Building the Rooms High-Achieving Women Actually Want to Be In

WEBVTT
1
00:00:01.679 --> 00:00:05.679
Welcome to tiff Talks Tech, the podcast where we unravel
2
00:00:05.759 --> 00:00:08.519
the mysteries of multifamily marketing tech.
3
00:00:08.599 --> 00:00:12.560
Making it not just understandable, but dare I say, enjoyable.
4
00:00:13.240 --> 00:00:16.760
I'm your host, Tiffany, a season multi family marketer turn
5
00:00:16.879 --> 00:00:19.920
tech expert, here to guide you through your daily tech
6
00:00:20.079 --> 00:00:21.559
challenges with ease and.
7
00:00:21.519 --> 00:00:22.480
A sprinkle of fun.
8
00:00:26.399 --> 00:00:29.760
Hello everyone, welcome to another episode of tif Talks Tech.
9
00:00:29.760 --> 00:00:31.640
Today we're doing a little bit of a detour from
10
00:00:31.679 --> 00:00:34.359
what I would normally talk about, which is technology, but
11
00:00:34.439 --> 00:00:37.840
today I'm excited to dive into more of the human side.
12
00:00:38.079 --> 00:00:41.479
I'm joined by Leslie Greenwood, who's the founder of Wednesday Women,
13
00:00:41.960 --> 00:00:44.200
and we're going to be talking about building the rooms
14
00:00:44.200 --> 00:00:47.399
a high achieving women actually want to be in. So
15
00:00:47.960 --> 00:00:51.000
I'm excited to dive into this. Before we do, Leslie,
16
00:00:51.039 --> 00:00:52.880
can you share a little bit about you and kind
17
00:00:52.880 --> 00:00:54.359
of how Wednesday Women came to.
18
00:00:54.320 --> 00:00:57.759
Be er happy too. Let's see, I am an accidental
19
00:00:58.159 --> 00:01:02.520
early stage startup employee back from twenty fourteen. When since
20
00:01:02.560 --> 00:01:04.439
you want to, since this is about tech, so people
21
00:01:04.439 --> 00:01:07.640
can appreciate this. My first tech startup. When I started,
22
00:01:07.680 --> 00:01:09.519
I did not know how to make a bookmark, on Chrome,
23
00:01:09.719 --> 00:01:14.879
So accidental tech worker, I guess you would say, did
24
00:01:14.920 --> 00:01:17.400
that for a while. And Wednesday Women was born out
25
00:01:17.439 --> 00:01:20.120
of a simple idea, which was, who are the women
26
00:01:20.280 --> 00:01:22.680
CEOs that I should know? Because my feet is desolate.
27
00:01:22.760 --> 00:01:25.359
So I had made that post on LinkedIn. The post
28
00:01:25.760 --> 00:01:28.879
kind of blew up. I put those women's names and
29
00:01:29.120 --> 00:01:31.239
titles on a Google sheet, and then I would see
30
00:01:31.239 --> 00:01:33.000
more posts. You know, like when you buy a white car,
31
00:01:33.079 --> 00:01:35.280
you see all these white cars coming around, and so
32
00:01:35.599 --> 00:01:37.599
I would continue to do that, and then eventually I
33
00:01:37.719 --> 00:01:40.400
just drop the Google sheet around because I'm like, well,
34
00:01:40.400 --> 00:01:42.280
if you want to meet more, why not meet all
35
00:01:42.319 --> 00:01:44.799
fifty of them. I've already curated for you. And I
36
00:01:44.840 --> 00:01:47.840
eventually met my co founder and we didn't start a business.
37
00:01:47.840 --> 00:01:52.000
We just started a passion project and posting one woman
38
00:01:52.159 --> 00:01:56.560
a week on Wednesday, shockingly, and it it caught fire.
