Automating Lead Generation (Leads On Autopilot!) with Martin Huntbach | 050

Jon Clayton:
00:00:00
Generating and following up leads can be a real



Jon Clayton:
00:00:05
chore and very time consuming.



Jon Clayton:
00:00:07
So wouldn't it be amazing if you could leverage technology to do the



Jon Clayton:
00:00:12
heavy lifting so you can generate more high quality leads on autopilot.



Jon Clayton:
00:00:18
I'm joined by marketing expert Martin.



Jon Clayton:
00:00:20
Haunt batch to help you do exactly that.



Jon Clayton:
00:00:23
On this episode of architecture business club.



Jon Clayton:
00:00:26
The weekly podcast for solo and small firm architecture



Jon Clayton:
00:00:29
practice owners, just like you.



Jon Clayton:
00:00:31
You want to build a profitable future proof architecture business.



Jon Clayton:
00:00:34
That fits around their life.



Jon Clayton:
00:00:35
I'm John Clayton, your host.



Jon Clayton:
00:00:37
If you're a small practice leader or sole practitioner in architecture, struggling



Jon Clayton:
00:00:41
to find clarity or reach your goals.



Jon Clayton:
00:00:44
Consider working with me.



Jon Clayton:
00:00:45
Well for personalized one-to-one support, free coaching consulting,



Jon Clayton:
00:00:49
mentoring, this tailored approach.



Jon Clayton:
00:00:51
Helps you navigate your unique path to success.



Jon Clayton:
00:00:55
Whether it's growing your practice, working for your



Jon Clayton:
00:00:57
hours or building your team.



Jon Clayton:
00:00:59
I've got you covered.



Jon Clayton:
00:01:00
Just click the link in the show notes to book a call with me to discuss



Jon Clayton:
00:01:03
your options or email Jon that's J O n@architecturebusinessclub.com.



Jon Clayton:
00:01:10
For more information.



Jon Clayton:
00:01:11
Now let's discuss lead generation.



Jon Clayton:
00:01:17
martin Huntbatch is the Chief Marketing Officer at ScoreApp, an



Jon Clayton:
00:01:21
AI powered lead generation tool.



Jon Clayton:
00:01:23
Martin is also the co founder of Jammy Digital, an award



Jon Clayton:
00:01:27
winning content marketing agency.



Jon Clayton:
00:01:29
He also co authored the best selling book, Content Fortress, and often speaks about



Jon Clayton:
00:01:34
marketing on stages across the country.



Jon Clayton:
00:01:37
If you'd like to grab a free video course that walks you through how



Jon Clayton:
00:01:41
to generate leads in today's world, then head over to blueprint101.



Jon Clayton:
00:01:45
scorap.



Jon Clayton:
00:01:48
com Martin, welcome to Architecture Business Club.



Martin Huntbach:
00:01:51
Thanks so much for having me on.



Martin Huntbach:
00:01:53
Yeah.



Martin Huntbach:
00:01:53
I'm, I've been excited about this.



Jon Clayton:
00:01:55
Ah, it's a pleasure.



Jon Clayton:
00:01:56
I'm a huge fan of your work and absolutely love the book Content



Jon Clayton:
00:02:01
Fortress that you co authored.



Jon Clayton:
00:02:02
So, It's a pleasure to have you here.



Jon Clayton:
00:02:05
Martin, I'd like to know what you get up to outside of work.



Jon Clayton:
00:02:08
What do you do when you're not busy at ScoreApp and Jammy Digital?



Martin Huntbach:
00:02:12
Well, well, yeah, work definitely takes up a lot of my time,



Martin Huntbach:
00:02:15
but when I'm not working, I'm generally, um, out playing with my little boy.



Martin Huntbach:
00:02:19
He is five years old, so he takes up a lot of, uh, he needs



Martin Huntbach:
00:02:22
to burn off a lot of energy.



Martin Huntbach:
00:02:24
Usually we're playing football in a garden or go to the local driving



Martin Huntbach:
00:02:28
range or, you know, that kind of thing.



Martin Huntbach:
00:02:30
He's a energetic little boy, so I spend most of my spare time with him.



Jon Clayton:
00:02:35
Oh, that's lovely.



Jon Clayton:
00:02:36
Yeah, yeah.



Jon Clayton:
00:02:36
Family man.



Jon Clayton:
00:02:37
My, um, my youngest is 12 now and I think now that they're at



Jon Clayton:
00:02:42
that age, my oldest, um, is 15.



Jon Clayton:
00:02:45
Often they come home and like, you, you can, go all day and not actually see them.



Jon Clayton:
00:02:51
They're sort of off in into their rooms and that and I do kind of miss those



Jon Clayton:
00:02:54
times like we do still Try and do lots of fun things together when we can but



Jon Clayton:
00:02:58
I have to kind of entice them now but when they're at that younger age, it is



Jon Clayton:
00:03:01
definitely a bit more hands on but hard work, but lots of fun as well So, um, yeah



Martin Huntbach:
00:03:06
for sure.



Jon Clayton:
00:03:06
Yeah, enjoy it while it lasts because they grow up so quickly



Martin Huntbach:
00:03:10
Yeah.



Jon Clayton:
00:03:11
We're going to talk about lead generation today so that architecture



Jon Clayton:
00:03:15
practice owners can learn how to generate more leads for their business.



Jon Clayton:
00:03:20
I'm really excited to talk about this.



Jon Clayton:
00:03:22
But what do we mean when we talk about lead generation?



Martin Huntbach:
00:03:26
Yeah.



Martin Huntbach:
00:03:26
So lead generation is often quite misunderstood.



Martin Huntbach:
00:03:31
Um, you know, it used to mean that you would have someone



Martin Huntbach:
00:03:34
fill out an inquiry form on your website and get in touch with you.



Martin Huntbach:
00:03:37
That would be a really, you know, good lead.



Martin Huntbach:
00:03:40
Um, but I think over the past sort of 10 to 15 years, it's kind of changed



Martin Huntbach:
00:03:43
really because with the technology that we've got our fingertips, it's quite.



Martin Huntbach:
00:03:49
It's really down to what you make of it.



Martin Huntbach:
00:03:51
A lead is really what you make of it.



Martin Huntbach:
00:03:53
So some people say that, uh, an email subscriber is a lead.



Martin Huntbach:
00:03:58
Some people say that someone commenting and engaging with your



Martin Huntbach:
00:04:01
social media posts would be a lead.



Martin Huntbach:
00:04:03
So it's really a case of some sort of indication that somebody's interested



Martin Huntbach:
00:04:08
in potentially working with you.



Martin Huntbach:
00:04:10
And it's the really, the, the.



Martin Huntbach:
00:04:13
The sort of high impact thing is when you approach those



Martin Huntbach:
00:04:16
leads with enough attention.



Martin Huntbach:
00:04:19
So you can have people comment on your posts and you can have people



Martin Huntbach:
00:04:22
engage with you on social media or subscribe to your email list.



Martin Huntbach:
00:04:25
But what makes it a lead really is how you respond to that person.



Martin Huntbach:
00:04:30
Do you send them a DM when they comment on your posts?



Martin Huntbach:
00:04:32
Do you, uh, get back to them soon?



