# Esther Choy

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Let the Story Do the Work

What is the role of your career story as you look to change careers, get promoted, or gain funding for a project or venture? Esther Choy, President and Chief Story Facilitator at Leadership Story Lab, would tell you your story should do the heavy lifting. With the proper story, you can gain credibi…

The Allegory of Money, with Esther Choy

In this episode of Money Tales, our guest is Esther Choy. Esther recently published a white paper on first generation wealth creators. The New York Times featured her report, focusing on the philanthropic aspects of her research. Most wealthy people today created the wealth over their lifetime…

The Allegory of Money, with Esther Choy

In this episode of Money Tales, our guest is Esther Choy. Esther recently published a white paper on first generation wealth creators. The New York Times featured her report, focusing on the philanthropic aspects of her research. Most wealthy people today created the wealth over their lifetime. Thi…

How the Story Goes: Mastering the Art of Leadership Storytelling, with Esther Choy

Think about something you learned recently. Whether it is a scientific finding, a fun fact, a historical event or something else, there is probably a great story behind it. Research by the London School of Business shows that most people only retain 5%-10% of the information they're given when pres…

679: Your Partnerships With FGWs – Tony Martignetti Nonprofit Radio

This Week:  Your Partnerships With FGWs First Generation Wealth creators have different values and mindsets than those who inherited their wealth. And FGWs far outnumber the inheritors. Esther Choy’s research helps you understand these folks and how to build valuable relationships with them. She…

Talk : Storytelling Strategies for Business Success

Stories are what make information memorable and communications more impactful. Author and business consultant Esther Choy discusses business storytelling, emphasizing how engaging narratives can be more persuasive and increase connections with audiences. Share these insights on how to use storytel…

Diving Into The Leadership Story Lab with Esther Choy

Esther Choy is the author of the book Let The Story Do The Work and is working on a second book about story discovery. Her company, Leadership Story Lab, has worked with leaders from top-tier organizations such as Comcast, Allstate, Chicago Public Schools, United Airlines, and the Kellogg School of…

How to Influence Without Persuading Through Leadership Storytelling With Esther Choy

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Why Every Leader Needs Story Discovery Not Just Storytelling with Esther Choy

Esther Choy, CEO and Chief Story Facilitator at Leadership Story Lab, joins the show to challenge the idea that the leader must always be the "sage on stage" and explains why real power lies in helping others uncover and share their own stories. In this episode, we dive into the art of story discov…

Every Breath You Take: Rethinking Communication for Senior Leaders

Winning isn't about persuasion, it's about connection. That's what Esther Choy, CEO of The Leadership Story Lab, believes. In her latest book, Winning Without Persuading, Choy asserts that creating genuine connection can unlock success for leaders and deal makers. Choy makes a case for how strategi…