How Midwest Magic Cleaning Turns Hoarder Homes Into Hope

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My biggest month ever was$73,000.
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So I invest a lot back into my channel.
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My channel right now makes roughly about$30,000 a month.
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Once YouTube exploded, it made so much money that I gave my business to one of my employees as a Christmas gift.
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Inside her bathroom was about a four and a half foot pile of used open-faced adult divers from wall to wall.
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Hey, welcome back to the only podcast that will keep you cleaner than you were before you came.
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I'm Travis, and I'm here with an incredibly special guest.
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I'm here with Mac from Midwest Magic Cleaning, one of the most interesting channels I've come across in a very long time.
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Welcome to the podcast.
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Thank you so much.
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It's going to be fun.
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I'm super excited to uh talk to you about your channel and everything else.
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But if you're new here, this is what we do.
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We talk to different creators on YouTube to help them uh help you grow your YouTube channel by going through some of the things they went to.
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So hopefully you don't have to make the same mistakes that we did.
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So if you're new here, feel free to hit that subscribe button.
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If you're listening to the audio only podcast, there will be links in the show notes and of course in the description on YouTube.
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Tell us about your channel.
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If no one's ever seen your channel before, tell us about your channel, then we'll get into your history.
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The basics are that I clean extreme messes for free.
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And um some of the things that I've cleaned up, if I were to charge for it, would be anywhere from$10,000 to$20,000.
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But the people that we help um are not in a position to pay even$20 to clean this stuff up.
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And it's often coupled with mental illness and um extreme ADHD, autism, PTSD, and people get into uh a point to where a lot of society calls them lazy, but there's something so much deeper going on there.
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And so we come in and work with them and we clean it up for free.
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And then I uh my only requirement is that I just video it and then use that as kind of an educational uh vehicle for other people on YouTube who watch it, and it just kind of exploded.
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Yeah, I definitely want to talk about that explosion.
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But what's interesting is that I mean, first of all, you're a channel with over 870,000 subscribers with like 90 million views on cleaning houses, which is crazy.
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But I also notice there's another guy who does uh who power washes people's like um their driveways and stuff, and he does really well too.
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What do you think it is about like the kind of everyday I actually for the last day have been obsessed with a guy who pool cleans, he's just cleans pools from like dirty to like clean, and I don't know why.
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I can't stop my why what is it about content like yours, even that makes people so addictive?
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I I think it's seeing something chaotic turned into order.
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And it's there's a uh it's so satisfying to see something that is just dirty and grungy, and you you wouldn't want to touch it with a 10-foot pole, but whenever it turns into organization and it looks pretty again, that transformation is addictive.
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Yeah, and so when I I started my channel, I was just watching other people do the same thing pressure washing, pool cleaning, cleanup videos, and I'm autistic, and that was my special interest.
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And so once I got to talking to my doctor about it, and they were like, well, if you've got a special interest, you should just dive into it.
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And then I found as much satisfaction as the audience did, and I think that translates like like an audience has a good BS detector.
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Yeah, they do, and they they can tell when you're enjoying something, and that pool guy enjoys it, definitely.
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The pressure washing guys enjoy it, the lawn guys do.
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Yeah, and there's just something satisfying about seeing that chaos turn into order and prettiness.
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I think you're a hundred percent right.
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It the satisfaction factor is super high.
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So let's get started.
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Let's rewind a little bit.
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Before you first uploaded on YouTube, what were you doing?
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Like, what were you doing for a job?
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What were you doing in life?
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What were you doing?
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Well, I I owned a cleaning business and it was doing pretty well.
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I had employees and everything.
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And on the weekends, I would do the free cleanings, partially just for myself, partially for you know the people I was helping.
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Um, and then partially it was kind of a business promotion where I'd come in and clean for free, and then I would occasionally get a customer off of it.
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But once YouTube exploded, it it made so much money that I gave my business to one of my employees as a Christmas gift.
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And then just went straight into YouTube.
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And it was nice because he's the kind of guy who operates best if he's in control of you know the process.
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So he became a guy who jumped from job to job to job to now as a successful cleaner and he has stuck with it.
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Meanwhile, I've been able to do what I really loved, which is the weekend cleanups for free for a living.
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So let's talk about that.
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So when you first uploaded, um what was your kind of your strategy, if there even was any?
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What was the the the concept?
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What was the experience like?
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And after you uploaded, did any of those videos do well at first?
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Talk to us about that whole process.
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So for the first couple of months, um the only strategy really was I've got a phone.
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I um I'm not gonna narrate, I'm just going to film myself cleaning these houses.
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So I did my house for a little bit.
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I did my son's house, my ex-wife's house, and then I started reaching out on Facebook local groups and said, Hey, if you if you're overwhelmed, you you want somebody to help you out, let me know, I'll film it.
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And the first videos did okay.
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Um, but they they weren't anything groundbreaking, and I think the main reason was I didn't narrate.
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So it turns out what a lot of people told me in retrospect is that I've got a narration voice, and a lot of people just watch me because of my voice.
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Um But the the beginning videos did okay.
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It wasn't until I did my first video called Hoarder Aftermath that really took off.
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And that one was when I first started narrating, and I was showing this really crazy house, like all the stuff had been moved out, but it was just completely soiled from head to toe.
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And that's what got people into it was the narration, the extreme transformation, and then from there I got really lucky in that a couple of big name sites ended up um reposting some of my stuff.
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So, like Lad Bible, um eventually quantum uh Quantum Tech HD, um, I think Forbes did one on me.
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Wow.
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And so at the beginning, it was just kind of a slow burn, and then once I had that first viral video, things just exploded after that.
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And what did that look like from the perspective of views and and monetization?
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Like you said you had a business which um, you know, pays the bills, right?
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And then you're doing this stuff on for free.
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So, in a lot of ways, this was just a sink of money, right?
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It's you're going out there, you're spending time to clean something, you're videoing it, you're uploading it, you're doing all that stuff in time, and then anything you might buy, like the cameras and stuff, you use your phone, whatever, like all that stuff is is a financial sink for a while.
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What happened that made it so that and and if you you know, whatever you want to share financially would be great for creators to understand what does that look like?
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So, at what point did you have enough success, you're like, you know, I don't even need to do my other job, like I could just do this.
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Yeah, so I'll get a little in-depth here.
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My I have what marketers call a unicorn audience, which is especially back in the day, it was 97% female.
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Wow.
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That is a unicorn for sure, yeah.
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And marketers, uh, for those who don't know, when when you run ads on a YouTube channel, and I'm not talking about sponsorships, but just the regular ads that do the ad breaks, um, most of those are going to be saying, we're selling this product, we're looking for an audience that is uh age 18 to 35 male.
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Well, in YouTube, you can throw a rock and hit any channel, and that's their demographic.
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So there's an overload of male viewership.
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So they can pay less because there's such a huge supply of that audience.
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A large female audience is almost unheard of, especially 97%.
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So there's a lot of marketers who want to reach a female audience between you know any age group, 18 to 90, and they just don't exist.