Martin Huntbach:
00:04:35
Cause any lead, no matter how cold, warm, or hot, um, can, can, Pretty



Martin Huntbach:
00:04:40
much not go to sale if you don't have the right process in place.



Martin Huntbach:
00:04:43
So for, for ease, we like to, you know, describe a lead as someone that



Martin Huntbach:
00:04:48
is positively interacted with your business in some way who you could



Martin Huntbach:
00:04:52
theoretically reach out to, and yes, there are going to be, uh, higher



Martin Huntbach:
00:04:56
quality leads and low quality leads, um, but that pretty much is the way that



Martin Huntbach:
00:05:01
you want to consider lead generation.



Jon Clayton:
00:05:04
I love the way that you've described that because I think there can



Jon Clayton:
00:05:09
be many instances where there might be leads that are staring us in the face that



Jon Clayton:
00:05:13
we're not actually recognizing as a lead.



Jon Clayton:
00:05:15
But those could be some.



Jon Clayton:
00:05:17
There could be opportunities there for us to connect with people and



Jon Clayton:
00:05:20
to take that conversation further.



Jon Clayton:
00:05:22
So that's a really interesting way that you sum that up.



Jon Clayton:
00:05:26
Why do you think most people struggle with lead generation?



Jon Clayton:
00:05:29
Because it is something that a lot of people struggle with.



Martin Huntbach:
00:05:32
I think it's down to, you know, yes, there's a process



Martin Huntbach:
00:05:35
and yes, it takes time to respond to people and engage with people who



Martin Huntbach:
00:05:39
potentially could be great clients.



Martin Huntbach:
00:05:41
Um, but I think one of the, one of the main issues is it takes time.



Martin Huntbach:
00:05:47
So it's not very scalable.



Martin Huntbach:
00:05:49
So if you're a local, you know, one person business, or maybe you've got a small



Martin Huntbach:
00:05:54
team and you start getting a big influx of leads or a big influx of opportunities,



Martin Huntbach:
00:05:59
you might not have the processes in place.



Martin Huntbach:
00:06:01
So that's why we try to scale lead generation.



Martin Huntbach:
00:06:07
You know, whatever I've done in my business, I've always been a



Martin Huntbach:
00:06:09
big fan of testing things out.



Martin Huntbach:
00:06:11
And I just find that when you've got online tools and email marketing tools



Martin Huntbach:
00:06:16
and things like that, it's, there are ways for you to automate lead generation so



Martin Huntbach:
00:06:22
that it happens without you doing much.



Martin Huntbach:
00:06:24
So that's why people have things like sign up to my newsletter, which isn't



Martin Huntbach:
00:06:28
great, but it's something that's why people say, download a free copy of my



Martin Huntbach:
00:06:32
book or, you know, um, just, just, just.



Martin Huntbach:
00:06:35
Take this online assessment or download this PDF.



Martin Huntbach:
00:06:39
That's why you may see things like that potted around, because it's a way for



Martin Huntbach:
00:06:43
you to automate lead generation so that people see you, they get to know you, they



Martin Huntbach:
00:06:48
click through to your website and then they become a lead because it's automated.



Martin Huntbach:
00:06:52
The reality is, is a lot of people think it takes time to build



Martin Huntbach:
00:06:55
that little automated system.



Martin Huntbach:
00:06:57
And when they think about lead generation, they just think about



Martin Huntbach:
00:07:00
someone's got in touch, their referral, that's a lead, and that's where



Martin Huntbach:
00:07:04
it becomes a little bit tiresome.



Martin Huntbach:
00:07:05
And that's when you have to think about a process.



Martin Huntbach:
00:07:07
Whereas if you let the tools and the technology do a lot of



Martin Huntbach:
00:07:11
the heavy lifting, then you can generate more leads on autopilot.



Martin Huntbach:
00:07:16
And then when they're ready to buy from you, or when they're ready



Martin Huntbach:
00:07:19
to get in touch, a little bit more educated and they're a little bit more



Martin Huntbach:
00:07:22
primed to potentially work with you.



Martin Huntbach:
00:07:25
Um, But the minute, if you have a business that doesn't have any



Martin Huntbach:
00:07:28
automation, then you have to do all of the communication, the convincing, the



Martin Huntbach:
00:07:33
educating, the informing, and in order to turn them into a potential customer.



Martin Huntbach:
00:07:37
So you do need some level of automation and people think it takes time.



Martin Huntbach:
00:07:41
And I think that's probably the reason people struggle because they're just



Martin Huntbach:
00:07:44
trying to do everything themselves.



Jon Clayton:
00:07:45
That would be the thing that all the service business



Jon Clayton:
00:07:48
owners that are listening to this and to have leads on autopilot.



Jon Clayton:
00:07:53
I mean, that would be, that would be a dream come true for many of them.



Jon Clayton:
00:07:56
They're listening to probably listening to this thinking, wow, Martin,



Jon Clayton:
00:07:58
that sounds absolutely incredible.



Jon Clayton:
00:08:00
How can I have that?



Jon Clayton:
00:08:01
That sounds fantastic.



Jon Clayton:
00:08:02
I'm sure we'd, we'd all like more of that.



Jon Clayton:
00:08:04
Can you share some effective lead generation strategies with us?



Jon Clayton:
00:08:09
You touched upon a few things there that you mentioned, but can you share some



Jon Clayton:
00:08:13
strategies that you know to be effective when it comes to lead generation?



Martin Huntbach:
00:08:17
Yeah, there's, there's two ways to generate leads



Martin Huntbach:
00:08:19
or, well, there's two ways that you need to think about lead generation.



Martin Huntbach:
00:08:21
One is traffic and the other one is conversions.



Martin Huntbach:
00:08:25
So you need a traffic source and you need a conversion source.



Martin Huntbach:
00:08:28
So what I mean by that is if you have a farm on your website.



Martin Huntbach:
00:08:32
And someone has to fill it in to get in touch with you.



Martin Huntbach:
00:08:34
That would be the conversion part of it.



Martin Huntbach:
00:08:36
The traffic would be, I post on LinkedIn and people stumble across my website.



Martin Huntbach:
00:08:40
So you've got LinkedIn as your traffic source, and then your



Martin Huntbach:
00:08:42
form on your website as your conversion, and you can improve both.



Martin Huntbach:
00:08:47
So you can pick whichever platform you want to grow on.



Martin Huntbach:
00:08:50
If that's a search engine optimization, which is how we grew our agency.



Martin Huntbach:
00:08:54
Originally is how we grow in score app.



Martin Huntbach:
00:08:56
We're driving, um, you know, tens of thousands of leads.



Martin Huntbach:
00:08:59
through producing long form blog content, that's a traffic source.



Martin Huntbach:
00:09:03
But when we get them to a particular form or some sort of lead magnet, um,



Martin Huntbach:
00:09:09
then we can tweak that in order to improve the number of conversions.



Martin Huntbach:
00:09:13
So there's many different ways that you can do it.



Martin Huntbach:
00:09:16
You know, a lot of your listeners will have a majority of their business come



Martin Huntbach:
00:09:19
by the way of referrals, but do you have a way, so that's their traffic source,



Martin Huntbach:
00:09:23
but what's your conversion mechanism, how are you converting those people?



