859 --> 00:25:21.250
Okay.
00:25:21.400 --> 00:25:25.329
I spent by an hour on Tik TOK, I'm sending you to tap video constantly.
00:25:25.720 --> 00:25:32.710
If you can spend one hour of your week put on a Netflix show, that's not interesting enough that you have to be dialed in, but you can kind of just let it play in the background.
00:25:32.710 --> 00:25:35.980
I'm afraid you're a fan, which I know switch to Hulu and I've been upset ever since.
00:25:36.819 --> 00:25:39.250
Um, but now I'm mid-air disasters so great.
00:25:39.309 --> 00:25:40.000
I love those.
00:25:40.119 --> 00:25:40.660
Okay, go on.
00:25:40.661 --> 00:25:41.079
Sorry.
00:25:41.080 --> 00:25:54.849
So if you could set that to play and set one hour on the clock to just go through, schedule out your posts for the week using creator studio, that would mean you could post to Facebook and Instagram have one post go up every, uh, once every other day, you know, so we're looking at four posts.
00:25:54.851 --> 00:25:57.720
Can you give me four posts in an hour with a decent caption?
00:25:57.789 --> 00:25:58.390
It caught action.
00:25:58.900 --> 00:25:59.859
I absolutely could.
00:26:00.190 --> 00:26:01.299
So I'd say baby-step it.
00:26:01.300 --> 00:26:02.500
You don't have to do everything at once.
00:26:02.500 --> 00:26:05.799
I know in the group, we talk about a lot of marketing aspects.
00:26:05.829 --> 00:26:11.890
Nana find the things like Corey said that you can really kind of dig into, get that dialed in and then you can move on to the next thing.
00:26:11.890 --> 00:26:13.779
It'll still all be there for when you're ready.
00:26:13.839 --> 00:26:14.079
Right.
00:26:14.080 --> 00:26:15.789
And I know Heather does this for us.
00:26:15.819 --> 00:26:20.319
Say if we have a day where we have a ton of work to do, um, it seems daunting.
00:26:20.320 --> 00:26:21.700
It seems overwhelming.
00:26:22.180 --> 00:26:26.170
Um, it looks like we're just crawling up this mountain and it's 5 million feet high.
00:26:26.589 --> 00:26:27.910
Um, Heather we're actually set a timer.
00:26:27.911 --> 00:26:28.180
I don't know.
00:26:28.181 --> 00:26:30.220
What do you call that weird Pomodoro technique.
00:26:30.250 --> 00:26:30.490
Yeah.
00:26:30.490 --> 00:26:34.180
So whatever this technique is, so we'll work 25 straight minutes.
00:26:34.210 --> 00:26:35.799
There is no distraction.
00:26:36.009 --> 00:26:36.849
There's no talking.
00:26:36.851 --> 00:26:38.529
It's just straight work.
00:26:38.589 --> 00:26:39.819
And then how much do we get?
00:26:40.150 --> 00:26:41.529
You get the first increment.
00:26:41.530 --> 00:26:43.950
You get five, then you do the set again and you do the set again.
00:26:43.951 --> 00:26:45.960
And the last thing you may get a 15 minute break.
00:26:45.990 --> 00:26:47.430
So you're almost earning it.
00:26:47.431 --> 00:26:55.410
So I know a lot of times I'm like, Oh, there's another time in the day, but how much time did I actually spend saying there's not enough time in the day.
00:26:55.690 --> 00:26:59.009
So if you could do a Pomodoro, if you could say, so we do them in Pomodora set.
00:26:59.010 --> 00:27:05.880
So if you did 15 on five off, so 15 on working on your Facebook, page five, browsing, Tik, TOK, laughing, then come back and do it again.
00:27:05.881 --> 00:27:08.130
You're going to have most of your content for the week, right?
00:27:08.131 --> 00:27:12.480
And I mean, I've locked myself in the bathroom, away from my son and turn on the water.
00:27:12.480 --> 00:27:16.650
So it sounds like I'm doing something productive and you know what, that's okay.
00:27:16.651 --> 00:27:18.150
He's got a million toys.
00:27:18.151 --> 00:27:19.200
That's what I bought him for.
00:27:19.680 --> 00:27:23.190
Um, but it gives me some time alone to really focus on what I need to do.
