The SOPs that sold for twice what the business was worth with Donna Reade

When Donna Reade shut down her auto repair shop, the most valuable thing left wasn’t the equipment. It was two binders of standard operating procedures, which an auto parts company bought for twice what she had been asking for the business itself. In this episode, Sam and Candy talk with Donna, of getBlazr.ai and Bookkeepers on Fire, about a career that started with a McDonald’s franchise partnership at 16 and grew to 25 locations. She shares how an embezzlement discovery pulled her into accounting, why she was told virtual bookkeeping would never work, and how she built a solo practice on systems and technology. Donna also speaks openly about managing panic attacks at conferences, the 8-8-8 routine that protects her sleep, and why she and Deb Kilsheimer are now building an AI native firm on Digits. Her advice for firm owners is simple: don’t be afraid, find your one person, and do one thing well before the next.

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