# Sarah Creal

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The New Era of Luxury Beauty With Sarah Creal

Created specifically with women over 40 in mind, Sarah Creal is the luxury beauty brand focused on high-performance makeup and skincare that wears beautifully on mature skin. The line emphasizes multifunctional formulas that deliver hydration, repair, and long-lasting wear without settling or fadin…

Is "Aging Gracefully" a Myth? Pt. 2 with Sarah Creal

Sarah Creal is a beauty industry veteran, former CEO and co-founder of Victoria Beckham Beauty, longtime executive at Tom Ford Beauty, and founder of her eponymous makeup brand, Sarah Creal. In this intimate conversation with Amy Chang, they examine the myth of “aging gracefully,” what happens to w…

Sarah Creal on Makeup That Works After 40

If your makeup suddenly seems to settle into lines, emphasize texture or leave you looking more tired than polished, you're not imagining it. In this episode of The Beauty Authority, NewBeauty's Director of Aesthetic Content Tatiana Bido sits down with beauty industry veteran Sarah Creal, the found…

Season 2, Episode 5: Cari Farver: The True Story of Stalking, Catfishing and Murder

Season 2, Episode 5: Cari Farver: The True Story of Stalking, Catfishing and Murder  In this episode of Murder Murder on the Wall, Stacey and Kelly dive into the shocking true crime case of Cari Farver, a Nebraska woman whose disappearance became one of the most disturbing stories of stalking, cat…

The Makeup Expert Behind Oprah’s Best Mascara of 2025 Shares Her Secrets

For nearly three decades, Sarah Creal has helped shape the beauty industry from behind the scenes, developing products for iconic brands like Prada Beauty, Tom Ford, Bobbi Brown, and Victoria Beckham Beauty. Now, she's using everything she's learned to create makeup specifically designed for women …

Episode 009: Sarah Creal, The Secret Weapon

Today's conversation is with the brilliant Sarah Creal: beauty industry veteran, product developer, founder, and the woman behind some of the most iconic products in the history of prestige cosmetics. Sarah opens up about growing up in Warren, Pennsylvania, where she lay on rocks as a kid watching …

7 Eye-Opening Skin Facts (and Myths) Only a Cell Biologist Can Tell You

What if true skincare “anti-aging” happens deep below the surface? This week we’re exploring everything to do with what we’re dubbing “cell care” — the shift toward cellular longevity, skin health span and managing aging cells. Joined by Dr. Alessandra Zonari, chief scientific officer at OneSkin, w…

The Outspoken Beauty Editor: The Lowdown on Sarah Creal's New Makeup Brand for Over 40's and Feeling Let Down By Elizabeth Arden

This week's edition of Outspoken Beauty Editor is an episode of two halves. On the one hand we're celebrating Sarah Creal's new makeup brand (which Perdita will delve into for us) but on the other we're lamenting Elizabeth Arden's decision to go big with anti-ageing messaging. The beauty industry c…

The Weekly: Sydney Sweeney’s Prediction Market and the Generation Beauty Forgot

Emma Louise Boynton is back, filling in for Vic. Sydney Sweeney’s “just sports” ad caused a stir, but the bigger story is that she’s an investor in Novig, the prediction market now reportedly worth $2 billion. Soph breaks down how prediction markets work and whether they’re anything more than sport…

Ep 39: Sarah Creal — The Woman Behind Beauty's Most Iconic Products

Some people spend a career making other people's visions iconic. Sarah Creal is one of them — and now she's done it for herself. In this episode, Sophie Blowfield sits down with the product developer and brand architect behind some of the most legendary names in luxury beauty: Tom Ford Beauty, Bobb…