Shopify: AI-Referred Shoppers Convert Better | Amazon Ditches Rufus | Justin Buckley
Shopify just dropped the data — AI-referred shoppers convert better and spend more. We break down what it means for every DTC brand reading the new chat-driven funnel. Plus two stacked guest interviews with one of the most successful agency operators in DTC and one of the sharpest early-stage consu…
Andrea Williams on Growing Tubby Todd the Right Way
On She Built It®, Andrea Faulkner Williams, co-founder and president of Tubby Todd Bath Co., shares what it really took to build a brand that drives 95% of growth in the baby lotion category on Amazon, without paid ads, without VC funding, and without celebrity investors. What started as a solution…
264 - "Here's Exactly How I Got To $100M" | Tubby Todd founder, Andrea Faulkner Williams
Are you in growth mode? Learn how Influicity helps you get more customers here.
Jon talks to a woman who took her business from nothing to $100M/yr by doing the weird thing. Saying no to Amazon. Saying no to Target. Saying no to investors.
And just going 100% hard on delighting customers.
Andrea di…
Newborn and Infant Essentials: My Favorite Products (NOT sponsored!)
If you’re putting together a registry, buying a shower gift, or simply looking to refresh your own stash, this episode is for you! After a couple minutes of an intro (whoops, a little rambling I admit), this is a rapid fire of my favorite products for those newborn and early infant days.
If I did…
The Rise of Tubby Todd: How Authenticity and Innovation Built a Baby Care Powerhouse With Co-Founder Andrea Faulkner Williams
Tubby Todd was founded in 2014 by Andrea Faulkner Williams and her husband, Brian Todd, after their family struggled with sensitive skin, dryness, and eczema. Frustrated by the lack of clean, effective products they felt comfortable using on their four children, Andrea turned her search into a miss…
From Mommy Bloggers to Target Shelves: Tubby Todd's Story
Andrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. …
The pros and cons of taking on private equity
For many founder-led brands, the transition from a scrappy, bootstrapped startup to a major retail player is the ultimate test of sustainable growth. For some, that means taking on more debt or venture capital; for others, it means bringing on private equity investors to shoulder the costs.
This w…
Andrea Faulkner Williams: Taking Tubby Todd to #1 at Target, The “Terrible Idea” That Worked
She waited 10 years to put Tubby Todd on Amazon, ran zero paid ads for the first three, and kept saying no to retail until the business was ready. Andrea Faulkner Williams co-founded Tubby Todd with her husband Brian in 2014. This year, the brand launched on an endcap in over 1,100 Target stores an…
Andrea Faulkner Williams: Taking Tubby Todd to #1 at Target, The “Terrible Idea” That Worked
She waited 10 years to put Tubby Todd on Amazon, ran zero paid ads for the first three, and kept saying no to retail until the business was ready. Andrea Faulkner Williams co-founded Tubby Todd with her husband Brian in 2014. This year, the brand launched on an endcap in over 1,100 Target stores an…
EP 167: The Mom Behind Tubby Todd with Andrea Faulkner Williams
This week on Mom Group Chat, we're joined by Andrea Faulkner Williams, co-founder and president of Tubby Todd! If you've been listening for a while, you already know how much we LOVE Tubby Todd, so getting to sit down with the woman behind one of our favorite brands was such a full-circle moment.
A…
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