39
00:01:57.120 --> 00:02:00.000
And because I think the thing was that we would
40
00:02:00.519 --> 00:02:03.640
offered to highlight and give more visibility to women without
41
00:02:03.640 --> 00:02:05.640
asking more of their time or asking their money, which
42
00:02:05.680 --> 00:02:07.480
I just got one the other day for only fifteen
43
00:02:07.560 --> 00:02:09.639
hundred dollars. I can be in a really obscure magazine
44
00:02:09.680 --> 00:02:11.400
that no one but me will read. But then they
45
00:02:11.439 --> 00:02:13.080
sent me another email saying they would give me a
46
00:02:13.080 --> 00:02:14.599
discount of fourteen hundred dollars.
47
00:02:14.919 --> 00:02:15.280
Wow.
48
00:02:15.719 --> 00:02:16.800
Not super interested?
49
00:02:16.960 --> 00:02:17.560
No, totally.
50
00:02:17.599 --> 00:02:20.319
And I feel like a lot of times, like networking,
51
00:02:20.639 --> 00:02:22.879
it can be this scary thing. I know it is
52
00:02:22.960 --> 00:02:25.520
for me as someone who's introverted, and I've been to
53
00:02:25.560 --> 00:02:27.120
a few of your events and you just make.
54
00:02:27.000 --> 00:02:30.159
It so natural and not scary.
55
00:02:31.280 --> 00:02:33.759
I'm like, wait, you're I mean, I'm also an introvert,
56
00:02:33.840 --> 00:02:36.560
but you would never guess it. Yeah, I'm totally an
57
00:02:36.560 --> 00:02:38.599
introvert when you think about the true definition of where
58
00:02:38.639 --> 00:02:40.560
do you get energy? I need to go be by myself.
59
00:02:40.599 --> 00:02:42.240
I'll host one of those dinners that you've come to,
60
00:02:42.280 --> 00:02:44.599
and I'll go into my bed in my pajamas and
61
00:02:44.639 --> 00:02:47.280
not get out for a day because I need to recharge.
62
00:02:47.400 --> 00:02:50.039
No, that is me, And like the idea of walking
63
00:02:50.080 --> 00:02:53.759
into a room full of strangers scares the life out
64
00:02:53.800 --> 00:02:54.000
of me.
65
00:02:54.360 --> 00:02:57.360
But you guys have done it so effortlessly.
66
00:02:57.719 --> 00:03:00.159
What do you think a lot of these networking events
67
00:03:00.199 --> 00:03:02.439
are getting wrong that you guys do differently?
68
00:03:03.080 --> 00:03:06.000
You know? I think it's the way you're describing it
69
00:03:06.000 --> 00:03:07.919
reminds me of how I would feel when I go
70
00:03:08.000 --> 00:03:10.840
into a networking event, sometimes you walk in if you
71
00:03:10.879 --> 00:03:13.000
don't know anyone, or you don't have an anchor, or
72
00:03:13.000 --> 00:03:14.719
you're not looking for someone. You kind of walk in
73
00:03:14.759 --> 00:03:16.560
and I'm like and then you're like, go like this,
74
00:03:16.599 --> 00:03:18.560
and then you go in a corner because you don't
75
00:03:18.599 --> 00:03:21.439
know anybody, and you know, sometimes depending on how people
76
00:03:21.479 --> 00:03:25.319
are standing, you know, there's the croissants and bagel, we
77
00:03:25.360 --> 00:03:28.000
can you know, like bagel they're not open to letting
78
00:03:28.000 --> 00:03:30.479
people in Cassan they are, So it's like, you know,
79
00:03:30.599 --> 00:03:32.840
like and if you just don't know those kinds of
80
00:03:32.879 --> 00:03:36.280
things and you're introverted and you're feeling a little awkward already,
81
00:03:36.639 --> 00:03:39.120
So like there's a simple thing, no one to welcome
82
00:03:39.159 --> 00:03:42.319
you at the door. I mean we welcome everyone, get
83
00:03:42.360 --> 00:03:45.039
them there, welcome drink, get their name tag, let them
84
00:03:45.080 --> 00:03:47.000
put their purse down, and then we go walk them
85
00:03:47.039 --> 00:03:50.400
into a conversation. There's never a moment unless you sneak
86
00:03:50.479 --> 00:03:53.319
in when both me and Melissa are busy, or it's
87
00:03:53.360 --> 00:03:55.199
just me on my on my own that you walk
88
00:03:55.240 --> 00:03:56.840
in and you're like, what do I do? Like I
89
00:03:56.960 --> 00:03:59.560
should be there to welcome you and really hold your
90
00:03:59.560 --> 00:04:02.280
hand into you're entrenched into a conversation. Then I'm gonna
91
00:04:02.280 --> 00:04:04.599
dip right out and go welcome somebody else, because then
92
00:04:04.599 --> 00:04:08.159
you're all adults. I've already said hello, meet some new friends,
93
00:04:08.759 --> 00:04:10.479
and it just takes all the awkwardness out of it.
