ÜBER DIESE EPISODE
Charlotte is the Mac Observer’s UK Associate editor, based in London. A self described media junkie, she has also written for City A.M. (London’s daily business tabloid,) Computer Business Review, and The Times, amongst others. She is also a book author.
In this episode, Charlotte and I explore several streaming TV topics. We open with how Apple has built a coherent ecosystem that pleasantly entices customers to engage and stick with Apple TV+. Namely, strong content, theatrical releases such as Greyhound, services bundling, contingency bundling and quality content for kids. In part II, we explored research data from Reelgood that reveals how customers mix their streaming TV services. Reelgood published a fascinating, informative chart that we analyze. One upshot is that the newbies face an uphill battle. Charlotte knows her stuff, and it shows in this episode.
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My Background Mode interview with Charlotte Henry- Charlotte on Twitter.
- Charlotte's home page.
- Charlotte's first book: Not Buying It.
- Charlotte at The Mac Observer.
- Reelgood data discussed: "A Quarter of Netflix Subscribers Also Have Apple TV+"
- Support TMO when you buy your Apple gear from Apple.
- The story of my Background Mode podcast.
- Inside TMO’s Background Mode podcast.
- TMO Background Mode Twitter feed.
- Archive of all Background Mode Shows.
- Background Mode at iTunes.
- Send your comments to observations@macobserver.com or marty@macobserver.com