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Well, mine existed, so my what they call CPM, which is cost per meal, is um how much YouTube advertisers pay for every thousand views.
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And on a normal YouTube channel, I think it's a any like three bucks or something like that.
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That's pretty average.
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Yeah, mine is$33.
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And it's because of that female audience.
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And so because of that and because um of the rarity of my audience, I made a lot more than the average YouTube channel did um for the same amount of views.
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Do you remember like what your first YouTube check was, or about our first YouTube large check was?
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My first large check would have been a thousand or two thousand dollars.
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And that's when I was like, oh, this is nice because this will pay my mortgage and stuff like that.
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My biggest month ever was$73,000.
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Just from AdSense?
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Yeah, just from AdSense, no sponsorships, no nothing.
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And that's that's whenever I was like, okay, not only can we do this for a living, it was before then that this that I made that decision, but this was the one where I was like, okay, I can hire employees now and I can start an online store and I can buy, you know, there's a lot that goes behind the scenes in these cleanups than just trash removal.
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Yeah, so I last year I spent$57,000 on complete strangers.
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Um, for trash removal, I paid their rent, uh, paid their cell phone bills.
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Um, there were a lot of places that didn't have water or gas, so we caught their bills up and got those turned back on.
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Several that owed hundreds and hundreds of dollars on delinquent trash bills, so we couldn't even get a dumpster to their house until that was paid.
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So we paid those off.
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Um, but that's that's why I think the average person doesn't understand that you might make, say, if a really successful YouTube channel may make$300,000, half a million dollars a year for the really lucky ones.
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But the money that goes back into that channel and the employees and everything is where a lot of that money's going.
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So I invest a lot back into my channel.
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My channel right now makes roughly about$30,000 a month.
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That's that's still super impressive.
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By the way, everyone who needs to know this, they don't know this.
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That's before taxes.
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So it's still a lot of money.
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But a lot of people don't realize when they hear these big numbers, they go, they don't realize that like take out the tax man, he's he's coming for you.
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I paid$90,000 in taxes last year.
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Oh my but you have the ability to get incredible sponsorships with what you do.
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Is that a thing that you're doing now?
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No, I've had I would say without exaggeration, I've had probably a thousand sponsorship pitches and I've turned them all down.
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Why?
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So um the first is that I make so much on YouTube that I don't have to do it.
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And if I don't have to do it, I don't want to annoy the audiences with it.
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And the second reason is so if I take on a sponsorship and then I make some sort of joke that they don't like, or I represent their product in a way that I think is funny, but they don't think is funny, now I've got to re-edit the video.
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And then I've got to, I'm beholden to their wishes.
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Whereas me, if somebody came to me and said, I'd like to give you$10,000 for a 30-second or a minute ad read, yeah, I'm thinking, well, there's a reason they're doing it.
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It's because they know they're gonna make that much money back and then some.
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Right.
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So when I started my own store, I was like, that's free advertising.
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Yeah, I'll just do it for myself.
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If they're willing to pay that much, then I'm willing to say, let's not give that to them.
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Let's start my own store.
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I'll sell legitimate cleaning supplies that I use in all my own videos, and I will just give myself free advertising and make that money back on my own.
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And how much now is that of your of your income now?
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How much is that uh percentage-wise, is that for you know, on your money?
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I'd say that's about a third of my income would be from the store.
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So I think the store right now is making I think we just had our first$15,000 a month in the store, and we just started it just this year.
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So it's still growing.
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That's fast.
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Yeah, and it's it's nice because that's how I'm able to get my employees because so every time we take a step up in money, I reinvest that into employees.
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I just um promoted my assistant to manager so she could do the whole store on her own, and I can concentrating on I concentrate on cleaning and stuff.
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So every single time it goes up, I reinvest back into the business.
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But the business in my mind is always YouTube first.
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Yeah, everything else is second.
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What do you think you've learned in the last uh, I mean, you've been on for about five years or so, but I I would say even the last two years, because there's this thing where you learn a lot in the first year.
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Like you learn a tremendous amount about YouTube the first year.
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I'm gonna bypass that because we talk about that so much on this channel that I hope that most people kind of understand the things you learn there.
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Like uh, we'll talk about intros and stuff in a minute, but what are the things you've learned in the last like two years uh where you are already an established creator, but as you continue to get bigger, like you're starting to notice these things about how content creation works, how your audience uh you know, how they interact.
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Like, what kind of things have you noticed in like last two years or so?
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On a channel like mine, where there's a lot of action and there's a lot of doing, it's always be doing in your videos.
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So I've got a friend who his create his love for creativity is currently kind of killing his channel.
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And we're about to hopefully have a meeting soon where I can sit down with him and say, here's why your your views are in the 300 to 500 range rather than the 50,000 range.
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So I've got a friend who is his his creativity is kind of killing his channel in that he's so wanting to create something fun and lighthearted, and he wants to have little skits in it, but his channel itself is about uh kind of carpentry and DIY and maintenance and stuff like that.
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But his audience came in there to see that.
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And what I what I we're gonna talk about very soon with him is if your channel is about doing, always be doing something on video.
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And if you stop and do a talking headshot, you're putting a hurdle between what people came to see and what you're giving them.
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And that's when you're gonna find your retention stops right about your talking headshot.
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So if you need to talk to the camera, do a picture-in-picture or do a narration over the top, but never stop the action in the background.
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That's so good.
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It's like it's so simple, but it's so it makes sense.
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If someone has come to your channel for a popular video you've had that worked, everyone loved it, they're expecting to see more of that sort of thing in your future videos.
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If you just do something completely different, you should not be surprised that those people no longer are interacting with that content, because if that was a video that came first, they probably wouldn't have interacted with it in the first place.
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It's not that the audience has suddenly changed on you, you've changed on them.
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Yeah, and the other thing, and that that goes hand in hand with this, is when I talk to people about this, they may come back and get a little bit defensive and say something like, Well, the audience it seems to love it when I do that.
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And you're like, Well, the audience of 500 loves it.
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But you're not playing to an audience of 500.
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They're going to show up no matter what because they they love you.
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You're playing to the audience you haven't found yet.
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And so that's why every video I will have the same run-through kind of jokes and stuff, and I'll introduce myself in every video because I'm introducing myself to a new audience every single video that comes out.
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Now, that doesn't mean that I don't put out videos that are specifically for my audience because I do want them to know that I appreciate them.
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So I will occasionally put out a video that I know won't do big traffic, but I will do it specifically for them because um they need to be acknowledged and recognized and thanked and kind of rewarded for sticking with us all this time.
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That said, I'll I'd rather put out no video than a bad video.
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But um if I don't have a video for that week, I will placate to my core audience and put out things with a lot of private jokes in it and continue a story that only they would know about.
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But as far as overall video, I'm almost always when I'm looking for big numbers, playing to the audience that has not met me yet.
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Yeah, that's that's such a smart way because that's the only way you're gonna grow, right?
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It's that you have to reach people who aren't already watching you.
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You have a really cool integration of uh regular videos, shorts, and live streams.
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It's interesting that you have a live stream kind of thing going on.
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Talk to us about your live stream strategy.
