The Shut It Down but Keep It Going so We can be No1 Edition

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[SPEAKER_00]: Hey, if you want to welcome to webcology here on WMR.fm, it's the 18th of September, 2026.
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[SPEAKER_00]: This is Jim Hedger from Digital Always Media and Christine Chocconjure from Cites for their walls.
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[SPEAKER_00]: We're recording like a day late, and you know, we're recording on Friday because Christine is on her way back from Fabulous, San Diego, where she was visiting the Brighton SEO, SD, San Diego, which took place earlier this week again in Fabulous, San Diego.
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[SPEAKER_00]: Christine, you just tracked across the desert to go to a conference.
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[SPEAKER_00]: They're in back again.
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[SPEAKER_00]: How was it?
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[SPEAKER_01]: Oh, it was great.
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[SPEAKER_01]: By the way, I forgive my voice.
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[SPEAKER_01]: I've been in crowded rooms talking for days.
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[SPEAKER_01]: Brightness is great.
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[SPEAKER_01]: I really think I saw a lot more of the people that I knew from.
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[SPEAKER_01]: you know from across the country there this week which was great to see we don't have any conferences in the US I suggest people really try to support this one they make it really easy and he gives tickets away during the year if you're a speaker you get a full free ride of course and you get a couple tickets you can give to friends and then he has a lottery where people can get one day tickets so that you don't have to come for a day and not pay or you can do one day you pay one day
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[SPEAKER_01]: But anyways, it's actually conferences really a lot of great networking, a lot of great conversations, good talks, good thunder for, which we don't see much of anymore.
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[SPEAKER_01]: You can, you know, they have a ton of conferences, they're, they're three today in the WhatsApp group, I mean, they're attending.
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[SPEAKER_01]: We don't get many anymore.
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[SPEAKER_01]: And this one attempts to do both.
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[SPEAKER_01]: So, um,
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[SPEAKER_01]: I see I'm paid.
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[SPEAKER_01]: There's a second conference called the Hero Conference.
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[SPEAKER_01]: That's run at the same time and the same place in a different hallway.
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[SPEAKER_01]: So you can do either, in fact.
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[SPEAKER_01]: But I really appreciate what Calvin does.
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[SPEAKER_01]: It was just, you know, the old days when we all got together and it was like, going to school during the day and then at night, you know, it's like, you hang out with your college friends, you go to the bar, you're going to eat, kind of feels like that, like it used to.
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[SPEAKER_00]: So I love it.
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[SPEAKER_01]: I think it's great.
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[SPEAKER_01]: I really, I really would love to see more of us support it.
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[SPEAKER_01]: Next year, it's going to be right after Labor Day.
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[SPEAKER_01]: It's going to be Thursday and Friday, I believe.
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[SPEAKER_01]: If you sign up, I think you sign up soon.
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[SPEAKER_01]: There's a huge discount right now for it.
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[SPEAKER_01]: And it's right in San Diego.
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[SPEAKER_01]: It's right on the water.
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[SPEAKER_01]: It's beautiful.
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[SPEAKER_01]: We have a bunch of nice events that are all free.
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[SPEAKER_01]: So yeah, I want you to come.
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[SPEAKER_01]: So.
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[SPEAKER_01]: Um, not one specific thing, just because there's so many things I like, so many little, you know, things are going on.
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[SPEAKER_01]: And hold on just a second, Jim, I'm about.
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[SPEAKER_01]: Sorry about that guys.
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[SPEAKER_01]: I have a little bit of the, the, the show flu, not really sick, but my coffee, a little bit.
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[SPEAKER_01]: Um,
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[SPEAKER_01]: one thing I don't know there's one thing just because I have like the tracks really well done I would I would like to check see a little bit longer but like in one hour you'll get like three tracks I think what was the what was the vibe of the show like you know and in the bars are in the restaurant is always a conversation a topic that people are focusing on what we will look at the unofficial focus in this conference hey I of course
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[SPEAKER_01]: You know, but different takes on the AI, Philly vices there who used to work with Google and he did an indexing session in calling with large language models as part of the focus.
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[SPEAKER_01]: So that was interesting.
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[SPEAKER_01]: I took a bunch of screenshots.
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[SPEAKER_01]: That's all I'll show you later.
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[SPEAKER_01]: And then there was a focus.
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[SPEAKER_01]: There's just different focus.
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[SPEAKER_01]: There's like content focus with LLMs.
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[SPEAKER_01]: You know, there's technical LLM focus.
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[SPEAKER_01]: I wasn't the only thing that people talked about.
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[SPEAKER_01]: It was quite dominant.
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[SPEAKER_01]: lot AI tools in the vendor area.
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[SPEAKER_01]: Lots of good swag.
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[SPEAKER_01]: You know, the tools are doing wall and the flags are good.
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[SPEAKER_01]: They're giving away MacBooks and things of that nature.
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[SPEAKER_01]: But you're just a really good friendly, no ego type of vibe.
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[SPEAKER_01]: You know, like just a good chill like back in the days when we go to SES or you know, go to
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[SPEAKER_01]: SMAX and everyone will just hang out and chill and talk and exchange information.
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[SPEAKER_01]: You don't see anywhere else, you know, I got lots of good stories about what people are doing and how they're working with the AI.
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[SPEAKER_01]: Martha from schema app was giving me the information about how schema is helping with a large language model, then there's a big controversy in the industry, but she was explaining a lot, you know,
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[SPEAKER_01]: So it's just overall, I would say you want to think, but it's just not one thing, it's just overall very good, like overall nine out of ten conference draw all levels yeah and and and lots of you know, like said the events, most of them are free, you know, so you go to an event, you don't have to pay money, you know, I mean, if you want to drink, you might have to spend a little money, most had drink tickets, so I didn't spend a lot of money this week either to do all things that I wanted to do.
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[SPEAKER_01]: So for the whole tower, let's give this to her.
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[SPEAKER_00]: Okay, moving along, we have a huge show in front of us.
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[SPEAKER_00]: The U.S. search awards are coming up, October 7th in New York City.
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[SPEAKER_00]: They're going to be hosted by the legendary Mike Greenhand, and I understand there is still limited number to take it to the available.
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[SPEAKER_00]: We would judge this here.
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[SPEAKER_01]: I was not, because I didn't get the email.
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[SPEAKER_01]: Oh, it looks so good.
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[SPEAKER_01]: But I talked to them when I was at Brighton.
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[SPEAKER_01]: And so everything's cool.
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[SPEAKER_01]: I'm back on the list for the next one.
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[SPEAKER_00]: All right.
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[SPEAKER_00]: You got to go through the massacre's force march of dozens of entries.
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[SPEAKER_00]: It doesn't have categories.
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[SPEAKER_00]: Next year with the rest.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: I wonder why the hell you signed up for.
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[SPEAKER_00]: But it's all done.
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[SPEAKER_00]: You feel really good about being a judge, but in the middle of being a judge, you wonder why the hell you signed up for it?
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[SPEAKER_01]: And during the pandemic, we were getting 40 and 50 entries per her category.
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[SPEAKER_01]: It was insane, but you don't do that anymore.
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[SPEAKER_01]: No way, be afraid.
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[SPEAKER_01]: You want to volunteer as a judge.
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[SPEAKER_01]: Can't be an agency, but if you're an independent, and you would like to do that, you should do that.
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[SPEAKER_00]: Oh, absolutely, and so I think it was really good for the industry and it's obviously good for the for the entrance, especially the one to make the short list.
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[SPEAKER_00]: U.S. Search Awards dot com slash the dash event gives you a glimpse of the short list and there's a lot of them.
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[SPEAKER_00]: So we're going to go through them and also chance to book tickets if you're in the new or carrier again hosted by the absolute legendary Mike Griehen shows on.
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[SPEAKER_00]: So if you're looking at your Google data from a couple of weeks ago, you might see this big U-shaped, uh, this very long U-shaped.
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[SPEAKER_00]: That goes somewhere between the fourth and the 13th, um, according to, uh, S.E.
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[SPEAKER_00]: Roundtable to Barry, who's quoting Glenn Gabe, um, large number of sites, uh, big impact around the September 3rd or September 4th, and then they,
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[SPEAKER_00]: boxed back up again on the 13th.
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[SPEAKER_00]: If you see this in your data, it was a Google loop of sorts.
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[SPEAKER_00]: That's the word.
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[SPEAKER_00]: It's a Google loop.
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[SPEAKER_01]: I like that.
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[SPEAKER_01]: Yeah, sometimes you know they'll roll out something and they pull it back because it's not working.
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[SPEAKER_01]: So obviously something rolled out and isn't working.
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[SPEAKER_01]: They don't announce every update to us.
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[SPEAKER_01]: I just put this in the grid.
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[SPEAKER_01]: Kiss a drop is significant.
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[SPEAKER_01]: So it's not a little five or ten percent job with the graphs that we're seeing.
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[SPEAKER_01]: It's like 60, 80, 90 percent or 90s.
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[SPEAKER_01]: And then boom, it's back.
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[SPEAKER_00]: So again, you can see it.
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[SPEAKER_00]: That's what that is.
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[SPEAKER_00]: Yeah, you're not crazy.
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[SPEAKER_00]: It's them, not you.
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[SPEAKER_01]: Yeah, it's them that you exactly do.
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[SPEAKER_00]: Okay, Google, if you're perhaps, we've been saying for like weeks, months, maybe even a year or more that Google my business is carrying and norms about to wait in the Google ecosystem right now, so much so that there's a, a delay is actually a massive delay in processing.
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[SPEAKER_00]: Google by business, application profile, profiles for the advanced programming at FACAPI, that is to get access to your profile through the API, there's a waiting list for Google checks out if they want to let you have that access.
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[SPEAKER_01]: Can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can't, can
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[SPEAKER_01]: Exactly.
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[SPEAKER_01]: So yeah, so the Google Business Profile API is just taking a long time.
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[SPEAKER_01]: They have a lot of applications right now.
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[SPEAKER_01]: So just be patient.
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[SPEAKER_01]: They don't give a date.
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[SPEAKER_01]: And when it will be not a wait.
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[SPEAKER_01]: But oh, listen.
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[SPEAKER_00]: Here's the deal.
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[SPEAKER_00]: You kind of need this API.
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[SPEAKER_00]: Google my business is your entry to local search.
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[SPEAKER_00]: Google offers prominence on a local search, answers to two two questions, but like when you type a query with the word shopping or purchase or buy, Google tends to start favoring local search results and a lot of that is coming from the area that you're data from Google.
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[SPEAKER_00]: My business is going into it's I mean, Google, my business is just like one of those key linch points in the Google
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[SPEAKER_01]: Yeah, one of the sites we're working on together had no visits last year and now every month there's close to like not millions or anything but 200 so and for this site that's significant.
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[SPEAKER_00]: So Google's search profile badge allows users to search or follow you directly off of your website.
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[SPEAKER_01]: Now, this is how two Google just put out on how to do it.
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[SPEAKER_01]: So we're not going to get through all the stuff.
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[SPEAKER_01]: These are just announcements.
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[SPEAKER_01]: But you can find it on Google or SEO around table.
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[SPEAKER_01]: Oh, I say SEO around table.
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[SPEAKER_01]: SEO table.
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[SPEAKER_00]: OK, what does the profile badge do in the first place?
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[SPEAKER_00]: And last uses to follow you directly from your website.
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[SPEAKER_01]: Yeah, remember how we talked about if you had a significant number of followers.
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[SPEAKER_01]: It was 100,000, I think it's 33,000, certain social platforms you can get a business profile.
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[SPEAKER_01]: or Google Profile, not a business profile, sorry.
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[SPEAKER_01]: So this is that, and then you can put the search profile on your website.
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[SPEAKER_01]: So I had this idea myself, actually, to start a site for influencers, where they could put all their information.
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[SPEAKER_01]: Unfortunately, I don't have the money in Google to actually do it, though.
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[SPEAKER_00]: Well, maybe if you ask him, I see maybe Google will like you plenty of the money or Yeah, give me half percent of your revenue steal your ID and bury you in the desert somewhere Probably like that you know Natasha that's more Google it's Google it's still far we did add up to that yeah, I can't say something very morbid right now, but I don't know I did such a Neski for a year don't bury people in the desert it just become mummies
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[SPEAKER_01]: There you go.
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[SPEAKER_00]: It stops a lot of the being daddies, too.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: Google updates, media partners, Google crawler guidance.
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[SPEAKER_00]: It's less about add sense.
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[SPEAKER_00]: Google is updated.
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[SPEAKER_00]: They're crawler documentation for media partners.
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[SPEAKER_00]: Media partners Google said it is, again, no longer specific to add sense.
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[SPEAKER_00]: This is a Roger Monti-Piece in Search Engine Journal.
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[SPEAKER_00]: What's the deal on this on this, Christine?
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[SPEAKER_01]: They're just generalizing it instead of putting just add census as Google products now.
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[SPEAKER_01]: And they've been kind of de-emphasizing it since for a while, so it doesn't surprise me.
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[SPEAKER_01]: Yeah, since one time can make you like millions of months, I think now, most people like jokingly post, here's my $10.
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[SPEAKER_00]: Well, add census was the impetus for so much of the publishing
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[SPEAKER_00]: with a publishing in Devers, like Google AdSense was the reason a lot of publishing got done.
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[SPEAKER_01]: Oh, yeah, 100% for many years there, but I didn't get just part of the overall the emphasis on Google AdSense is the only path.
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[SPEAKER_00]: Okay, Google Analytics is letting you move things around on your reporting screen, create your own customer, customizable dashboard, but in this case, you can little re drag and drop report elements into custom custom spaces so that various details are available exactly as you want to go through them.
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[SPEAKER_01]: Yes, so you can only do 15 cards for Dash 4.
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[SPEAKER_01]: Premium properties can do up to 30.
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[SPEAKER_01]: And you're like, he's got a little way of saying.
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[SPEAKER_01]: You're very dark at it.
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[SPEAKER_00]: Google thinks it's a great idea.
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[SPEAKER_01]: So yeah, so there's certain score cards are six visualization types.
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[SPEAKER_01]: High-level KPIs tables for detailed reporting.
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[SPEAKER_01]: Mind charts.
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[SPEAKER_01]: with trends over time, bar charts for comparisons.
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[SPEAKER_01]: Don't charge your breakdowns and funnel charts with monitoring.
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[SPEAKER_01]: Inversion set up steps and drop-offs.
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[SPEAKER_01]: So yeah, so sounds a good thing.
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[SPEAKER_01]: It's probably a result of competition from products that are doing this work where Google Analytics wasn't so.
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[SPEAKER_00]: OK, so you remember before the show when I asked you if you had like a cat toy that had like a dollar or something?
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[SPEAKER_01]: Yeah, yeah, I love my kiddo use that with us anymore.
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[SPEAKER_01]: You should drop them down the stairs and go chase them and then bring them back up.
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[SPEAKER_00]: Well, this is the story why, both Reddit and meta are publishing holiday planning guides for marketers.
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[SPEAKER_01]: Yeah, it's funny that they're in the same time, like when I was looking for stories today that they both publish at the same time.
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[SPEAKER_00]: Well, actually that kind of they said, give it, you know, labor day just happened.
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[SPEAKER_00]: Now it's that short, short, beautiful period between, um,
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[SPEAKER_00]: Labor Day and Halloween and then subsequently Thanksgiving.
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[SPEAKER_01]: Oh, by the way, if you're doing Black Friday, you should be starting on that work now, not in the end of October.
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[SPEAKER_00]: Thanksgiving hits.
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[SPEAKER_00]: Then you're on Black Friday.
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[SPEAKER_00]: Boom, it makes perfect sense for both Reddit and meditate to say, hey, get on it now.
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[SPEAKER_00]: And here's how you do it.
