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Brett Schklar has asked eighteen hundred chief executives how AI adoption is actually going, and the honest answer is badly. He founded AI First Leadership, runs a fractional marketing firm with thirty-plus contractors and no employees, and wrote AI Without the BS after hearing the same failures on…
Alex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he makes the case that a five percent lift in close rate is worth more to a seasonal home services business than twenty percent more leads, …
Most companies buy AI backwards — they pick a platform before they have named what they are actually trying to fix. James Ernst of Core Order thinks that single inversion explains most of the disappointment small and mid-sized businesses feel about AI. James spent eighteen years in marketing and …
Sherri Langburt bootstrapped BabbleBoxx into an Inc. 500 influencer marketing agency that productizes campaigns for every kind of business — not just the beauty brands everyone pictures. She argues small local brands actually hold the biggest opportunity, and that the first hurdle is fear, not budg…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Abbey Crane, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.