Why does personalisation need more than just data?

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode three, we're joined by Rasmus Houlind, author of 'Hello $Firstname' and Chief Experience Officer at Agillic.

Personalisation can be frustrating. It's been stretched to cover targeting, segmentation, automation and product recommendations - but more often than not, it fails to deliver. Rasmus explains how data alone isn't enough for successful personalisation - it also needs content and strategy.

PS This is our first remote episode and it's complete with video footage, plus some bonus slides.

Resources

You can find the models mentioned in the discussion here: https://www.omnichannelinstitute.com/en/resources

The cards discussed are available here: https://www.omnichannelinstitute.com/en/personalizationcards 

And order Rasmus's book here: https://amzn.eu/d/5yrgx12 

There's more on our website: https://hyperfinity.ai/loyalty