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Why do you do it?
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What are you doing in those live streams?
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And like tell us a little bit about that.
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So most of my live streams are members only.
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Um, but whenever I do a regular everyday live stream, I do it just for the fun of doing it.
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And so I think that's what some people lose on their YouTube channel is that, yeah, if you're doing it for a job, you do have to treat it as a job, but you have to love your job.
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And so part of the thing is being able to connect with the people who are watching the channel and to say, yes, I'm a real human.
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I'm not just a disembodied voice over some action.
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It's nice to be able to have a back and forth and um see people show up and hang out with you, and it humanizes you more than just a regular video.
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So the biggest thing with me and my channel is I'm always a fan of YouTube and making videos first.
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Um, and when I'm not making videos, I'm obsessing about other people's YouTube videos and watching them and taking them in.
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I don't even watch regular TV.
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I've got an 85-inch TV in my bedroom that plays nothing.
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Nothing about YouTube.
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What talk to us about some of the channels out there that are inspiring you or the content that inspires you?
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I really like midlife stockman.
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So he does what I do, except for people's lawns.
00:18:37.599 --> 00:18:41.200
And he does more than just cut lawns and stuff.
00:18:41.279 --> 00:18:44.160
He will, if he sees a gutters broken, he'll fix it.
00:18:44.640 --> 00:18:49.440
And uh recently he did a thing where a woman's roof was really, really bad.
00:18:49.599 --> 00:18:55.359
So he set up a GoFundMe, raised almost$60,000 in just a couple of days to get her roof done.
00:18:55.599 --> 00:18:59.279
He's over he just hit over a million subscribers not long ago.
00:18:59.519 --> 00:19:02.240
And he's out of uh Detroit, Michigan.
00:19:02.400 --> 00:19:09.039
But the biggest thing is I think people really connect with us because we we don't take money for what we do.
00:19:09.200 --> 00:19:10.799
In fact, it's a policy of mine.
00:19:10.960 --> 00:19:12.799
If they offer, I turn it down.
00:19:12.960 --> 00:19:13.359
Wow.
00:19:13.519 --> 00:19:17.359
And he's the same way, like he will not accept money no matter what.
00:19:17.440 --> 00:19:18.079
And Amm and D.
00:19:18.160 --> 00:19:20.079
Lawn care is the same, same way.
00:19:20.319 --> 00:19:35.920
But that inspires me because it's there's a humanity in it, and it restores people's faith in humanity when we're in an era where every media outlet, no matter if it's right or left, is bringing you bad news and they want to see good stuff, positive stuff.
00:19:36.240 --> 00:19:45.519
And I think that's what we kind of give to them is to say, no, we're out here, we're doing some stuff that makes people happy and smile and and helps their lives and has an impact.
00:19:45.759 --> 00:19:52.880
But you know, it's yeah, we're doing it on film because this kind of money that we're making is what allows us to do that thing.
00:19:53.359 --> 00:19:54.000
Yeah, I'm curious.
00:19:54.079 --> 00:19:55.839
How do you find these these people?
00:19:55.920 --> 00:20:00.480
And um, when you do find them, do they already know they're gonna be filmed, or do you have to convince them to be filmed?
00:20:00.799 --> 00:20:04.640
So I typically go on local Facebook pages for my hometown.
00:20:04.720 --> 00:20:10.079
I live in a really small town of like 2,000 people, and we're the big town in the area.
00:20:10.240 --> 00:20:13.680
So right outside of me, there's one with I think 20 people in it.
00:20:14.000 --> 00:20:21.599
So I go on local Facebook groups, and at this point, a lot of people know me because I'm in a small town that I'm the YouTube guy.
00:20:21.680 --> 00:20:21.920
Yeah.
00:20:22.160 --> 00:20:27.200
But I will, for the people who don't know me already, I'll say, here's here's what I do.
00:20:27.279 --> 00:20:28.319
I have a YouTube channel.
00:20:28.480 --> 00:20:29.599
Check it out if you want.
00:20:29.839 --> 00:20:31.680
I keep you totally anonymous.
00:20:31.839 --> 00:20:34.400
I don't charge anything, there's no catch.
00:20:34.559 --> 00:20:41.680
And the only thing I ask is that I film and I will blur out any pictures, any mail that has your address on it.
00:20:41.759 --> 00:20:44.400
I don't mention your name or the town you're in.
00:20:44.640 --> 00:20:50.720
And a lot of times people, especially since they're local, will be like, I'm fine, I'm fine with that.
00:20:50.799 --> 00:20:51.839
I just need some help.
00:20:51.920 --> 00:20:56.880
Yeah, so out of the three, I don't even know how many videos we've done, maybe 300.
00:20:57.039 --> 00:21:01.680
I would say 90% of those have been within a uh 30-minute drive from my friend.
00:21:02.000 --> 00:21:02.240
Wow.
00:21:02.480 --> 00:21:03.839
Aren't you gonna run out of people soon?
00:21:03.920 --> 00:21:05.839
Like what if it's such a small town?
00:21:06.400 --> 00:21:08.000
To be honest, I hope so.
00:21:08.400 --> 00:21:14.720
Because it's like an epidemic here where it it's unfortunately we probably won't.
00:21:14.880 --> 00:21:15.200
Wow.
00:21:15.440 --> 00:21:18.079
If we ever did, I would travel.
00:21:18.640 --> 00:21:22.880
And the only reason I don't travel right now is because of my autism.
00:21:22.960 --> 00:21:24.480
I panic when I travel.
00:21:24.720 --> 00:21:28.720
It's being around people at the airport and sure not knowing what to do.
00:21:28.880 --> 00:21:37.759
And eventually, um, if we have to travel, we will, because I get dozens of emails every day from people who are like, I need help.
00:21:37.839 --> 00:21:43.920
I'm in Sacramento, California, and I have to uh I have to be like, Man, I really want to help, but I can't travel there.
00:21:44.160 --> 00:21:53.759
I've been offered um free flights, hotels, and food to go to Spain, Australia, um, Finland, uh, UK.
00:21:54.000 --> 00:21:57.920
They would pay for everything, but I just can't make myself get on that plane to do it.
00:21:58.240 --> 00:21:59.599
What about what about this is an idea?
00:22:00.000 --> 00:22:07.359
Why don't you like buy one of those RVs uh as like your Midwest cleaning truck and it has all the cleaning stuff and you just drive around the country?
00:22:07.599 --> 00:22:15.440
I considered it, but that is the same thing as being in the airport to me whenever I'm yeah, especially if I've got to drive in a city.
00:22:15.839 --> 00:22:24.799
So I drive a uh well, I drive a Camaro, so like um even driving that in a city, I just panic attack the whole time.
00:22:25.359 --> 00:22:27.920
Do you feel uncomfortable with someone else driving?
00:22:28.240 --> 00:22:28.559
Yeah.
00:22:28.799 --> 00:22:30.640
Oh yeah, just really yeah, you're okay.
00:22:31.200 --> 00:22:36.160
It's just once I'm on that interstate and it goes from two lanes to four, like instant panic attack.
