Ep 002: Discussing the Importance of Brand Archetypes With Fox River Bourbon
Telsa.
Apple.
Nike.
Disney.
They all have built enduring, well-known brands by harnessing the power of brand archetypes.
Created by famed psychologist Carl Jung, archetypes have become a tool that the best brands have used to create resonance and connection with their audience. In th…
Ep 001: Sipping On Fox River Bourbon & Answering Life's Toughest Questions
Who the heck are the two bozos hosting this two-bit show anyways?
To answer this question, Matt and Hien each answer the SLOW BURN™ questions they ask each of their guests on the Life on Brand podcast:
How do you define success?
Describe a time you experienced self-doubt
What's one th…
Ep 003: Mission, Vision, Purpose, and Fox River Bourbon
Purpose Statement. Mission Statement. Vision Statement.
We’re all familiar with these terms…but what are they and what role do they play?
In this episode, Matt & Hien define each statement and share a famous example. They also share their thoughts on why these statements aren’t toss-in or th…
Ep 004: How to Find Your Brand's Uniqueness
What makes your brand different?
This is an important question you need to answer to ensure you stand out - to be music amongst the noise.
But it's hard to come up with words to describe what makes you unique in your market.
To help, we share a simple question you can use to figure out what's i…
Art and Soul-The Art of Well Being. Do You Know Your Purpose And How That Can Bring You Joy?
This weeks Art and Soul is about the art of well being. 89.1 FM’s Lisa Barry talks with two Ann Arbor men who created a philosophy based blog called Chillpill . Hien Lam and Matthew Hanson talk about the many choices we make in life and how they impact our happiness and sense of well-being. Their "…
Hue, Vietnam-City Of Emperors, Tiger/Elephant Fights, And Historic Bridges
One of the most interesting sites I’ve ever come across in Southeast Asia let alone Vietnam is Ho Quyen, or the Tiger/Elephant fight arena in the former Imperial capital of Hue. It’s not on the same grand scale as Rome’s Coliseum but it’s an unusual and rare peak into a time in Southeast Asia when …
Developing Brand Stories for Startups with Hien Lam
This week on That's Business, our guest is Hien Lam, Chief Prophesy Fulfiller at Huck Finch Studio. They provide custom Webflow development, site migration, ongoing support, and visual identity development for B2B tech, along with Grabbag Studio for early-stage startups. Hien has a YouTube channel …
Where Practice Meets Practicality
Recorded live at the Ann Arbor District Library! Featuring Donald Harrison (featured in S1. E5) and Hien Lam (featured in S2. E3).
In this live recording, Yen and Hafsah are joined by CadencePod alums Donald Harrison, filmmaker and owner of 7 Cylinders Studio, and Hien Lam, co-owner and designer a…
Thinking Like a Designer, Building Like a CEO
Hien Lam, co-founder of Huck Finch, a strategic design studio in Ypsilanti, joins us to talk about building a business with intention, the power of saying no, and creating a brand that resonates. Hien shares his unconventional career path from pre-med to design entrepreneur, and how travel has infl…
The Branding Mistake that Cost Founders (& How to Avoid It) ft. Hien Lam | The Ryan Morrison Show
🎙️ In this episode of The Ryan Morrison Show, I sit down with Hien Lam—a brand strategist, designer, and co-founder of Huck Finch who blends Buddhist philosophy with bold, intentional branding.We dive into how Hien’s background in Buddhist studies, history, and healthcare helped shape his unique ap…
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