00:27:23.191 --> 00:27:27.150
And then I'm out there, um, trying to keep him alive till he's 18.
00:27:27.599 --> 00:27:28.049
Exactly.
00:27:28.050 --> 00:27:30.480
And for them vegan thing, I say, that's your differentiator.
00:27:30.480 --> 00:27:31.410
I say, lean into that.
00:27:31.411 --> 00:27:31.829
I know.
00:27:31.829 --> 00:27:36.569
Oftentimes we like to say, everybody's my target, but there's somebody for everybody.
00:27:36.570 --> 00:27:43.470
And if you can be that, somebody for the vegans and say, Hey, I can sell it, but here's your tagline is this eat.
00:27:43.500 --> 00:27:44.309
This is vegan.
00:27:44.369 --> 00:27:49.440
Like have something that says, Hey, this is vegan, but people don't even realize it it's that delicious.
00:27:49.470 --> 00:27:51.930
I think that's an amazing sales point.
00:27:51.931 --> 00:27:57.900
I mean, I spent the time in the hospital and they didn't tell me to go vegan, but now I feel a little bit more health conscious.
00:27:58.140 --> 00:28:01.109
So I would be like, Oh yeah, give me some vegan cookies.
00:28:01.440 --> 00:28:02.369
Do they taste the same?
00:28:02.371 --> 00:28:02.670
Okay.
00:28:02.671 --> 00:28:03.329
They do great.
00:28:03.330 --> 00:28:04.650
I'm in a little bit healthier.
00:28:04.710 --> 00:28:05.339
No guilt.
00:28:05.759 --> 00:28:05.759
Woo.
00:28:06.119 --> 00:28:06.119
Yeah.
00:28:06.150 --> 00:28:09.660
But I would say if you could, I know it seems scary to niche down.
00:28:10.380 --> 00:28:11.099
Um, we could start it.
00:28:11.130 --> 00:28:14.819
We could've started a Facebook group called learn how to market everything.
00:28:15.269 --> 00:28:15.779
Right.
00:28:15.809 --> 00:28:16.200
Okay.
00:28:16.230 --> 00:28:21.359
But that, that would have been everybody, everybody, it's hard to maintain this group called sugar, cookie marketing.
00:28:21.361 --> 00:28:22.319
It's so specific.
00:28:22.559 --> 00:28:26.160
And we still have 15,000 people with, I think, 2000 waiting to get in.
00:28:26.250 --> 00:28:26.579
Right?
00:28:26.609 --> 00:28:27.450
Yeah, absolutely.
00:28:27.480 --> 00:28:28.950
There's too many people.
00:28:28.980 --> 00:28:31.529
So niching down while it seems scary.
00:28:31.530 --> 00:28:35.309
And it seems like you're lowering your pool of potential clients.
00:28:35.310 --> 00:28:41.519
You're actually, hyper-targeted hyper targeted to people who want to buy what you're baking.
00:28:41.880 --> 00:28:46.259
I would recommend niching it down and finding a smaller target than I would opening it up.
00:28:46.319 --> 00:28:46.589
Yeah.
00:28:46.590 --> 00:28:55.559
I think if like Heather has said a million times, if she sends an email to 10 people and zero people open it, that's not as good as sending an email to five people and five people opening it.
00:28:55.650 --> 00:28:56.069
Exactly.
00:28:56.099 --> 00:28:56.430
Yeah.
00:28:58.160 --> 00:28:59.150
Hi, this is Greg.
00:28:59.269 --> 00:29:07.759
I am calling for, you told me that I needed to ask you a question since you added two minutes to your show for me, which is the perfect amount.
00:29:08.869 --> 00:29:12.170
Um, my question is about videos.
00:29:12.200 --> 00:29:17.930
I used to post the videos to my Facebook page and I got good engagement, lots of views from it.
00:29:18.019 --> 00:29:20.509
And then all of a sudden Facebook changed stuff.
00:29:20.599 --> 00:29:26.480
And now I don't get hardly any movement on them at all.
00:29:26.480 --> 00:29:36.259
So are there any tips that I need to know about posting videos or not posting videos or something?
00:29:37.160 --> 00:29:39.109
Anything that would help my videos?
00:29:39.619 --> 00:29:39.980
Thanks.
00:29:40.130 --> 00:29:40.369
Bye.