Martin Huntbach:
00:09:27
Are they on a particular page?



Martin Huntbach:
00:09:29
Are the people referring people, sending them to a particular page, or are



Martin Huntbach:
00:09:32
they just kind of getting muddled up through, I'll find them on LinkedIn.



Martin Huntbach:
00:09:34
I'll find them via email.



Martin Huntbach:
00:09:36
Uh, what's the system.



Martin Huntbach:
00:09:37
So you really want to have a clear picture of, you know, if you were to think to



Martin Huntbach:
00:09:41
yourself, I'm going to focus on lead generation for the next three months.



Martin Huntbach:
00:09:44
Really focus on a platform or a traffic generating technique might be SEO,



Martin Huntbach:
00:09:48
social media, paid ads, whatever.



Martin Huntbach:
00:09:51
But I need one, ideally one lead generator to convert those people into leads.



Martin Huntbach:
00:09:58
Um, and that's where you get to decide.



Martin Huntbach:
00:10:00
So do I want to, do I want to give a little bit of value?



Martin Huntbach:
00:10:04
Do I want to create a PDF download that somebody could download?



Martin Huntbach:
00:10:08
Get access to something that I can create once that have it



Martin Huntbach:
00:10:11
deliver leads over and over again.



Martin Huntbach:
00:10:13
Um, would I create an online assessment?



Martin Huntbach:
00:10:15
So for instance, some of the clients that score up have their architects and



Martin Huntbach:
00:10:20
they have, which kind of architect would you, would you, would you use, you know,



Martin Huntbach:
00:10:24
which kind of architect is right for you?



Martin Huntbach:
00:10:26
What kind of land should I get?



Martin Huntbach:
00:10:28
You know, for my business, someone can come to your website and actually



Martin Huntbach:
00:10:30
think, Oh wow, this is quite helpful that they've created this little tool.



Martin Huntbach:
00:10:34
It might just be, You know, a little mini course, here's what you need to do, uh, in



Martin Huntbach:
00:10:39
order to buy your land and not get burnt.



Martin Huntbach:
00:10:42
Um, you know, how to find a architect that's right for you.



Martin Huntbach:
00:10:46
If you're self building might be slightly different.



Martin Huntbach:
00:10:49
So generally speaking, the people are aware of the problem.



Martin Huntbach:
00:10:55
So people are aware of a problem that they face, but they might not be ready to.



Martin Huntbach:
00:11:00
Uh, tackle the solution yet.



Martin Huntbach:
00:11:02
So if someone says, I really want to build my own home, I



Martin Huntbach:
00:11:04
just don't know where to start.



Martin Huntbach:
00:11:05
That's a problem.



Martin Huntbach:
00:11:06
The solution would be, you need to hire me as your architect, but



Martin Huntbach:
00:11:09
they're not quite ready there.



Martin Huntbach:
00:11:11
So some people might have a goal, I want to build my own home, your



Martin Huntbach:
00:11:15
job through this system of traffic generating and through convert converting



Martin Huntbach:
00:11:19
them is really the bridge between problem aware and solution aware.



Martin Huntbach:
00:11:24
And if you can use that with content, with that, that traffic



Martin Huntbach:
00:11:28
generating technique, And then use tools to convert them into leads.



Martin Huntbach:
00:11:32
Then you're in a far better position to sell more of your



Martin Huntbach:
00:11:35
services to your ideal clients.



Martin Huntbach:
00:11:37
The problem is, is some people, when they post on LinkedIn, they just go straight,



Martin Huntbach:
00:11:40
straight to, um, please work with me.



Martin Huntbach:
00:11:43
You know, I've got three spaces available or please hire me.



Martin Huntbach:
00:11:46
I can help you.



Martin Huntbach:
00:11:47
So it is important that at the same time, when you're creating



Martin Huntbach:
00:11:50
content online, or you're sharing your knowledge and experience.



Martin Huntbach:
00:11:54
through whatever platform you decide that you are educating people enough for



Martin Huntbach:
00:11:59
them to trust, you know, I can trust you.



Martin Huntbach:
00:12:01
So then, then naturally, if you have a few of those people are going to want to find



Martin Huntbach:
00:12:05
out more, they're going to become a lead.



Martin Huntbach:
00:12:07
They're going to jump on a call with you.



Martin Huntbach:
00:12:08
They're going to talk to you.



Martin Huntbach:
00:12:09
So that traffic generating, um, platform that you choose is generally



Martin Huntbach:
00:12:15
where you'll share content as well.



Martin Huntbach:
00:12:16
You can't just.



Martin Huntbach:
00:12:17
Think I want to use LinkedIn.



Martin Huntbach:
00:12:18
How do I use LinkedIn?



Martin Huntbach:
00:12:19
Shall I throw money at it?



Martin Huntbach:
00:12:21
You do have to adopt that platform and be a little bit more committed to it.



Martin Huntbach:
00:12:25
So there's plenty of different lead magnets you can choose.



Martin Huntbach:
00:12:27
You could run local webinars, but you've really just got to understand that you



Martin Huntbach:
00:12:32
need traffic and conversions in mind.



Jon Clayton:
00:12:34
Okay.



Jon Clayton:
00:12:35
And the, just to recap a lead magnet, could you just explain



Jon Clayton:
00:12:38
for everybody The definition of a lead magnet, just so that's clear.



Martin Huntbach:
00:12:43
Exactly.



Martin Huntbach:
00:12:43
So whatever it is that you want to give away in exchange



Martin Huntbach:
00:12:46
for some contact information.



Martin Huntbach:
00:12:48
So that would be like I say, a free PDF, a free assessment, um, a free mini course,



Martin Huntbach:
00:12:54
you know, whatever it is that you want to give a value that will encourage people



Martin Huntbach:
00:12:58
to hand over their contact information so that you can continue the conversation.



Jon Clayton:
00:13:02
Got it.



Jon Clayton:
00:13:03
Yeah.



Jon Clayton:
00:13:03
I love the way you described that it's a bridge, it's forming that



Jon Clayton:
00:13:07
bridge and nurturing people that they can, um, well, particularly



Jon Clayton:
00:13:12
when someone's planning to do.



Jon Clayton:
00:13:13
a renovation or to build a property, there can be an awful long time in that



Jon Clayton:
00:13:18
discovery phase from when they realize that they've got a problem that they need



Jon Clayton:
00:13:22
help with to actually get into the point where they're actually ready, willing and



Jon Clayton:
00:13:27
able to hire somebody like an architect.



Jon Clayton:
00:13:29
So there's an opportunity there for us to capture them very, very early



Jon Clayton:
00:13:34
in that journey and to hold their attention to the time when they are.



Jon Clayton:
00:13:39
ready to invest in that.



Jon Clayton:
00:13:40
And as you say, there's a missed opportunity that I have people just



Jon Clayton:
00:13:43
post for the people that are just ready to buy, which is typically



Jon Clayton:
00:13:47
usually only a very tiny proportion of the audience at any point, isn't it?



Martin Huntbach:
00:13:52
Yeah, absolutely.



Martin Huntbach:
00:13:53
So you really want to be owning your conversation.



Martin Huntbach:
00:13:57
So the conversation that you have privately with your potential



Martin Huntbach:
00:14:00
clients, that's the conversation that you should be having online.