94
00:04:10.520 --> 00:04:12.520
So I guess that's the first easy thing in a
95
00:04:13.080 --> 00:04:14.719
smaller type of event.
96
00:04:14.800 --> 00:04:16.399
Yeah, because a lot of times they can feel like
97
00:04:16.439 --> 00:04:18.959
everybody already knows each other, even though they might not.
98
00:04:19.279 --> 00:04:22.079
But sometimes that's the impression that you get walking into
99
00:04:22.120 --> 00:04:22.839
a room like that.
100
00:04:23.000 --> 00:04:25.120
I didn't know, like the last dinner you were at,
101
00:04:25.279 --> 00:04:26.519
I knew three people.
102
00:04:27.040 --> 00:04:27.319
Hmm.
103
00:04:27.800 --> 00:04:29.839
I walked in not knowing anybody and it was my event.
104
00:04:30.279 --> 00:04:30.879
Yeah.
105
00:04:30.920 --> 00:04:33.839
But you know, so if you came in and I
106
00:04:33.839 --> 00:04:35.560
think people do feel that way, they feel like, oh,
107
00:04:35.639 --> 00:04:37.639
they must know all each other. No, I don't think
108
00:04:37.680 --> 00:04:39.480
anybody really knew each other except for a couple of
109
00:04:39.480 --> 00:04:41.920
people that work together. It's just that's cultivating, like the
110
00:04:41.959 --> 00:04:44.040
feel of the room, I say, yeah.
111
00:04:44.120 --> 00:04:46.560
Yeah. Are there any major reasons that you think that
112
00:04:46.720 --> 00:04:49.560
women can be full or be in a room full
113
00:04:49.600 --> 00:04:52.240
of other successful women and just feel like they don't
114
00:04:52.279 --> 00:04:52.800
belong there.
115
00:04:52.879 --> 00:04:56.439
I mean there's so many, Yeah, so many reasons I
116
00:04:56.439 --> 00:04:58.680
mean it's really just like what is the atmosphere is?
117
00:04:59.000 --> 00:05:01.720
How has the event and been prepped? You know, like
118
00:05:01.759 --> 00:05:05.000
we give you all the linkedins of everyone, so like
119
00:05:05.040 --> 00:05:07.839
you've had the opportunity to go and maybe even have
120
00:05:07.920 --> 00:05:10.759
a conversation. Some people have had calls before they've come
121
00:05:10.800 --> 00:05:12.959
to dinner, you would know at least what their faces
122
00:05:13.040 --> 00:05:15.120
look like. You know, a lot of times you walk
123
00:05:15.120 --> 00:05:18.319
in and you don't know anyone. So like we try
124
00:05:18.360 --> 00:05:20.720
to set the stage from even before you walk in
125
00:05:20.800 --> 00:05:23.879
the door of what to expect, what to look like,
126
00:05:23.920 --> 00:05:26.879
here's some things you could do to be prepared to
127
00:05:26.920 --> 00:05:29.600
meet a whole bunch of strangers. Yeah, in this in
128
00:05:29.639 --> 00:05:32.040
this space. So I think I think there's there's a
129
00:05:32.360 --> 00:05:36.360
prep and intention even things even little naming conventions, like
130
00:05:37.000 --> 00:05:38.800
I don't know, like if I walked into something that
131
00:05:39.000 --> 00:05:42.800
was called the top XYZ event, I'm going to just
132
00:05:42.879 --> 00:05:45.399
be like, no, it'll just walk in and feel competitive
133
00:05:45.399 --> 00:05:47.319
and put me in the wrong mindset. I mean, there
134
00:05:47.319 --> 00:05:50.040
are so many little psychological bits that go into a
135
00:05:50.120 --> 00:05:52.879
really good event that I don't know. Sometimes I don't
136
00:05:52.879 --> 00:05:53.720
even think about them.