00:22:36.400 --> 00:22:36.880
No, I understand.
00:22:37.039 --> 00:22:37.359
I understand.
00:22:37.759 --> 00:22:39.839
Yeah, it's it's a part of my autism.
00:22:39.920 --> 00:22:47.519
It's something that I'm dealing with because it's um it's not just the traffic and the cities, it's being in an area that I'm not familiar with.
00:22:47.759 --> 00:22:48.240
Sure.
00:22:48.480 --> 00:23:00.240
And so for my area, if somebody says I live 30 minutes away and I'm in a town of, say, 17,000 people, even that's a bit big to me because I'm I'm in Cornfield, Illinois.
00:23:01.680 --> 00:23:10.079
But whenever I get to that town, if I've been there before, I'm totally comfortable with it because I know I take a right right here and I know Walmart's over here, and I'm familiar with it.
00:23:10.400 --> 00:23:13.680
It's interesting because I find that uh YouTubers are an interesting breed.
00:23:13.759 --> 00:23:19.920
We are some of us more than others are introverts in a group of people.
00:23:20.079 --> 00:23:27.279
Yet we will go out in front of millions of views every month and be happy to show anything part of our life like it's nothing.
00:23:27.440 --> 00:23:28.000
What do you think?
00:23:28.079 --> 00:23:29.279
Why do you think that is?
00:23:29.680 --> 00:23:34.559
I think that you have to be um how do I phrase this?
00:23:34.720 --> 00:23:40.079
Yeah, that there's an introversion that allows us to watch this much YouTube to begin with.
00:23:40.240 --> 00:23:43.440
Like otherwise we'd be outside and we'd be going places and all this.
00:23:43.599 --> 00:23:43.920
Yeah.
00:23:44.319 --> 00:23:56.640
But once we see that and we're like, well, I've got a phone, I've got a computer, I can make these videos, or I can even edit them on my phone, we're more prone to it, I think, because we're already in that atmosphere.
00:23:56.799 --> 00:23:58.720
We're already in that biome.
00:23:59.039 --> 00:24:07.839
And so you're right, almost everybody that I know who has a good YouTube channel that's that even the small ones, almost all of them are introverted.
00:24:08.319 --> 00:24:11.839
Which is funny because I when I did this, I had no mentor.
00:24:12.000 --> 00:24:18.160
Um, I had no peers, or I I would have peers, but they were, you know, we were all small channels together.
00:24:18.319 --> 00:24:28.400
And then once you hit a certain level, like over a hundred thousand subscribers, half a million subscribers, you have very few peers anymore because you are the peer.
00:24:28.640 --> 00:24:33.680
Like there are other people are trying to contact you to figure it out to find a mentor.
00:24:34.000 --> 00:24:38.480
Um, and that's why I try to call out so many small channels on my videos.
00:24:38.559 --> 00:24:40.480
I will say you need to go check these people out.
00:24:40.720 --> 00:24:57.759
But the point of saying that is that now, whenever I want to find a peer um that can that I can talk about money and and all that stuff with, they're so big that my email now gets lost in the shuffle, and they're probably also introverted, so we'll never contact and we'll never talk.
00:24:58.000 --> 00:24:58.640
Yeah, right?
00:24:58.880 --> 00:25:12.880
It's irony because it's like I would love to talk to Midlife Stockman, but he just hit a million subscribers and and he's got tens of millions of views across all platforms, and my email is just one of 10,000 in his inbox.
00:25:12.960 --> 00:25:20.000
And yeah, it's interesting because like I I've talked to a lot of people on this podcast, channels with like 50 million subscribers and stuff, and they're all kind of the same thing.
00:25:20.160 --> 00:25:23.039
They just have different ways of getting in contact with them.
00:25:23.119 --> 00:25:28.240
What's interesting is that most of them uh are totally open once you can get a hold of them.
00:25:28.319 --> 00:25:38.960
Uh what's unfortunate about your situation is you would totally make a lot of friends at something like Vid Summit, but that would probably be the nightmare of all nightmares for you, because it's really literally 3,000 creators in one space.
00:25:39.039 --> 00:25:44.720
So it's like it would just be it would be overwhelming, but what an incredible like uh situation you could be in.
00:25:44.880 --> 00:25:47.279
I I'm sure it's a good problem to have.
00:25:47.519 --> 00:25:48.559
It's a good problem to have, yeah.
00:25:48.880 --> 00:25:51.839
I feel like you're um do you feel like you're one of the top in this space?
00:25:51.920 --> 00:25:53.680
There are a lot of people that do like cleaning and stuff like that.
00:25:53.759 --> 00:25:54.640
Do you feel like you're one of the top?
00:25:54.720 --> 00:25:56.319
Are you still do you feel like you're mid-level?
00:25:56.400 --> 00:25:57.519
Where do you feel like you are in this?
00:25:57.759 --> 00:26:05.759
I'd be probably in the top 10%, if not the well, maybe maybe the top 1%, because there's a lot of people who watch what we do.
00:26:05.920 --> 00:26:06.079
Right.
00:26:06.240 --> 00:26:07.680
And then they're like, well, I can do that.
00:26:07.759 --> 00:26:10.400
So there's a lot more of these channels popping up every day.
00:26:10.480 --> 00:26:10.640
Yeah.
00:26:10.799 --> 00:26:18.960
But there was um Ari Connorina was kind of the queen of all cleaning channels, and she uh recently retired because she had a baby.
00:26:19.119 --> 00:26:28.559
Oh there's Clean with B, who just exploded, and she's gotten so big that she's on magazine covers and doing TV things.
00:26:28.720 --> 00:26:31.200
She's been in um UK Parliament.
00:26:31.359 --> 00:26:32.720
Like she's gotten huge.
00:26:32.799 --> 00:26:35.119
She's doing red carpet events and stuff.
00:26:35.279 --> 00:26:38.720
Um, and there's there's a few that are really, really big.
00:26:38.960 --> 00:26:46.640
I I think there's only one other guy that does it that that's on the level of my viewership.
00:26:47.200 --> 00:26:53.599
And that's one of the things that I think my niche fell into was I'm a six foot four guy with a deep voice.
00:26:53.920 --> 00:26:57.680
And so it stood out from the crowd of all the other cleaning channels.
00:26:57.920 --> 00:27:06.480
So um that probably has to do with the the female viewership, is that there's holy crap, it's a guy who's cleaning.
00:27:06.559 --> 00:27:07.440
I get that a lot.
00:27:07.839 --> 00:27:08.720
So funny that you say that.
00:27:08.880 --> 00:27:16.720
I literally just talked to a couple days ago, uh, and if you're listening to this podcast, it's probably been a couple of weeks ago, um, guy who does a uh crime channel.
00:27:16.880 --> 00:27:19.200
And the vast majority of his viewership are women.
00:27:19.440 --> 00:27:21.759
So uh and you know it's funny because it's so stereotypical.
00:27:21.839 --> 00:27:23.759
Oh, we've been listening to podcasts about uh crimes.
00:27:23.920 --> 00:27:24.319
Well, they do.
