# Chris Erwin

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The Fundamentals of Creator Economy M&A Explained

On this episode of Creator Ops, I talk with Chris Erwin, the founder and CEO of RockWater, to break down how capital is flowing into the creator economy — and what this new growth cycle means for creators, operators, and acquirers.Before founding RockWater, Chris began his career on Wall Street doi…

Freedom from choice, what you really want? Mapping the Creator Economy, and Psy is back.

Aussie social Ban updates and a guide to the creator economy.   https://lnk.to/UnlimitedSupply   Names in the pod today: Chris Erwin Meta Andrew Hutchinson Psy Celine Dion Duetti Elizabeth Dilts Marshall   #musicindustry #podcast   Links in the Comments   Links: De-enshittifcation, or, "Is Freedom …

What You Don't Know About Healthcare Transactions and Clearinghouses Could Cost You, With Zack Kanter

Healthcare Transactions Cost 1,000 Times More Than They Should — Here's Why Clearinghouses Are Part of the Problem Sending a claim through a healthcare clearinghouse costs 10 to 15 cents per transaction. Sending a thousand business emails at scale costs about 15 cents total. That is a thousand-to-…

The Bullpen, EP57 - O'Hare Preseason ID Standouts, College Baseball Opening Weekend, Super Bowl Recap

On this week’s episode of The Bullpen, our staff recaps College Baseball’s Opening Weekend and breaks down the Super Bowl — including our picks for the best commercials of the night. We also dive into Shooter Hunt’s notes from the Super 60 before spotlighting standout prospects from the O’Hare Pres…

E72: A 14-Deal Week: Residence buys GateMaker, plus Bluebird's Recap

Fourteen deals worth mentioning in a single week. And those are just the ones that surfaced. The week before Cannes, the dam broke. Christian and Ayelet break down the deepest deal review we've done yet — anchored by a transaction Ayelet's team actually advised on the sell side: Residence acquiring…

Buying Time: Creator Economy M&A, with Chris Erwin

What are traditional media companies really buying when they acquire creator-economy businesses? On the surface, the answer might be audiences, revenue, formats, talent relationships or advertising capability. But in this conversation with Chris Erwin, founder and CEO of RockWater, a deeper picture…

E73: "They Sold the Engine and Kept the Garage" Chris Erwin on the Accenture/Whalar Deal

Accenture Song's planned acquisition of the Whalar agency was called the largest creator economy transaction ever. The structure underneath that headline is far more interesting than the number. In this special edition, Christian and Ayelet sit down with Chris Erwin of RockWater, one of the sharpes…

Real Talk with Dads

Send us Fan Mail When a child comes out as transgender, every parent begins a journey. One of Mama Dragons' big priorities this year is building deeper community—making sure every parent feels seen and knows they are not alone. And while moms often find one another pretty naturally, dads don't alwa…

E82: 18 People, No Software, $20M: Inside Acast's Backyard Deal

18 people in Austin. No software. No institutional backers. Just a phone full of relationships and the sales rights to a couple hundred podcasters. This month, a public company in Sweden paid $20M for exactly that, and we have all the numbers. Christian and Ayelet break down Acast's acquisition of…