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[SPEAKER_00]: So Christmas is coming and
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[SPEAKER_00]: Reddit is published in small business guide offering holiday planning tips.
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[SPEAKER_00]: The handbook is going to examine discovery behavior, help people find stuff and give an overview of Reddit's most searched product categories.
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[SPEAKER_00]: It's only 11 pages long, but if you're working in Reddit, in the Reddit environment, which is kind of like
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[SPEAKER_00]: Um, the internet these days.
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[SPEAKER_00]: I mean, the reddit is that that what's left of the web, um, yeah, that I think it's central reading.
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[SPEAKER_01]: So just a couple of the factoids around Reddit 75% of Reddit users rely on the platform for honest unfiltered reviews, this is from social media today, 100% they saw 120% year over your increase in mentions of small businesses and Reddit subreddit gifts, 225 and 52% of Reddit users prefered by from local or independent retailers.
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[SPEAKER_01]: So if you are a local or independent retailer, reddit's a platform where people like the authenticity and they love to support.
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[SPEAKER_01]: You know, the smaller business, so it's a great place for you to be.
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[SPEAKER_00]: Yeah, again, and again, Reddit is sort of like the access point for so many people to the greater web now.
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[SPEAKER_00]: Especially in the in a world where traditional search is becoming less accurate.
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[SPEAKER_01]: That's for sure.
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[SPEAKER_01]: Okay.
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[SPEAKER_00]: Similarly, meta, which, you know, the meta universe is fairly massive, it has what one and four, maybe one and three people on earth involved.
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[SPEAKER_00]: They're publishing a new set of holiday planning guides.
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[SPEAKER_00]: The holiday playbook.
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[SPEAKER_00]: 2026.
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[SPEAKER_00]: The Small Business Checklist, helping maximize holiday opportunities, ad creation pointers, and tips for strategic planning, and a playbook for more advanced advertisers, including additional stats on shopping related to behaviors across its all-as-app environments.
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[SPEAKER_01]: That's of the meta-spesta season's insights center.
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[SPEAKER_01]: Wait, shall we see what trends are happening in meta at the time?
17:55.829 --> 17:59.011
[SPEAKER_01]: So I don't do medical advertising anymore, I need to do it for a while.
17:59.031 --> 18:01.933
[SPEAKER_01]: Usually, they're really successful if you knew how to target properly.
18:02.453 --> 18:11.179
[SPEAKER_01]: So these are, but these are great guides, especially if you're small business, if you have a lot of access to, users you wouldn't normally have access to.
18:11.359 --> 18:12.240
[SPEAKER_01]: So it's good to see.
18:13.301 --> 18:25.815
[SPEAKER_00]: Yeah, meta is a horrible predatory environment that has done terrible things to our society and democracy and exploits our children to the worst we possible without caring at all.
18:27.253 --> 18:49.625
[SPEAKER_00]: But if you're into the holiday spirit and want to, you know, um, be the, I'm sorry, kind of, honestly, if you want to advertise, if you, if you want to market to a massive amount of people, meta is the place to do it, um, and let's face it, um, it's quite easy to sell to people who are on meta, they're predisposed to, yeah, buying stuff.
18:53.115 --> 19:02.426
[SPEAKER_01]: Oh, I would love for someone to come along who is, you know, not nefarious and to create a new one.
19:02.466 --> 19:06.211
[SPEAKER_01]: But, unfortunately, it's the only platform where I can keep up with half of mine.
19:07.632 --> 19:10.195
[SPEAKER_01]: So people know, and around the world, and I would miss that.
19:11.020 --> 19:27.464
[SPEAKER_00]: I have a mutual friend, a mad genius living in London, Josh Ellis, who's just made a social network called Caloon, but it's one of the social networks that I think you have to be fairly technically, technically, I enabled to use.
19:27.484 --> 19:29.105
[SPEAKER_00]: Yeah.
19:29.125 --> 19:32.225
[SPEAKER_00]: Okay, another Google loop, Google Search Console.
19:32.245 --> 19:33.846
[SPEAKER_00]: It's a love story.
19:34.386 --> 19:35.566
[SPEAKER_00]: I love that Google loops.
19:35.906 --> 19:36.486
[SPEAKER_00]: I love that one.
19:36.506 --> 19:38.147
[SPEAKER_01]: You love Google loop, like we for it.
19:38.782 --> 19:45.404
[SPEAKER_00]: So Google Search Console as indexing report is missing all the data from June.
19:46.024 --> 19:46.764
[SPEAKER_01]: You know what?
19:47.204 --> 19:50.185
[SPEAKER_01]: I saw this and it didn't register my brain that it was missing data.
19:50.225 --> 19:55.206
[SPEAKER_01]: I just thought my timeline was wrong because it's just a white space in your data from.
19:55.286 --> 19:56.946
[SPEAKER_01]: And it's a 90 day calendar.
19:57.546 --> 19:59.827
[SPEAKER_01]: So when you look at it at the opening.
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[SPEAKER_01]: So it's like, oh, the default, it's 90 calendar.
20:02.708 --> 20:04.848
[SPEAKER_01]: Oh, I must just, let's just start it earlier.
20:04.888 --> 20:06.148
[SPEAKER_01]: I must have my dates wrong or something.
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[SPEAKER_00]: Where did it go you by the ask?
20:13.950 --> 20:14.350
[SPEAKER_00]: They don't know.
20:14.390 --> 20:16.191
[SPEAKER_01]: Nobody knows.
20:16.271 --> 20:17.532
[SPEAKER_00]: Nobody knows if it's coming back.
20:17.612 --> 20:20.553
[SPEAKER_00]: Google's not going to backfill indexing data.
20:20.593 --> 20:22.795
[SPEAKER_00]: John Mueller confirms that they're not back filling it.
20:23.095 --> 20:27.657
[SPEAKER_00]: If it's there somewhere, and they can repost it, it'll come back.
20:27.837 --> 20:28.898
[SPEAKER_00]: But if not, it's gone.
20:30.019 --> 20:32.800
[SPEAKER_01]: Queen and John Mueller on a sea round table.
20:33.220 --> 20:35.462
[SPEAKER_01]: So I came from a time in June when the data was delayed.
20:38.505 --> 20:40.226
[SPEAKER_01]: page and they say report wasn't updated.
20:40.246 --> 20:41.787
[SPEAKER_01]: We don't backfill indexing data.
20:42.207 --> 20:44.748
[SPEAKER_01]: I'll check what the team went and back from the holidays to be sure.
20:45.368 --> 20:47.329
[SPEAKER_00]: So it's probably gone.
20:47.349 --> 20:49.270
[SPEAKER_01]: Yeah, probably wasn't recorded.
20:50.070 --> 20:51.991
[SPEAKER_00]: It's not gone because it was never there on the first place.
20:52.251 --> 20:52.631
[SPEAKER_01]: Right.
20:52.651 --> 20:53.232
[SPEAKER_01]: Yeah, exactly.
20:53.332 --> 20:54.112
[SPEAKER_01]: It's not missing data.
20:54.172 --> 20:55.673
[SPEAKER_01]: It's never there, data.
20:58.674 --> 20:59.034
[SPEAKER_00]: Okay.
20:59.414 --> 21:04.016
[SPEAKER_00]: So if you can't find your indexing data back in June,
21:08.979 --> 21:09.479
[SPEAKER_00]: Moving along.
21:11.301 --> 21:19.906
[SPEAKER_00]: Okay, this is a tough one to set up, but I think you've got to kind of get the gesture of it.
21:20.687 --> 21:25.330
[SPEAKER_00]: There's been a long court case that the New York Times has been waging against
21:37.246 --> 21:42.690
[SPEAKER_00]: That might sound funny to listeners, given that the New York Times has a legal copyright over their material.
21:43.371 --> 21:49.316
[SPEAKER_00]: But this is 2026, so don't worry about it, we're just going to just suspend your disbelief.
21:50.056 --> 21:57.883
[SPEAKER_00]: It just might be that we live in a society where very large tech companies can come and who for up all everything that you thought you had copyrighted.
21:58.943 --> 22:06.668
[SPEAKER_00]: And we purpose and reuse it for the common good, of course, for the betterment of human kind, of course.
22:07.448 --> 22:08.649
[SPEAKER_00]: And anyway, they can do this.
22:09.369 --> 22:19.035
[SPEAKER_00]: And well, they can't exactly, because it was this copyright, and so the New York Times took them to court and in court in the discovery process.
22:20.810 --> 22:45.822
[SPEAKER_00]: Um, you have to basically answer any question that is thrown to you and offer your full breath of, um, documents that there were evidence, um, relating to the case, relating to the, the, the, the, the, the, the, the, the crux of the case, which in this case is copyright, which in this case is pretty much everything that the LOMs have absorbed to train on.
22:46.882 --> 22:47.943
[SPEAKER_00]: I've got the trade so far.
22:49.654 --> 22:50.115
[SPEAKER_01]: Uh, yeah.
22:50.315 --> 22:50.555
[SPEAKER_01]: Yeah.
22:50.575 --> 22:51.456
[SPEAKER_01]: It's pretty close.
22:51.996 --> 22:52.737
[SPEAKER_00]: It's complicated.
22:53.357 --> 23:02.344
[SPEAKER_01]: The really important part, though, is in the documentation for a four-media in a nice report on this and also a video on some of the documents.
23:02.805 --> 23:12.993
[SPEAKER_01]: But the documents show that the filing was found by Jason Kent, CEO of digital content next, the often comments on these kind of legal cases.
23:13.773 --> 23:15.435
[SPEAKER_01]: But basically, they admitted.
23:16.733 --> 23:32.336
[SPEAKER_01]: Microsoft and the large language models and their internal documents that they knew they were training on these kind of materials and that they pretty much didn't care and and they've they started a doom loop
23:33.926 --> 23:37.327
[SPEAKER_01]: Which we, I mean, I, you and I was the dead went theory.
23:37.788 --> 23:40.209
[SPEAKER_01]: Yeah, but from dead, day one, we talked about this, right?
23:40.249 --> 23:42.910
[SPEAKER_01]: Like it's like, why are they, what do they think they're doing?
23:42.930 --> 23:52.414
[SPEAKER_01]: Because if they're eating all the content from the creators and they're taking away their reason to create content, they will just stop creating content.
23:52.754 --> 23:57.756
[SPEAKER_01]: And then you'll have regurgitated content, which the models can't survive on, as it destroys the models.
23:58.136 --> 23:59.657
[SPEAKER_01]: So what in the world do they think they're doing?
23:59.677 --> 24:00.177
[SPEAKER_01]: Well, apparently,
24:00.617 --> 24:02.098
[SPEAKER_01]: I knew they were creating a do loop.
24:02.158 --> 24:07.042
[SPEAKER_01]: They realized that or weren't new at a head of time, I'm not going to show what from the text here.
24:07.602 --> 24:19.791
[SPEAKER_01]: But so the CEO of Microsoft has found under oath that after ripping control of the New York Times and these sites clicked to those new sites fully cratered more than 90% on being.
24:20.252 --> 24:24.915
[SPEAKER_01]: So they knew they did it, they didn't care that they did it, it did it anyway.
24:25.696 --> 24:28.638
[SPEAKER_01]: And this will be interesting to see because the copyright cases
24:29.411 --> 24:46.184
[SPEAKER_01]: are starting to lean in favor of the copyright for the publisher and they've always kind of lost to the AI companies, but there's been a few recently reported on that kind of lean towards the possibility that the creators are going to be given more control over their works again.
24:46.805 --> 24:48.826
[SPEAKER_01]: So that's why I also think we're going to talk about this later.
24:49.347 --> 24:53.710
[SPEAKER_01]: All the models are starting to offer to pay for training on people's content.
24:54.371 --> 24:56.192
[SPEAKER_01]: But anyway, yes, so they
24:59.257 --> 25:03.199
[SPEAKER_01]: Um, you know, and now we have a do move that could kill the internet according to them.
25:03.959 --> 25:20.827
[SPEAKER_00]: A couple of quotes from the from court documents, um, Microsoft executives understood that the, uh, that open AI and, but the sense to be all the all the other LLMs were, um, committing and astonishing theft of unprecedented proportions.
25:21.420 --> 25:23.241
[SPEAKER_01]: Larger stuff to play in human history.
25:23.541 --> 25:26.503
[SPEAKER_00]: That was the largest left of labor in human history.
25:27.203 --> 25:32.786
[SPEAKER_00]: And again, that training on AI content creates a,
25:37.578 --> 25:55.164
[SPEAKER_00]: But again, a loop of misinformation that continually grates itself as it goes along and kills incentive to create more good information, new information, which is kind of destroying the web itself.
25:56.144 --> 25:58.125
[SPEAKER_00]: And that's why you feel so allows you when you go to work.
26:01.153 --> 26:12.807
[SPEAKER_01]: Well, you know, it is an interesting conundrum that, you know, in this race to be the first to the, well, first I was age average, we knew pretty quickly wasn't going to happen.
26:13.989 --> 26:17.092
[SPEAKER_01]: But that they created the situation.
26:17.112 --> 26:19.035
[SPEAKER_01]: I don't see them offering solutions.
26:20.171 --> 26:27.054
[SPEAKER_00]: Well, there is no solution to what has already happened, the theft.
26:27.434 --> 26:28.254
[SPEAKER_00]: It's like vandalism.
26:28.334 --> 26:30.075
[SPEAKER_00]: Once the wind is broken, the wind is broken.
26:30.195 --> 26:35.697
[SPEAKER_00]: You could replace it with another window, but the original window was broken, and you had to go replace it with another window.
26:36.277 --> 26:44.300
[SPEAKER_00]: In this case, you can't replace all the work that has ever been created in human history.
26:45.101 --> 26:46.881
[SPEAKER_00]: It's been copied.
26:48.862 --> 26:57.230
[SPEAKER_00]: If the courts do find in favor of copyright holders moving forward, there may be a settlement for what has been copied.
26:58.151 --> 27:02.855
[SPEAKER_00]: And there may be restrictions on what can be copied.
27:04.416 --> 27:05.197
[SPEAKER_00]: Move forward.
27:05.717 --> 27:07.119
[SPEAKER_01]: Open AI called itself.
27:07.379 --> 27:08.099
[SPEAKER_01]: This is a quote.
27:08.980 --> 27:11.442
[SPEAKER_01]: And existential threat.
27:12.365 --> 27:18.611
[SPEAKER_01]: to news publishers and open AI software engineer tests by the no matter how prominently we let's show the links users won't click.
27:19.052 --> 27:20.093
[SPEAKER_01]: And that's on the searcher.
27:20.173 --> 27:26.199
[SPEAKER_01]: We see out being handles publishers and you can do it in a very different way than just putting a link in a middle of text.
27:26.559 --> 27:29.122
[SPEAKER_01]: And we know that opening AI is reduced to a number of links that it has.
27:29.582 --> 27:31.104
[SPEAKER_01]: I think that's kind of not true.
27:31.624 --> 27:32.345
[SPEAKER_01]: But um,
27:33.842 --> 27:46.066
[SPEAKER_01]: I just, you know, they did it, they did it, they did it, they knew the damage are causing, but now they have actual quotes and documents that show that, and that's going to be a different copyright case going for it.
27:46.766 --> 27:48.026
[SPEAKER_01]: They didn't have those before.
27:48.106 --> 27:54.288
[SPEAKER_01]: This is the first I think I've ever heard of than having these quotes from the various CEOs and engineers.
27:54.508 --> 27:55.389
[SPEAKER_01]: Have you heard of another?
27:55.909 --> 27:56.269
[SPEAKER_01]: We have.
27:56.969 --> 28:14.888
[SPEAKER_00]: Oh no, indeed, this is people saying straight up, we know we're doing something wrong, we're doing it anyway, but what I have seen is a several political and financial scandals through the bulk of my very, very fair team, a long lifetime.
