# Karen Tiber Leland

Karen Tiber Leland, Marketing and Management Consultant, and author of "The Brand Mapping Strategy: Design, Build and Accelerate Your Brand" explains how to use the new Artificial Intelligence bots to build your brand, both professionally and personally.

Karen Tiber Leland, Marketing and Management Consultant, and author of "The Brand Mapping Strategy: Design, Build and Accelerate Your Brand" explains how to use the new Artificial Intelligence bots to build your brand, both professionally and personally.

We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals across channels, and decide whether you need a full…