We built this thing Ep2: The competitive edge as a first-time founder in your 40s with Janet Salem

After 17 years at the United Nations, Janet Salem was growing frustrated with the gap between the sustainability data she was gathering, and the information businesses were using to make investment decisions. She saw an opportunity to give business’s crucial insight into their resource consumption and environmental impact to make more informed decisions, the same way food packaging provides nutritional information so that consumers can make more informed decisions. Now, she’s co-founded a start-up to help get sustainable investment a green thumbs up from the CFO.

Her journey from UNSW environmental engineering graduate to UN advisor to start-up co-founder sounds like a perfectly executed career path, but none of it was planned. On this episode of We built this thing, Janet chats with host Justine Rogers about being a first-time founder in her 40s. From getting over imposter syndrome in the tech-bro universe to the benefits of breaking the mould from the traditional ideas of what a fintech founder, UN advisor or engineer should be.

For more episodes from We built this thing, visit unsw.to/wbtt.

See omnystudio.com/listener for privacy information.