28:20.215 --> 28:27.657
[SPEAKER_00]: I used to expect repercussions for bad behavior from extremely large players.
28:27.717 --> 28:34.039
[SPEAKER_00]: So that's what a reasonable democratic country would do.
28:34.259 --> 28:37.939
[SPEAKER_00]: And I just don't expect it in this or almost any case, moving forward.
28:37.960 --> 28:38.900
[SPEAKER_00]: Well, here's the future.
28:39.040 --> 28:47.462
[SPEAKER_00]: We have seated so much of our economy and our public space, how we do things to the Technolog arcs.
28:48.692 --> 29:01.283
[SPEAKER_00]: that even though we know that we need to be away from them or they need to be punished, we can't do anything about it because they're so integrated into our lives and into our economy and society.
29:01.943 --> 29:05.726
[SPEAKER_01]: Well, it's not that I would disagree on that point, but we don't have to get in that discussion.
29:05.746 --> 29:10.450
[SPEAKER_01]: Because in this case, it's not the punishment that we receive.
29:11.011 --> 29:13.633
[SPEAKER_01]: It's the fact that the models can't train on the dead web.
29:14.694 --> 29:16.936
[SPEAKER_01]: The models fall apart under the dead web weight.
29:17.688 --> 29:20.970
[SPEAKER_01]: so they've created a situation they have to solve to stay alive.
29:21.871 --> 29:24.693
[SPEAKER_01]: Otherwise the models will just figure to get worse and worse and worse.
29:25.293 --> 29:26.514
[SPEAKER_01]: And they're already getting worse for it.
29:27.534 --> 29:30.456
[SPEAKER_01]: The other side of it is they argue the same thing with it.
29:31.077 --> 29:36.160
[SPEAKER_00]: Well as you just I think that may well be part of the part of the we need to slow this down and regulate ourselves.
29:36.280 --> 29:37.781
[SPEAKER_01]: Oh absolutely hundred percent.
29:39.342 --> 29:44.185
[SPEAKER_01]: Also they argue that the model training is fair and use and transformative under copyright law.
29:44.902 --> 29:52.487
[SPEAKER_01]: that hasn't held up so much in court that argument, but we know in Germany that Google was given that right to say it was transformative.
29:53.127 --> 29:59.291
[SPEAKER_01]: And therefore no longer protected under German law for the church adults, it was public, they were publishers.
29:59.811 --> 30:10.658
[SPEAKER_01]: In the United States, if that happens, they lose the section 230 protections on what's published in the overview, and that opens up a legal can of worms because things that are wrong or defamatory or
30:11.217 --> 30:14.158
[SPEAKER_01]: You know, manipulative would be how the countable for it.
30:14.298 --> 30:19.659
[SPEAKER_00]: Well, here's the fact in, in traditional search results, Google should 100,000 percent be covered by 2030.
30:19.679 --> 30:20.759
[SPEAKER_00]: Yeah, they are.
30:20.799 --> 30:24.180
[SPEAKER_00]: Traditional search results in AI-general search results.
30:24.400 --> 30:26.441
[SPEAKER_00]: There, the German courts are absolutely right.
30:26.501 --> 30:32.342
[SPEAKER_00]: Google's taking a bunch of material matching it together and using its brilliant thinking machine.
30:32.462 --> 30:36.623
[SPEAKER_00]: And which, by the way, it is a brilliant thinking machine coming up with answers.
30:37.383 --> 30:45.084
[SPEAKER_00]: Now there's answers just like walking into a bar and talking to Norm, who's a really intelligent human being, but doesn't know everything.
30:45.465 --> 30:46.725
[SPEAKER_00]: Might be right or might not be right.
30:47.525 --> 30:53.066
[SPEAKER_00]: But that's what Google is like Norm has to take responsibility for the repercussions.
30:53.086 --> 30:53.986
[SPEAKER_00]: It's telling you something.
30:54.506 --> 31:02.188
[SPEAKER_01]: Well, and also because when I find ironic is, when there were charges copyright theft and they said, oh, we didn't copyright anything, and then it was proven that they did.
31:02.688 --> 31:03.948
[SPEAKER_01]: And it said, well, we transformed it.
31:04.545 --> 31:11.170
[SPEAKER_01]: And then, you know, now the courts are saying, okay, well, we'll take that argument, but we're gonna say you're a publisher.
31:11.770 --> 31:20.917
[SPEAKER_01]: Well, well, I haven't happened to US in the courts yet, but when it does, we'll see how quickly they fall back onto a new argument because it won't be protected.
31:21.878 --> 31:24.660
[SPEAKER_01]: But I do think there is a limitation to how much they can do this.
31:24.740 --> 31:29.464
[SPEAKER_01]: And as it says in the article, that they're destroying their own supply chain.
31:30.347 --> 31:40.978
[SPEAKER_01]: So if you display your supply chain and they're running out of things well, I've been article on a minute where they're like going into the couch cushions to get the quarters, because they don't have any money like I was in college and I'm like
31:41.451 --> 31:45.992
[SPEAKER_01]: I don't have any bills left, I only have coins, that's where I'm out for buying food this week.
31:47.052 --> 31:49.773
[SPEAKER_01]: They're getting that way with these products too.
31:50.453 --> 31:51.053
[SPEAKER_00]: Do you know why?
31:51.093 --> 31:53.054
[SPEAKER_00]: I don't know if you've ever kept reptiles, right?
31:53.094 --> 31:57.815
[SPEAKER_00]: I think, but if anyone who keeps snakes know that, if once in a while, it leads to some tail.
31:58.635 --> 32:03.596
[SPEAKER_00]: And you've got to stop them because if they do, you can't digest yourself that you'll die.
32:12.019 --> 32:12.279
[SPEAKER_01]: Yeah.
32:13.340 --> 32:28.893
[SPEAKER_00]: Okay, more to my point that there's absolutely no, no, no, no, meaningful judicial oversight for the largest tech companies and the technology arcs.
32:30.054 --> 32:34.017
[SPEAKER_00]: So Google was found to be a monopoly.
32:34.658 --> 32:37.540
[SPEAKER_00]: It was found to use its heft to
32:38.501 --> 32:51.967
[SPEAKER_00]: not only shut-out smaller players, but to actively manipulate the market and sometimes destroy smaller players in that market by being completely self-referential in all of its and all of its ecosystem.
32:54.608 --> 32:57.609
[SPEAKER_01]: No, really quick.
32:58.470 --> 32:59.190
[SPEAKER_01]: I'm sorry.
32:59.270 --> 33:05.213
[SPEAKER_01]: We did a similar story about last month, this is not the same story, different judge, different
33:18.118 --> 33:23.423
[SPEAKER_00]: Yeah, there's two cases right in concurrently that says, yeah, the ad tech case.
33:23.523 --> 33:34.732
[SPEAKER_00]: And in this case, again, Google's are going to get broken up, but the court is mandating behavioral changes with real oversight.
33:35.193 --> 33:37.134
[SPEAKER_00]: I get all these Sue Collins vibes here.
33:37.715 --> 33:41.198
[SPEAKER_00]: Real behavioral changes with oversight.
33:41.258 --> 33:42.439
[SPEAKER_01]: I'm very concerned.
33:42.899 --> 33:44.581
[SPEAKER_00]: I'm very concerned about Google's behavior.
33:44.901 --> 33:47.903
[SPEAKER_00]: There's going to be no divestiture, no break up with Google.
33:48.043 --> 33:51.686
[SPEAKER_00]: Google's ad exchange is going to stay Google's ad exchange.
33:52.587 --> 33:57.091
[SPEAKER_00]: Our ad exchange, they're going to stay with their all their ad servers.
33:57.491 --> 34:01.454
[SPEAKER_00]: There's not breaking up any of the display business whatsoever.
34:03.756 --> 34:06.118
[SPEAKER_00]: There will be strict behavioral remedies.
34:07.099 --> 34:11.142
[SPEAKER_01]: And they will have to effectively
34:12.982 --> 34:15.906
[SPEAKER_01]: to fair competition, so they will have to do that.
34:16.867 --> 34:17.748
[SPEAKER_00]: And there will be a board.
34:19.071 --> 34:20.211
[SPEAKER_00]: What does that mean, exactly?
34:20.231 --> 34:27.374
[SPEAKER_00]: And oh, yeah, and this is going to prevent Google from reverting to being monopoly and using those kind of tactics.
34:28.454 --> 34:33.115
[SPEAKER_00]: Lastly, there's going to be a committee is going to get struck, a monitor and technical committee.
34:34.956 --> 34:41.518
[SPEAKER_00]: Third part, it's going to be a third party group, which will actively oversee Google's compliance with the court's final judgment.
34:42.338 --> 34:44.579
[SPEAKER_00]: And ensure it's six to the rules.
34:45.652 --> 34:47.176
[SPEAKER_01]: And this is an SC round table.
34:47.617 --> 34:53.713
[SPEAKER_01]: The operational changes require them to data share, to enact basic data sharing provisions to level the playing field.
34:54.191 --> 35:00.555
[SPEAKER_01]: ban on discriminatory, discriminatory ability, backbiting, I'm also tired of the community.
35:01.095 --> 35:07.258
[SPEAKER_01]: The court issued a strict introduction for having Google from using discriminatory bidding practices that favor its own products.
35:07.719 --> 35:17.964
[SPEAKER_01]: Mandatory integration, Google is now required to integrate its attic changes rival publisher ad servers for many different locking publishers into the closed-only Google ecosystem.
35:18.865 --> 35:20.626
[SPEAKER_01]: So, I mean, it's not.
35:21.413 --> 35:23.515
[SPEAKER_01]: I mean, they were never going to get to make them get rid of their ad.
35:23.535 --> 35:26.077
[SPEAKER_01]: We add tech or ad, do you need to split all that up?
35:26.097 --> 35:26.537
[SPEAKER_01]: We need that.
35:26.837 --> 35:28.759
[SPEAKER_01]: This is not something like you have a little meaningful.
35:29.499 --> 35:31.541
[SPEAKER_00]: Google, Google, that's going to what the judges aren't doing.
35:31.581 --> 35:31.941
[SPEAKER_00]: Nothing.
35:32.041 --> 35:32.622
[SPEAKER_00]: It sticks.
35:32.922 --> 35:37.306
[SPEAKER_00]: DOJ wants, once the oversight period to be like 12 years.
35:38.046 --> 35:39.207
[SPEAKER_00]: Google says six years.
35:39.307 --> 35:41.469
[SPEAKER_00]: Judge goes, yeah, Google, six years, you're right.
35:41.709 --> 35:43.010
[SPEAKER_00]: 12 years, way too much.
35:43.771 --> 35:48.614
[SPEAKER_00]: There's, it's the Technolog arcs control.
35:49.455 --> 36:12.882
[SPEAKER_00]: every facet of society and if it's not direct control it's just kind of indirect control where they are granted favor simply because messing with them messes with so many other things this third this monitoring committee I mean is it's Google really going to have to data share with um with y'all who want to on a fair ad exchange yeah it's an independent monitoring committee it is an order by the
36:16.463 --> 36:23.427
[SPEAKER_01]: The judge rejected the DOJ's request to force Google to sell its lucrative ad tech division.
36:23.447 --> 36:29.591
[SPEAKER_01]: We got a exchange publisher and she said that a force to bestow chairs need a realistic nor needed.
36:30.031 --> 36:42.618
[SPEAKER_01]: So I think it's kind of interesting that the DOJ was pushing for that and we don't have time to get all the reasons that's probably a play on their part, so anyway, but I do find that I think it was pretty
36:43.453 --> 36:49.659
[SPEAKER_01]: You're never going to break, you're not going to get a judge to say we're going to destroy your company with a court action unless there's a reason to destroy it.
36:49.679 --> 36:54.764
[SPEAKER_01]: So it's probably about the most we can expect, but at least they will be independently monitored and they will have to do those things.
36:55.788 --> 36:59.609
[SPEAKER_00]: At one time, the judge completely destroyed.
36:59.729 --> 37:00.529
[SPEAKER_00]: What did destroy?
37:00.569 --> 37:06.551
[SPEAKER_00]: But it broke up the Bell Telephone Company by spending it into little regional baby bells.
37:07.191 --> 37:13.152
[SPEAKER_00]: That was a solution to a different type of problem, completely different type of problem.
37:13.812 --> 37:23.355
[SPEAKER_00]: But the courts have historically been willing to mess with massive players if they were their behavior
37:26.872 --> 37:29.134
[SPEAKER_00]: fair marketplace or American consumers.
37:29.734 --> 37:32.596
[SPEAKER_00]: That era ended with our grandparents, I think.
37:33.316 --> 37:37.579
[SPEAKER_01]: Well, except that Google has always avoided any losing any cases.
37:38.359 --> 37:41.261
[SPEAKER_01]: Only the last two years that they've actually been losing these cases.
37:42.022 --> 37:44.783
[SPEAKER_01]: So I wonder if these are more like these are first remedies.
37:45.604 --> 37:48.366
[SPEAKER_01]: And if they violate, then we'll go to Harsher and Harsher ones.
37:48.406 --> 37:51.948
[SPEAKER_01]: Like you're not going to come straight out of the box and just go boom, we're going to blow you up.
37:52.343 --> 37:54.768
[SPEAKER_00]: But I don't know, I don't believe that.
37:54.908 --> 37:56.511
[SPEAKER_00]: Maybe, maybe you're right, you may well be right.
37:56.751 --> 37:58.495
[SPEAKER_00]: Can we gotta move, we gotta do that to the end too.
37:59.549 --> 38:04.050
[SPEAKER_00]: The EU doesn't want children forming relationships with chat bots.
38:05.230 --> 38:06.331
[SPEAKER_01]: Oh, thank you.
38:06.951 --> 38:16.153
[SPEAKER_00]: And so the EU Kids Act, which has been proposed on Thursday, is going to include restrictions on miners' access to social media and video sharing platforms.
38:16.793 --> 38:22.855
[SPEAKER_00]: Kids under 13 will be banned from accessing chat bots without parent or guardian supervision.
38:23.896 --> 38:32.802
[SPEAKER_00]: digital platforms have to build child-safe protections into their products or face fines of up to 6% of total worldwide revenues.
38:33.283 --> 38:38.607
[SPEAKER_01]: Yeah, so that's not retained memory of interactions between simple conversations.
38:39.467 --> 38:44.631
[SPEAKER_01]: And they're banning them from certain ones like chat to BT, care to AI, and Snapchat's my AI.
38:54.112 --> 38:56.613
[SPEAKER_00]: I think this is a really interesting idea.
38:56.773 --> 39:12.697
[SPEAKER_00]: Made more interesting by the fact that for me, this is no longer something that happens overseas, but it's very likely to become regulation in Canada if Canada becomes an associate member of the EU, which is very, very, very likely.
39:14.778 --> 39:21.040
[SPEAKER_00]: So, you know, it's very likely in the near future seeing that you and I are going to be reporting on completely separate sets of regulations.
39:22.420 --> 39:28.562
[SPEAKER_00]: But now on the right now they're very, very integrated, but tomorrow they may well be very, very different.
39:29.262 --> 39:36.884
[SPEAKER_00]: Here's an example, this is one of the most perfect example in Canada right now, it's pretty much open-season.
39:39.665 --> 39:46.807
[SPEAKER_00]: Much like in America, there's not a lot of regulation on the behavior of any of the tech companies, especially the other large social media companies.
39:49.268 --> 39:54.931
[SPEAKER_00]: This is, I mean, 6% of worldwide revenue is pretty heavy.
39:56.952 --> 39:58.152
[SPEAKER_01]: Yeah, that is pretty heavy.
39:58.653 --> 40:00.533
[SPEAKER_01]: And it's, but it's necessary.