137
00:05:53.839 --> 00:05:55.000
Yeah, no, totally.
138
00:05:55.079 --> 00:05:57.240
And I think one of the things that I really
139
00:05:57.519 --> 00:05:59.759
want to commend you guys on is like, even though
140
00:06:00.000 --> 00:06:02.079
so I want the last event I went too, it
141
00:06:02.120 --> 00:06:05.639
was not industry specific to me, but I still got
142
00:06:05.680 --> 00:06:08.680
so much out of it in the conversations that were happening,
143
00:06:08.879 --> 00:06:12.480
in the stages that were set, and the atmosphere you
144
00:06:12.480 --> 00:06:13.600
guys were able to create.
145
00:06:13.680 --> 00:06:15.720
So that is something that I really love.
146
00:06:15.839 --> 00:06:18.800
Yeah, it was actually during an HR conference, so it
147
00:06:18.839 --> 00:06:22.079
was mostly mostly I would say it's probably at least
148
00:06:22.079 --> 00:06:25.360
eighty percent people in the people in talent space, but
149
00:06:25.439 --> 00:06:26.879
you know that I think maybe that's also one of
150
00:06:26.920 --> 00:06:29.639
the premises of Wednesday Women is that it's about the
151
00:06:29.639 --> 00:06:31.959
woman behind the title. I mean, we all have the
152
00:06:32.000 --> 00:06:34.360
same we are very similar. I until you after talking
153
00:06:34.399 --> 00:06:37.120
to hundreds and hundreds of executive women, maybe a thousand
154
00:06:37.120 --> 00:06:39.800
at this point, I don't know, but like, underneath, it
155
00:06:39.839 --> 00:06:42.759
doesn't matter whether you are the CFO of a public company,
156
00:06:42.839 --> 00:06:45.360
another c level of a fortune fifty, or you're someone
157
00:06:45.399 --> 00:06:46.959
like me who's never worked at a company more than
158
00:06:47.000 --> 00:06:48.920
two hundred and fifty people and thought it was terrible. Like,
159
00:06:49.199 --> 00:06:51.600
we have a lot of the same fears and challenges
160
00:06:51.639 --> 00:06:54.480
and experiences, and so when you go past that title
161
00:06:54.519 --> 00:06:57.360
part and That's why even in introductions for us, like
162
00:06:57.560 --> 00:06:59.959
I'm going to start letting people tell what they're like,
163
00:07:00.079 --> 00:07:02.600
what is the I'm trying to say the word genre, genre,
164
00:07:02.680 --> 00:07:04.560
but that's not it. But like I do marketing or
165
00:07:04.600 --> 00:07:06.879
I do sales without getting into their title because like
166
00:07:06.879 --> 00:07:09.800
there's so many people caught in their title as their
167
00:07:10.000 --> 00:07:13.480
definition of themselves that they then can't let that corporate
168
00:07:13.560 --> 00:07:16.000
mass down to show who they are behind it. So
169
00:07:16.040 --> 00:07:18.279
I'd actually don't even let people introduce themselves with their
170
00:07:18.279 --> 00:07:19.279
titles at our events.
171
00:07:19.439 --> 00:07:21.199
Yeah, and I think that's the beauty of it.
172
00:07:21.560 --> 00:07:23.639
I know I can get caught in that trump as well,
173
00:07:23.680 --> 00:07:26.199
so I think it's so important to do that and
174
00:07:26.519 --> 00:07:28.720
make sure that there's a person behind it.
