Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL)
A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business su…
314: Technology, Touch, and Trust with Truist’s Vinoo Vijay
Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist.
In this episode, Al…
290: Becoming a Transformation Agent with Onriva’s George Corbin
George Corbin is a Board Director at Edgewell Personal Care and is the COO of Onriva, a next-generation, AI-powered, travel marketplace.
In this episode, Alan and George talk about his career path, which includes consulting through the boom and bust of the internet, becoming Chief Digital Officer a…
200: 200 Episodes and Counting – A Look Back
During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over the past five years.
We begin with Colleen Sellers, who spoke powerfully about being a working mom and the only female interviewed that day. Then …
121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
This week on “Marketing Today,” we revisit one of our earlier episodes. In it, Alan talks with Kim Whitler, an assistant professor in the marketing department at the University of Virginia's Darden School of Business. Prior to joining the world of academia, Whitler was head of marketing strategy at…
Inside the C-Suite: How Super Bowl Ads Get Made (w/ Kim Whitler)
Every year, brands spend millions on a single Super Bowl ad. But who actually makes that decision? And why?
In this episode of But What About the Brand!, Professor Kim Whitler (UVA Darden School of Business) takes us inside the C-suite to break down:
How brands decide to invest in a Super Bowl ad
…
REPLAY: Winning NIL
NIL sent shockwaves through college athletics when it was signed into law in 2021. Now student-athletes could earn money off of their name, image, and likeness. But there weren’t any guide-rails to help student-athletes navigate the new NIL landscape. Enter Kim Whitler. She co-wrote Athlete Brands:…
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans
A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO. Kim shares insights from more than a decade of research with over 500 CMO's including how 50+% of roles are misaligned, the huge gap between CEO's a…
Reverse-engineering your writing w/ Kim Whitler
Today’s guest is Kim Whitler.
Kim is a professor at the Darden School of Business at the University of Virginia.
She was my professor at Darden and in my second year I was her research assistant.
One thing I’ve always appreciated about her was her practical advice. One of her strengths was bridgin…
Kim Whitler | Why Are Executives Engaging in Activism That Creates Business Risk?
A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member and former GM and CMO.
Kim shares recent research which details why the largest and best companies often get dragged into conflicts they can't win, the three main forces …
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