40:01.114 --> 40:11.538
[SPEAKER_01]: Children shouldn't be using these products at all really, but if they're able to get access to them, and the parent's can't be everywhere at once, and babysitting tech doesn't always work.
40:12.059 --> 40:14.580
[SPEAKER_01]: So at least it's minimizes the chance for damage.
40:17.091 --> 40:21.113
[SPEAKER_01]: I don't know, I don't know sure, but don't need to have check-outs.
40:21.333 --> 40:27.496
[SPEAKER_00]: AOL.com is reporting about a product name agent.
40:27.516 --> 40:35.519
[SPEAKER_00]: This is not a product report on our part, and I have not tried this product, I don't think it's a product.
40:35.619 --> 40:35.759
[SPEAKER_01]: No.
40:35.920 --> 40:43.183
[SPEAKER_01]: It's an interesting product because what it does is when you put your data in, your data in,
40:44.317 --> 40:48.721
[SPEAKER_01]: to let's say a chapter, you know, an agent bot, right?
40:49.382 --> 40:57.650
[SPEAKER_01]: It changes that data so the agent never actually gets your data or sends to the fields and then it swaps it back to your data on your site.
40:58.331 --> 41:00.953
[SPEAKER_01]: So the agent isn't actually getting the data from you.
41:01.774 --> 41:03.676
[SPEAKER_01]: So it's called agent-click desktop.
41:05.162 --> 41:09.045
[SPEAKER_01]: Anyway, we haven't tried it, but it's actually reported by someone else first.
41:09.625 --> 41:14.969
[SPEAKER_01]: I just can't remember who it is, it's somewhere in here, but it had a paywall.
41:15.830 --> 41:17.972
[SPEAKER_01]: It is a very interesting thing.
41:18.312 --> 41:27.199
[SPEAKER_01]: Do you still do diligence, but it will make sure things like emails and contracts and customer records and personal details into
41:35.677 --> 41:51.646
[SPEAKER_00]: Um, indeed, I think I think people should be should be very, very careful when using products like this quite quite often they are, um, not real, um, but it does show that there's, uh,
41:54.242 --> 42:17.060
[SPEAKER_00]: willingness to create products like this and probably a big willingness amongst the general public to buy products like this to you know feel that need protection from AI from their information going to AI databases and they may well but again I don't know I feel very weird about promoting this about suggesting this product to people because they don't know anything about it
42:23.112 --> 42:25.054
[SPEAKER_00]: Elon Musk is really stupid.
42:25.074 --> 42:28.518
[SPEAKER_00]: He's reportedly seeking customer data from dead startups.
42:28.798 --> 42:33.083
[SPEAKER_01]: If you can't find it one place, you've got to find it another, huh?
42:43.123 --> 42:44.504
[SPEAKER_01]: a year ago, right?
42:44.784 --> 42:47.325
[SPEAKER_01]: That's why they're now scanning books and destroying them.
42:48.125 --> 42:54.707
[SPEAKER_01]: And now he's key on months of going into the couch cushions to get the quarters that fell through while you were watching DB.
42:55.288 --> 42:58.829
[SPEAKER_01]: So basically, seeking customer data from dead startups to train AI.
42:59.209 --> 43:02.070
[SPEAKER_01]: And I didn't know, there's a place to auction up.
43:02.090 --> 43:05.091
[SPEAKER_01]: If your dead startup, did you know that, Jim?
43:06.172 --> 43:07.872
[SPEAKER_01]: Did you know that?
43:08.613 --> 43:09.793
[SPEAKER_01]: Dead startup, auction up?
43:10.293 --> 43:11.714
[SPEAKER_01]: Yes, it's a bankruptcy auction.
43:12.415 --> 43:14.336
[SPEAKER_01]: So Google made a $10 million dollar bid.
43:14.636 --> 43:16.478
[SPEAKER_01]: Oh yeah, Google did this already, remember?
43:16.998 --> 43:18.479
[SPEAKER_01]: They did a spirit airlines.
43:18.499 --> 43:20.300
[SPEAKER_01]: They didn't say what they're using it for.
43:20.320 --> 43:24.103
[SPEAKER_01]: We know their truck is they're trying to use their bifur truck.
43:24.163 --> 43:26.644
[SPEAKER_01]: But Microsoft Teams has done it too.
43:27.285 --> 43:35.630
[SPEAKER_01]: So anyway, so they get all the records from the startup who got a lot of data, but didn't go anywhere or filed bankruptcy, and then they buy it at auction.
43:36.791 --> 43:37.351
[SPEAKER_01]: I had no idea.
43:38.773 --> 43:49.601
[SPEAKER_01]: Now, there are people filing against people being able to do this, like the Association of Flight Attendants for the Google, but I have a spirit airline data, but it's very interesting.
43:50.822 --> 43:57.507
[SPEAKER_00]: Yet another reason to read every end-use-licer game it's possible, especially once your employer gives you.
43:59.768 --> 44:01.950
[SPEAKER_01]: Yeah, true, but I don't think it probably says anything about
44:03.630 --> 44:05.131
[SPEAKER_00]: Oh, I bet she had does.
44:05.251 --> 44:09.413
[SPEAKER_00]: Otherwise, otherwise, otherwise, their lawyers probably wouldn't let them do it.
44:10.493 --> 44:16.476
[SPEAKER_00]: If they hadn't already gotten your permission to do it, through some way that you had no clue you were actually giving.
44:16.496 --> 44:17.216
[SPEAKER_01]: Yeah, that's true.
44:17.236 --> 44:18.216
[SPEAKER_00]: Yeah.
44:18.236 --> 44:22.778
[SPEAKER_00]: They honestly, like, do you think anyone's going to let their corporation wait into that?
44:22.918 --> 44:24.839
[SPEAKER_00]: Unless their corporation had already covered it?
44:26.740 --> 44:27.220
[SPEAKER_01]: No, too.
44:27.360 --> 44:27.760
[SPEAKER_01]: Very true.
44:34.013 --> 44:34.633
[SPEAKER_00]: How to say this?
44:34.873 --> 44:39.598
[SPEAKER_00]: The internet, much like the world, is a fairly predatory place.
44:41.520 --> 44:45.504
[SPEAKER_00]: And when there's not a lot of low-hanging fruit left, people eat each other.
44:45.524 --> 44:51.250
[SPEAKER_00]: Okay, open the eyes, like, report is trying to solve math problems.
44:52.651 --> 44:55.494
[SPEAKER_00]: But they're not going to piss off mathematicians.
44:55.534 --> 44:57.476
[SPEAKER_01]: We didn't get this in the last story.
44:58.040 --> 45:10.648
[SPEAKER_01]: So when they did the, what is it, the Navier of Stokes Math problem, and green math traditions, because they basically took all the work they had done on this problem and then finished it off, there's a price associated with these.
45:11.128 --> 45:12.869
[SPEAKER_00]: The money in price, yeah, the money in price.
45:12.889 --> 45:13.790
[SPEAKER_01]: Yeah, I didn't realize it.
45:14.110 --> 45:15.190
[SPEAKER_01]: So, I didn't realize it.
45:15.370 --> 45:15.911
[SPEAKER_01]: Oh, shut up.
45:16.111 --> 45:17.652
[SPEAKER_01]: Yeah, this will be, we said that last week.
45:18.152 --> 45:20.414
[SPEAKER_01]: No, I didn't mention the money in price.
45:20.454 --> 45:21.134
[SPEAKER_00]: We did it actually.
45:21.514 --> 45:22.735
[SPEAKER_01]: Okay, I don't remember.
45:23.515 --> 45:25.937
[SPEAKER_01]: So anyways, so yeah, so they now are,
45:26.838 --> 45:31.540
[SPEAKER_01]: at OpenAI trying to do the Hodge Condicture for the million dollar price.
45:32.180 --> 45:37.182
[SPEAKER_01]: Above a mathematician working my whole life on this, now I know why they're really, really mad, right?
45:37.202 --> 45:52.467
[SPEAKER_01]: Because it's the prestige of figuring it out, but also the money of figuring it out was probably very nice for a mathematician who probably doesn't get paid a whole lot unless I work in for an AI company, or now we're the company.
45:53.795 --> 46:07.100
[SPEAKER_00]: Last week, the real, the real crux of the problem was one mathematician worked for for the university, so I don't have last week's show on some phones, but the one university was working for the university.
46:07.140 --> 46:09.101
[SPEAKER_00]: He was using open AI.
46:09.481 --> 46:12.222
[SPEAKER_00]: Another mathematician was working for in Thropic.
46:13.062 --> 46:14.643
[SPEAKER_00]: He was using and Thropic.
46:15.542 --> 46:22.148
[SPEAKER_00]: So, he got a mathematician who's like tenured at a university, then you have another one who's working for the AI company.
46:22.928 --> 46:32.516
[SPEAKER_00]: And the one working with at the university has his name on the paper, mentioning that he used open AI to do a lot of the heavy lifting.
46:33.157 --> 46:37.881
[SPEAKER_00]: The one who worked for and Thropic, and Thropic didn't want his name on the paper.
46:39.512 --> 46:52.459
[SPEAKER_00]: Oh, the traffic did that heavy lifting, the thinking even though that depends the the the anthropic mathematician was really the the the the the co-solver of the of Navier Stokes.
46:53.179 --> 46:55.681
[SPEAKER_00]: So Open AI got tag.
46:55.701 --> 46:57.081
[SPEAKER_00]: I don't think it was really fair because open AI
46:58.222 --> 47:01.625
[SPEAKER_00]: was letting its user have his name on the paper.
47:02.005 --> 47:08.510
[SPEAKER_00]: But now, anytime opening on, moves anywhere near one of these seminar-neal problems, all the other mathematicians, like, you can't do that.
47:09.030 --> 47:10.691
[SPEAKER_00]: You're all at your, you know?
47:10.811 --> 47:11.892
[SPEAKER_01]: Yeah, they're mad enough.
47:12.092 --> 47:14.534
[SPEAKER_01]: And I get it, because they do all the, they did the heavy lifting.
47:14.954 --> 47:21.860
[SPEAKER_01]: And then the AI comes in with 10,000 agents and figures it out faster than a human would, but they didn't start the problem.
47:22.280 --> 47:24.822
[SPEAKER_00]: And then, also, they can't calculate this, too.
47:26.836 --> 47:27.296
[SPEAKER_00]: You know what I mean?
47:27.316 --> 47:30.639
[SPEAKER_00]: Like the other that that's how we're talking to the tools available to them as well.
47:31.180 --> 47:35.943
[SPEAKER_00]: Um, again, the problem is the corporation taking the credit for the word.
47:35.963 --> 47:36.544
[SPEAKER_00]: No.
47:36.804 --> 47:38.045
[SPEAKER_00]: The problem.
47:38.566 --> 47:38.946
[SPEAKER_01]: No.
47:39.026 --> 47:40.287
[SPEAKER_01]: That is only part of the problem.
47:40.327 --> 47:43.470
[SPEAKER_01]: Part of the problem for the mathematicians is they spend years solving these problems.
47:43.590 --> 47:44.070
[SPEAKER_00]: They do.
47:44.210 --> 47:44.510
[SPEAKER_00]: And then.
47:45.759 --> 47:51.481
[SPEAKER_01]: at the very end, the open-air I've been coming in and is called Solving them for the prestige.
47:51.801 --> 48:02.065
[SPEAKER_00]: Open-air I did solve, did open-air I had solved any of these problems and it's probably didn't solve it without mathematicians who themselves have spent their lifetimes working on the process.
48:02.205 --> 48:04.566
[SPEAKER_01]: That's what I said, Jim, that's what I said.
48:05.112 --> 48:09.735
[SPEAKER_00]: So it was the mathematicians using a tool, much like when the calculated was invented.
48:10.175 --> 48:10.475
[SPEAKER_01]: No.
48:11.116 --> 48:11.516
[SPEAKER_01]: Yeah.
48:11.996 --> 48:19.280
[SPEAKER_01]: So anyways, that third party experts like the Clay Institute who verify the solutions, which you can't verify when an AI does it because they don't show their work.
48:20.881 --> 48:25.484
[SPEAKER_01]: The mathematician, the, that, that, you know, show their work.
48:26.264 --> 48:32.248
[SPEAKER_01]: The Clay Institute is removed a sponsorship from the AI themed Caltech,
48:34.689 --> 48:36.191
[SPEAKER_01]: Uh, for the next next month.
48:36.512 --> 48:39.596
[SPEAKER_01]: So, and a bunch of mathematicians have signed open letters.
48:40.137 --> 48:43.622
[SPEAKER_01]: A excursion is creating an open AI for doing this.
48:45.652 --> 49:04.543
[SPEAKER_00]: One thing I will say in favor of the mathematicians is, if people don't work things out for themselves, we're problems through for themselves, if writers don't write the word for themselves, and math is another language, you're expressing yourself using symbols.
49:06.764 --> 49:09.566
[SPEAKER_00]: The talent will be lost to humans and that can't happen.
49:09.746 --> 49:13.789
[SPEAKER_00]: If that does, then we really are lost.
49:14.749 --> 49:27.444
[SPEAKER_01]: All right, because just when you're figuring out a problem like that, you go through all your own lodging and thinking, and then you reveal that to the community, and then the community builds on your, the way you approach the problem, and that doesn't happen with an AI model.
49:28.184 --> 49:31.028
[SPEAKER_00]: Oh, again, an AI model can print out the way it got for me to be.
49:31.308 --> 49:35.673
[SPEAKER_01]: They can, they can, they can, they can, they can, they can, they can, that's not logic, and that's not logic and thinking it through.
49:36.365 --> 49:47.810
[SPEAKER_00]: That is, I put in this input and exported this data, it's not, it doesn't think so it doesn't have, again, that's the word think is not the.
49:51.573 --> 49:53.654
[SPEAKER_00]: Yeah, I don't think thing is the operative word here.
49:54.695 --> 49:55.875
[SPEAKER_00]: Let's move forward.
49:56.736 --> 50:01.518
[SPEAKER_00]: Open AI is testing sponsored at sponsored agents for ChatGPT ads.
50:01.678 --> 50:11.003
[SPEAKER_00]: So you can actually have a conversation with a business sponsored agent.
50:11.043 --> 50:18.047
[SPEAKER_00]: I think in this case, you're talking about an individual chatbot that's having a chat with you specifically after clicking an ad in ChatGPT.
50:20.578 --> 50:23.140
[SPEAKER_00]: Well, um, so your ad's talking to you.
50:24.221 --> 50:32.848
[SPEAKER_01]: Open a, um, yeah, so I'm sorry, I'm trying to will it remember you like a loyalty card will though.
50:32.868 --> 50:33.649
[SPEAKER_00]: That's the question.
50:33.669 --> 50:36.551
[SPEAKER_00]: Hey, Christine, I was talking to you in three weeks ago.
50:36.611 --> 50:37.572
[SPEAKER_00]: You still have a bomb.
50:37.592 --> 50:39.334
[SPEAKER_00]: Well, like, what's your, what do you don't like me?
50:40.541 --> 50:50.784
[SPEAKER_01]: So you can do this with conversion optimization with impression billing, like some attribution windows, granular plots from targeting, Shopify integration, I was by the integration.
50:51.404 --> 50:53.684
[SPEAKER_01]: And I said, I creation test customization.
50:54.004 --> 50:57.545
[SPEAKER_01]: And then quality score ends, months are at agents testing.
50:57.565 --> 50:58.806
[SPEAKER_01]: It all comes along with the package.
50:59.786 --> 51:00.646
[SPEAKER_01]: So I don't know.
51:01.186 --> 51:08.048
[SPEAKER_01]: I would not trust my business to a bot, but people will test that and let us know if that is like a assumption or not.
51:10.244 --> 51:32.639
[SPEAKER_00]: So someone's just, yeah, okay, um, I think, I know, I think, um, if the, the, the, the, the, the chatbot can have a conversation and represent the product and then be a salesperson in that, in, in that, specific environment, why not?