00:27:24.400 --> 00:27:24.960
They actually do.
00:27:25.039 --> 00:27:26.079
It's not it's not a joke.
00:27:26.160 --> 00:27:29.440
It's he said like eight, eighty or ninety percent of his viewership is all women, too.
00:27:29.519 --> 00:27:30.799
It's like, wow, it's a real thing.
00:27:31.200 --> 00:27:39.680
Um and he had a he had an interesting take on how he would have to speak because you don't want to come across as like mansplaining or anything.
00:27:39.759 --> 00:27:41.359
I you know it's a weird thing, right?
00:27:41.440 --> 00:27:49.759
So we're talking about cleaning, and you know, in our society, that's usually thought of as a something that women do, but that's not actually the truth.
00:27:49.839 --> 00:27:52.960
That's not actually in the reality of everything.
00:27:53.119 --> 00:27:59.119
However, in a weird way, you are now the minority in a niche of women, right?
00:27:59.200 --> 00:28:03.680
The women are the doing the, like you said, the one person who's like on magazines and stuff.
00:28:04.000 --> 00:28:07.759
How has that made it easier or harder for you because you are so different?
00:28:08.000 --> 00:28:19.839
I think it's made it easier because so I just let myself be my true natural self, so I don't I don't really change the way I speak, but I speak a lot about mental health.
00:28:20.000 --> 00:28:34.400
And I think it's one of the draws to my channel because in my experience, there's a lot of women who have physical or mental pain, and they're often brushed aside by the any of the industries, the the medical industry, the mental health industry.
00:28:34.640 --> 00:28:56.480
So when I I explain it, I explain it to people and the ways that I've learned through years of studying psychology and stuff, so that I think they it puts a name to the face of what they're going through, and they're like, finally somebody understands it, and they're not just brushing it off as I'm this crazy woman with, you know, because that's the way they've been treated for a long time.
00:28:56.559 --> 00:29:00.079
Is it's just that this chick is crazy and blah, blah, blah.
00:29:00.240 --> 00:29:03.680
And I'm like, no, there's a reason your brain is operating that way.
00:29:03.920 --> 00:29:06.160
So I'll give you a good example.
00:29:06.480 --> 00:29:08.799
Most of the people that I've helped have been women.
00:29:08.960 --> 00:29:13.200
I think out of all the videos that I've done, there've only been maybe five men.
00:29:13.759 --> 00:29:20.720
And so um people would call the women with hoarding disorder lazy and greedy.
00:29:21.279 --> 00:29:25.599
And I'm like, okay, no, it's it's a neuropsychological problem.
00:29:25.759 --> 00:29:30.240
It means there's a physical problem with the brain that has a psychological effect.
00:29:30.480 --> 00:29:33.519
And so there's two lobes in the front of the brain.
00:29:33.759 --> 00:29:43.279
One is uh deals with heavy emotional regulation, the other one deals with heavy decision making, and there's like a crosswire between those two.
00:29:43.440 --> 00:29:50.319
And the trigger for starting hoarding disorder or the symptoms of hoarding disorder is a major tragedy in life.
00:29:50.400 --> 00:29:57.440
So it could be a death in the family, a major divorce, loss of a career, loss of a child, and that's usually what triggers it.
00:29:57.599 --> 00:30:11.359
But when they know there's a physical problem with the brain that has a psychological outcome, now they they're like, okay, this guy's not calling me a crazy pig, and uh which is a lot of people do do that to them.
00:30:11.599 --> 00:30:24.079
So they once they see that explained in a way that is not condescending, that's another draw to the channel because then they can show the video to other people who don't understand and say, this guy explained it the way that I can't.
00:30:24.319 --> 00:30:24.640
Yeah.
00:30:24.799 --> 00:30:26.400
Yeah, no, that's fantastic.
00:30:26.640 --> 00:30:28.880
And I love positive content on YouTube.
00:30:28.960 --> 00:30:30.559
I just think there's maybe not enough of it.
00:30:30.640 --> 00:30:33.519
A lot of inspirational content I think is great, and your stuff definitely does that.
00:30:33.599 --> 00:30:36.240
Let's talk a little bit about your thumbnails, just because they're so simple.
00:30:36.480 --> 00:30:43.039
This is one of the things, whenever I talk to creators about thumbnails, depending on what niche they're in, you get a completely different answer.
00:30:43.200 --> 00:30:54.000
And it's one of the things when I used to do YouTube coaching, I always talked about that there are there are some fundamental things that are important in a thumbnail, but almost nothing is universal because depending on the niche, those thumbnails are gonna look way different.
00:30:54.319 --> 00:30:57.680
For example, if we look at any of your videos, they're very to the point.
00:30:57.759 --> 00:31:00.079
Um, sometimes there's text on them, sometimes there's not.
00:31:00.240 --> 00:31:01.920
You see the mess, right?
00:31:02.079 --> 00:31:05.039
And that's so important to get people in the door.
00:31:05.200 --> 00:31:08.240
Some people will do a before and after, but you don't tend to do that.
00:31:08.400 --> 00:31:12.720
Talk to us about your thumbnail strategy, how you choose a thumbnail, and why do you think yours work?
00:31:13.039 --> 00:31:19.839
So when I look at my YouTube homepage, I see what you're talking about because I do watch a lot of different genres.
00:31:20.079 --> 00:31:25.680
But there seems to be so many like gurus say you need to have this and this and this in your thumbnail.
00:31:25.839 --> 00:31:29.759
Well, that homogenizes the whole front page because now everybody's doing it.
00:31:29.920 --> 00:31:36.559
Well, the reason they were doing that to begin with is that all the thumbnails used to be simple and they were standing out.
00:31:36.799 --> 00:31:45.759
So what I did was I just want the messiest picture that I've got in my photos, and I purposely use cheesy font.
00:31:45.839 --> 00:31:52.160
I use a plain blank white font, and I use GIMP's long shadow just to make it pop out.
00:31:52.640 --> 00:31:58.960
And I I almost put no effort into it because, in a sea of all the other things, mine pops out now.
00:31:59.200 --> 00:32:10.559
They see exactly what they they I'm I'm giving them in the thumbnail exactly what they're gonna see in the video with no photoshopping, no AI, no touch-ups.
00:32:10.720 --> 00:32:19.359
I I'm not putting a big um, I call them for sale signs where you've got the extra uh circles and arrows and all that stuff.
00:32:19.519 --> 00:32:21.920
It's just here's what you can expect.
00:32:22.079 --> 00:32:25.359
You cannot mistake this for clickbait because it's in the video.
00:32:25.599 --> 00:32:25.839
Yeah.
00:32:26.400 --> 00:32:27.200
And that's so important.
00:32:27.680 --> 00:32:35.519
I remember when I when I was just a viewer, before I was a creator or anything, the thing that would annoy me the most is when I would see a thumbnail, click on it, and I never saw that scene in the video.
00:32:35.599 --> 00:32:38.960
It would annoy me to no end because I clicked on it for that particular scene.
00:32:39.119 --> 00:32:45.519
I I have a I am pretty clearly think that I'm gonna see just about everything in your thumbnail somewhere in the video.