00:29:42.859 --> 00:29:44.079
Bang is a cheesecake Ninja
00:29:44.789 --> 00:29:46.500
Greg, first off.
00:29:46.509 --> 00:29:49.769
I'm so glad you accepted my talent and called him.
00:29:49.770 --> 00:29:50.029
And I,
00:29:50.130 --> 00:29:51.930
I think that is honestly a great question.
00:29:52.200 --> 00:30:05.519
Video is huge on Facebook for the fact that it keeps people on the platform longer and advertisers can actually advertise in the middle of some videos, which makes Facebook money, literally a win-win for Mr.
00:30:05.520 --> 00:30:06.509
Z upstairs.
00:30:07.049 --> 00:30:13.829
Um, if you find him dead puppies, Papa, Papa, Papa, Papa Zuck upstairs.
00:30:13.830 --> 00:30:19.650
If you've seen a decline in your video engagement, it might be time to look into doing Facebook lives.
00:30:20.009 --> 00:30:25.710
Facebook loves lies because it catches people on the platform and keeps them on their similar to your videos.
00:30:25.920 --> 00:30:32.220
It's like having a conversation and growing a relationship all in one plus once the live is done, people can catch the replay.
00:30:32.221 --> 00:30:34.230
So you get a double bang for your buck.
00:30:34.680 --> 00:30:37.829
My suggestions for successful Facebook live.
00:30:37.859 --> 00:30:42.750
If you do decide to go, this route is start giving value right off the bat.
00:30:42.750 --> 00:30:43.349
Don't do that.
00:30:43.759 --> 00:30:45.000
I'm going to wait for a few minutes.
00:30:46.690 --> 00:30:47.490
[inaudible] it's more than that.
00:30:47.490 --> 00:30:49.410
Pause where you said I'm here.
00:30:49.470 --> 00:30:50.490
Do it for me.
00:30:50.640 --> 00:30:50.640
Yeah.
00:30:50.650 --> 00:30:51.529
So the people that
00:30:51.839 --> 00:30:56.670
Are there, right, when you go live are the ones that are your warmest audience.
00:30:56.671 --> 00:31:00.720
So you need to give them valuable value right off the bat.
00:31:00.990 --> 00:31:01.529
And guess what?
00:31:01.530 --> 00:31:04.289
The people who log on later, they can catch the replay.
00:31:04.319 --> 00:31:06.269
That's the great thing about Facebook lives.
00:31:06.319 --> 00:31:11.009
Do you get people right there on the platform and you get people who are accessing the content later.
00:31:11.490 --> 00:31:13.319
Um, so give value right away.
00:31:13.680 --> 00:31:17.670
Number two, give them a breakdown of what you're going to do in your life.
00:31:17.910 --> 00:31:19.140
Almost like an itinerary.
00:31:19.141 --> 00:31:21.630
So you can give people a recent to stay to the very end.
00:31:21.631 --> 00:31:25.109
So if Heather said, Hey, I'm going to answer your questions at the very end.
00:31:25.140 --> 00:31:25.619
Guess what?
00:31:25.769 --> 00:31:28.980
I'm probably going to stay so she can answer my question.
00:31:29.730 --> 00:31:33.329
Um, lastly, I would say, keep your live to around 10 minutes.
00:31:34.119 --> 00:31:41.250
I know, I know you could probably talk about cheesecakes for hours and hours and about baking them, but people have microwave mindsets.
00:31:41.339 --> 00:31:47.069
And if you give them a digestible information in a short amount of time, they're more likely to tune in later.
00:31:47.070 --> 00:31:49.589
So I can say, Oh yeah, Greg goes live 10 minutes.
00:31:49.619 --> 00:31:50.400
I have 10 minutes.
00:31:50.401 --> 00:31:52.319
I can listen to him in the car, driving home.
00:31:52.320 --> 00:31:56.339
I know Greg has 32 minutes to listen to something while he drives home.
00:31:56.340 --> 00:32:00.599
And that's why our podcast went from 30 minutes to 32, two minutes, right at 32.
00:32:00.601 --> 00:32:07.140
So you to stay in the car no longer the driver, but I think Facebook lives might be something you should look into.
00:32:07.141 --> 00:32:08.099
You have a great personality.
00:32:08.101 --> 00:32:09.390
People love to connect with you.