51:32.699 --> 51:34.320
[SPEAKER_00]: It's only going to get improved all over time.
51:34.880 --> 51:35.901
[SPEAKER_00]: If I was the consumer,
51:38.760 --> 51:40.961
[SPEAKER_01]: Yeah, and also, I mean, he could say something incorrectly.
51:41.402 --> 51:46.525
[SPEAKER_01]: We remember, I don't have to remember, it was just like two years ago, where the chat button was a little more sophisticated now.
51:46.605 --> 51:55.030
[SPEAKER_01]: But it was like giving away cars, and they had to honor it because it was like way the law worked in that state.
51:55.251 --> 51:57.472
[SPEAKER_01]: They had to give away the cars at the chat button giveaway.
51:57.492 --> 51:58.873
[SPEAKER_01]: So yeah.
52:00.119 --> 52:14.987
[SPEAKER_00]: I imagine now that they have to give away a fairly strict warning at the beginning of every chatbot session saying, you know, this chatbot, honestly going to have to be a way around that for advertisers or their lawyers will never allow them to do it.
52:15.587 --> 52:25.072
[SPEAKER_01]: Yeah, and also, I mean, I'm going to test it to see, but I can you make it like other chatbots, can it do other things or how restricted is it?
52:29.768 --> 52:41.470
[SPEAKER_00]: And don't forget, this is the ad's agent, not the user's agent, so it's not like it's going to go purchase something on behalf of the user, although it might allow the user to purchase something on behalf of themselves.
52:42.411 --> 52:44.271
[SPEAKER_01]: Exactly.
52:44.371 --> 52:45.331
[SPEAKER_00]: But you know what it will do?
52:46.011 --> 52:47.572
[SPEAKER_00]: It'll absolutely, I'm positive.
52:47.592 --> 52:54.193
[SPEAKER_00]: It'll absolutely, if you remember the conversation that had with you and add that to whatever consumer profile they are being, it's being constructed around you.
52:54.915 --> 52:55.596
[SPEAKER_01]: Oh, yeah.
52:55.976 --> 52:56.497
[SPEAKER_00]: Why not?
52:56.637 --> 52:57.958
[SPEAKER_00]: I mean, who's at that go, right?
52:58.478 --> 52:58.979
[SPEAKER_01]: That is.
52:59.099 --> 52:59.659
[SPEAKER_01]: Oh, I don't know.
52:59.719 --> 53:00.921
[SPEAKER_00]: And they'll train on it, too.
53:01.501 --> 53:01.861
[UNKNOWN]: Yes.
53:02.682 --> 53:03.563
[SPEAKER_01]: They will train on it.
53:03.723 --> 53:09.829
[SPEAKER_01]: You can be pretty much assured if they're not telling you they're not, if they're not saying we're not training, then they're training.
53:10.049 --> 53:10.489
[SPEAKER_01]: I'm whatever.
53:10.589 --> 53:11.610
[SPEAKER_01]: You're dead or you're giving them.
53:13.492 --> 53:17.776
[SPEAKER_01]: And once in a large language model, it never comes out of the larger language model.
53:17.936 --> 53:18.837
[SPEAKER_00]: So.
53:18.917 --> 53:19.257
[SPEAKER_00]: Yeah.
53:20.488 --> 53:21.949
[SPEAKER_01]: And they're figured out how to do that.
53:22.550 --> 53:24.231
[SPEAKER_00]: That's going to be very interesting.
53:24.331 --> 53:30.116
[SPEAKER_00]: Thinking about the EU's right to privacy law sometime in the future, that's going to be quite interesting.
53:31.077 --> 53:38.624
[SPEAKER_00]: OK, so remember when Facebook was like this open garden environment where you just sort of jump in there and do stuff?
53:40.005 --> 53:40.746
[SPEAKER_01]: Yeah.
53:40.826 --> 53:41.887
[SPEAKER_00]: It's all so grown up now.
53:43.435 --> 53:50.620
[SPEAKER_00]: So Facebook pages, more Facebook pages are being asked to pay to include links in their posts.
53:52.461 --> 53:56.103
[SPEAKER_00]: This is after Meta1 for business launched as subscription packages.
53:58.124 --> 54:02.567
[SPEAKER_00]: Some businesses are now being limited to two link posts per month.
54:04.268 --> 54:07.871
[SPEAKER_01]: As we say, we're going into the couch and getting the quarters out of the cushion.
54:10.715 --> 54:14.020
[SPEAKER_01]: What a way to build up resentment with the people that pay you money, right?
54:14.922 --> 54:17.205
[SPEAKER_01]: Like, it's a link in a bit of a link.
54:17.887 --> 54:18.968
[SPEAKER_01]: You're not, you know, it's a link.
54:19.048 --> 54:22.434
[SPEAKER_01]: It doesn't cost them anything for you to put a link in your post.
54:23.035 --> 54:24.417
[SPEAKER_01]: But they don't want people to leave this site.
54:24.657 --> 54:24.938
[SPEAKER_01]: So...
54:25.707 --> 54:28.069
[SPEAKER_00]: What weird to me, out is meta-serves.
54:28.709 --> 54:39.196
[SPEAKER_00]: Again, at a quarter of the world's population, perhaps more, I have one meta product to open in the background, running just in the background and one of my brows is right now.
54:42.818 --> 54:48.942
[SPEAKER_00]: And if you, I mean, you can't monetize the constant attention of one quarter of the world.
54:50.383 --> 54:53.325
[SPEAKER_00]: As efficiently as staggering.
54:54.752 --> 55:00.874
[SPEAKER_01]: And also, Meta says, like, this is a weird, this is a weird track toy in here, and social media today.
55:01.594 --> 55:09.897
[SPEAKER_01]: Um, Meta's repeatedly reported that post of link clicks get very little exposure on Facebook, according because, you know, people leave, right?
55:09.917 --> 55:17.620
[SPEAKER_01]: So they said, in Q1 to 26, 98%, 7% of post views in US, that period did not include link.
55:18.407 --> 55:18.747
[SPEAKER_01]: resource.
55:19.087 --> 55:19.407
[SPEAKER_01]: Why?
55:19.427 --> 55:21.468
[SPEAKER_01]: Because they don't let you link things.
55:21.748 --> 55:23.348
[SPEAKER_01]: How many times have you posted a link?
55:23.829 --> 55:25.249
[SPEAKER_01]: And Facebook won't let you link it.
55:25.929 --> 55:31.291
[SPEAKER_01]: Even with the ACGPS for us for us calling, it doesn't link.
55:31.931 --> 55:37.072
[SPEAKER_01]: So it's kind of a weird report Facebook put out where it's like 98% of the post don't have links.
55:37.352 --> 55:41.093
[SPEAKER_01]: You're right Facebook because you don't actually link the links that I put in my post.
55:42.273 --> 55:44.094
[SPEAKER_01]: So as I was kind of weird.
55:45.625 --> 55:57.396
[SPEAKER_01]: Uh, I, uh, exposure of link posts has been a study to climb, dropping from 9.8% of you content, uh, including a link in 2022 down to 1.3 as of the report today.
55:58.297 --> 56:01.960
[SPEAKER_01]: But they took without the ability often to put in a link in any posts.
56:02.281 --> 56:04.743
[SPEAKER_00]: Uh, okay.
56:04.883 --> 56:07.926
[SPEAKER_00]: Threads has added more podcast promotion features, um,
56:09.218 --> 56:16.543
[SPEAKER_00]: Predators can now post logos and info on their profiles and users can save their favorite episodes in the app.
56:17.244 --> 56:28.652
[SPEAKER_00]: Podcast profile banners, episode picker and link cards, transcript video and guest card, episode reminders, podcasts and sites, and features will give more ways for podcasts created to promote their content.
56:29.472 --> 56:29.973
[SPEAKER_00]: Yay Threads.
56:31.094 --> 56:31.894
[SPEAKER_01]: Yeah, I see.
56:32.014 --> 56:32.635
[SPEAKER_01]: Using that.
56:33.155 --> 56:34.156
[SPEAKER_01]: Yeah, I've been using it.
56:34.236 --> 56:37.138
[SPEAKER_01]: It's actually really good at the on point.
56:37.734 --> 56:40.836
[SPEAKER_01]: with local and then being on point with like a category.
56:41.196 --> 56:44.537
[SPEAKER_01]: So you can say like dear algorithm, I want to see more of this.
56:44.717 --> 56:47.419
[SPEAKER_01]: And it will automatically start showing up in your feet for a little while.
56:48.159 --> 56:49.300
[SPEAKER_01]: So it's actually quite good.
56:51.661 --> 56:52.581
[SPEAKER_01]: I think this is great.
56:52.661 --> 56:56.343
[SPEAKER_01]: I didn't know that they would think there's more podcast promotion features.
56:56.383 --> 56:58.985
[SPEAKER_01]: I will be honest, I have not seen any of you about podcasts on there.
56:59.545 --> 57:01.386
[SPEAKER_01]: So I will check, I'm going to check it this.
57:01.686 --> 57:03.287
[SPEAKER_01]: Have obviously a podcast.
57:04.956 --> 57:13.566
[SPEAKER_01]: It is, the algorithms are very good, very tight, and I get very little troll activity on drives, very, very little.
57:13.586 --> 57:17.551
[SPEAKER_00]: Okay, TikTok is announced.
57:17.611 --> 57:22.237
[SPEAKER_00]: Future creators for Hispanic Heritage Month app is going to show a showcase journalist,
57:24.099 --> 57:31.641
[SPEAKER_00]: Fernando Cortano, magician, Jasmine Wesley, and comedian Eric Sedano was part of their larger community celebration.
57:31.661 --> 57:33.662
[SPEAKER_00]: That's a 10% October 15th.
57:33.702 --> 57:34.622
[SPEAKER_01]: Yeah, that's great.
57:35.002 --> 57:35.882
[SPEAKER_00]: Yeah, that's great talk.
57:36.602 --> 57:40.504
[SPEAKER_01]: Get celebration and cultures.
57:40.724 --> 57:41.564
[SPEAKER_00]: TikTok, yes.
57:43.424 --> 57:46.865
[SPEAKER_00]: Reddit, AI search picks already popular comments.
57:47.145 --> 57:52.027
[SPEAKER_00]: And, okay, Reddit AI search picks already popular comments and audiences found.
57:55.086 --> 57:56.947
[SPEAKER_01]: So this isn't search engine general.
57:56.967 --> 58:07.992
[SPEAKER_01]: So one of the things I found interesting about this, people should be this for general understanding to you, is it tells you how it picks up host and which ones it picks more often than others.
58:08.032 --> 58:17.136
[SPEAKER_01]: So ones with emotional, lady, personal experience, get picked far less for summarization, then ones that are formally written.
58:17.896 --> 58:19.237
[SPEAKER_01]: But you think it'd be the other way around.
58:20.458 --> 58:24.140
[SPEAKER_01]: So the written answer dropped most first person language.
58:24.420 --> 58:26.661
[SPEAKER_01]: That's these are the summaries.
58:26.721 --> 58:30.522
[SPEAKER_01]: There's methodology here and I'm not going to get through because that's too boring for everybody.
58:31.223 --> 58:39.206
[SPEAKER_01]: But it's just interesting that it isn't the first person experience that gets selected most for the summary.
58:39.726 --> 58:43.208
[SPEAKER_01]: It is the formula you written read a post that does.
58:45.729 --> 58:48.510
[SPEAKER_01]: Which is probably coming along other platforms.
58:51.211 --> 58:53.973
[SPEAKER_00]: I love this exercise that this just figures.
58:54.093 --> 59:05.320
[SPEAKER_00]: So a Google information security engineer has been charged with using incentive information to make a million dollars on the polymarket by betting on what users were searching for.
59:06.120 --> 59:08.882
[SPEAKER_01]: By the way, doesn't he have access to Google Trends?
59:08.902 --> 59:10.823
[SPEAKER_01]: That's public, at least anyone would be arrested.
59:13.225 --> 59:14.686
[SPEAKER_00]: Indeed, although, I mean,
59:20.510 --> 59:22.551
[SPEAKER_00]: I'm not sure what advantage another you mention it.
59:22.591 --> 59:25.932
[SPEAKER_00]: I'm not sure what mass advantage he has for working with Google.
59:26.473 --> 59:29.574
[SPEAKER_01]: But, um, oh, well, he's an information security engineer.
59:29.614 --> 59:40.379
[SPEAKER_01]: So he had probably literally live time walked out of like when I worked at Sapo says literally, uh, there's really TVs in the IT room that showed you everything that was going on in real time.
59:40.939 --> 59:42.160
[SPEAKER_01]: So I'm sure they had access.
59:42.180 --> 59:45.441
[SPEAKER_01]: But I'm just saying, like, if you didn't want to get arrested, it's just Google threats.
59:45.761 --> 59:46.522
[SPEAKER_01]: It's the
59:50.430 --> 01:00:07.865
[SPEAKER_00]: That Google employees are using Google resources to bet on Google outcomes on the polymarket betting exchange platform is so 2020-26, of course they are.
01:00:08.686 --> 01:00:15.071
[SPEAKER_01]: But he had a 2.25 million bond, secured by a million dollars in cash.
01:00:16.132 --> 01:00:18.474
[SPEAKER_01]: So at $50,000, which was due immediately,
01:00:18.948 --> 01:00:22.789
[SPEAKER_01]: I don't think murderers get ponds like that, right?
01:00:22.809 --> 01:00:29.591
[SPEAKER_00]: Yeah, you could do a whole bunch of real nasty things in this world, but if you mess with the flow of money, they get angry at you.
01:00:30.031 --> 01:00:31.632
[SPEAKER_01]: Yeah, that's true.
01:00:31.712 --> 01:00:33.873
[SPEAKER_01]: Also, he's an Italian citizen, probably a flight risk.
01:00:34.473 --> 01:00:34.913
[SPEAKER_01]: What I'm quote.
01:00:36.460 --> 01:00:54.952
[SPEAKER_00]: Google's AI models are now experimenting with a copy-circulated sort of format, so an AI agent could be used to share data or do tasks for family members rather than just individuals.
01:00:55.632 --> 01:00:57.613
[SPEAKER_01]: Up to six, I believe you can do it with.
01:00:58.113 --> 01:01:02.996
[SPEAKER_00]: So if you can do it for family, that's soon going to be expanded for work groups undoubtedly.
01:01:05.283 --> 01:01:21.072
[SPEAKER_00]: Um, slowly, but surely, um, they might the, uh, uh, uh, AI companies are the, the models are trying to find ways to integrate themselves into the workplace in ways that actually work for workers and this case and trying to replace them.
01:01:22.193 --> 01:01:28.216
[SPEAKER_00]: It's now, um, trying to, um, help them collaborate.
01:01:28.256 --> 01:01:31.638
[SPEAKER_00]: That's the sense I get it because I don't think Google's actually doing this for families.
01:01:31.658 --> 01:01:32.659
[SPEAKER_00]: That's not where the money is.
01:01:33.792 --> 01:01:35.814
[SPEAKER_01]: No, but that's where maybe it's starting to test you.
01:01:36.575 --> 01:01:39.217
[SPEAKER_00]: Yeah, no, if you're getting a mess up, mess up somewhere where nobody's going to sue you.
01:01:39.257 --> 01:01:40.158
[SPEAKER_01]: Yeah, exactly.
01:01:40.258 --> 01:01:42.560
[SPEAKER_01]: But there are no lawyers, unless there's a lawyer in the family.
01:01:44.482 --> 01:01:50.007
[SPEAKER_01]: Uh, so Google is, um, there's, uh, there's multiple models doing this now.
01:01:50.527 --> 01:01:52.669
[SPEAKER_01]: But Google is doing an AI contribution pilot.
