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Let's talk about the SHITS.
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Ah, nothing like a little potty humor to get your attention.
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And all seriousness SHITS is an acronym I heard along the way that perfectly describes the VC slow roll.
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It stands for Show High Interest Then Stall.
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This is a legitimate venture capital strategy.
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Well, it's less effective in these current fast, close environment.
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But it still happens with great frequency throughout the country.
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The rationale behind this, from the VC perspective, is that before I write a check time is my ally.
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As soon as I write a check, time is my enemy.
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As long as I'm on the sidelines, I'm gathering more information about you, your company, your competitors, your traction, your team, the market, everything.
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The more that I sit.
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The more that I can wait.
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And the more that I can gather.
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An investor may be genuinely interested, but if there's no need to commit to around, they're going to sit on the sidelines and wait.
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And watch.
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When an investor has true conviction, they will give you a firm.
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Yes.
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Or affirm.
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No.
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Or maybe even a conditional yes.
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Such as, as long as we can hit our ownership percentage we're in, whenever you get a lead.
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Unfortunately the most likely scenario and the one you're probably most accustomed to getting is the SHITS.
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This is not necessarily the mark of a bad investor.
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It's just one that lacks conviction about your company right now