00:32:09.930 --> 00:32:10.710
Um, you're funny.
00:32:10.859 --> 00:32:11.549
You're punny.
00:32:12.420 --> 00:32:14.670
Um, also I'm going to throw this one in there is real.
00:32:14.789 --> 00:32:18.630
I know why our reels, so getting so much traction right now.
00:32:18.631 --> 00:32:24.690
And I think it's because Instagram fears tick-tock so Instagram's response to take talk was reels.
00:32:24.960 --> 00:32:29.970
And now you're kind of seeing a relaxing of Instagram's algorithm when it comes to real.
00:32:29.971 --> 00:32:33.809
So it gets us back from switching to a platform, like take talk back to real.
00:32:33.859 --> 00:32:37.710
So I would honestly kind of, kind of get into the reels as well.
00:32:37.711 --> 00:32:39.059
I know it's an Instagram based thing.
00:32:39.170 --> 00:32:41.329
You could download that and upload it to your Facebook page as well.
00:32:41.330 --> 00:32:42.950
So Greg, you got some options 30.
00:32:44.140 --> 00:32:44.140
Okay.
00:32:44.170 --> 00:32:44.380
Okay.
00:32:44.381 --> 00:32:47.710
So now last thing, group stuff, uh, we're just going to recap.
00:32:47.740 --> 00:32:49.240
We don't have any current group challenges.
00:32:49.240 --> 00:32:50.769
We wrapped up the three by three way three.
00:32:50.770 --> 00:32:53.589
We wrapped up a photography challenge with that was a blast.
00:32:53.619 --> 00:32:56.079
Can I tell you a group stuff thing I went to do?
00:32:56.109 --> 00:32:56.440
Okay.
00:32:56.589 --> 00:32:56.890
Okay.
00:32:56.891 --> 00:33:05.440
So right now, like, even though this podcast has been in the works for the past three months, people will still say there's a podcast.
00:33:05.890 --> 00:33:07.069
So I, when they pop up.
00:33:08.769 --> 00:33:09.670
So here's my thing.
00:33:09.700 --> 00:33:12.400
I want to challenge the people who are listening right now.
00:33:12.730 --> 00:33:21.789
I want them to actually post in the group and be like, can you believe the twins talked about a group member like that in their podcast this week?
00:33:22.450 --> 00:33:24.700
Because it's good and get the nosy people listening.
00:33:24.940 --> 00:33:25.809
Cause everyone wants to know.
00:33:26.049 --> 00:33:27.670
Was it me that they talked about?
00:33:27.980 --> 00:33:32.980
So it honestly, it was basically you get into the Facebook group and say, I can't believe the twins said that on the podcast.
00:33:33.099 --> 00:33:33.099
Okay.
00:33:33.279 --> 00:33:33.910
I want that.
00:33:33.940 --> 00:33:35.859
What you just said, do it too.
00:33:35.890 --> 00:33:36.920
No, you cannot do it.
00:33:36.921 --> 00:33:37.809
It makes no sense.
00:33:37.829 --> 00:33:38.950
I cannot believe I said that.
00:33:39.759 --> 00:33:40.660
So you can do it that way.
00:33:41.529 --> 00:33:46.930
Um, but if you guys share the word, that's really honestly how this has gotten out to as much as it's gotten out too.
00:33:47.109 --> 00:33:54.759
So we appreciate when people tell people about the podcast, when you find a little snippet that hits home with you and you share that with the group.
00:33:54.849 --> 00:33:54.849
Yeah.
00:33:54.880 --> 00:33:57.309
When you ask a question, Hey, I know Heather mentioned this in the podcast.
00:33:57.310 --> 00:33:58.000
How do I do this?
00:33:58.000 --> 00:33:58.809
It gets more eyes to it.
00:33:59.140 --> 00:34:02.880
But a great point here is it's really hard to push out information.
00:34:02.890 --> 00:34:04.720
You've got to constantly keep hitting the pavement.
00:34:04.990 --> 00:34:06.789
So guys, we do have a podcast.
00:34:07.059 --> 00:34:11.199
Um, if you're on here also wanted to mention, we do have a podcast as well, but so listen.
00:34:12.219 --> 00:34:14.230
So if you do that, you make my day.
00:34:14.231 --> 00:34:17.679
I would give you five internet points, not delete your thread.
