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This is Rich Maloy with SpringTime Ventures, bringing you the VC Minute, quick advice to help startup founders fundraise better.
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Raising a seed round is like throwing a pool party.
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No single investor has enough capital to take the whole round.
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So that means you're running around trying to get six to 12 investors ranging from angels to angel groups, to SPVs, to a whole lot of venture funds to commit to you.
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This is the pool party.
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Worse, it's like a high school pool party where the peer pressure is so thick, you could cut it with a knife.
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No one wants to be the first one in the pool.
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So everyone's standing around wondering," is anyone else going to get in the pool?
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Are you going to get in the pool?
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I'll get in the pool.
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If you get in the pool." This is the opposite of FOMO.
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This is FOLS, Fear Of Looking Stupid.
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What if I jump in and no one else does?
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Now I look stupid.
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Your job as a founder on the fundraising trail is to throw the coolest pool party.
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First, people need to know there's a party.
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Second, they need to know the cool kids are coming to the party.
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Third, they need to know that other people are getting in the pool.
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Finally, ultimately you need to push them in the pool.
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Over the next few episodes, we'll go through the fun part of this, getting people to show up edging people slightly and slightly closer to the edge of the pool.
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And ultimately, pushing people in.