00:32:45.680 --> 00:32:46.960
I have a feeling I'm gonna see it.
00:32:47.039 --> 00:32:48.000
I assume that's true.
00:32:48.240 --> 00:32:51.599
Yeah, it comes directly from the before shots.
00:32:51.759 --> 00:33:00.640
So I'll go through a house and before shot everything, and I always try to get as much of the mess compacted into that one picture as possible.
00:33:00.799 --> 00:33:05.920
So when I do my thumbnails, I pretty much know which one is gonna make it.
00:33:06.079 --> 00:33:09.200
Sometimes I'll A B test with three different ones.
00:33:09.359 --> 00:33:13.200
The thing I spend the most time on is what text am I gonna put on there?
00:33:13.440 --> 00:33:16.480
I don't want it to repeat what's already in the title.
00:33:16.640 --> 00:33:23.839
That it doesn't drive me nuts, but it seems like a waste of real estate if you have you know the title in the thumbnail.
00:33:24.160 --> 00:33:25.759
Yeah, I've yeah, I've talked about this for years.
00:33:25.839 --> 00:33:26.880
100% agree with you on that.
00:33:26.960 --> 00:33:27.200
Yeah, yeah.
00:33:27.359 --> 00:33:33.119
Yeah, so I'd usually just put up something that would interest me, and that is true within the video.
00:33:33.359 --> 00:33:47.279
So I don't usually do the ones that are like crazy Karen kicks me out of her house, if it just turns out she had second you know thoughts and couldn't handle it emotionally, and it said, I can't do anymore.
00:33:47.440 --> 00:33:55.759
Um, I will then I if something like that happens, which is rare, I would just put right in the text, she couldn't handle this anymore.
00:33:56.319 --> 00:33:58.799
And then that's true, it's not clickbait.
00:33:58.960 --> 00:34:10.880
I don't lie about why I was kicked out, which it when I I I mention clickbait because I think people have off have recently misunderstood what clickbait is.
00:34:10.960 --> 00:34:11.280
Yes.
00:34:11.440 --> 00:34:18.719
Some people call it clickbait if you've got just a really interesting thumbnail and title and stuff, and it's like, no, that's just an interesting video.
00:34:19.039 --> 00:34:19.760
That's a good thumbnail.
00:34:19.840 --> 00:34:20.559
Yeah, what are you talking about?
00:34:20.639 --> 00:34:21.039
Yeah, yeah.
00:34:21.119 --> 00:34:25.679
And clickbait is when you promise them something that you don't deliver on.
00:34:25.840 --> 00:34:27.360
That's all clickbait is.
00:34:27.440 --> 00:34:30.239
Yeah, and I think a lot of people have forgotten that.
00:34:30.400 --> 00:34:36.559
So yeah, I will never do clickbait, but I will always do something that's like, oh my god, he cleaned that.
00:34:36.880 --> 00:34:37.679
Right, of course.
00:34:37.920 --> 00:34:39.280
Because of course that's what we want to see.
00:34:39.360 --> 00:34:40.320
Let me ask you a question.
00:34:40.480 --> 00:34:43.360
How much time do you spend on the first 30 seconds or so of your videos?
00:34:43.679 --> 00:34:47.760
I spend I have the same formula every time.
00:34:47.920 --> 00:34:48.239
Okay.
00:34:48.400 --> 00:35:04.719
I I show basically just before shots while I narrate over and I spend time um introducing myself and I use a different goofy made-up name every single time as kind of a hook to tell people that you can expect this to be a lighthearted video.
00:35:04.960 --> 00:35:09.599
So I will always be like, um, my name is Eminem, no relation.
00:35:09.840 --> 00:35:15.360
Or I will just make up a name like my name is Tito Butt Thrust, and then I change it every time.
00:35:15.519 --> 00:35:18.960
There are a lot of people who watch my videos just to see what name I'm gonna use.
00:35:19.039 --> 00:35:19.360
I love it.
00:35:19.599 --> 00:35:22.960
But I never try to go over 30 seconds with the before shots.
00:35:23.119 --> 00:35:30.480
And in fact, many times I won't even show all the before shots I've got because you don't have that long to keep a person.
00:35:30.880 --> 00:35:37.679
So I'm trying to show them the dirtiest, most cluttered chaos I can, and then immediately get into the video.
00:35:37.920 --> 00:35:38.400
Interesting.
00:35:38.559 --> 00:35:46.320
Yeah, the biggest mistakes I see people making on the first 30 seconds of their video is they'll do an intro and then they'll say, let's get right into it.
00:35:46.400 --> 00:35:52.719
But their intro lasts a minute 42, and then when they start the video, they do a second sub-intro.
00:35:52.880 --> 00:35:53.119
Whoa.
00:35:53.280 --> 00:35:55.840
And they'll just basically repeat what they already had.
00:35:55.920 --> 00:36:00.079
It's like, dude, you already told us all this stuff in a minute 42.
00:36:00.159 --> 00:36:04.159
It should have been 20 seconds, and now you're repeating what we just set through.
00:36:04.320 --> 00:36:11.119
So you're not let's get right into the video, you're extending out another intro, and it happens so often.
00:36:11.440 --> 00:36:18.639
I feel like as content creators, we're always learning, but when in your content creation journey did you really understand the intro and the importance of it?
00:36:18.960 --> 00:36:27.119
When I started narrating regularly, which would have been I'd say about six months into creating videos, maybe it maybe a year.
00:36:27.199 --> 00:36:28.480
I don't think it was quite a year.
00:36:28.639 --> 00:36:33.599
But when I started narrating, that's when I knew, well, this is a lot like writing an article.
00:36:33.760 --> 00:36:38.480
People don't want a an 800-word intro, they want to get to what you're writing about.
00:36:38.639 --> 00:36:40.639
And it's the same thing with a video.
00:36:41.039 --> 00:36:48.480
Um, they want to know what they're about to watch, who you are, briefly, and then get right to the action.
00:36:48.800 --> 00:37:06.320
Um I've got I remember back in the day there used to be a whole bunch of channels that would want to brand themselves to the point to where they had rotating text and they had a theme song and it would last 20, 30 seconds, and they would lose so many viewers because people were skipping that intro.
00:37:06.480 --> 00:37:06.639
Yeah.
00:37:07.119 --> 00:37:18.159
Um, nowadays people are watching this stuff on the bus or on their break at work, and every 30 seconds you wasted their time is almost like an insult that just gets straight into it.
00:37:18.400 --> 00:37:22.480
Yeah, and uh was what once famously said, don't bore us, get to the chorus.
00:37:22.639 --> 00:37:22.800
Yeah.
00:37:23.039 --> 00:37:24.719
Um I feel like it's it important.
00:37:25.039 --> 00:37:35.440
It's I think sometimes this contribution, especially when you're first starting out, you almost take it as an insult, but I think you're also trying to do so much that you forget the reason for making the content in the first place.
00:37:35.599 --> 00:37:39.599
Like maybe you have this great idea, but you're covering it up with all the stuff that doesn't matter.