Martin Huntbach:
00:14:03
You know, we publish content online that we have with our one to one.



Martin Huntbach:
00:14:08
Clients, because, because people aren't aware, you know, somebody



Martin Huntbach:
00:14:12
is going through this issue and for you, it's just general knowledge.



Martin Huntbach:
00:14:15
This is what happens when you really start to educate people about questions



Martin Huntbach:
00:14:19
that you get asked all the time.



Martin Huntbach:
00:14:21
That's when you start to generate a bit of traffic.



Martin Huntbach:
00:14:24
It's when you take all of the knowledge that you have and start



Martin Huntbach:
00:14:27
distributing it online, that you start to get a little bit of traction.



Martin Huntbach:
00:14:30
And that traction really helps people bridge that gap.



Martin Huntbach:
00:14:34
So we've had people who sign up to our email list.



Martin Huntbach:
00:14:37
And they download like a buyer's guide, um, in the past



Martin Huntbach:
00:14:40
one, that was our lead magnet.



Martin Huntbach:
00:14:42
And then we were able to track that after a certain number of time, they were



Martin Huntbach:
00:14:46
at a level, maybe it was three months.



Martin Huntbach:
00:14:48
Maybe it was like, you know, um, 15 weeks, I think it was where we were



Martin Huntbach:
00:14:52
able to track the majority of the people that signed up to that point.



Martin Huntbach:
00:14:55
They were booking calls with us at that point.



Martin Huntbach:
00:14:58
So we were able to say, okay, so if we drive enough traffic there at



Martin Huntbach:
00:15:01
very specific points, we can fill our pipeline for this time in the year.



Martin Huntbach:
00:15:06
So the more that you do this, the more you test and the more education, the easier



Martin Huntbach:
00:15:13
it is to get people to buy from you.



Martin Huntbach:
00:15:16
And we got to the point where we were doing so much in the way of educating



Martin Huntbach:
00:15:20
people and driving traffic to our website, but when they eventually did speak



Martin Huntbach:
00:15:24
to us, You know, people were signing up to work with us, um, for projects



Martin Huntbach:
00:15:29
that were more than 10, 15 grand.



Martin Huntbach:
00:15:32
Within the space of 15, 20 minutes on a phone call with us.



Martin Huntbach:
00:15:35
And we'd never spoke to them before.



Martin Huntbach:
00:15:37
And that was because a majority of our content was doing the educating



Martin Huntbach:
00:15:40
and we had the lead process in place, the lead sequence, so that it meant



Martin Huntbach:
00:15:44
it was automated, which meant all we were doing was producing more content.



Martin Huntbach:
00:15:48
And then the sequence of events would educate, inform, entertain to the



Martin Huntbach:
00:15:53
point where these people were like.



Martin Huntbach:
00:15:55
We're ready now.



Martin Huntbach:
00:15:56
And that can be happening while you're doing your day job.



Martin Huntbach:
00:15:59
Now, if you don't do that, the reality is, and if you're solely



Martin Huntbach:
00:16:02
relying on things like referrals and you're keeping all of that knowledge



Martin Huntbach:
00:16:06
bottled up, then everybody has to go through a long winded sales process.



Martin Huntbach:
00:16:10
In order to work with you, you have to do all of the same



Martin Huntbach:
00:16:12
conversations all over again.



Martin Huntbach:
00:16:14
You know, let, let the internet, it's free.



Martin Huntbach:
00:16:16
Let the internet do its work.



Martin Huntbach:
00:16:18
All you have to do is produce this content once and then remind people every



Martin Huntbach:
00:16:21
now and again, rather than you have the same conversations day in, day out, just



Martin Huntbach:
00:16:26
produce content, let the leads flow in.



Martin Huntbach:
00:16:29
And then when they're ready to buy from you.



Martin Huntbach:
00:16:31
Let them, you know, show them how to do it.



Martin Huntbach:
00:16:33
Um, it's, it's fairly simplistic and I know it sounds really simple.



Martin Huntbach:
00:16:36
Um, but we've done this in a very competitive market in the



Martin Huntbach:
00:16:40
online space in SEO and lead generation, it's very competitive.



Martin Huntbach:
00:16:44
So if we can do it, then, you know, no doubt architects can do it.



Jon Clayton:
00:16:49
That's encouraging.



Jon Clayton:
00:16:50
Absolutely.



Jon Clayton:
00:16:51
You mentioned that about a couple of, um, Mistakes that people can make.



Jon Clayton:
00:16:56
I was wondering if we could dig into that a bit more, and you must have



Jon Clayton:
00:16:59
seen lots of mistakes that people have made when it comes to lead generation.



Jon Clayton:
00:17:03
Could you share maybe one or two other examples of common mistakes that you see?



Martin Huntbach:
00:17:08
Yeah, absolutely.



Martin Huntbach:
00:17:09
So one of the biggest.



Martin Huntbach:
00:17:11
Problems is, is traffic.



Martin Huntbach:
00:17:13
So a lot of the times people think, well, I know I need leads, but I don't have,



Martin Huntbach:
00:17:18
um, enough leads seeing the landing page, you know, actually landing on that, that



Martin Huntbach:
00:17:22
particular, uh, asset, whatever it be.



Martin Huntbach:
00:17:25
Um, In order to convince them to fill out the form.



Martin Huntbach:
00:17:30
So traffic is an issue and that's why you should be posting on LinkedIn.



Martin Huntbach:
00:17:34
You should be posting on Instagram.



Martin Huntbach:
00:17:36
You should be, you should have a mechanism in order to get



Martin Huntbach:
00:17:39
attention and build traction online.



Martin Huntbach:
00:17:42
And if you don't, unfortunately, no tool.



Martin Huntbach:
00:17:45
No matter how good it is, will generate leads for you.



Martin Huntbach:
00:17:49
You absolutely do need a traffic generating mechanism.



Martin Huntbach:
00:17:52
So for some people, they might be happy to spend money on, on Facebook



Martin Huntbach:
00:17:55
ads or LinkedIn ads or wherever other people want to produce content



Martin Huntbach:
00:18:01
because they've got time, but maybe not, not capital to invest.



Martin Huntbach:
00:18:04
Um, so there's many different.



Martin Huntbach:
00:18:06
Areas that you can generate traffic.



Martin Huntbach:
00:18:09
But one of the biggest issues by far is I've launched a lead magnet.



Martin Huntbach:
00:18:12
I've launched my buyer's guide on my mini course on my assessment on my downloadable



Martin Huntbach:
00:18:17
PDF, but not enough people are seeing it.



Martin Huntbach:
00:18:19
And that's because they don't have that energy, that effort



Martin Huntbach:
00:18:21
behind generating traffic.



Martin Huntbach:
00:18:23
Uh, that's definitely one of them.



Martin Huntbach:
00:18:25
The other common mistake is when someone does land on your landing page, it's



Martin Huntbach:
00:18:30
not compelling enough, you know, for instance, if someone lands on a, an



Martin Huntbach:
00:18:34
architect's, uh, landing page and it says, you know, um, make your dreams come true.



