AI Changes Everything: Using AI to Help Prevent Human Trafficking

Discover how AI, data sharing, and cross-sector collaboration help organizations identify trafficking patterns, improve prevention efforts, and disrupt criminal networks. See how technology can support measurable action against human trafficking by exploring more at www.oracle.com/aichangeseverything/video-series How can artificial intelligence help address one of the world's most complex humanitarian challenges? In this episode of AI Changes Everything, Neil Sholay, senior vice president of AI and Data at Oracle, speaks with Ruth Dearnley OBE, president and founder at Stop the Traffik, about how AI, trusted data sharing, and collaboration across industries can help prevent human trafficking. Rather than focusing only on technology, the conversation explores how AI becomes more valuable when applied to real-world outcomes. Ruth explains how Stop the Traffik developed the Traffik Analysis Hub to combine data from financial institutions, businesses, law enforcement, governments, technology platforms, and communities to reveal patterns that would otherwise remain hidden. Together, they discuss how shared intelligence can help expose trafficking networks, improve prevention, and support faster, more informed decision-making. The discussion also explores the role of predictive analytics, AI agents, data quality, responsible innovation, and collaboration across organizations. Ruth shares examples of how insights are being applied to major global events, including preparations surrounding the FIFA World Cup, and explains how measuring prevention has become a meaningful way to demonstrate impact. Throughout the conversation, both speakers emphasize that technology is most effective when it complements human expertise, helping people make better decisions while preserving the human connection at the center of every solution. STOP THE TRAFFIK is a global organisation dedicated to preventing human trafficking. We combine data, technology, and lived experience to identify patterns of exploitation, empower communities to protect themselves, and work with businesses, financial institutions and governments to drive systemic change. Our vision is to create a world where no one is ever bought and sold. If you would like to help, or donate to Stop The Traffik, visit: https://stopthetraffik.org/donate/ 00:00:00 Disclaimer 00:00:15 AI for Fighting Human Trafficking 00:01:00 Meet Ruth Stanley OBE 00:01:23 Stop the Traffic Origins 00:05:07 Building a Global Movement 00:08:35 Human Trafficking as a Business 00:12:37 Creating the Traffic Analysis Hub 00:17:03 From Insight to Prediction 00:20:09 World Cup Trafficking Prevention 00:24:04 Ruth's Personal Journey 00:29:21 Technology, Scale, and Vision 00:33:17 Building a Network of Networks 00:36:14 Rapid-Fire AI Questions 00:39:23 AI in Everyday Work 00:40:17 Closing Thoughts