# Rob Walling
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Opdateret:
rob walling is a serial entrepreneur, author, podcaster, and angel investor. He is the author of Start Small, Stay Small: A Developer's Guide to Launching a Startup, which was published in 2010.Walling is the founder of email marketing software Drip that was acquired in a life-changing exit by Leadpages in July 2016.
== Career ==
In the early 2000s, Walling tried to launch a number of software products that failed.
How Do I Know If A Mastermind Group Is A Waste Of Time?
Feeling stuck in a mastermind group that seems busy but never actually moves you forward? Or maybe you're thinking about joining one and wondering if it'll be a game changer or just another commitment on your calendar. Knowing the difference can save you a ton of time, energy, and frustration.
In …
Episode 3: Permission to Act with Rob Walling
I've been married to Rob Walling for almost 24 years, so I went into this one already knowing the plot. Rob was raised to follow the rules, with a whole career mapped out as an executive at his family's electrical construction company. Then he got into the management training program, realized he w…
Rob Walling - Stop Building Stuff Nobody Wants
Software entrepreneur, author, and investor Rob Walling joined me on Ditching Hourly to explain why faster software development does not remove the need to validate a software product idea before building it.
We talked about the future of SaaS in the age of AI, the 2-20-200 validation framework, cu…
Episode 855 | The Eight SaaS Moats that Still Work in the Age of AI
Which SaaS moats are left in 2026?
In this episode, Rob Walling and Einar Vollset walk through the 10 ways AI is attacking SaaS companies, from customers vibe coding the app to per-seat revenue disappearing entirely. They then dig into the 8 moats they believe still work in the age of AI, with …
MicroConf Tactics: What SaaS Buyers Actually Want in 2026
Private equity firms have quietly raised the bar on what metrics they need to see in a SaaS before they’ll conisder putting in an offer.
Rob Walling sat down with Einar Vollset from Discretion Capital to break down the 6 moats buyers now require before they'll even consider a deal — and why it mat…
#219: Vibe-Coded Isn't Validating: Rob Walling's Warning for AI-Era Founders - Rob Walling
Rob Walling has been publishing Startups for the Rest of Us every week since 2010 — he recorded episode 855 the morning of this interview — and has written five books on bootstrapped SaaS, with a sixth on the way. He started five companies before turning to investing, all of them bootstrapped, and …
Product Journeys: Drip
When Rob Walling launched Drip, he was doing $7K in monthly recurring revenue. But he quickly realized that his revenue had already flat-lined and that he had a high customer churn problem. He was competing with behemoths like Mail Chimp and Marketo with a team of just 3 engineers.
Drip started as …
Episode 856 | Key Learnings from MicroConf Europe 2026
What did you miss at our biggest MicroConf Europe ever?
In this episode, Rob Walling and Derrick Reimer recap MicroConf Europe 2026 in Reykjavik, Iceland. They break down the talks on ranking in ChatGPT and AI SEO, Rob's eight moats that still work in the age of AI, and Corey Haines on marketin…
Episode 857 | Finding Hidden Multipliers in Your Business (with Jason Cohen)
What if raising your prices could actually bring in more customers?
In this episode, Rob Walling welcomes back Jason Cohen, founder of WP Engine and SmartBear, to dig into his book, Hidden Multipliers. They talk about finding your profit whales, why raising prices can actually increase sales, …
Product Journeys: Drip
When Rob Walling launched Drip, he was doing $7K in monthly recurring revenue. But he quickly realized that his revenue had already flat-lined and that he had a high customer churn problem. He was competing with behemoths like Mail Chimp and Marketo with a team of just 3 engineers.
Drip started as …
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