Martin Huntbach:
00:18:41
fill out this form, it's a little bit vague and it's a little bit unspecific



Martin Huntbach:
00:18:45
in terms of what they physically get because they are handing over their data,



Martin Huntbach:
00:18:49
their name and email address, um, and sometimes phone numbers and more details.



Martin Huntbach:
00:18:53
So they really want to know that if I'm handing over my information,



Martin Huntbach:
00:18:56
it needs to be compelling enough.



Martin Huntbach:
00:18:58
And the problem that you've got.



Martin Huntbach:
00:19:00
Is people think to themselves, well, if I give away all my knowledge for



Martin Huntbach:
00:19:04
free or my experience and I give a put together a book or, or a course, then



Martin Huntbach:
00:19:10
they might go and do it themselves or they might find a different solution.



Martin Huntbach:
00:19:13
And, you know, I want them to come to me, but it has to be



Martin Huntbach:
00:19:16
compelling enough for them to, for them to opt in for that thing.



Martin Huntbach:
00:19:21
So for instance, if you were to say I've put together a.



Martin Huntbach:
00:19:26
A 17 point, uh, checklist that's based on all of my industry years of experience.



Martin Huntbach:
00:19:33
And all you have to do is answer a few questions and I'm going



Martin Huntbach:
00:19:35
to give you this document.



Martin Huntbach:
00:19:36
So it acts as a perfect blueprint for your, for your self build, for



Martin Huntbach:
00:19:41
instance, then that's really compelling.



Martin Huntbach:
00:19:43
It's really direct.



Martin Huntbach:
00:19:45
You know what you're going to get.



Martin Huntbach:
00:19:46
You ultra specific about the details and the depth of it,



Martin Huntbach:
00:19:50
then that's far more compelling.



Martin Huntbach:
00:19:51
And that's probably going to get, you know, most of the people that land on that



Martin Huntbach:
00:19:54
page would say, Oh, that sounds great.



Martin Huntbach:
00:19:56
I'm going to opt in for that.



Martin Huntbach:
00:19:58
So rather than it be vague and quite thin, you really want to go



Martin Huntbach:
00:20:02
in depth next level so that you can stand out amongst your competitors.



Jon Clayton:
00:20:07
That's brilliant advice.



Jon Clayton:
00:20:08
I love that.



Jon Clayton:
00:20:09
So we've, we've talked a little bit about.



Jon Clayton:
00:20:13
I was wondering what are the best types of lead magnets for us to try?



Jon Clayton:
00:20:17
Because there's all sorts of different things that we could use as a lead magnet



Jon Clayton:
00:20:21
to try and get people to sign up to our email list so we can stay in contact with



Jon Clayton:
00:20:26
them and have conversations with them.



Jon Clayton:
00:20:28
What are some of the best types of lead magnet that we could try?



Jon Clayton:
00:20:31
Remember.



Jon Clayton:
00:20:32
Don't forget to download the architecture business, blueprint the



Jon Clayton:
00:20:35
step by step formula to freedom for architects, architecture, technologists,



Jon Clayton:
00:20:39
and architecture designers.



Jon Clayton:
00:20:41
You can grab the blueprint without any charge@architecturebusinessclub.com



Jon Clayton:
00:20:47
forward slash blueprint.



Jon Clayton:
00:20:48
And if you enjoy this episode, then please leave a five star review or



Jon Clayton:
00:20:52
rating wherever you listen to podcasts.



Jon Clayton:
00:20:55
Now, back to the show.



Martin Huntbach:
00:20:58
So we like to try.



Martin Huntbach:
00:21:00
We like to try a variety over the course of a year.



Martin Huntbach:
00:21:03
So we like to think of it as campaigns.



Martin Huntbach:
00:21:06
So a campaign might well be, I'm going to spend the next six weeks promoting



Martin Huntbach:
00:21:13
a checklist like we've just discussed.



Martin Huntbach:
00:21:16
So for the next.



Martin Huntbach:
00:21:17
You know, six weeks, all I'm going to do is I'm going to drive, try



Martin Huntbach:
00:21:20
to drive as many people to this landing page as possible to see,



Martin Huntbach:
00:21:24
does it resonate with people?



Martin Huntbach:
00:21:26
Um, and if it does great, then maybe you could, you know, put more effort into it



Martin Huntbach:
00:21:31
and maybe spend some money promoting it.



Martin Huntbach:
00:21:33
Another lead magnet that we find works really well, especially



Martin Huntbach:
00:21:37
if you have a business that has.



Martin Huntbach:
00:21:40
You don't need that many customers or that many clients for it to be successful.



Martin Huntbach:
00:21:44
Another one is a wait list.



Martin Huntbach:
00:21:46
So what you can do is you can launch a wait list as a landing page that says I'm



Martin Huntbach:
00:21:51
fully booked for the rest of the year.



Martin Huntbach:
00:21:53
And I'm opening up a wait list for 2025 spaces tend to fill up fast.



Martin Huntbach:
00:21:58
So if you want to.



Martin Huntbach:
00:22:00
Here about my products and services, um, potentially, you



Martin Huntbach:
00:22:04
know, start your project in 2025.



Martin Huntbach:
00:22:07
Then you want to fill out your name and email address on this page,



Martin Huntbach:
00:22:10
and I will send you some relevant information leading up to it.



Martin Huntbach:
00:22:13
Um, the reason that that works is because people don't want to miss out.



Martin Huntbach:
00:22:17
And if they're not quite ready yet, then it means that they can at least.



Martin Huntbach:
00:22:22
Indicate that they are interested.



Martin Huntbach:
00:22:24
And what that does is that means that when you decide to promote your products



Martin Huntbach:
00:22:28
and services, whether that's via sales calls or online, you can actually



Martin Huntbach:
00:22:32
say to people, look, um, you might be thinking about working with me, um, in



Martin Huntbach:
00:22:37
2025, maybe it's January and you think to yourself, well, I've already got.



Martin Huntbach:
00:22:41
13 other people that are interested in working with me.



Martin Huntbach:
00:22:44
So you're going to have to let me know quick.



Martin Huntbach:
00:22:46
If you want to work with me, even if some of these people don't go ahead and



Martin Huntbach:
00:22:49
work with you, you've at least got that data to say, look, this is a wait list.



Martin Huntbach:
00:22:53
I've got a wait list of people working with me.



Martin Huntbach:
00:22:55
Um, it makes you feel more in demand.



Martin Huntbach:
00:22:58
It makes you seem like people are missing out if they don't work with you.



Martin Huntbach:
00:23:02
So having a wait list of people waiting to work with you, even if



Martin Huntbach:
00:23:05
it's just an indication is actually a really powerful sales tool.



Martin Huntbach:
00:23:09
So that's another thing that you can do, but you wouldn't want to do



Martin Huntbach:
00:23:12
it all the time because it doesn't actually offer that much value.



Martin Huntbach:
00:23:15
So then what you could do is you could potentially say,



Martin Huntbach:
00:23:18
create an online assessment.



Martin Huntbach:
00:23:20
So an online assessment is where you get to ask specific questions about



Martin Huntbach:
00:23:24
somebody's situation in order to learn more about them and then provide a



Martin Huntbach:
00:23:29
recommendation on the back of it.



Martin Huntbach:
00:23:31
So for instance, if you say, um, you know, what kind of property should you build?