175
00:07:29.279 --> 00:07:30.639
What are some other things.
176
00:07:30.319 --> 00:07:32.680
That you guys do, Like, I know one of the
177
00:07:32.680 --> 00:07:34.800
big ones that I really love is your get and
178
00:07:34.839 --> 00:07:35.240
your give?
179
00:07:35.480 --> 00:07:37.240
Like how did that come about?
180
00:07:37.279 --> 00:07:40.040
And what made you guys make that a staple of
181
00:07:40.079 --> 00:07:40.720
what you guys do?
182
00:07:40.839 --> 00:07:43.439
Yeah, And it was totally accidental. It was our first dinner.
183
00:07:43.480 --> 00:07:46.480
It was January of twenty four. It was in San Francisco,
184
00:07:46.639 --> 00:07:49.040
and we found a sponsor and they wanted to do
185
00:07:49.079 --> 00:07:51.439
a dinner. So we're like, okay, great. They had no
186
00:07:51.519 --> 00:07:54.439
women on their leadership team though, because one had just left,
187
00:07:54.480 --> 00:07:56.360
but she came and there were a couple of people
188
00:07:56.399 --> 00:07:58.480
that were advisors to the company that were there, and
189
00:07:58.920 --> 00:08:01.480
we just kind of up I mean gives and gets,
190
00:08:01.560 --> 00:08:04.079
you know, talking about giving before getting. This is not
191
00:08:04.160 --> 00:08:08.079
an uncommon theme in community, but the idea of the
192
00:08:08.199 --> 00:08:10.560
getting first really just kind of came to us, and
193
00:08:10.600 --> 00:08:13.439
I don't think we really understood the magnitude until after
194
00:08:13.480 --> 00:08:16.439
it happened. Because when you do the get first and
195
00:08:16.480 --> 00:08:18.519
we have prepp people, we started to prep people because
196
00:08:18.560 --> 00:08:21.040
at first we weren't prepping people and they're like, oh, oh,
197
00:08:21.079 --> 00:08:23.279
I'm going to die. But you know, starting with the
198
00:08:23.319 --> 00:08:25.680
get or asking for something big or small that could
199
00:08:25.680 --> 00:08:28.680
help you move the needle, it lets that mass come
200
00:08:28.720 --> 00:08:31.839
off and shows vulnerability first. Once we can get past that,
201
00:08:32.000 --> 00:08:34.360
then you all can connect on such a higher level
202
00:08:34.679 --> 00:08:37.519
than you would have had we stayed in that. I'm Leslie,
203
00:08:37.559 --> 00:08:39.960
the VP of sales of an x y Z company,
204
00:08:39.960 --> 00:08:43.039
and I've had three exits and one hundred and forty
205
00:08:43.120 --> 00:08:46.000
two VP roles. You know, it's like who that's now?
206
00:08:46.000 --> 00:08:48.360
Who I am? My persona and it's intimidating.
207
00:08:48.519 --> 00:08:51.480
I know, yes, yeah it can be.
208
00:08:51.639 --> 00:08:54.080
What do you think that women who are looking for
209
00:08:54.120 --> 00:08:56.360
that connection are missing and a lot of the spaces
210
00:08:56.360 --> 00:08:57.440
they're going into right now?
211
00:08:57.519 --> 00:08:59.559
You know, I think it is that. I mean the
212
00:09:00.039 --> 00:09:02.200
what is the word? I was writing a LinkedIn post
213
00:09:02.240 --> 00:09:04.600
this morning and it wasn't I don't know if it
214
00:09:04.639 --> 00:09:09.679
was vulnerability or a transparency? Was authenticity? I feel like
215
00:09:09.720 --> 00:09:13.080
the whole word authenticity has been bastardized. Everybody's authentic now,
216
00:09:13.320 --> 00:09:16.879
Like the most inauthentic people are the most author Yeah,
217
00:09:17.240 --> 00:09:20.919
I'm very authentic by the way, But like it's it's
218
00:09:21.240 --> 00:09:24.559
not just the place that's going to curate that, but like,
219
00:09:24.720 --> 00:09:28.080
can you be the person who breaks that barrier first?
