Go-to-Market: The Framework for Better Customer Experiences
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Go-to-market is a well-established business framework, but it's a concept that's only beginning to gain traction in multifamily. In this episode, Anne Baum and Chris Johnson sit down with Mike Wolber, Chief Sales Officer at Apartment List, to explore how go-to-market thinking can h…
The Go-to-Market Junkie's Playbook for Scaling Revenue Teams
Summary
On this episode of Growth Wizards, host Tanner Green sits down with Mike Wolber, Chief Sales Officer at Apartment List, where he leads a roughly 95-person go-to-market organization spanning sales, customer success, rev ops, enablement, and strategy. A self-described go-to-market junkie who …
Mike Allen Saturday Mid-Day -- 8/22/26
Mike Allen rants about the latest news and takes yours calls. Veteran Mike Wolber talks about life while being deployed. Josh Gerth, Hamilton County Republican Party Chair, discusses potential tax increases in the City of Cincinnati. Yid gives the Reds Report. See omnystudio.com/listener for privac…
Mike Allen Saturday Mid-Day -- 8/22/26
Mike Allen rants about the latest news and takes yours calls. Veteran Mike Wolber talks about life while being deployed. Josh Gerth, Hamilton County Republican Party Chair, discusses potential tax increases in the City of Cincinnati. Yid gives the Reds Report. See omnystudio.com/listener for privac…
Stitched Marketing on going solo, slow PMCs and the top 50 trap
SummaryIn this episode of Modern Multifamily, Mike Wolber brings the show back with Dana Pate, Founder/CEO of Stitched Marketing and former marketing leader at RangeWater through its growth from four properties to 400. Dana explains why so many people who go independent quietly return to a W-2 with…
Exhaustion from 40 logins and AI: Results from a 20for20 white paper
SummaryDom Beveridge, Founder of 20for20, returns to Modern Multifamily for the eighth edition of his annual white paper, built on 20 structured, open-ended interviews with multifamily executives. Host Mike Wolber, Chief Sales Officer at Apartment List, digs into the word that kept surfacing this y…
Grotto AI on leasing as sales, asking twice and 9-day ramp-ups
SummaryNick Deveau, Co-Founder and CEO of Grotto AI, joins Modern Multifamily fresh off Blueprint in Las Vegas. Host Mike Wolber, Chief Sales Officer at Apartment List, digs into Nick's path from a decade of vertical AI in hiring and healthcare to multifamily, why every operator he asked named vaca…
The Rental Market Is Thawing, One City at a Time
Summary
The rental market can be improving without feeling recovered. Chris Salviati, Chief Economist at Apartment List, joins Mike Wolber on Modern Multifamily to explain what was changing in the October rental data and why the national picture looked so different from individual cities.
The conve…
Daniel Heller: Is data still a moat in PropTech?
Summary
In this short Modern Multifamily conversation, Mike Wolber speaks with Daniel Heller of Thesis Driven about the changing value of real estate data. Daniel explains how Thesis Driven combines industry reporting, proptech relationships and operator data, and why making unstructured informatio…
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