Martin Huntbach:
00:23:37
As an example.



Martin Huntbach:
00:23:38
And then they answer a series of questions.



Martin Huntbach:
00:23:40
You might ask how many family members you have, you know, uh, what kind



Martin Huntbach:
00:23:44
of location, uh, what kind of do you like city or country, you know,



Martin Huntbach:
00:23:49
that kind of, uh, uh, location and.



Martin Huntbach:
00:23:52
You can actually use, you know, many tools online score being one of them to ask



Martin Huntbach:
00:23:57
those questions and make a recommendation.



Martin Huntbach:
00:24:00
And the reason that that works so well is because you're taking people over that



Martin Huntbach:
00:24:04
bridge from problem aware, which is, I'm not sure how to get started with a self



Martin Huntbach:
00:24:08
build or with an, uh, with an extension.



Martin Huntbach:
00:24:11
And you're asking them questions.



Martin Huntbach:
00:24:13
You're taking an interest.



Martin Huntbach:
00:24:14
It's like you would on a sales call if you're just asking questions



Martin Huntbach:
00:24:17
and then you make a recommendation and they have more knowledge.



Martin Huntbach:
00:24:21
They've got that dopamine hit that they've learned something and you make



Martin Huntbach:
00:24:24
that recommendation on the results page and they feel so much smarter.



Martin Huntbach:
00:24:27
They've come out of it.



Martin Huntbach:
00:24:28
They spent 90 seconds filling out a form and it's automated and that's the trick.



Martin Huntbach:
00:24:32
It's scalable so you can send as many people to that assessment as you possibly



Martin Huntbach:
00:24:37
can and it's no extra work for you.



Martin Huntbach:
00:24:40
All you do is you just deliver more value.



Martin Huntbach:
00:24:43
Um, and just tomorrow, for instance, as a separate lead magna, I am running



Martin Huntbach:
00:24:47
a webinar, so I'm running a 90 minute webinar where I'm teaching people



Martin Huntbach:
00:24:51
about lead generation, um, and various different ways that they can do it.



Martin Huntbach:
00:24:55
So if you, it's not going to happen, it's not going to be right



Martin Huntbach:
00:24:58
for everyone, depending on their business model, but you could run



Martin Huntbach:
00:25:01
a regular webinar that you spend.



Martin Huntbach:
00:25:04
know, a few hundred pound on Facebook ads and get people to a



Martin Huntbach:
00:25:06
local webinar about how to build your own home or what to look for.



Martin Huntbach:
00:25:10
And people that are genuinely interested will, will attend.



Martin Huntbach:
00:25:14
Um, and these people, they're much more likely to buy from you versus somebody



Martin Huntbach:
00:25:18
that isn't doing that because the knowledge level and the confidence that



Martin Huntbach:
00:25:22
they would have in you with all of that kind of, uh, content is just next level.



Martin Huntbach:
00:25:27
So it just allows you to stand out from your competitors because, you



Martin Huntbach:
00:25:31
know, I know lots of architects, they're not doing this kind of thing.



Martin Huntbach:
00:25:35
They're just, they're just relying on referrals and they're just



Martin Huntbach:
00:25:38
doing what they can to stand out.



Martin Huntbach:
00:25:40
But these are the kind of lead magnets that, that not just generate leads, but



Martin Huntbach:
00:25:43
increase your authority as an expert.



Jon Clayton:
00:25:45
There's some absolute golden nuggets in there, Martin.



Jon Clayton:
00:25:48
So I love that, the idea of the wait list.



Jon Clayton:
00:25:51
The assessment and the repeatable webinar, I think those are all brilliant



Jon Clayton:
00:25:56
ideas and I can already see how those could work for a lot of practices.



Jon Clayton:
00:26:00
And you're right.



Jon Clayton:
00:26:00
This is stuff that most of them just aren't doing that.



Jon Clayton:
00:26:03
It's very much like, here is our work.



Jon Clayton:
00:26:06
Aren't we great coming by our stuff rather than being more



Jon Clayton:
00:26:10
proactive about lead generation.



Jon Clayton:
00:26:12
And I think that's the overarching lesson here.



Jon Clayton:
00:26:14
I think is, you know, about being more proactive, really,



Jon Clayton:
00:26:18
that it's not just a case of.



Jon Clayton:
00:26:20
sitting around and waiting for the leads to just drop in.



Jon Clayton:
00:26:23
Like that might have worked years ago, but that isn't going to keep that



Jon Clayton:
00:26:27
isn't going to work moving forward.



Jon Clayton:
00:26:30
And I know that there's a lot of practices that, um, that do struggle with not



Jon Clayton:
00:26:34
having enough leads in that pipeline.



Jon Clayton:
00:26:35
So these are actionable ways that they can generate leads.



Jon Clayton:
00:26:39
And none of these things necessarily have to cost a lot of money.



Jon Clayton:
00:26:43
And actually, if it results in sales coming through the door, then even if



Jon Clayton:
00:26:46
it does cost money, as long as they're getting paid more than it costs them,



Jon Clayton:
00:26:49
um, the investment, then the numbers stack up and it's all, all great anyway.



Martin Huntbach:
00:26:55
Yeah,



Jon Clayton:
00:26:55
So can you share some ways, some, some simple ways to get started?



Jon Clayton:
00:27:01
Cause that's the thing.



Jon Clayton:
00:27:02
We've got some great ideas here, but there's some simple ways that we can



Jon Clayton:
00:27:05
just get started with lead generation.



Martin Huntbach:
00:27:08
Yeah.



Martin Huntbach:
00:27:09
One of the things that you can really do is, is focus on



Martin Huntbach:
00:27:12
that problem aware mindset.



Martin Huntbach:
00:27:14
So what are some of the.



Martin Huntbach:
00:27:16
Things people are saying to you when they first speak to you.



Martin Huntbach:
00:27:19
Um, and that's what you can create your lead magnet about.



Martin Huntbach:
00:27:21
And again, it's just about transitioning people's mindset from problem aware



Martin Huntbach:
00:27:25
to solution aware and educating them.



Martin Huntbach:
00:27:28
So my suggestion would be to think about all of those problems and create



Martin Huntbach:
00:27:35
a landing page somewhere on your website or using a tool like score app.



Martin Huntbach:
00:27:39
It's free.



Martin Huntbach:
00:27:39
You can, you can sign up and test it out.



Martin Huntbach:
00:27:41
Test it out for free, but you really want to make sure that



Martin Huntbach:
00:27:44
it resonates with people.



Martin Huntbach:
00:27:46
So when you are connecting with people on LinkedIn, um, share



Martin Huntbach:
00:27:50
your landing page with them.



Martin Huntbach:
00:27:52
Say, you know, I've had a few questions, uh, that people have come to me and



Martin Huntbach:
00:27:55
they've explained that, you know, they're struggling to find a plot of



Martin Huntbach:
00:27:59
land or they're struggling to find an architect that suits their needs.



Martin Huntbach:
00:28:03
So I've created this resource, whether it be a webinar, assessment, a PDF, and



Martin Huntbach:
00:28:10
I thought you might find it valuable.



Martin Huntbach:
00:28:12
Let me know if you want it and I can send you to a link.



