# Phil Preston

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Ep 25 - Luke Anderson on being a social entrepreneur, keynote speaker and ex-con

Luke is the founder of Fair Threads, a start-up enterprise addressing a specific set of needs in the correctional system. He got the idea from when he was inside himself. Not only that, his rock-bottom experiences led to a lot of reflection and he’s gain a strong sense of meaning and purpose in hi…

The promise and panic of AI - Part 2

Welcome to the Business Purpose Trends podcast. This podcast is now on YouTube as well here, with video (ie. me speaking!)  This is the second part of the AI series, click here for Part 1. AI promises so much in terms of gains for society and, at the same time, it is causing panic for employees a…

Unilever changes its tune on purpose (and sustainability)

Welcome to the Business Purpose Trends podcast.  Unilever is famous for its purpose-led transformation under former CEO, Paul Polman, and ability to deliver on both the sustainability and financial fronts. Current CEO, Hein Schumacher, is feeling the pressure of financial performance expectations…

New data linking corporate purpose to performance

Welcome to the Business Purpose Trends podcast.  The results of a new study into the link between corporate purpose and financial performance finds that a certain 'model' tends to work. Find out what it is in this episode. Links and resources mentioned: The first HBR article by the authors i…

Developing resilience and growth with purpose

Welcome to the Business Purpose Trends podcast.  Performance is a major challenge for leaders and teams right now. How does purpose support both the development of resilience and growth skills? You'll find out about these links and the three key components that need to come together in this episo…

Horizontal relationships!?

Welcome to the Business Purpose Trends podcast.  What do we mean by 'horizontal relationships'? Why is it critical for leaders and organisations? And what is the role of purpose? A close colleague, Natalie, forwarded a paper on Better Decision-making to me and I went down a few rabbit holes after…

What next for the Business Purpose Trends podcast?

Welcome to the Business Purpose Trends podcast.  Here's a wrap on 2023 and what the year ahead has in store, including the link to my own topics for 2024. Get in touch via hello@philpreston.com.au or use this form to submit questions, insights or views. Thanks again for tuning in this year. Phil…

Tim Leon: The Return on Empathy for Brands and Marketers

Empathetic marketing is having a moment. But really, this trend has been a long time coming. Buyers today are savvy, everything is available online, and they have no patience for brands that don't understand them or their needs. My guest today, Tim Leon, coined the term Return on Empathy and talks …

Ep 70 Phil Preston: Gently shoving elephants

· udskrift
"Gently shoving elephants" (in case you're scratching your head), is a metaphor for the work Phil and I are doing in supporting purpose-driven business transformation. But before we get into that, I'm excited to introduce you to my collaborator-in-purpose, Phil Preston. Phil helps leaders and team…

Ep #86 Phil Preston - Using Purpose to Grow Your Bottom Line

We once thought of 'purpose' in business as a warm and fuzzy thing that no one took seriously, however, there's compelling evidence to show that purpose is central to high performance. Owners, executives and leaders are seeking to understand:- How does it improve culture, performance and profits?- …