01:01:53.611 --> 01:01:55.572
[SPEAKER_01]: paying publishers for using content AI.
01:01:56.292 --> 01:02:00.414
[SPEAKER_01]: There are three stories every major SEO publication covered this too today.
01:02:01.194 --> 01:02:03.055
[SPEAKER_01]: All right, this is what you're making.
01:02:03.315 --> 01:02:07.777
[SPEAKER_01]: So Google is doing a small test for us paying publishers for using their content within the Google AI overviews.
01:02:08.298 --> 01:02:10.619
[SPEAKER_01]: And I'm Oak, Gemini, and other AI search features.
01:02:11.319 --> 01:02:13.180
[SPEAKER_01]: It's called AI Contribution Palette.
01:02:13.480 --> 01:02:14.821
[SPEAKER_01]: Can they come up with some cute names?
01:02:16.221 --> 01:02:18.822
[SPEAKER_01]: AI Contribution Palette, like it's so non-memorable.
01:02:23.480 --> 01:02:23.821
[SPEAKER_01]: through.
01:02:24.461 --> 01:02:26.064
[SPEAKER_00]: It's the contribution pilot Christine.
01:02:26.104 --> 01:02:38.122
[SPEAKER_01]: And but as we talked about with the copyright law starting to shift and things like the big admissions like we knew we were destroying these companies and taking away all their clicks when we did this.
01:02:39.105 --> 01:02:55.146
[SPEAKER_01]: I do think Google having a contribution pilot shows the concern the lawyers are having for being sued and losing in these cases, because if your language model loses copyright well cases, you literally could be told you have to retrain all your models.
01:02:56.092 --> 01:03:11.385
[SPEAKER_00]: And that's not happening like I don't think that's going to happen mostly because I don't think that there's any substantial penalty that will ever be applied against large companies not in not in the universe right now right that is definitely a positive what I'm just trying to legally as a possibility not
01:03:25.727 --> 01:03:29.928
[SPEAKER_01]: Remember the people that are suing them are also very wealthy companies, not talking about mom and pops.
01:03:30.468 --> 01:03:34.469
[SPEAKER_00]: Oh indeed, but again, they need new, they need new content to train on without it.
01:03:34.989 --> 01:03:36.229
[SPEAKER_00]: I die, everything's over.
01:03:36.829 --> 01:03:46.491
[SPEAKER_01]: But when I, when I work in big companies, lawyers are super touchy, and so the minute they perceive something as even remotely possible, they clamped down on it, right?
01:03:46.511 --> 01:03:47.532
[SPEAKER_01]: So I do think it's part of it.
01:03:47.932 --> 01:03:50.512
[SPEAKER_01]: But the health document, Dr. and from Google says,
01:03:54.958 --> 01:04:16.885
[SPEAKER_01]: Content contributing significantly to the creation of an AI-generated response, shown to users in participating products, AI contribution focuses on the phase of generation where web content can be significantly influenced about responses generated, of content may also confirm facts or be linked in with Google's AI after response is generated, but those don't qualify.
01:04:18.414 --> 01:04:32.522
[SPEAKER_01]: It's just interesting like when this all came out originally we don't know where it came from we can't tell you that now it's like we know enough that we can actually give you a little money but but the money is very small like cloud flare.
01:04:33.430 --> 01:04:55.361
[SPEAKER_00]: uh... gives you money for crawling but it's zero point zero zero zero zero zero zero zero zero one nowhere nowhere it's it it's like spotify it's nowhere near what the system used to be when we valued creative content for what it's actually worth the time it takes act to make that content
01:04:56.101 --> 01:05:22.630
[SPEAKER_00]: we don't if for the most part value that anymore and that's why we don't have new we don't have a lot of new rock and roll it takes a lot to create that kind of music if there's no ecosystem to support it no one's going to create it same thing I mean it's it is so it's brutal out there being a writer because there is no longer any incentive to create the content Google used to pay good money
01:05:23.450 --> 01:05:24.430
[SPEAKER_00]: for every ad click.
01:05:24.991 --> 01:05:36.654
[SPEAKER_00]: Now, um, but again, that's AI payments and like you're saying with cloud flare, there's, um, there's just no foundation that makes doing the work worth it.
01:05:38.015 --> 01:05:39.115
[SPEAKER_00]: Spedded to go for the burgers.
01:05:40.616 --> 01:05:40.976
[SPEAKER_00]: For real?
01:05:40.996 --> 01:05:44.557
[SPEAKER_01]: I mean, pens.
01:05:44.777 --> 01:05:50.859
[SPEAKER_01]: But yeah, I mean, it definitely is this, and, uh, definitely a blocker to people wanting
01:05:55.976 --> 01:06:04.425
[SPEAKER_00]: If you were in Google's position, wouldn't you hate it if you did all this work and some jerk comes along and just scrapes it all and takes it and fades it to the throne?
01:06:05.246 --> 01:06:06.147
[SPEAKER_00]: Would it drive me crazy?
01:06:07.204 --> 01:06:09.265
[SPEAKER_01]: It's funny because didn't Google do that, right?
01:06:09.465 --> 01:06:10.585
[SPEAKER_00]: Yeah, absolutely.
01:06:10.625 --> 01:06:11.165
[SPEAKER_00]: They do that.
01:06:11.225 --> 01:06:12.526
[SPEAKER_00]: But I digress.
01:06:13.246 --> 01:06:29.531
[SPEAKER_00]: Google's getting more successful in blocking papers and tracking tools, because since sky I revolutions, and Sandy Christine earlier, I'm really tired of being solicited by people who are just repackaging what they scrape off Google, ran through some AI filter, and it's now selling it.
01:06:29.591 --> 01:06:30.671
[SPEAKER_00]: It's like a modern miracle.
01:06:31.191 --> 01:06:32.672
[SPEAKER_00]: That's so boring.
01:06:34.751 --> 01:06:41.617
[SPEAKER_00]: That may be ending as Google is becoming more successful than blocking AI Scrappers and third-party tracking tools.
01:06:42.598 --> 01:06:46.022
[SPEAKER_01]: Yeah, and they did it right after they probably working on it.
01:06:46.042 --> 01:06:49.725
[SPEAKER_01]: But they've done it more ampeded up since they lost the case against search API.
01:06:50.286 --> 01:06:51.187
[SPEAKER_01]: It was scraping Google.
01:06:51.767 --> 01:06:53.969
[SPEAKER_01]: And they see them to stop, and the judge said no.
01:06:55.310 --> 01:06:58.312
[SPEAKER_00]: Interesting, you notice the dates that it can coincide with.
01:06:58.732 --> 01:07:06.055
[SPEAKER_00]: Apparently, they really clamped down on the tools on the 13th, but they started trying on September the 4th.
01:07:06.916 --> 01:07:08.837
[SPEAKER_01]: And then September, yeah.
01:07:08.977 --> 01:07:10.138
[SPEAKER_00]: Remember that big U shape?
01:07:10.198 --> 01:07:11.658
[SPEAKER_00]: That was like a very first story.
01:07:12.539 --> 01:07:13.199
[SPEAKER_01]: Yep, yep.
01:07:13.499 --> 01:07:20.343
[SPEAKER_01]: And then they started, they're pretty tracking cool tools have been really hammered down on, and this is September 13th or so.
01:07:21.738 --> 01:07:25.282
[SPEAKER_01]: Yeah, I don't know the correlation yet, but they're definitely probably as fun.
01:07:26.284 --> 01:07:34.694
[SPEAKER_01]: So Derek Perkins, I met him from nozzle, not the comments, told me that the majority of his tools attempts to grab escape data from Google search have been blocked.
01:07:35.308 --> 01:07:39.109
[SPEAKER_01]: He sent 80% drop in data, he was able to get from Google.
01:07:39.189 --> 01:07:44.950
[SPEAKER_01]: He also saw the same things from his data from data for SEO.
01:07:45.450 --> 01:07:47.891
[SPEAKER_01]: And Cisterk also has a comment in the story, and S.E.R.R.
01:07:47.911 --> 01:07:50.071
[SPEAKER_01]: on Table, about similar issues.
01:07:50.831 --> 01:07:53.232
[SPEAKER_01]: Steve Payne from Cisterk has a quote in here.
01:07:53.892 --> 01:07:56.513
[SPEAKER_01]: About these quotes are too long, so I'm not going to read them all.
01:07:56.533 --> 01:08:00.433
[SPEAKER_01]: But yeah, so even scraping Google, it's going to be a harder and harder.
01:08:00.493 --> 01:08:01.974
[SPEAKER_01]: They did it last year with the number 100
01:08:03.852 --> 01:08:08.078
[SPEAKER_01]: You know, because all the large items model bots were hitting them, and was that last year year before?
01:08:08.399 --> 01:08:08.920
[SPEAKER_00]: That was last year.
01:08:08.940 --> 01:08:09.761
[SPEAKER_01]: That was last year.
01:08:10.402 --> 01:08:10.602
[SPEAKER_01]: Yeah.
01:08:11.163 --> 01:08:15.810
[SPEAKER_01]: So now they're even getting more strict, more stringent so as to become harder and harder.
01:08:16.211 --> 01:08:18.875
[SPEAKER_01]: But Captain Mouse came, you know, the Mouse usually funds away.
01:08:20.333 --> 01:08:27.343
[SPEAKER_00]: Cloud Flare wants to write your robot text for you, and if you're hosting there, you actually might want to let it.
01:08:28.504 --> 01:08:33.792
[SPEAKER_00]: Cloud Flare's a, you know, this is probably no now has a sort of a three tiered, um,
01:08:34.813 --> 01:08:35.714
[SPEAKER_00]: hosting system.
01:08:37.215 --> 01:08:39.416
[SPEAKER_00]: It's called bot preference sync.
01:08:39.476 --> 01:08:41.877
[SPEAKER_00]: And again, it has to give you three categories.
01:08:43.058 --> 01:08:49.302
[SPEAKER_00]: One of them allows open to to all the crawlers, all the bots, for effects of the GPT,
01:08:53.044 --> 01:08:59.708
[SPEAKER_00]: Another one opens to only two regular crawlers, traditional crawlers, and the third is just closed down entirely.
01:09:00.308 --> 01:09:07.933
[SPEAKER_00]: So CloudFair wants to write your robot's text to conform to the setting you have in their crawler policy.
01:09:08.833 --> 01:09:09.834
[SPEAKER_01]: But it's not the same.
01:09:10.234 --> 01:09:12.596
[SPEAKER_01]: It does it by category not by like filing.
01:09:12.616 --> 01:09:16.178
[SPEAKER_01]: So it was kind of a gap, so it could wind up.
01:09:16.832 --> 01:09:19.994
[SPEAKER_01]: your edge enforcement could be different than the actual one you have on your site.
01:09:20.574 --> 01:09:26.917
[SPEAKER_01]: I personally wouldn't let cloud first set my robots because anything goes wrong, you know, you're out.
01:09:27.717 --> 01:09:29.938
[SPEAKER_00]: Well, can you edit what cloud fair wrote?
01:09:29.958 --> 01:09:34.100
[SPEAKER_00]: Uh, I mean, certainly you can.
01:09:34.120 --> 01:09:36.641
[SPEAKER_01]: It's a, it's like a secondary robot's textau.
01:09:36.741 --> 01:09:41.583
[SPEAKER_01]: It's very, it's like, it's not, yeah, it's a little bit different.
01:09:41.604 --> 01:09:42.904
[SPEAKER_01]: So
01:09:45.918 --> 01:09:52.102
[SPEAKER_01]: Therefore, disclosure conditions, also that for the disallow and the no training line.
01:09:52.723 --> 01:09:59.788
[SPEAKER_01]: But remember, like, if you block Googlebot, you could also be blocking the Googlebot training but you could be also blocking Googlebot.
01:10:00.548 --> 01:10:04.010
[SPEAKER_01]: So I don't know, it'll be on by default though for new customers.
01:10:04.991 --> 01:10:08.053
[SPEAKER_01]: So, personally, I would be training off.
01:10:09.814 --> 01:10:13.437
[SPEAKER_01]: I don't, I just don't trust anybody to manage my robots, TXC.
01:10:14.342 --> 01:10:16.443
[SPEAKER_01]: If I'm not the one that's doing it, I'm approving it.
01:10:18.485 --> 01:10:22.167
[SPEAKER_00]: So remember, I've always said Google Business Prof.
01:10:22.187 --> 01:10:23.267
[SPEAKER_00]: I've been saying this for a long time.
01:10:23.287 --> 01:10:31.352
[SPEAKER_00]: Google Business Profiles carrying so much weight to be somewhat saying being the essential hub spoke space in the Google ecosystem.
01:10:32.473 --> 01:10:41.038
[SPEAKER_00]: The knowledge panels, local knowledge panels, which are completely influenced by Google Business Profile, are being turned into AI overview listings.
01:10:42.339 --> 01:10:52.324
[SPEAKER_01]: this is my girl, this is my, I've been getting this, I think I'm always in the test group, it's awful, it's terrible, it's really bad, no, it's a really, really bad.
01:10:52.965 --> 01:11:03.971
[SPEAKER_00]: Like, it, it, it, it, it, it, it, it may be everything Christine saying and more, but it also demonstrates the importance of having your G, B, P, down, a Google
01:11:10.943 --> 01:11:18.208
[SPEAKER_01]: I will tell you that I have a belief, this is just my belief, it's not based in any book, but what I've been seeing in the testing.
01:11:19.040 --> 01:11:25.746
[SPEAKER_01]: that they're in the fact that they're expanding air or who's again on certain tests that they want to replace such results where they have reviews.
01:11:26.126 --> 01:11:26.687
[SPEAKER_01]: Of course I do.
01:11:26.927 --> 01:11:31.110
[SPEAKER_01]: So I was sitting, but the whole search page would be in an air review.
01:11:31.471 --> 01:11:34.473
[SPEAKER_00]: They've been, yes, they've been pretty much saying that out.
01:11:34.533 --> 01:11:36.895
[SPEAKER_00]: Yes, they've been all but sitting now.
01:11:36.955 --> 01:11:37.876
[SPEAKER_01]: I don't want to say mode.
01:11:38.016 --> 01:11:40.418
[SPEAKER_01]: Everyone thought it was the AMOde, not in the have reviews.
01:11:40.999 --> 01:11:44.382
[SPEAKER_01]: But I was sitting in a target and I put in
01:11:45.352 --> 01:11:46.692
[SPEAKER_01]: What time does target close?
01:11:47.253 --> 01:11:48.893
[SPEAKER_01]: So I didn't know it was getting at worst time.
01:11:50.073 --> 01:11:56.615
[SPEAKER_01]: And it didn't give me a single target in the results with the listing in the map pack and the GM.
01:11:57.135 --> 01:12:02.797
[SPEAKER_01]: And one of the GM, GMB's, GPP is what I would call them.
01:12:03.477 --> 01:12:10.619
[SPEAKER_01]: I clicked that and then the map became an image and couldn't be an actual map, a pinch and zoom map.
01:12:15.102 --> 01:12:15.863
[SPEAKER_01]: It's like, I can't.
01:12:16.663 --> 01:12:17.223
[SPEAKER_01]: But you did.
01:12:17.243 --> 01:12:19.365
[SPEAKER_01]: I just had one, but I can't.
01:12:20.105 --> 01:12:21.406
[SPEAKER_01]: Anyway, it's a terrible experience.
01:12:21.466 --> 01:12:27.089
[SPEAKER_01]: And some Google really isn't a scene of Mark and I don't know why they insisting on doing this, but it's been a very bad experience.
01:12:28.778 --> 01:12:33.199
[SPEAKER_00]: Okay, Google has text link ads inside of AI mode.
01:12:33.840 --> 01:12:38.761
[SPEAKER_00]: And now these text link ads have a link format.