Martin Huntbach:
00:28:15
And the more people you do that to, and the more that you shout about it



Martin Huntbach:
00:28:19
online, which is mostly free, especially when you think about social media



Martin Huntbach:
00:28:23
and writing blog content, the more people that you can get to that page,



Martin Huntbach:
00:28:28
you're able to see how many people.



Martin Huntbach:
00:28:30
Convert into a lead and how many people just leave and you'll be



Martin Huntbach:
00:28:33
able to say, well, let's test it.



Martin Huntbach:
00:28:35
Let's see what works before I spend money on advertising or buy expensive software.



Martin Huntbach:
00:28:39
Let's just make sure that the message resonates with people.



Martin Huntbach:
00:28:43
And then the more people that land on that page, the more interested they



Martin Huntbach:
00:28:47
are, the more people that fill it out.



Martin Huntbach:
00:28:49
Typically you'll find, or what we find with our clients is that around.



Martin Huntbach:
00:28:55
40 to 50 percent of people land on that landing page and they fill it out



Martin Huntbach:
00:29:00
and become a lead, which means you get their name, email address, you can find



Martin Huntbach:
00:29:05
out more about them, um, for other, other tools and other lead magnets, you



Martin Huntbach:
00:29:10
know, you struggle to get 10 to 20%.



Martin Huntbach:
00:29:13
So that's why that's part of the reason that we.



Martin Huntbach:
00:29:15
Created this software was to just make it easy and cheap for people to test.



Martin Huntbach:
00:29:20
And if you, if it doesn't work, then you need to change the idea.



Martin Huntbach:
00:29:23
And that's the, that's the point of it really, which is there's no



Martin Huntbach:
00:29:26
perfect lead magnet for everybody.



Martin Huntbach:
00:29:29
And that's why we change it every so often.



Martin Huntbach:
00:29:31
That's why we run different webinars.



Martin Huntbach:
00:29:33
We run different courses.



Martin Huntbach:
00:29:35
We, you know, create different blog content.



Martin Huntbach:
00:29:37
It's because we're constantly trying to seek out those, uh, those



Martin Huntbach:
00:29:40
messages that resonate with people that drive more traffic leads and.



Martin Huntbach:
00:29:44
Sales ultimately.



Martin Huntbach:
00:29:46
Um, so that's something to be aware of.



Martin Huntbach:
00:29:48
Get started with putting content out online, um, in front of



Martin Huntbach:
00:29:52
your ideal customers and what gets the most engagement?



Martin Huntbach:
00:29:57
What questions do people continuously ask?



Martin Huntbach:
00:29:59
You know, one of our clients.



Martin Huntbach:
00:30:01
When we're thinking of content ideas, he posts on social media and says,



Martin Huntbach:
00:30:05
I'm, I'm doing a video shoot, or I am, um, putting together some content.



Martin Huntbach:
00:30:11
What questions do you have for me?



Martin Huntbach:
00:30:13
And that feeds a lot of the ideas for landing page copy.



Martin Huntbach:
00:30:17
You know, if you're writing a heading on your landing page to



Martin Huntbach:
00:30:20
convince someone to download an ebook, what would that heading be?



Martin Huntbach:
00:30:23
Often it comes directly from your.



Martin Huntbach:
00:30:26
Your potential customer's mouths.



Martin Huntbach:
00:30:28
Um, so there's lots of things that you can do for free to test.



Martin Huntbach:
00:30:31
And then once you you're happy, um, that the message resonates, that's



Martin Huntbach:
00:30:35
when you can invest a little bit more.



Jon Clayton:
00:30:38
That's awesome.



Jon Clayton:
00:30:39
Yeah.



Jon Clayton:
00:30:40
Thanks for that, Martin.



Jon Clayton:
00:30:42
This has been a really good discussion.



Jon Clayton:
00:30:44
Um, just in the spirit of summing things up, what would be the main



Jon Clayton:
00:30:49
thing that you'd like everyone to take away from our conversation today?



Martin Huntbach:
00:30:53
I think understanding that if you know your area of expertise



Martin Huntbach:
00:30:58
very, very well, which I'm sure if you're listening to this now, then you do expect



Martin Huntbach:
00:31:04
that people don't have all the answers.



Martin Huntbach:
00:31:06
You know, you have all the answers, you have that curse of knowledge and knowing



Martin Huntbach:
00:31:08
that you've spent years accumulating all this knowledge, but the more you put



Martin Huntbach:
00:31:13
out online, the more leads you'll get.



Martin Huntbach:
00:31:15
And that's as simple as I can make it really, because, um, our founder says,



Martin Huntbach:
00:31:19
you know, everything is downstream from lead generation, whatever



Martin Huntbach:
00:31:23
problem you have in your business, you can solve it with more leads.



Martin Huntbach:
00:31:28
You know, if there's a system broken, if there's a system, there's an error



Martin Huntbach:
00:31:31
somewhere in your business, whether it's.



Martin Huntbach:
00:31:33
Team size or, or whatever accountant, accounting, everything.



Martin Huntbach:
00:31:38
As long as you've got more leads, you can solve that problem.



Martin Huntbach:
00:31:41
Whereas if you don't have leads, you're constantly looking for leads.



Martin Huntbach:
00:31:44
You know, it just elevates your issues so much more when you don't have that source.



Martin Huntbach:
00:31:48
We've just found that if you put out content freely.



Martin Huntbach:
00:31:51
Without any expectation, you get the rewards on the back of it.



Martin Huntbach:
00:31:55
So when you think about traffic and you think about putting your knowledge on



Martin Huntbach:
00:31:58
the internet for anyone to see, and that means YouTube, that means LinkedIn, that



Martin Huntbach:
00:32:04
means your blog, that's how we grew our business just from writing blog content.



Martin Huntbach:
00:32:08
Um, The more people will want to work with you.



Martin Huntbach:
00:32:11
You just need to have something there that they can signal interests.



Martin Huntbach:
00:32:14
And when you have that, then that's when the leads start to flow in.



Martin Huntbach:
00:32:18
But you need to get the information out of your heads, put it online and let that



Martin Huntbach:
00:32:23
do a lot of the heavy lifting for you.



Martin Huntbach:
00:32:25
You just need a really good lead magnet in order to convince



Martin Huntbach:
00:32:28
them to take the next step.



Jon Clayton:
00:32:30
That's great.



Jon Clayton:
00:32:31
Was there anything else about the topic that you wanted to share



Jon Clayton:
00:32:34
that we haven't already covered?



Martin Huntbach:
00:32:36
No, I think.



Martin Huntbach:
00:32:37
Lead generation can get very complicated.



Martin Huntbach:
00:32:40
Um, but I much prefer it when it's simple and I'm sure your audience do too.



Martin Huntbach:
00:32:44
So if you can try to keep it as simple as possible and adopt a scientist



Martin Huntbach:
00:32:50
mindset and experiment with this message, experiment with this lead



Martin Huntbach:
00:32:54
magnet and don't over complicate it.



Martin Huntbach:
00:32:56
There's no right answer for everybody.



Martin Huntbach:
00:32:59
You just need to get started.



Martin Huntbach:
00:33:01
Um, and it drives a lot of what we do at ScoreApp.



Martin Huntbach:
00:33:04
Uh, we have this.



