Amazon Prime & Data Analytics
Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that…
A COVID Health Data Supply Chain Case Study with Arcadia and Intermountain Castell
Today on Insights. We go back to a conversation Host Bill Russell had with Michael Meucci, COO at Arcadia and David Dirks, VP of Strategy at Intermountain Castell. The topic of discussion was A COVID Health Data Supply Chain Case Study. Collecting and analyzing data during the pandemic has been dif…
How Data Can Disrupt Healthcare to Create an Industry of Staying Well with David Dirks
Today on Insights. We go back to a conversation Host Bill Russell had with David Dirks, VP of Strategy at Intermountain Castell. The topic of discussion was How Data Can Disrupt Healthcare to Create an Industry of Staying Well. We focus so much on treating illness rather than understanding how to k…
The Marketer's Edge interview with David Dirks, the Vice President of Marketing for the Hudson Valley Credit Union
What We Discussed:
In today’s interview with David, we discussed a wide variety of issues:
The relative importance of calling out the differences between credit unions and banks - today, as compared to a decade ago.
How they effectively kept engagement with their customer base strong during the pa…
The NIL Gold Rush: Unearthing the Opportunities in Name, Image, and Likeness
In the world of college sports and beyond, a revolutionary shift is happening, and it's known as the Name, Image, and Likeness (NIL) era. Join us on "The NIL Gold Rush" as we embark on a journey to explore the exciting landscape of NIL opportunities. Hear how Jayden Smith was able to receive a five…
David Dirks (COO 1901 Icon Collective) - June 13th, 2024
David Dirks (COO 1901 Icon Collective) - June 13th, 2024Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Website Wins: Optimize to Attract & Grow Your Business
In this episode of The Business Edge, David Dirks, Chief Marketing Officer at Central Willamette Credit Union, talk about all things website optimization. David shares smart, actionable tips that any small business can implement to turn a basic website into a powerful tool for growth. Whether you'r…
Dirks' Must-Reads: Customer Satisfaction is Worthless
Welcome to Dirks’ Must-Reads, where Marketing Director David Dirks shares his top book recommendations for business success. Each episode dives into a powerful book, offering insights and practical takeaways to help you and your business thrive. In this episode he unpacks the provocative ideas from…
Small Business in a Changing World: Stop Reacting, Start Adapting
In this episode of the Business Edge podcast, David Dirks kicks off a four-part series on small business in a changing world—where AI, shifting consumer behavior, and economic uncertainty are rewriting the rules in real time. David challenges owners to stop relying on “yesterday’s playbook” and sta…
Small Business in a Changing World: AI is Your New Employee
Host David Dirks explains why AI is no longer a big-business luxury—it’s a practical “new employee” for any small business. Learn simple ways to use AI to write emails faster, improve proposals, streamline customer communications, and save real time each week. If you want an easy starting point wit…
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