Bar Keeper's Friend's Felicia Zhang on Building Brands Through Iteration
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Felicia Zhang, Head of Marketing at Bar Keeper's Friend, to discuss what it takes to modernize an iconic brand while maintaining the trust that made it successful in the first place. Drawing on experience across …
Unilever's Branden Goodman on the New Rules of Consumer Discovery
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Branden Goodman, Head of Media & Marketing Capabilities, Beauty & Wellbeing US at Unilever, about how brands must adapt as algorithm-driven discovery reshapes consumer attention.
Branden explains why Unilever has em…
TikTok & Keurig Dr Pepper on Turning Cultural Moments into Measurable Growth
On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Mike Westgate, Sector Lead, Retail, Global Business Solutions at TikTok, and Ben Sylvan, Senior Vice President, Connected Media Team at Keurig Dr Pepper. Bringing together both a platform and an advertiser, they …
Mondelez's Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of Omnichannel Marketing & Activation, Mondelēz U.S., and Wes Saraceni, VP of Consumer Experience U.S. at Mondelēz International, about why today's shopper journey demands closer alignment between …
First Round's Nick Tran on Why Brands Should Build Culture, Not Chase It
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Nick Tran, President and CMO of First Round, a joint venture between Diageo and Main Street Advisors. The conversation centers around Nick’s perspective that the brands that stay relevant don't simply react to cultu…
Edgewell’s Rob Master on Keeping People at the Center of AI-Powered Marketing
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rob Master, Chief Marketing Officer at Edgewell Personal Care, about what stays constant as AI rapidly transforms the way marketers work.
Drawing on his experience leading brands and teaching the next generation of …
Neela Montgomery on How Health Trends Are Changing Consumer Behavior
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Neela Montgomery, Board Director at Ahold Delhaize and Logitech and former CEO of Crate & Barrel, about what major shifts in consumer behavior mean for brands and retailers. Drawing on a career spent at the intersec…
Snap’s Grace Kao on Conversational Marketing and the Future of Brand Engagement
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Grace Kao, Chief Marketing Officer at Snap Inc., about how changing consumer behaviors are reshaping the way brands build relationships and drive growth.
Grace shares why marketing is shifting from one-way messaging…
Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rochelle Wainer, Ph.D., Senior Vice President, Global Insights and Analytics at Kids2, about how consumer insights are evolving as technology changes how people research, shop, and make decisions.
Rochelle shares ho…
MANSCAPED’s Marcelo Kertesz on Scaling Beyond DTC and Building an Omnichannel Brand
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Marcelo Kertesz, Chief Marketing Officer at MANSCAPED, about how the men’s grooming brand evolved from a DTC-first business into an omnichannel brand with a growing retail presence.
Marcelo shares how MANSCAPED exp…
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