# Fred Hayman

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It Smelled Like Money - The Story of Giorgio Beverly Hills

Giorgio Beverly Hills made Rodeo Drive a fashion destination, and gave the world an unforgettable perfume. An all-star cast – Robert Hayman, the son of Giorgio founder Fred Hayman, known as “The Godfather of Rodeo Drive”; Dame Zandra Rhodes; author Rose Apodaca; and Decades owner Cameron Silver – t…

Rodeo Drive and The Red Carpet: The Show Must Go On

Hollywood and fashion are joined at the hip. But what happens when a pandemic puts a hold on red carpet ceremonies?  Enter the VIP world of Rodeo Drive, with secret back entryways and private fitting rooms. Hear how stylists, brands and designers turn actors into fashion icons.  Stylists Alexandra …

Servet Hasan #710

This is a fabulous conversation with Servet Hasan (find her on Facebook!) who has the most incredible life story. What an adventure and it has led to an amazing wellspring of wisdom, some of it she shares here with me. Servet Hasan's varied career began as a model, which led her to The Los Angel…

Author Servet Hasan: Tune Him In, Turn Him On

Servet Hasan's varied career began as a model, which led her to the Los Angeles Times where she worked for the Fashion Section for almost a decade. Her articles have appeared in the Los Angeles Times, East West Magazine, Los Angeles Parent and many more publications. Her writing talent landed her s…

Listen back: It Smelled Like Money: The Story of Giorgio Beverly Hills

Originally published on: May 28, 2020. Rodeo Drive is reopening and back to a new normal as Covid-19 restrictions are eased. As we look forward to the 93rd Oscars®, which will be broadcast around the globe this Sunday, April 25, 2021, we invite you to listen back to the story of Rodeo Drive retaile…

Touch Perfume by Fred Hayman Review

Listen to the Touch Perfume by Fred Hayman fragrance podcast review episode.Touch Fragrance by Fred Hayman captures the essence of elegance and sophistication, embodying a timeless allure that transforms every application into a fragrant experience. Fred Hayman, renowned for crafting luxurious scen…

Haute couture meets haute cuisine: Dominique Crenn at Dior and Rodeo Drive at 50

Fifty years ago, Fred Hayman, founder of the legendary Beverly Hills boutique and fragrance Giorgio, had a big idea: to transform Rodeo Drive into America's answer to London's New Bond Street, Paris’s Faubourg St-Honoré and Rome's Via Condotti. So he founded a group of retailers and hoteliers devot…