01:12:39.381 --> 01:12:44.083
[SPEAKER_00]: Google's testing links inside text base ads in AI mode.
01:12:44.103 --> 01:12:45.683
[SPEAKER_00]: They're going to be labeled as sponsored.
01:12:46.544 --> 01:12:47.324
[SPEAKER_00]: But they are there.
01:12:47.644 --> 01:12:50.145
[SPEAKER_00]: They're now happening and they are very, very real.
01:12:51.705 --> 01:12:53.326
[SPEAKER_01]: That's a time, nothing, nothing else.
01:12:55.046 --> 01:12:56.767
[SPEAKER_01]: So, I'm so proud of listing, Ergo.
01:12:57.354 --> 01:13:07.000
[SPEAKER_01]: Yeah, Google search product listings are testing the game directly to merchant sites, which is a good thing I think.
01:13:08.020 --> 01:13:09.381
[SPEAKER_01]: I don't think this is a new to write.
01:13:09.441 --> 01:13:12.103
[SPEAKER_01]: This is a re brought back kind of thing.
01:13:12.903 --> 01:13:16.665
[SPEAKER_01]: Yeah, it happened last June and other testing the core web structure.
01:13:17.466 --> 01:13:19.827
[SPEAKER_01]: So it's just moving where the link is occurring.
01:13:22.134 --> 01:13:38.901
[SPEAKER_00]: Okay, Chrome is introducing sets of metrics for users to use, and it's new ad metrics give advertisers more visibility into like ad clutter, page quality, inventory value, I didn't have no idea about this.
01:13:40.521 --> 01:13:49.985
[SPEAKER_00]: Yeah, Chrome is giving advertisers and publishers like new ways to quantify how ad heavy a website feels for real users.
01:13:50.808 --> 01:13:54.589
[SPEAKER_01]: And the metrics are ad count, add density, add weight, and add weight.
01:13:55.249 --> 01:13:57.750
[SPEAKER_01]: So one's network and one's CPO, is the same name.
01:13:57.810 --> 01:13:59.731
[SPEAKER_01]: Of course, if you can, I can't, they give them a second name.
01:14:01.791 --> 01:14:06.032
[SPEAKER_01]: Yeah, this will be helpful when I have a client and has like 14 ads on their page.
01:14:06.432 --> 01:14:08.973
[SPEAKER_01]: And I'm explaining why they shouldn't have 14 ads on their page.
01:14:09.573 --> 01:14:12.714
[SPEAKER_01]: By the way, the sweet spot for anyone else that needs to use you about four to six.
01:14:13.955 --> 01:14:14.995
[SPEAKER_01]: But so this is good.
01:14:15.075 --> 01:14:16.295
[SPEAKER_01]: I like that we're going to get this data.
01:14:16.315 --> 01:14:18.536
[SPEAKER_01]: It's Crox data, so it's real life-user data.
01:14:19.627 --> 01:14:24.530
[SPEAKER_00]: Okay, so there's no, this is by the way, this is Chrome, this is like Chrome is Google's browser.
01:14:24.690 --> 01:14:29.613
[SPEAKER_00]: This is obviously Google wants advertisers to think about these things.
01:14:30.393 --> 01:14:34.816
[SPEAKER_00]: This as far as we understand has no impact on.
01:14:36.903 --> 01:14:39.124
[SPEAKER_00]: no direct impact on search rankings.
01:14:39.164 --> 01:14:41.185
[SPEAKER_00]: This is not part of core web values.
01:14:41.225 --> 01:14:46.188
[SPEAKER_00]: Google hasn't given any advisory on these new metrics.
01:14:46.528 --> 01:14:47.929
[SPEAKER_00]: But these new metrics do exist.
01:14:48.149 --> 01:14:53.072
[SPEAKER_00]: And they give you insight into stuff that actually we do know to be important.
01:14:53.692 --> 01:14:56.514
[SPEAKER_01]: Well, yeah, because ads themselves do have a core vital.
01:14:56.574 --> 01:14:56.774
[SPEAKER_01]: So
01:14:58.032 --> 01:15:11.360
[SPEAKER_01]: So it'll be more data, especially if you're someone who does analysis, you know, does audits and things to help make the case that yes, you do need to work on that because see here's how users perceive it and here is what we see in the testing data.
01:15:12.060 --> 01:15:20.284
[SPEAKER_00]: And it certainly do affect core web vitals absolutely, but they're not part of the core web vitals.
01:15:20.344 --> 01:15:20.885
[SPEAKER_01]: No, they're not.
01:15:20.925 --> 01:15:21.145
[SPEAKER_01]: Yeah.
01:15:23.334 --> 01:15:29.516
[SPEAKER_00]: But again, they are, they are pulling your attention to something that is clearly important to Google.
01:15:30.056 --> 01:15:32.717
[SPEAKER_00]: And if it's important to Google, it should be important to you.
01:15:35.357 --> 01:15:45.940
[SPEAKER_00]: An AIC citation test finds source order matters less than it might look at the, as you're writing it.
01:15:46.400 --> 01:15:49.281
[SPEAKER_00]: So pages that are we, we're written with headings and lists.
01:15:53.789 --> 01:16:04.178
[SPEAKER_00]: 50 or 0.5% more citations per answer compared to the same metrics within with in plain paragraphs.
01:16:04.278 --> 01:16:13.246
[SPEAKER_00]: 95% confidence interval from I'm sorry that the story has a bunch of numbers laid out with the definition of numbers.
01:16:13.626 --> 01:16:15.808
[SPEAKER_01]: Okay, this isn't the really easiest story to read out.
01:16:15.848 --> 01:16:18.170
[SPEAKER_01]: I should have probably put it as a recommended reading.
01:16:18.591 --> 01:16:19.672
[SPEAKER_01]: It's in Search Engine Journal.
01:16:20.132 --> 01:16:21.033
[SPEAKER_01]: But basically,
01:16:21.876 --> 01:16:43.074
[SPEAKER_01]: If you know how large language models parse a page, things like HTML structure are important and a parsing a page is not in just seem like Google, so this kind of backs up the ideas behind how you have to, how the page and things have to be so that it will be cited.
01:16:44.035 --> 01:16:44.656
[SPEAKER_01]: That's what I say.
01:16:45.977 --> 01:16:49.500
[SPEAKER_01]: So because it gets into like raw gaps and swap results and let me think that
01:16:50.270 --> 01:16:52.171
[SPEAKER_01]: Now, I probably should have made a recommended reading.
01:16:52.211 --> 01:16:53.472
[SPEAKER_01]: It's a little hard to get into here.
01:16:53.832 --> 01:16:56.253
[SPEAKER_01]: So recommended reading earlier than recommended readings.
01:16:56.293 --> 01:17:02.437
[SPEAKER_01]: Normally come, go read a citation test, find score, source order matters, less than it looks.
01:17:04.138 --> 01:17:11.882
[SPEAKER_01]: And instruction data, structured rewrites, meaning rewriting into proper formats, increased your citations.
01:17:15.224 --> 01:17:15.484
[SPEAKER_00]: Okay.
01:17:19.088 --> 01:17:32.842
[SPEAKER_00]: Google has, it's the universal, you know, the universal check-out now, I. UCP update has let merchants enable carts, cart transfer to the site.
01:17:32.942 --> 01:17:42.212
[SPEAKER_00]: So if you have something on your Google page, now the universal, I mean, the sequence for the,
01:17:42.932 --> 01:17:50.955
[SPEAKER_00]: universal pay for protocol so I have I'm totally spacing on this commerce protocol universal commerce protocol.
01:17:52.656 --> 01:17:58.458
[SPEAKER_00]: You got something on the Google page at store XYZ.
01:17:58.899 --> 01:18:01.940
[SPEAKER_00]: You can now transfer it to XYZs.com.
01:18:01.960 --> 01:18:03.881
[SPEAKER_00]: They're their actual website.
01:18:05.021 --> 01:18:06.262
[SPEAKER_01]: A for American Zed is he.
01:18:08.026 --> 01:18:23.015
[SPEAKER_01]: Indeed, but for the rest of the, for the rest of the, in the speaking world, bad, so yeah, so DCP, it will, like, Jim's that will allow you to transfer, so, see the website itself.
01:18:23.795 --> 01:18:25.176
[SPEAKER_01]: So yeah, but do you have some of them?
01:18:26.248 --> 01:18:30.837
[SPEAKER_01]: So it's not like it's magic, it has to be set up on your site to be able to work with it.
01:18:30.897 --> 01:18:35.025
[SPEAKER_01]: It's going to be in the it's in the US now Australian Canada early next year.
01:18:35.586 --> 01:18:37.951
[SPEAKER_01]: It has an integration tab in the Merchand Center.
01:18:40.036 --> 01:18:55.482
[SPEAKER_00]: According to a paper from the University of Washington, AI Overviews has referred search referrals to Wikipedia by about 5%, which is actually much, much lower than I would have expected.
01:18:56.582 --> 01:18:57.222
[SPEAKER_00]: The authors,
01:18:59.543 --> 01:19:00.283
[SPEAKER_00]: of this report.
01:19:01.984 --> 01:19:12.207
[SPEAKER_00]: Again, from from from UDUB suggested AI overview availability would just monthly external search references to English Wikipedia by 5.4% relative to
01:19:19.820 --> 01:19:22.041
[SPEAKER_00]: I'm sorry, we do some months of the external to the issue.
01:19:22.061 --> 01:19:30.965
[SPEAKER_00]: You'd be divided by 5.4% relative to German Wikipedia and 4.82 relative to French Wikipedia, which don't aren't covered by AI overviews.
01:19:33.786 --> 01:19:47.492
[SPEAKER_00]: So yeah, Google's disputing that, but taking them down by that much traffic is, again, not as much as I thought, but slightly substantial.
01:19:48.271 --> 01:19:53.035
[SPEAKER_01]: Even the amount of clicks to Wikipedia is quite substantial, right?
01:19:53.055 --> 01:19:54.777
[SPEAKER_01]: Like 1% of a billion is a lot.
01:19:55.397 --> 01:19:58.320
[SPEAKER_01]: That's not the number that they put in the paper or machine in general.
01:19:59.986 --> 01:20:06.809
[SPEAKER_00]: Um, absolutely, scale is everything, um, when we're talking on Google and search and then very large numbers.
01:20:06.850 --> 01:20:09.971
[SPEAKER_00]: And incidentally, Wikipedia is yet to get on a fundraising drive.
01:20:09.991 --> 01:20:21.136
[SPEAKER_00]: And if you can give it to them, because Wikipedia is one of the last fastions of democracy on the web, um, it's critically important that Wikipedia remain active and, um, independent.
01:20:22.477 --> 01:20:23.197
[SPEAKER_00]: Yeah, Wikipedia.
01:20:23.778 --> 01:20:24.638
[SPEAKER_01]: Yeah, Wikipedia.
01:20:25.619 --> 01:20:25.939
[SPEAKER_00]: Okay.
01:20:25.959 --> 01:20:26.859
[SPEAKER_00]: So, hey, I'm owed.
01:20:26.879 --> 01:20:27.860
[SPEAKER_00]: It has, um,
01:20:29.565 --> 01:20:33.447
[SPEAKER_00]: expanded the more query expansion interface.
01:20:34.328 --> 01:20:36.669
[SPEAKER_01]: Yes, this is an article in SE down table.
01:20:37.109 --> 01:20:43.052
[SPEAKER_01]: Basically, it's just adding more types of query, multiple selection queries.
01:20:43.713 --> 01:20:48.935
[SPEAKER_01]: Oh, by the way, search engine watch was noted in this article.
01:20:50.676 --> 01:20:55.979
[SPEAKER_01]: Search engine watch for people don't know was at a very popular, very big publication industry.
01:20:56.541 --> 01:21:01.245
[SPEAKER_01]: for many years early on, then kind of faded in the background, and it was just re-purchased.
01:21:01.986 --> 01:21:07.910
[SPEAKER_01]: And so it's mentioned in the article by Sashin Patel, who's often a source for a berry.
01:21:07.930 --> 01:21:10.332
[SPEAKER_01]: I just thought it was kind of interesting, it's supposed to be there.
01:21:11.013 --> 01:21:23.043
[SPEAKER_01]: So, but the multiple selections like bullet points with pill boxes like extra, they're not pill boxes, they're just like looks like buttons.
01:21:23.928 --> 01:21:27.771
[SPEAKER_01]: in the amode where it says, like, perfect mix too many indoor.
01:21:27.811 --> 01:21:28.732
[SPEAKER_01]: I don't know what these mean.
01:21:29.032 --> 01:21:30.073
[SPEAKER_01]: Dining, Jared Badz.
01:21:31.113 --> 01:21:33.215
[SPEAKER_01]: So you can select those as a quote.
01:21:34.216 --> 01:21:35.697
[SPEAKER_01]: There's your Feynman options.
01:21:36.558 --> 01:21:40.020
[SPEAKER_01]: So they're just putting a whole lot of extra stuff in there to find your query.
01:21:40.060 --> 01:21:40.801
[SPEAKER_01]: So you don't have to.
01:21:40.821 --> 01:21:43.923
[SPEAKER_00]: OK.
01:21:45.524 --> 01:21:49.187
[SPEAKER_00]: So John Mueller is,
01:21:52.006 --> 01:22:08.514
[SPEAKER_00]: To confirm that it is, in fact, normal for Google search, sometimes take a while to update thumbnail images in its search results with images from the website it pulls from if you have images that are updating, keep at it, they'll get them eventually.
01:22:09.334 --> 01:22:15.838
[SPEAKER_01]: We had one on the site that we were with, that we could not get to replace for four months.
01:22:16.278 --> 01:22:20.900
[SPEAKER_01]: It was so slow, because it was a change of logo.
01:22:21.638 --> 01:22:22.820
[SPEAKER_01]: for a company.
01:22:23.361 --> 01:22:26.468
[SPEAKER_01]: So don't, don't freak out if it's not changing.
01:22:26.528 --> 01:22:33.442
[SPEAKER_01]: In the future, we'll get there, but make sure that you don't have the wrong image on your website still, because it is possible Google will confuse it too.
01:22:35.501 --> 01:22:47.871
[SPEAKER_00]: Google has been forced to make a number of changes to the appearance of search results pages, including dropping the free product listing and carousel formats within the European Economic Area.
01:22:50.673 --> 01:22:56.678
[SPEAKER_00]: Google, again, Google has said this is the greatest degradation in Google search results
01:23:04.245 --> 01:23:14.788
[SPEAKER_00]: uh, on LinkedIn has sort of confirmed that free listings from Google shopping, look at me disappearing, uh, and the space is going over to price comparison services instead.
01:23:17.149 --> 01:23:17.669
[SPEAKER_00]: Yeah.
01:23:18.009 --> 01:23:21.870
[SPEAKER_00]: So Google was dominating those free listings, by the way.
01:23:21.890 --> 01:23:25.651
[SPEAKER_00]: It was not like little guys were being kicked out of a, like, kicked out of the market.
01:23:27.111 --> 01:23:30.132
[SPEAKER_01]: And now Google is like, it's so bad now, such as so bad.
01:23:30.983 --> 01:23:31.203
[SPEAKER_00]: Yeah.
01:23:31.723 --> 01:23:32.964
[SPEAKER_01]: Yeah.
01:23:33.064 --> 01:23:38.006
[SPEAKER_01]: Google now requires you to label your adult products in e-commerce.
01:23:38.106 --> 01:23:40.047
[SPEAKER_01]: I honestly did not know this was not a thing.
01:23:41.108 --> 01:23:45.970
[SPEAKER_01]: So because if you're sharing adult products, they can say search most home.
01:23:46.050 --> 01:23:46.590
[SPEAKER_01]: That's undo.
