How to Scale Using Direct Mail with Michael Epstein

HIGHLIGHTS

• Several touch points make return customers more likely
• Robotic handwritten cards as a marketing strategy
• Leverage post-purchase campaigns

QUOTES

Michael: "Customers do buy more when there's a multitouch approach. They're more likely to come back, they're more likely to spend more, when you combine the power of your digital marketing campaigns and offline direct mail campaigns."

Michael: "We have robotic technology that literally holds a pen, holds a pen to paper, writes the card out in completely authentic handwriting... it sends an actual handwritten card with a handwritten envelope and a real stamp on it to that customer. And again, it's just a great way to cut through the clutter."

You can connect with Michael in the links below:

• LinkedIn - https://www.linkedin.com/in/mepstein1/
• Website - https://www.postpilot.com/
• Email - michael@postpilot.com