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In this video, Ryan Patrick, Tim Miles, and Johnny Molson make the case for media companies to have an in-house advocate for the advertiser. We'll help salespeople collect better information to make better ads to make your clients more successful...(and, by extension, you too!)
In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyond Structure class. (www.beyondstructure.com) Deploying these same tactics in your advertising will n…
“Brainstorming” is more than just “throwin’ ideas around.” It’s a method developed by Alex Osborn (the “O” in BBDO), and Dr. Sidney Parnes in the middle of the last century. The Osborn/Parnes method is the foundation of nearly every professionally facilitated idea-generation meeting in the past 70…
Nothing can bring down a company faster than a broken culture. There’s no amount of advertising that can fix a company that’s damaged from the inside. The culture you create should instruct the advertising you do, and your advertising should mirror the culture in your company. This ensures your cus…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Johnny Molson, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.