220
00:09:28.679 --> 00:09:31.360
You know that says maybe something vulnerable when you feel
221
00:09:31.399 --> 00:09:34.679
the space is safe for you to do so. So
222
00:09:34.960 --> 00:09:37.240
it's like, oh, well, you know, let's say it's networking.
223
00:09:38.039 --> 00:09:39.919
You know, you ask someone like what do you do
224
00:09:39.960 --> 00:09:42.120
for fun? You know, like, oh, you live in Dallas too,
225
00:09:42.360 --> 00:09:44.039
Like what side of town do you hang out on?
226
00:09:44.159 --> 00:09:47.240
Like just asking that first personal question that gets you
227
00:09:47.279 --> 00:09:50.639
beyond that, like, hi, I'm Leslie. Let's change business cards?
228
00:09:50.679 --> 00:09:52.759
You know, that puts you into this we talk a
229
00:09:52.759 --> 00:09:55.799
lot about no like and trust, so you know, yes,
230
00:09:55.840 --> 00:09:57.559
we have to have that moment where we shake hands
231
00:09:57.559 --> 00:09:59.120
and say hello, because we have to know each other,
232
00:09:59.360 --> 00:10:02.279
like in this case just becomes just really means I
233
00:10:02.279 --> 00:10:04.559
don't dislike you, and I think you're probably a good
234
00:10:04.639 --> 00:10:07.480
human and then if you can get that far, then
235
00:10:07.519 --> 00:10:09.159
you can get to trust. But it's like if all
236
00:10:09.200 --> 00:10:10.720
I know about you is that you've handed me your
237
00:10:10.759 --> 00:10:13.039
business card and you sell widgets, I don't even know
238
00:10:13.039 --> 00:10:16.159
if I like you, and it's like.
239
00:10:16.519 --> 00:10:19.200
Something I might need or maybe it is, I don't know,
240
00:10:19.240 --> 00:10:21.399
but like I want to know about you as a person.
241
00:10:21.240 --> 00:10:23.639
Exactly, because that's how, in my opinion, that's how a
242
00:10:23.720 --> 00:10:26.080
lot of business happens these days, when you get to
243
00:10:26.120 --> 00:10:28.799
that trust position because I trust to for you to
244
00:10:28.840 --> 00:10:32.240
be maybe a service provider for me, or I trust
245
00:10:32.399 --> 00:10:35.240
that if I make an introduction or use social capital
246
00:10:35.279 --> 00:10:37.960
on you to do that, that you won't burn it
247
00:10:38.080 --> 00:10:40.480
for me, and we have to for me. I have
248
00:10:40.559 --> 00:10:40.960
to get.
249
00:10:40.840 --> 00:10:44.360
There, Yeah, absolutely, And I think having that sense of
250
00:10:44.440 --> 00:10:49.039
vulnerability it provides the safety that a lot of women
251
00:10:49.120 --> 00:10:52.279
are looking for. How do you find that balance between
252
00:10:52.519 --> 00:10:55.399
the vulnerability and the ambition piece.
253
00:10:55.559 --> 00:10:59.399
I think being vulnerable. Vulnerable is just as there's I
254
00:10:59.399 --> 00:11:03.000
don't think that's and or I could be super ambitious
255
00:11:03.320 --> 00:11:05.480
and then being vulnerable would be just saying, you know what,
256
00:11:05.559 --> 00:11:07.639
like I'm in a hyper growth mode right now. I'm
257
00:11:07.679 --> 00:11:10.559
doing everything I can to move up. And that means
258
00:11:10.559 --> 00:11:12.960
for me, I'm in a book club, I have a
259
00:11:13.039 --> 00:11:15.639
mentor because you know what, I feel like, maybe there
260
00:11:15.679 --> 00:11:17.440
are lots of things I still need to learn. Like
261
00:11:17.519 --> 00:11:19.080
that in itself, if you think about it in a
262
00:11:19.120 --> 00:11:22.159
business setting or in a tech setting, that could be
263
00:11:22.360 --> 00:11:24.799
like admitting you don't know something is a bad thing.
