How Shopify SEO Actually Works in 2026: What to Skip, What to Double Down On
How do you actually do SEO for a Shopify store in 2026? Patrick Rice and Leighton Taylor break down when SEO is worth the investment, how to size up your competition, what legitimate link building looks like today, and how to get your products recommended by AI tools like ChatGPT and Google's AI Ov…
Kurt & Paul: Agentic Rants
Kurt pulled the agentic sales numbers on a store doing $1.8 million a month. ChatGPT drove $4,200 of it. So he dragooned business partner Paul Reda into an unscripted reaction to Shopify's Editions announcements. No pre-cleared questions, no talking points, just two people who've optimized eight-fi…
Live at DotDev Toronto: AI Product Discovery with third-time founder Jay El-Kaake
If recording one episode of my mid life crisis podcast at DotDev in Toronto wasn't enough, I got an email at 10.30pm at night saying that they had an extra slot open up. Kurt Elster, the OG of Shopify podcasting, wasn't able to make it, so they asked me if I'd fill the slot.
Obviously I said yes, …
He Sold a Startup, Now He Sells Viral Dog Pajamas
"Man, what didn't I get wrong? It's so much harder."
Brian Nolan sold his SaaS company Sellbrite to GoDaddy. Then he bought Darren & Phillip, an Australian dog apparel brand built around viral matching dog-and-owner bathrobes, and found out that owning a store is a different beast than building so…
REPORT: AI is 0.1% of $274M in sales analyzed
"This traffic is nothing. It is a rounding error."
Kurt and Paul pulled 24 months of raw order data from 10 established Shopify stores: 94 million sessions, 2.2 million orders, $274 million in revenue. They went looking for the AI shopping revolution and found 0.1% of revenue. The catch: those ref…
Shopify's Head of Growth: How to Get Recommended by AI
"It's more than 2x that conversion rate coming from another referral channel."
AI shopping agents are already sending buyers to Shopify stores, and they convert at double the rate of your other referral traffic. Most merchants have no idea it's happening because the analytics show up as direct tra…
Shopify's New Rev Share, Catalog, and the Next Big Bets Explained
"You think you know what you're doing. Like I work at Shopify. I should be better at it."
That's Atlee Clark, Shopify's VP of Partnerships, on running her own store, Pika Layers, for the past seven years. She's joined by Eytan Seidman, VP of Product for everything partners and developers touch. To…
How a Nicotine-Free Vape Brand Grows *Without Ads*
He sells vapes with no nicotine. Every ad platform, payment processor, and carrier treats him like Big Tobacco anyway.
Conrad Kurth founded Cyclone Pods in 2018 after watching every friend he had get hooked on Juul. Eight years later the brand has grown every year with a 60 percent repeat customer …
Kurt & Paul: September Roundup
Discounts are the biggest line item on your P&L that nobody approved. Kurt and Paul answer the questions merchants keep asking, then lay out the Black Friday plan.
Part one is a mailbag pulled from r/ecommerce, r/shopify, and the Shopify Community: the Combines With checkbox that wiped the profit o…
7 Founders, 15 Minutes Each: What's Working in 2026
Kurt spent a day at Beanstalk, an invite-only ecommerce conference at Industry City in Brooklyn, recording 15-minute conversations under a tent. Seven made it to tape. Every guest is on Shopify. Not one led with paid ads.
The lineup: Matt Butcher of Adam's Polishes on why he comes. Jay Wright, who …
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