01:23:47.534 --> 01:24:02.562
[SPEAKER_01]: So this is an S-E-Round table, so you just have to make sure if you're going to sell adult-oriented products that you have the adult attribute, it's called Haz adult consideration in the structure data maker markup.
01:24:03.443 --> 01:24:11.507
[SPEAKER_01]: The label doesn't affect your site's visibility, they say, but of course once you start labeling, it could maybe in the future affect it, but right now it's not.
01:24:12.128 --> 01:24:17.334
[SPEAKER_00]: You know how it will affect your site's visibility and the future or at least product visibility in the future.
01:24:18.175 --> 01:24:20.278
[SPEAKER_00]: If you don't have it, it won't show up.
01:24:20.538 --> 01:24:22.080
[SPEAKER_01]: Yeah, that's how they'll do it.
01:24:22.220 --> 01:24:23.462
[SPEAKER_01]: Yeah, don't skip it.
01:24:25.235 --> 01:24:36.938
[SPEAKER_00]: This is one of those ones that it feels like Google has put it in to make you catalog yourself so that Google knows exactly what to do and where to show this product.
01:24:37.958 --> 01:24:45.739
[SPEAKER_00]: Google doesn't want to show a Dildoad to a 12-year-old Google would probably be very embarrassed doing that.
01:24:53.899 --> 01:25:00.782
[SPEAKER_00]: I did not, but, oh my, but you, I bet you you can have a great deal of fun making quiz of your own using Jevaday.
01:25:01.443 --> 01:25:12.308
[SPEAKER_01]: Yeah, it's very true, but you can actually like do get a quiz for you on a topic of some nature and it will, it will do it, so that's kind of interesting.
01:25:12.668 --> 01:25:15.389
[SPEAKER_01]: It's new on desktop, not new on in general.
01:25:16.135 --> 01:25:16.956
[SPEAKER_00]: Well, hold, hold, hold.
01:25:16.976 --> 01:25:24.929
[SPEAKER_00]: I thought this was a AI overview practice quiz for people working within the AI overview ecosystem.
01:25:27.433 --> 01:25:28.074
[SPEAKER_00]: I hope so.
01:25:28.876 --> 01:25:30.016
[SPEAKER_01]: OK, maybe you might be right.
01:25:30.257 --> 01:25:31.097
[SPEAKER_01]: I didn't.
01:25:31.637 --> 01:25:34.578
[SPEAKER_01]: I drove for 13 hours yesterday, so I might have missed it.
01:25:34.638 --> 01:25:41.901
[SPEAKER_00]: OK, again, so Google publishes advisories from marketers how you work in their environment.
01:25:41.961 --> 01:25:44.602
[SPEAKER_00]: And in this case, I think this is just really a fun game.
01:25:44.922 --> 01:25:46.683
[SPEAKER_00]: On, I might be wrong.
01:25:46.783 --> 01:25:48.384
[SPEAKER_00]: I'm just actually checking the article itself.
01:25:49.424 --> 01:25:55.586
[SPEAKER_01]: You're probably going to create a link so over to Google Search Interactive quizzes test from a long time ago.
01:25:56.007 --> 01:25:56.907
[SPEAKER_01]: So could be.
01:25:58.369 --> 01:26:00.371
[SPEAKER_00]: Oh, you know, what, no, these are general knowledge quizzes.
01:26:00.391 --> 01:26:09.138
[SPEAKER_00]: This is just using using a Gemini to create or using an overview.
01:26:09.378 --> 01:26:12.000
[SPEAKER_00]: I overused to make your own quizzes, basically.
01:26:12.941 --> 01:26:15.903
[SPEAKER_01]: Yeah, I can imagine that's a ticker.
01:26:16.664 --> 01:26:23.289
[SPEAKER_01]: I can't think of the word right now, but anyway, from using these kind of things in classrooms, where you have to go quizzes.
01:26:23.849 --> 01:26:26.031
[SPEAKER_01]: So probably now, they're making the fun feature for everybody.
01:26:28.812 --> 01:26:32.653
[SPEAKER_01]: Google search bar results page will have a testing AI mode button.
01:26:33.594 --> 01:26:43.296
[SPEAKER_01]: So instead of just having the AI mode in the tab, there will be a button on the page itself, an upper right, I believe, where you can test the AI mode.
01:26:43.456 --> 01:26:46.897
[SPEAKER_01]: Google is bringing back Google post insights, people viewed.
01:26:47.738 --> 01:26:51.139
[SPEAKER_01]: So when you do a Google, my business post, by the way, that is a ranking signal.
01:26:51.159 --> 01:26:52.359
[SPEAKER_01]: So you want to make sure you do those.
01:26:53.510 --> 01:26:55.611
[SPEAKER_01]: that you'll know if people do it or not.
01:26:55.651 --> 01:27:00.092
[SPEAKER_01]: Sometimes I'm happy not to know if anyone read what I wrote.
01:27:00.112 --> 01:27:03.633
[SPEAKER_00]: You know what, the more metrics Google can give people know I know I know I'm.
01:27:03.973 --> 01:27:05.853
[SPEAKER_00]: And I've been to mention this like a lot earlier.
01:27:05.913 --> 01:27:09.514
[SPEAKER_00]: Google, and I'm sorry this stuff I mind and it's at the end of the show.
01:27:09.614 --> 01:27:20.897
[SPEAKER_00]: But Google had earlier mentioned that they know that the data they're giving in search console on AI performances underwhelming at best.
01:27:22.222 --> 01:27:23.663
[SPEAKER_00]: Have you seen the Bing is giving?
01:27:25.084 --> 01:27:30.247
[SPEAKER_00]: Well, this is what Google either Bing gives you a bloody encyclopedia on how you're doing in an AI.
01:27:30.607 --> 01:27:32.289
[SPEAKER_00]: It gives you so many data points.
01:27:33.029 --> 01:27:38.072
[SPEAKER_00]: Relative to the one data point Google gives you Bing gives you a bloody encyclopedia.
01:27:38.693 --> 01:27:43.436
[SPEAKER_01]: Bing, usually, really good on data, giving us data from those don't have time to visit,
01:27:44.436 --> 01:27:45.837
[SPEAKER_01]: I mean, there was you had a lot more.
01:27:46.578 --> 01:27:50.080
[SPEAKER_00]: I'd like to do a comparison for a client earlier this week.
01:27:50.601 --> 01:27:53.162
[SPEAKER_00]: And it's stunning.
01:27:53.563 --> 01:27:59.867
[SPEAKER_00]: It's the disparity between what Google just doesn't give you.
01:27:59.927 --> 01:28:01.789
[SPEAKER_00]: And what Bing is happy to give you.
01:28:03.610 --> 01:28:07.353
[SPEAKER_00]: Bing Webmaster Tools, I should say, is just happy to give you is it's stunning.
01:28:07.913 --> 01:28:09.014
[SPEAKER_01]: Yeah, that's really good.
01:28:15.104 --> 01:28:15.384
[SPEAKER_01]: It's good.
01:28:15.404 --> 01:28:16.004
[SPEAKER_01]: It's good.
01:28:16.084 --> 01:28:16.725
[SPEAKER_01]: Yeah, that is good.
01:28:16.745 --> 01:28:25.808
[SPEAKER_01]: And then I know if I have to go farther and do it now, although it happens to see something and it's too busy and then later a couple of days later, I'm like, oh, I wanted to go check out that sale and that's too late.
01:28:25.828 --> 01:28:32.571
[SPEAKER_01]: So at least in my mind, it'll, it'll sit that it's like, oh, I got two days before we go to the final story.
01:28:32.591 --> 01:28:34.431
[SPEAKER_01]: I just want to tell you one little funny from this week.
01:28:35.292 --> 01:28:40.874
[SPEAKER_01]: So I was in San Diego yesterday morning trying to find a place to eat breakfast.
01:28:42.089 --> 01:28:45.610
[SPEAKER_01]: and Google kept giving me, I meant to talk about this earlier.
01:28:46.470 --> 01:28:55.611
[SPEAKER_01]: Google kept giving me Las Vegas places in the map pack in this recommended restaurants in all of it.
01:28:55.891 --> 01:28:59.392
[SPEAKER_01]: Las Vegas, I'm in Las Vegas in four days.
01:29:00.232 --> 01:29:02.313
[SPEAKER_01]: So then it's an update location.
01:29:02.413 --> 01:29:05.233
[SPEAKER_01]: And I clicked up the location and says, can't do it.
01:29:06.273 --> 01:29:10.114
[SPEAKER_01]: So as in the area, I cannot actually access
01:29:10.971 --> 01:29:13.092
[SPEAKER_01]: any information about where to go eat breakfast.
01:29:13.152 --> 01:29:16.834
[SPEAKER_01]: Fortunately, the person I was going to eat breakfast with, their phone was fine.
01:29:17.434 --> 01:29:17.935
[SPEAKER_01]: Isn't that weird?
01:29:18.855 --> 01:29:19.215
[SPEAKER_00]: That is.
01:29:19.715 --> 01:29:20.636
[SPEAKER_01]: Yeah, very strange.
01:29:21.556 --> 01:29:25.258
[SPEAKER_01]: I thought this was a really cute little funny story.
01:29:25.278 --> 01:29:26.599
[SPEAKER_01]: There's not a lot of these, by the way.
01:29:27.339 --> 01:29:31.922
[SPEAKER_01]: But there's a dot that data center plus she and here's the pure scene screen.
01:29:32.722 --> 01:29:35.944
[SPEAKER_01]: And actually if you look this up, they do have a video of this screen.
01:29:36.324 --> 01:29:38.965
[SPEAKER_01]: It's basically what a data center sounds like
01:29:41.455 --> 01:29:45.118
[SPEAKER_01]: So it's called Busy, Busy, Sorry.
01:29:46.178 --> 01:29:47.639
[SPEAKER_01]: And it's very cute.
01:29:48.520 --> 01:29:49.641
[SPEAKER_01]: No, I have like 99.
01:29:49.661 --> 01:29:53.704
[SPEAKER_01]: I'm sure they probably sell more than once this gets a little, it's a little bit of play.
01:29:54.264 --> 01:29:59.828
[SPEAKER_01]: But it's just a little data center server and it has a little cute little face.
01:30:00.328 --> 01:30:05.652
[SPEAKER_01]: And it's a satirical collaboration between the creative studio and the music producer behind Big Data.
01:30:08.550 --> 01:30:23.543
[SPEAKER_00]: There was a Republican convention, I think it was in Texas last week, and a billboard truck drove in circles around the convention center with a 140-deciple speaker putting out the squeal of a data center.
01:30:24.563 --> 01:30:26.944
[SPEAKER_01]: Yeah, so there's two kinds of data centers.
01:30:27.004 --> 01:30:31.086
[SPEAKER_01]: If you do switch and must, I guess, they do green technology, they know their own power center.
01:30:31.507 --> 01:30:37.249
[SPEAKER_01]: And if you stand next to one of their data center areas, you don't hear anything because they don't use diesel engines.
01:30:37.870 --> 01:30:41.351
[SPEAKER_01]: They use very sophisticated technology at patents on.
01:30:41.932 --> 01:30:45.614
[SPEAKER_01]: But the hyperscaling data centers are mostly private equity firms and hedge funds.
01:30:46.054 --> 01:30:47.475
[SPEAKER_01]: They just want to get in on the boom.
01:30:47.515 --> 01:30:49.175
[SPEAKER_01]: So they're going to cheapest route possible.
01:30:49.696 --> 01:30:51.457
[SPEAKER_01]: And that is using those engines.
01:30:52.775 --> 01:31:05.139
[SPEAKER_01]: Not only are terribly loud, like hundred and forty guessables, like you said, they also emit an ultra sonic sound that you can't hear, but gives humans a vertical, not all humans obviously with some.
01:31:05.979 --> 01:31:12.341
[SPEAKER_01]: Also in areas where there's farm land nearby, the animals have stopped mating, and I think it's a result of that sound as well.
01:31:12.981 --> 01:31:16.862
[SPEAKER_01]: So the hyperskelling data centers are very bad neighbors.
01:31:18.043 --> 01:31:34.275
[SPEAKER_01]: We have to have data centers because, you know, we run the world on data right now in connections and Internet and all that, but they can do good data centers, like the one that works here doesn't even use water from Las Vegas, but they're not doing good data centers because they're expensive.
01:31:37.229 --> 01:31:43.114
[SPEAKER_00]: Okay, on that, that is because there's been some elections happening in Ontario right now.
01:31:43.154 --> 01:31:55.967
[SPEAKER_00]: Now, that is because a important issue in almost every municipal race, and Canada, we need to build numerous data centers.
01:31:57.607 --> 01:32:21.348
[SPEAKER_00]: not for commercial or capital expansion but because currently the bulk majority of the data centers are in the United States and if Canadians want to protect their data and keep their data and the services that serve them sovereign to Canada, the way to do that is to allow the building of data centers.
01:32:22.309 --> 01:32:24.631
[SPEAKER_00]: Some folks have got to bite the bullet for the company good on this one.
01:32:26.394 --> 01:32:35.220
[SPEAKER_01]: Well, and also, these types of data centers are just not, they're just not good neighbors, they're not good for the environment, they're not good for anything, yeah.
01:32:36.021 --> 01:32:36.801
[SPEAKER_01]: Oh, I'm getting up.
01:32:36.821 --> 01:32:43.466
[SPEAKER_00]: There's some pretty stringent rules on how data centers are built and operated on this side of the border.
01:32:43.486 --> 01:32:45.667
[SPEAKER_01]: Well, they give some perspective.
01:32:45.708 --> 01:32:47.389
[SPEAKER_00]: A diesel one is not going to be happening.
01:32:48.269 --> 01:32:49.470
[SPEAKER_01]: So they give some perspective though.
01:32:50.111 --> 01:32:52.953
[SPEAKER_01]: Everything we've run the web on previously, right?
01:32:55.631 --> 01:32:58.912
[SPEAKER_01]: We only built data centers at a rate of 1% to 2% a year.
01:32:59.852 --> 01:33:04.174
[SPEAKER_01]: So everything we had out there handled everything else in the web, ever, ever, ever, ever.
01:33:04.194 --> 01:33:04.354
[SPEAKER_01]: Right?
01:33:04.434 --> 01:33:08.095
[SPEAKER_01]: And everything else we do online, and everything we do is streaming everything we do with data.
01:33:08.655 --> 01:33:17.658
[SPEAKER_01]: So the hyper-skiller data centers are, I just sort of wanted to put a 900 acres of these kind of generators.
01:33:17.778 --> 01:33:20.539
[SPEAKER_01]: 900 acres, think how big that is, right?
01:33:20.679 --> 01:33:24.220
[SPEAKER_01]: It's just run, just to just run AI.
01:33:26.202 --> 01:33:31.447
[SPEAKER_00]: Yeah, yeah, yeah, yeah, we have to go on that.
01:33:31.487 --> 01:33:31.888
[SPEAKER_00]: I'm sorry.
01:33:31.948 --> 01:33:39.295
[SPEAKER_00]: I have it's it's it's it's five o'clock in the eastern time zone and I need to get out of here.
01:33:40.016 --> 01:33:41.438
[SPEAKER_00]: So we can't expect much further.
01:33:41.458 --> 01:33:42.118
[SPEAKER_00]: I'm so sorry.
01:33:44.559 --> 01:33:53.201
[SPEAKER_00]: Well, there's a lot to talk about still, but we got to go on behalf of Christine Jackinger from sites for that wall, since Jim Hedgeham did always meet you.
01:33:53.221 --> 01:34:12.146
[SPEAKER_00]: You've been listening to webcology recorded live to podcasts on the 18th of September, 2026, folks, pretty intense time out there, so be chill, be mellow, be cool, make the right decisions, be nice to each other, be kind of all rank well, and we'll talk
01:34:13.570 --> 01:34:14.590
[SPEAKER_01]: Bye, everybody.