# Joe Sasto

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Joe Sasto on Breaking Rules and Building a Pasta + CPG Empire

He hated pasta as a kid. Now he's the self-proclaimed Prince of Pasta, the Ruler of Rigatoni, the Sultan of Spaghetti, and one of the most exciting chef-turned-CPG-founders in the food industry. Joe Sasto is the founder of Tantos pasta chips, co-founder of Ripi Foods frozen pasta, author of “Break…

Founder Feature: Sean Knecht of Tantos!

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Sean Knecht, co-founder of Tantos—the first and only puffed pasta chip. Tantos is built on a simple but revolutionary idea: a snack whose base ingredient is wheat and water, the true definition of pasta, bringing a bran…

How Ripi Landed Whole Foods & Target In Its First 15 Months

Breaking into a crowded grocery category takes more than a great product – it takes a brand shoppers can't ignore. In this episode, Ian Tecklin, the founder and CEO of chef-driven frozen pasta brand Ripi, explains why he made brand identity and packaging a core investment from day one and how it h…

The Best Pizza In LA From Peter Ferriero Now On Amazon Prime

THE BEST PIZZA IS IN LA explores filmmaker Pete Ferriero's journey to prove that the world's best pizza isn't found in New York, Chicago, or Italy, but right in Los Angeles. Alongside interviews of celebrity chefs (Nancy Silverton, Brooke Williamson, Joe Sasto, Stephanie Izard, Joe D'Amore and more…

The Best Pizza In LA From Peter Ferriero Now On Amazon Prime

THE BEST PIZZA IS IN LA explores filmmaker Pete Ferriero's journey to prove that the world's best pizza isn't found in New York, Chicago, or Italy, but right in Los Angeles. Alongside interviews of celebrity chefs (Nancy Silverton, Brooke Williamson, Joe Sasto, Stephanie Izard, Joe D'Amore and more…

The Best Pizza Is In LA with Pete Ferriero

THE BEST PIZZA IS IN LA explores filmmaker Pete Ferriero’s journey to prove that the world's best pizza isn't found in New York, Chicago, or Italy, but right in Los Angeles. Alongside interviews of celebrity chefs (Nancy Silverton, Brooke Williamson, Joe Sasto, Stephanie Izard, Joe D'Amore and more…

The Best Pizza In LA From Peter Ferriero Now On Amazon Prime

THE BEST PIZZA IS IN LA explores filmmaker Pete Ferriero's journey to prove that the world's best pizza isn't found in New York, Chicago, or Italy, but right in Los Angeles. Alongside interviews of celebrity chefs (Nancy Silverton, Brooke Williamson, Joe Sasto, Stephanie Izard, Joe D'Amore and more…

From Instagram DM to 1,200 Stores - Sean Knecht on Inventing a New Snack Category with Tantos

What happens when you DM a Top Chef finalist about pasta dough and end up co-founding a snack brand? Sean Knecht is the co-founder of Tantos, the first and only puffed pasta chip, built alongside celebrity chef Joe Sasto. What started as a happy accident called "pasta nachos" at a pop-up dinner tur…

Ep 70 - How a Cold DM to a Top Chef Built a Nationwide Food Brand

🔔 Subscribe to this channel for exclusive content and updates! What started as a nerdy Instagram message about flour-to-egg ratios quickly blossomed into a booming CPG partnership. Serial entrepreneur Sean Knecht teamed up with Top Chef alum Joe Sasto to transform a unique restaurant pop-up dish—"P…

Freshwater Food & Wine Festival, Café Corazón and turkey talk

In this episode's serving of the latest Milwaukee food news and festival highlights: We spill the details on Café Colada, an exciting new spot in Cathedral Square Park created through a partnership between Café Bustelo and Discourse Coffee. Look forward to traditional Cuban coladas topped with sw…