00:34:17.739 --> 00:34:18.190
There you go.
00:34:19.210 --> 00:34:20.440
Um, we have some upcoming lives.
00:34:20.440 --> 00:34:21.670
I'm really happy about.
00:34:22.119 --> 00:34:26.139
Um, Gina Burke, Gina Marie Burke is teaching us how to nail mother's day presales.
00:34:26.469 --> 00:34:27.340
And that'll be next week.
00:34:27.369 --> 00:34:27.849
That's okay.
00:34:27.969 --> 00:34:28.809
Just in time.
00:34:28.811 --> 00:34:34.150
I think it was mother's day is right around any question about pre-sales she only sells out on her.
00:34:34.599 --> 00:34:36.550
Pre-sales it's almost her single source of income.
00:34:36.550 --> 00:34:37.789
That's how successful she is.
00:34:38.010 --> 00:34:38.980
Really cannot wait for that one.
00:34:39.429 --> 00:34:42.880
And then we have everything you ever wanted to know about teaching figure cookie decorating.
00:34:43.210 --> 00:34:46.960
We can wait for this teaching this one.
00:34:46.960 --> 00:34:50.409
I'm not sure where or how we're going to do it just yet worst case.
00:34:50.559 --> 00:34:52.690
We'll just do it here at my house.
00:34:52.750 --> 00:34:54.760
And if best case, maybe we could do it at a place.
00:34:54.760 --> 00:34:58.030
I'm not sure if we can get the location that we actually teach at.
00:34:58.300 --> 00:34:59.380
Um, we'll let you know we're working.
00:35:00.010 --> 00:35:00.550
No, I have not.
00:35:00.550 --> 00:35:02.230
You guys still have to watch it, so that's fine.
00:35:02.260 --> 00:35:09.760
And then we go to how to create, build and grow a cookie business newsletter or Jennifer grill, which is a great last name for that subject matter.
00:35:10.239 --> 00:35:10.719
Right.
00:35:10.780 --> 00:35:17.530
But she has honestly sold out at her Easter sets through email marketing, which I have to watch that one myself.
00:35:17.750 --> 00:35:19.210
And I think we're both going to have to tune in there.
00:35:19.420 --> 00:35:22.150
So that's up for upcoming lines working on two other.
00:35:22.150 --> 00:35:26.980
I think everyone will really like as well, but I'll get you more information on that when we solidify a date and time.
00:35:27.039 --> 00:35:27.760
Amen.
00:35:28.179 --> 00:35:28.570
Okay.
00:35:28.690 --> 00:35:30.460
So back to it, this is wrapping up guys.
00:35:30.460 --> 00:35:31.769
I know we went a little over this time.
00:35:31.800 --> 00:35:34.630
Just had a lot to tell you all a lot, a lot to sort of Cal plans.
00:35:34.630 --> 00:35:36.909
I just had to get them on, um, to our twin.
00:35:37.739 --> 00:35:38.010
Corey, what is
00:35:38.010 --> 00:35:38.400
Yours?
00:35:38.460 --> 00:35:40.469
I don't have my, I have one right now.
00:35:42.360 --> 00:35:44.250
Nothing's interesting about we this week.
00:35:44.630 --> 00:35:45.320
Insane.
00:35:45.320 --> 00:35:46.880
Anyways, I'll carry it for the team.
00:35:47.539 --> 00:35:52.250
One thing I really, really honestly, an app I could not live without is last pass.
00:35:52.579 --> 00:35:55.489
And that's the last password you'll ever have to remember.
00:35:55.490 --> 00:36:01.820
So last pass is a password manager that I use extensively in my day job for each client.
00:36:01.820 --> 00:36:04.940
I have probably between 20 and 30 passwords I need to manage.
00:36:05.239 --> 00:36:10.820
So imagine every client I've ever worked with that many passwords, my own passwords, things like that.
00:36:11.510 --> 00:36:14.929
Um, it would be impossible or extremely insecure if I'm using the same.
00:36:16.010 --> 00:36:19.849
Um, my name, birthday, middle name, cat's name like it's.
00:36:20.260 --> 00:36:21.110
Those are insecure.
00:36:21.110 --> 00:36:24.769
And I know it's not, I know a lot of people think, well, somebody is on the other side of the computer journey.
00:36:25.010 --> 00:36:25.190
Guess it?