00:37:39.840 --> 00:37:47.440
If you want to get around to telling people more about your channel and stuff, do it towards the end because those people that are still connected to your video are probably gonna sit through it.
00:37:47.599 --> 00:37:50.559
But the people at the beginning, they have no tolerance for this.
00:37:50.639 --> 00:37:51.440
They don't listen.
00:37:51.519 --> 00:37:52.320
I saw something.
00:37:52.480 --> 00:37:58.719
You got I always say that the especially a new person to your channel, when they click on your video for the first time, they're looking for a reason to leave.
00:37:58.880 --> 00:38:02.719
Like they're waiting for you to say or do the wrong thing and then they're out.
00:38:02.960 --> 00:38:04.880
They just want to see what's gonna happen.
00:38:04.960 --> 00:38:09.519
Um, and as you buy time from them by giving them more and more good content, then they'll stick around longer.
00:38:09.679 --> 00:38:13.039
And then at the end, maybe they do want to know more about your channel or your video or something.
00:38:13.119 --> 00:38:14.559
Maybe at that point, maybe.
00:38:14.719 --> 00:38:19.760
Um, but I think even then you just kind of have to be like, if you like this, I got another video for you right here.
00:38:19.840 --> 00:38:20.559
Make sure you watch it.
00:38:20.960 --> 00:38:21.360
Exactly.
00:38:21.519 --> 00:38:27.039
So I use the same exact concept whenever I'm doing a plug for my store.
00:38:27.280 --> 00:38:36.800
I will wait until mid-video when I am switching gears from talking about, say, mental health to the actual, here's how we cleaned up this craziness.
00:38:37.039 --> 00:38:43.360
In the middle of that, I may have a sped up thing of me doing dishes or sweeping a floor or cleaning walls, whatever.
00:38:43.519 --> 00:38:47.840
And I'll say, while you're watching me do that, I have a store and then I will plug it.
00:38:48.000 --> 00:38:50.159
But I never stop and do a talking head.
00:38:50.239 --> 00:38:51.920
I never do picture in picture.
00:38:52.079 --> 00:39:00.320
And I think that sponsorships hurt some channels because they stop the video and do a talking head shot directly into it.
00:39:00.480 --> 00:39:09.360
And there's nothing that'll make a person just I'm out faster than putting a hurdle or a wall between what they came to see and what you're giving them.
00:39:09.519 --> 00:39:22.159
So I I've seen a couple channels do it the way if I were doing a sponsorship, I would tackle it, which is either picture-in-picture or narration over your video without breaking the flow of your video.
00:39:22.400 --> 00:39:30.000
Do your sponsorship the same way, but you don't have to stop and talk into the camera in order to sell that product.
00:39:30.239 --> 00:39:31.519
People are just annoyed by it.
00:39:31.599 --> 00:39:33.280
Now they're just gonna hate the product.
00:39:33.519 --> 00:39:33.840
Yeah.
00:39:34.159 --> 00:39:39.039
And every every sponsor is a little different about what they want from them, yeah, from the creator because they're paying for it.
00:39:39.119 --> 00:39:44.480
But I I think trying to get them on board with like the flow of the video is always the best move whenever possible.
00:39:44.559 --> 00:39:46.400
I mean, it's not always possible, whenever possible.
00:39:46.639 --> 00:39:53.679
Um, all right, I I have to ask, um, what is the the worst, craziest, or grossest cleanup you've ever done?
00:39:53.840 --> 00:39:54.880
Tell us the horror story.
00:39:54.960 --> 00:39:56.800
I'm sure you've seen ridiculous stuff.
00:39:56.960 --> 00:40:00.079
I I I don't know that I want to hear this, but I kind of want to hear this.
00:40:00.400 --> 00:40:13.280
The the first one, and that's back when I first started to go viral, was a woman had um she had gone through surgery, she was not mentally fit to to to live on her own anymore.
00:40:13.360 --> 00:40:23.679
And I did talk to the daughter about this, but inside her bathroom was about a four and a half foot pile of used open-faced adult diapers from wall to wall.
00:40:23.840 --> 00:40:24.639
Four and a half feet.
00:40:24.960 --> 00:40:25.679
Four feet?
00:40:25.920 --> 00:40:26.239
Yeah.
00:40:26.559 --> 00:40:29.039
And none of them were folded, they were all open-faced.
00:40:29.679 --> 00:40:35.360
Um, that was my first viral video, or what I would consider to be viral.
00:40:35.440 --> 00:40:37.280
It was in the hundreds of thousands of views.
00:40:37.440 --> 00:40:42.239
So at the time, I think now it may be up in the millions of views, I can't remember.
00:40:42.400 --> 00:40:44.320
But there was another one though.
00:40:44.480 --> 00:40:46.880
I traveled a couple of hours to clean.
00:40:46.960 --> 00:41:05.199
We got a hotel, me and my son, and it was so bad that it was one of about a dozen houses I've cleaned with a facilities five-gallon bucket in the front room where they would just go in that because the house was so bad, plumbers couldn't get to the bathroom to fix it.
00:41:05.679 --> 00:41:13.280
So they just grabbed a five-gallon bucket, went in it, covered it up, and we've got to try to get rid of it at some point.
00:41:13.440 --> 00:41:21.519
Like there were so many roaches that when you moved, um, my son moved a pile of hangers and about 200 of them came out.
00:41:21.840 --> 00:41:36.079
The biggest thing with most of these houses that's hard to get used to is the smell because I've done so many of them at this point that I could walk into a house and you could blindfold me and I could tell you if it has roaches or mice or both.
00:41:36.239 --> 00:41:36.480
Wow.
00:41:36.639 --> 00:41:51.519
Because they put out roaches put out this chemical type smell, and mouse um droppings and waste smells a very, very specific way that only people who do these types of houses really recognize.
00:41:51.840 --> 00:41:54.320
Uh, but we run into those all the time.
00:41:54.559 --> 00:42:02.239
Like it's it really is an illness, and a lot of people without treatment, the house will get back into that condition.
00:42:02.400 --> 00:42:10.480
And for the people who are starting channels like mine, and there's a bunch of them starting out and realizing this, you have to be okay with that idea.
00:42:10.719 --> 00:42:19.679
I was literally just about to ask you how many of these have reverted back, and of those, have you gone back to re-clean any of those or re-revisit them?
00:42:20.079 --> 00:42:23.519
So it has about the same relapse rate as alcoholism.
00:42:23.599 --> 00:42:25.519
It's in the 90s percentile.
00:42:26.000 --> 00:42:33.440
Um, it operates much in the same way as addiction because it's a self-medication, it's a comfort um mechanism.
00:42:33.679 --> 00:42:36.079
Um, I have gone back to a few houses.
00:42:36.239 --> 00:42:40.079
They weren't what I call hoarded, they were more like ADHD.
00:42:40.239 --> 00:42:45.519
There was one that was compulsive spending that I'm gonna be going back to um this fall.
00:42:45.840 --> 00:42:48.480
A lot of them are too embarrassed to say, can you come back?
