Digital media changed the game
Digital technologies have been fundamental to the proliferation and perpetuation of cults of all kinds. Joining Dr. Mara Einstein for an examination of belief, power, and persuasion are two very special guests: one a theologian and the other an internet scholar. Together they make the case that we …
EP030: Cult Tactics, Brand Devotion, and the Business of Belief with Dr. Mara Einstein
EP030: Cult Tactics, Brand Devotion, and the Business of Belief with Dr. Mara Einstein Watch on YouTube or click below: Episode Summary: In this episode of Nerds That Talk Good, Joel sits down with Dr. Mara Einstein, marketing scholar, media professor, and author of Hoodwinked: How Marketers Use th…
Getting Out: Cult Recovery, Religious Trauma, and How to Help Someone Leave
When it comes to cults–from MLM to MAGA–the question everyone wants answered is: how do I get my loved one out? In this episode, Dr. Mara Einstein tackles that question with Dr. Tanya Johnson, a therapist specializing in religious trauma, cult recovery, and high-control groups. She explains the cul…
Digital Fixation Is Leading Brands Astray with Dr. Mara Einstein
With more than 20 years of experience working as an executive at NBC, MTV Networks, and major advertising agencies with accounts such as Miller Lite, Uncle Ben’s, and Dole Foods, Dr. Mara Einstein knows a thing or two about media and marketing. Now working as a self-proclaimed marketing critic, Dr.…
The Corporate Takeover of Caring with Dr. Mara Einstein
Have you ever been suspicious of a corporation showcasing their commitment to the environment, to marginalized groups of people, or to those suffering through a deadly disease? Dr. Mara Einstein is the author of Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are…
Why (Wellness) Marketers Use the Same Tactics as Cults with Dr. Mara Einstein
Dr. Mara Einstein joins us to discuss how cult-like marketing tactics have taken over the wellness and diet industries.
She explains how Weight Watchers and other diet programs operate on cult-like principles, why food noise might be a kind of internalized cult leader, the many problematic aspects …
110 - Marketers Often Use Cult-Like Tactics
Businesses use a variety of marketing tactics to attract new customers and keep them. These tricks are designed to make you feel special, like you’re part of a group. The lure can be mighty powerful.
In this episode, a conversation with digital media expert Mara Einstein about how promotional stra…
The Cult of Celebrity Wellness Brands
This week, Reese dives into The Cult of Celebrity Wellness Brands, where skincare, mental health, spirituality, supplements, and good old-fashioned celebrity worship have melted together into one extremely Instagrammable belief system. From Goop and Rhode to Rare Beauty, Kardashian supplements, chi…
AI Doesn’t Have to Scare Us: How We Can Push Back
FEATURING DR. MARA EINSTEIN - President Donald Trump has responded to the growing discontent around out-of-control AI technology by claiming no regulations are needed because he’s such a “smart” “high IQ” president.
He added, “We already have tremendous CRIMINAL and REGULATORY power over these com…
Hoodwinked: My Conversation with Dr. Mara Einstein About Marketing and Cult Influence - How marketers turn anxiety and belonging into profit—and how we can protect our freedom of mind.
Mara teaches at Queens College, the very place where I was recruited into the Moonies cult in 1974. She came to the study of influence through advertising and media. I came to it through my experience in a destructive cult and my work helping others understand and recover from authoritarian control…
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