EE 57 - Idea Lab with GymShark & Rich YouTubers
Each Monday I’ll be sharing a new episode of the Idea Lab podcast. It’s a rapid summary of the ideas I’m exploring and trends I’m spotting for new business ideas.
This week we breakdown how GymShark has £53m cash in the bank and how being a YouTube is now more lucrative than being a doctor.
How Gymshark Built A Competitive Fitness Brand: 6 Takeaways
In Episode #5, we dissect into Gymshark’s business & marketing strategy that was founded in June 2012 by Ben Francis (a 19 year-old teenager at that time). The business focused on gym sportswear that was comfortable and fitted. By focusing on a specific niche, Ben was able to differentiate from its…
1408: Building a Great Body Using Only Isolation Movements, Correcting a Weak Upper Back, the Advantages of Mini-Cuts & Mini-Bulks Vs. Longer Ones & More
In this episode of Quah (Q & A), Sal, Adam & Justin answer Pump Head questions about the advantages of using compound lifts when one can build a good looking body with isolation movements, what causes the small muscles in the upper back and the rotator cuff not to strengthen, how mini bulks and cut…
The Social Report - August 2020 | Fall Guys Social Media, Influencer Impacting the Stock Market, the Rise of Live video
The Social Report is a monthly episode of My Social Life in conjunction with Trufan where Jacob sits down with Trufan’s Chief Growth Officer Scott Berty and Director of Growth Marketing Cam Russelle.
#018 Positivity, hyper focus and providing real value with Lex Griffin
Welcome to Episode 18 of the Bridge The. Gap Podcast, with Lex Griffin
Lex is from the UK, and is the original Gymshark athlete.
Lex has a wicked sense of humour, which you’ll find plenty of in this episode. Mitch & I sit down with Lex to talk on growing up in the UK, his joounryg in fitness and sp…
#NoFilter: Aerie's Authentic Marketing Approach
In this episode of the Digital PR podcast, we talked about how Aerie has paved the way for the body positivity movement. We talk about how Aerie got its boost in the digital world that set them apart from their competitors and changed consumers’ expectations.
We discuss the #AerieReal campaign la…
Trndsttrs Weekly | Gen Z Dating, Super Bowl Ad Review, and How Gymshark is Dominating the Gen Z Market
On today's episode of Trndsttrs Weekly we cover insights into how Gen Z is transforming modern dating, the best Super Bowl ads as reviewed by our community of Gen Z, and how Gymshark is dominating the Gen Z market!
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Episode 2 - Interview with Chief People Officer Dave Parry on the powerful company culture at Gymshark
Chief People Officer Dave Parry explores what it takes to create a powerful company culture and create a dialogue on Race and Ethnicity in the workplace. Discussing Gymshark's BAME agenda, Dave explains how Gymshark has driven forward employee relationships with the help of OpenBlend and found a be…
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