00:36:25.219 --> 00:36:26.539
No it's software.
00:36:26.541 --> 00:36:29.599
That's running through it faster than you can imagine to hack your passwords.
00:36:29.601 --> 00:36:31.010
And plus there's a lot of data leaks.
00:36:31.550 --> 00:36:37.639
Um, so last pass generates a really extremely complex password that is impossible to hack.
00:36:37.670 --> 00:36:45.230
And it also reminds you when you need to update your passwords and does it for you also, I don't have to remember any of them because when I go to a website, it fills it in for me.
00:36:45.260 --> 00:36:45.559
Yeah.
00:36:45.710 --> 00:36:50.300
I drug my feet on downloading last pass till Heather like annoyed.
00:36:50.300 --> 00:36:50.840
The Jeeva.
00:36:51.110 --> 00:36:57.139
I mean my whole family's and my grandmother uses last pass, but it honestly, guys, it is worth its weight in gold.
00:36:57.141 --> 00:37:01.130
I even bought the one for your mobile app and for the one for your desktop.
00:37:01.579 --> 00:37:06.019
Uh, so I can go seamlessly, buy all my things without having to think twice.
00:37:06.139 --> 00:37:10.519
And we went to the T-Mobile store to upgrade our phones and they needed to access to our Samsung accounts.
00:37:10.521 --> 00:37:11.510
I know we don't have iPhones.
00:37:11.510 --> 00:37:11.869
It's fine.
00:37:11.869 --> 00:37:12.769
You can unfriend us now.
00:37:13.070 --> 00:37:13.460
That's fine.
00:37:14.239 --> 00:37:21.199
Um, but he had asked for the password and I gave him a 24 character numerical, lowercase and uppercase password.
00:37:21.201 --> 00:37:22.760
And he said, there's no way you remember this.
00:37:22.760 --> 00:37:24.739
And I said, I don't have to last pass does.
00:37:24.740 --> 00:37:27.199
And he was blown away that that was an option.
00:37:27.201 --> 00:37:35.449
But in this world that we live in where, uh, data breaches are more common than they should be paying last fat should be paying Heather.
00:37:35.599 --> 00:37:43.070
It should be okay if I, my two interest, uh, interest is me and Heather spent this morning making a ton of,
00:37:44.239 --> 00:37:45.739
Okay guys, I got us.
00:37:45.789 --> 00:37:46.969
I think we hit our stride.
00:37:47.900 --> 00:37:49.400
So check out these tock, tick tock.
00:37:49.429 --> 00:37:50.519
If you left as
00:37:50.960 --> 00:37:53.030
Hard as we did, then it will be a job well done.
00:37:53.090 --> 00:37:55.789
How can they find us on tic-tac I'll have to link it in the group.
00:37:55.791 --> 00:38:02.090
They don't have vanity URLs on, it takes our guests, but the hashtag marketing is used in all the videos we do.
00:38:02.099 --> 00:38:03.289
I think there's all just
00:38:03.380 --> 00:38:05.119
The videos we post using the hashtag.
00:38:05.510 --> 00:38:07.130
So you, if you want to be even
00:38:07.130 --> 00:38:09.469
Annoyed by Heather and me on a different level or
00:38:09.889 --> 00:38:12.079
Head over to Jake doc, we made some funny ones.
00:38:12.081 --> 00:38:13.369
Me and Heather thought we were hoots.
00:38:15.349 --> 00:38:15.949
Anyways, guys
00:38:16.489 --> 00:38:17.269
Wrap is up for this week.
00:38:17.300 --> 00:38:18.710
Thank you so much for tuning in.
00:38:19.250 --> 00:38:25.070
Um, if you haven't gone to the hula concert, a lot of that is available on replay and there's some pretty good stuff there.
00:38:25.460 --> 00:38:32.269
Uh, LLC questions and stuff like that, you know, and me and Heather looked like jokes, but if you would like to call and leave a voicemail, I just want to give you that phone number.
00:38:32.271 --> 00:38:35.150
It's five seven one five five six five six four.
00:38:35.769 --> 00:38:42.550
You can even text it or if your phone shy, you can email us@helloatsugarcookiemarketing.com.
00:38:42.719 --> 00:38:43.230
Okay guys.
00:38:43.231 --> 00:38:43.590
Thank you.