00:42:48.960 --> 00:42:50.400
They feel like they failed me.
00:42:50.559 --> 00:42:57.679
And I think that's what a lot of people like about the channel is that I don't treat it as a moral failing.
00:42:57.840 --> 00:43:02.639
And in fact, I will ban people from my comment section who treat it as a moral failing.
00:43:02.719 --> 00:43:02.880
Yeah.
00:43:03.119 --> 00:43:09.519
So I will have people go through the comments, and if they see them calling them a lazy pig, they're automatically hidden from the channel.
00:43:10.159 --> 00:43:17.920
That all that brings me to a piece of advice that I have to give every single person that I've talked to about YouTube.
00:43:18.480 --> 00:43:22.320
Make sure your comment section is not full of jerks.
00:43:22.559 --> 00:43:23.199
Yes.
00:43:23.519 --> 00:43:26.880
Do not be afraid to hide people from your comment section.
00:43:26.960 --> 00:43:29.039
It's your house, your rules.
00:43:29.119 --> 00:43:30.960
You're not censoring free speech.
00:43:31.039 --> 00:43:35.519
And if it's full of a bunch of jerks, then the nice people will be too intimidated to comment.
00:43:35.679 --> 00:43:36.079
Yes.
00:43:36.320 --> 00:43:42.159
So I spend a lot of time and effort getting rid of people who are just mean for the sake of being mean.
00:43:42.719 --> 00:43:48.800
And I used to be afraid of that when the channel was first growing because I'm like, well, if I ban them, does that take away users?
00:43:48.960 --> 00:43:49.920
No, I don't know.
00:43:50.079 --> 00:43:51.280
It's shadow bands.
00:43:51.519 --> 00:43:51.679
Right.
00:43:51.840 --> 00:43:57.119
And so for those of you who don't know what shadow bands is, it hides the user from the channel.
00:43:57.199 --> 00:44:01.920
And then if they start talking their crap again, they're talking to a brick wall.
00:44:02.079 --> 00:44:03.599
No one else sees it but them.
00:44:03.760 --> 00:44:04.159
Right.
00:44:04.400 --> 00:44:13.920
So if you're starting a YouTube channel, make sure you've got a good, healthy comments section, especially if you plan on doing sponsorships because sponsors look at that.
00:44:14.159 --> 00:44:15.039
Yes, they do.
00:44:15.280 --> 00:44:15.920
Yes.
00:44:16.239 --> 00:44:18.000
I I and I don't think that's talked about.
00:44:18.320 --> 00:44:26.880
I've talked about this in the past years ago, but I've I'm so glad you brought that up because I can't, I've forgotten that I that used to be something that I used to harp on people.
00:44:26.960 --> 00:44:32.400
Like you have to make your community a welcoming place that new viewers, of course, most people do scroll down.
00:44:32.559 --> 00:44:34.719
The whole point of YouTube is to go look at the comment section.
00:44:34.800 --> 00:44:36.800
It's a little bit like, why do you go to Amazon?
00:44:36.880 --> 00:44:39.440
It's not just because of the prices and the fact they'll ship it to you.
00:44:39.519 --> 00:44:40.719
You want to read those reviews.
00:44:41.039 --> 00:44:42.559
You want to know if this thing's worth buying.
00:44:42.639 --> 00:44:43.280
It's the same thing.
00:44:43.440 --> 00:44:47.199
The comment section is the review of your video, more or less.
00:44:47.360 --> 00:44:50.800
Um, and having it doesn't mean take away all the critiques.
00:44:50.880 --> 00:44:53.119
You should actually be looking at the critiques and say, Is that a good critique?
00:44:53.199 --> 00:44:54.239
You know, that's actually good.
00:44:54.480 --> 00:44:57.599
But people are just there to post crap.
00:44:57.679 --> 00:44:59.119
Uh they don't need to be there.
00:44:59.280 --> 00:45:03.199
It's not a thing that's it's the same thing as inviting them to your house.
00:45:03.280 --> 00:45:09.519
You wouldn't want to have like just a bunch of jerks in your house eating your food and stuff and then have them feel comfortable.
00:45:09.679 --> 00:45:13.199
But also, you know, like I said, it's this is your house.
00:45:13.280 --> 00:45:14.480
It is your rule.
00:45:14.639 --> 00:45:19.199
So if if you tolerate certain amounts of stuff, that's totally fine.
00:45:19.280 --> 00:45:20.880
That's up to you as a creator.
00:45:20.960 --> 00:45:26.239
But don't let people try to pressure you into letting every single comment have space.
00:45:26.320 --> 00:45:27.840
You don't have to house all that stuff.
00:45:28.079 --> 00:45:33.920
I think it's amazing that you offer a service for absolutely free and still can make five figures a month.
00:45:34.239 --> 00:45:36.239
YouTube is incredible in that way.
00:45:36.800 --> 00:45:38.639
Such an incredible platform.
00:45:38.800 --> 00:45:42.880
And because of this platform, I got to meet you, which has been so amazing.
00:45:43.119 --> 00:45:46.960
If you're new here and you haven't seen Midwest Magic Cleaning, and I know you want to see it now.
00:45:47.039 --> 00:45:48.480
You just heard that whole poop thing.
00:45:48.559 --> 00:45:49.280
You don't want to go see it.
00:45:49.440 --> 00:45:50.800
I know y'all want to go see it.
00:45:50.960 --> 00:45:53.199
There'll be a link in the description on the YouTube channel.
00:45:53.280 --> 00:45:56.320
If you listen to Audio Only Podcasts, it'll send you over to the YouTube channel.
00:45:56.400 --> 00:45:57.440
Make sure you go check that out.
00:45:57.519 --> 00:45:59.119
And check out Midwest Magic Cleaning.
00:45:59.199 --> 00:46:02.000
If you happen to be in this area and you need someone to clean you up, come get them up.
00:46:02.079 --> 00:46:03.360
Let's say maybe you'll be on YouTube.
00:46:03.440 --> 00:46:04.880
Maybe your house will be on YouTube.
00:46:05.440 --> 00:46:06.800
And your house might go viral.
00:46:06.880 --> 00:46:08.159
I don't know, maybe for the wrong reasons.
00:46:08.239 --> 00:46:13.440
But regardless, I personally want to say thank you, not only just for joining us, but for doing something cool for people.
00:46:13.599 --> 00:46:14.880
I think it's underrated.
00:46:15.039 --> 00:46:16.559
I think not enough people do it.
00:46:16.719 --> 00:46:24.960
And uh I just thank you for for being out there for people who need it most, especially when some of them would be too afraid to ask otherwise.
00:46:25.119 --> 00:46:27.760
What an incredible gift you are giving these people.
00:46:28.079 --> 00:46:28.800
Thank you so much.
00:46:28.880 --> 00:46:29.679
It's a lot of fun.
00:46:29.840 --> 00:46:34.400
It it placates my weird brain as much as it helps their house.
00:46:35.840 --> 00:46:38.880
Well, if you found this one interesting, I got another video for you right here.
00:46:38.960 --> 00:46:40.880
And we'll see y'all in the next one.