Growing Your Monthly Donor Revenue, with Erica Waasdorp
If you want to raise more money for your nonprofit, better engage your donors, and create massive fundraising leverage, you need to listen to what my friend, Erica Waasdorp has to say.
Erica is President of A Direct Solution, and author of Monthly Giving: The Sleeping Giant. She's a…
How to Get Recurring Giving for Your Nonprofit with Erica Waasdorp
Recurring giving is a crucial aspect of sustaining a nonprofit cash flow. To encourage donors to make regular donations, you should build strong relationships with your supporters, provide clear and compelling messaging about your impact, offer convenient donation options, and express appreciation …
S2E5 -Erica Waasdorp, Monthly Giving Programs, Starting Now for the Future
Erica Waasdorp
Author of Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy, President, A Direct Solution
Unleash the power of monthly giving! We bring you an exclusive interview with author Erica Waasdorp, accompanied by David Blyer, CEO of Arreva, and Jay Fiske, Co-President of M…
11: Maximizing Monthly Giving: Erica Waasdorp's Masterclass on Sustainable Nonprofit Donations
Unlock sustainable fundraising success with Erica Waasdorp's masterclass on sustainable monthly giving. Explore actionable advice, from donor base evaluation to industry benchmarks, and learn to navigate the technical terrain for program success. Discover the power of personalized communication, st…
076. Trends in Direct Fundraising: Keeping It Real With Erica Waasdorp
Summary
What constitutes a culture of philanthropy within nonprofits and NGOs? It's a term easily bandied around, but how do I see when it's in place?
How has the field of direct giving by small donors, and monthly giving as one donor practice in particular changed in the last 10-20 years?
Are ther…
The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to …
How To Get More Monthly Givers with Erica Waasdorp
Monthly giving is one of the fastest-growing areas of nonprofit fundraising, with organizations seeing a 52% increase in recurring donors and a 94% rise in revenue from these gifts over the past three years. On average, monthly donors give between $24 and $36 per month, and retention rates for thes…
3/4/25: Foundations On The Hill
March 4, 2025: After the news, Rusty Stahl, President & CEO of Fund the People, provides insights from Foundations on the Hill, highlighting key policy discussions shaping the future of philanthropy. Then, Erica Waasdorp, author of Monthly Giving Made Easy, shares expert strategies for building su…
Don’t Wait, Just Start: Simple Steps to Monthly Giving Success
What if the biggest opportunity in fundraising has been quietly waiting all along — hidden in plain sight?
In this episode of the Sustainable Giving podcast, host Dave Raley chats with Erica Waasdorp, President of A Direct Solution, longtime champion of monthly giving, and self-proclaimed “Philanth…
The Future of Sustainable Giving: From What Is to What Could Be
In this special live episode of Sustainable Giving, host Dave Raley convenes a powerhouse lineup of researchers, practitioners, and sector leaders to explore why the charitable world is at an inflection point. With donor behavior shifting, subscription models reshaping the economy, and a $10 to $20…
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