Martin Huntbach:
00:33:06
This goal within score app, and we started to say it publicly, but internally,



Martin Huntbach:
00:33:10
when we have a meeting, we say, let's force our audience to be successful.



Martin Huntbach:
00:33:15
Now force is a really strong word.



Martin Huntbach:
00:33:18
Um, and we, we, you know, I'm in an hour and about whether or not



Martin Huntbach:
00:33:21
we're supposed to say this, but if everything we do is force people to



Martin Huntbach:
00:33:25
be successful, then we're going to be.



Martin Huntbach:
00:33:27
We're going to be successful as a business because they're going to get results.



Martin Huntbach:
00:33:30
And it's the same for you as well.



Martin Huntbach:
00:33:32
When you are sharing your knowledge and experience online, and when you're



Martin Huntbach:
00:33:36
trying to drive leads, if you force your audience to be successful in their goals,



Martin Huntbach:
00:33:40
then they're going to love you for it.



Martin Huntbach:
00:33:42
And they're going to want to stick around and they're going



Martin Huntbach:
00:33:44
to want to refer people onto you.



Martin Huntbach:
00:33:46
Um, And I just think that it just feels like a very good way to run a business.



Martin Huntbach:
00:33:51
If nothing else, if you wake up in the morning and you're not



Martin Huntbach:
00:33:53
sure what to do, try to make your audience successful, try to make your



Martin Huntbach:
00:33:56
clients as successful as possible.



Martin Huntbach:
00:33:59
And eventually you'll get more traffic, you'll get more leads



Martin Huntbach:
00:34:02
and you get more happy customers.



Martin Huntbach:
00:34:03
Just so happens to be, you do need some automation in there



Martin Huntbach:
00:34:07
so that you can scale it.



Martin Huntbach:
00:34:08
And that's where, you know, that's why Scorap is so, so powerful.



Jon Clayton:
00:34:12
That's awesome.



Jon Clayton:
00:34:13
Martin, I'd like to ask a regular question to all of the guests on the show.



Jon Clayton:
00:34:18
It's nothing to do with the topic.



Jon Clayton:
00:34:20
I, I love to travel and to discover new places.



Jon Clayton:
00:34:24
I just wondered if you could tell me about just one of your favorite



Jon Clayton:
00:34:27
places and what you love about it, and it can be somewhere near or far.



Martin Huntbach:
00:34:32
Yeah.



Martin Huntbach:
00:34:32
So my favorite place is probably the beach near where we live.



Martin Huntbach:
00:34:35
Um, it's literally a stone's throw away.



Martin Huntbach:
00:34:38
So it's makes for a great, a great, you know, place to take my little boy.



Martin Huntbach:
00:34:43
Um, this'll be, uh, uh, the Northwest, the filed coast.



Martin Huntbach:
00:34:47
Um, there's lots of beaches up here, but it's a really nice and peaceful,



Martin Huntbach:
00:34:51
very different from where I grew up in the, uh, city of Manchester.



Jon Clayton:
00:34:56
I love it.



Jon Clayton:
00:34:56
Love being by the coast.



Jon Clayton:
00:34:57
I, well, I don't live by the coast anymore, but I, I grew up, um, a



Jon Clayton:
00:35:02
little bit further north from where you live in, um, Hesham, near Morecambe.



Jon Clayton:
00:35:07
And, um, we still go back and visit a couple of times a year, about



Jon Clayton:
00:35:11
40 minutes drive from the Norfolk coast now, but I absolutely love it.



Jon Clayton:
00:35:15
Going to the beach, going to the seaside.



Jon Clayton:
00:35:17
It's one of my favorite places to go and visit.



Jon Clayton:
00:35:19
So I'm with you on that one.



Jon Clayton:
00:35:21
Martin, it's been an absolute pleasure to have you on the show today.



Jon Clayton:
00:35:24
Thank you so much for sharing your expertise.



Jon Clayton:
00:35:27
Can you please remind everybody about the free course that I



Jon Clayton:
00:35:33
mentioned in the introduction?



Jon Clayton:
00:35:34
Could you remind everyone where they can get access to that?



Martin Huntbach:
00:35:38
Absolutely.



Martin Huntbach:
00:35:39
So this is a free course that Daniel put together.



Martin Huntbach:
00:35:42
Who's the co founder of Scorap and it's blueprint101.



Martin Huntbach:
00:35:46
scorap.



Martin Huntbach:
00:35:47
com.



Martin Huntbach:
00:35:47
And it's a free mini course.



Martin Huntbach:
00:35:49
You can just opt in for it and you'll just learn everything there is to know



Martin Huntbach:
00:35:53
about how to scale lead generation.



Martin Huntbach:
00:35:55
So really valuable stuff.



Martin Huntbach:
00:35:56
Uh,



Jon Clayton:
00:35:57
Oh, that's awesome.



Jon Clayton:
00:35:58
And if anyone would like to connect with you online, where is the



Jon Clayton:
00:36:01
best place to connect with you?



Martin Huntbach:
00:36:03
probably LinkedIn, just search my name,



Martin Huntbach:
00:36:05
Martin Hunterbatch and probably.



Martin Huntbach:
00:36:07
The only one I would imagine with that strange name.



Martin Huntbach:
00:36:10
Um, so yeah, that's mainly where we are.



Jon Clayton:
00:36:13
That's brilliant.



Jon Clayton:
00:36:14
I'll also make sure both of those links go in the show notes.



Jon Clayton:
00:36:17
Thanks.



Jon Clayton:
00:36:18
Cool, so thanks again Martin



Martin Huntbach:
00:36:20
Thanks so much.



Martin Huntbach:
00:36:21
Really enjoyed it.



Martin Huntbach:
00:36:22
Thanks for having me on.



Jon Clayton:
00:36:24
Next time I'm joined by Colin.



Jon Clayton:
00:36:26
Great.



Jon Clayton:
00:36:27
Talk about being a podcast guest.



Jon Clayton:
00:36:30
Thanks so much for listening to this episode of architecture business club.



Jon Clayton:
00:36:35
If you liked this episode, think other people might enjoy it.



Jon Clayton:
00:36:39
Or just want to show your support for the show.



Jon Clayton:
00:36:41
Then please leave a glowing five-star review or rating wherever you listen



Jon Clayton:
00:36:46
to podcasts, it would mean so much to me and makes it easier for new



Jon Clayton:
00:36:49
listeners to discover the show.



Jon Clayton:
00:36:51
And if you haven't already done, so don't forget to hit the subscribe button.



Jon Clayton:
00:36:55
So you never miss another episode.



Jon Clayton:
00:36:57
If you want to connect with me, you can do that on most social media



Jon Clayton:
00:37:00
platforms, just search for at Mr.



Jon Clayton:
00:37:03
John Clayton.



Jon Clayton:
00:37:04
The best place to connect with me online, though is on LinkedIn.



Jon Clayton:
00:37:07
You can find a link to my profile in the show notes.



Jon Clayton:
00:37:10
Remember.



Jon Clayton:
00:37:11
Running your architecture business.



Jon Clayton:
00:37:12
Doesn't have to be hard and you don't need to do it alone.



Jon Clayton:
00:37:15
This is architecture business club.