264
00:11:24.840 --> 00:11:26.519
And I'm like, I don't know lots of things, and
265
00:11:26.600 --> 00:11:28.360
so I mean it's a little different. I mean, I'm
266
00:11:28.399 --> 00:11:30.919
just born. I mean what I think comes out of
267
00:11:30.919 --> 00:11:32.960
my mouth, and sometimes that is a good thing and
268
00:11:33.000 --> 00:11:36.759
sometimes that is a terrible thing. So so like you know,
269
00:11:36.799 --> 00:11:39.440
it's it's a little bit different because I don't feel
270
00:11:39.639 --> 00:11:42.720
that line gets a little blurry for me. Sometimes I
271
00:11:42.759 --> 00:11:46.639
feel like when women hold back, they sty me themselves
272
00:11:46.679 --> 00:11:48.320
a little bit like they're not like if you think
273
00:11:48.320 --> 00:11:50.480
about if I were in sales, if I control my
274
00:11:51.120 --> 00:11:54.960
true self and my passion for what I'm doing, in everything.
275
00:11:55.000 --> 00:11:57.720
It just it's a better sale, it's a I don't know,
276
00:11:57.759 --> 00:11:59.240
there's just but I don't I don't want to say
277
00:11:59.240 --> 00:12:01.799
it's not saying it's all on the women, because there
278
00:12:01.799 --> 00:12:04.080
are certainly places where people have made it less than
279
00:12:04.080 --> 00:12:06.039
safe for them to share any of that.
280
00:12:06.440 --> 00:12:08.279
Yeah, what are some of the things that you think
281
00:12:08.399 --> 00:12:12.519
stifle that that openness and willingness to be vulnerable.
282
00:12:12.679 --> 00:12:14.519
I mean, let's think about it this way. If I
283
00:12:14.519 --> 00:12:16.960
if I went to my boss in a in a
284
00:12:16.960 --> 00:12:18.840
certain workspace and said, you know what, I would love
285
00:12:18.840 --> 00:12:21.200
to get a mentor why why do you need a mentor?
286
00:12:21.440 --> 00:12:24.440
Or I need training or I need you know, like something,
287
00:12:24.480 --> 00:12:27.480
It's like, well, you're the VP, you should already know that.
288
00:12:27.639 --> 00:12:29.600
You know, So you think about the judgment that could
289
00:12:29.679 --> 00:12:32.399
come by saying I don't know something. If you have
290
00:12:32.519 --> 00:12:35.879
a closed minded, you know, person that you're reported to,
291
00:12:36.440 --> 00:12:38.879
they're like ooh, and then they're like weakness, How do
292
00:12:38.960 --> 00:12:41.360
I exploit that? You know, we've all been in I
293
00:12:41.360 --> 00:12:43.840
think everyone in tech has been in a toxic workplace
294
00:12:43.879 --> 00:12:45.639
at some point in their life. If you have not,
295
00:12:45.879 --> 00:12:48.639
God bless you, you are a person. But it's like,
296
00:12:48.759 --> 00:12:51.240
you know, and maybe we've learned in places that that
297
00:12:51.480 --> 00:12:53.399
you know, we can't trust that we can be we
298
00:12:53.480 --> 00:12:56.080
can be open about those things. But imagine if we
299
00:12:56.120 --> 00:12:58.200
could imagine if we could go to our bosses and
300
00:12:58.200 --> 00:13:00.000
say I need a mentor because I feel like I'm
301
00:13:00.039 --> 00:13:02.600
struggling with forecasting, and they're like, oh, sure of course,
302
00:13:02.679 --> 00:13:03.919
let me do that. And you know there's a great
303
00:13:03.919 --> 00:13:05.759
course that you could go to as well, and you
304
00:13:05.799 --> 00:13:09.600
can do it on Tuesdays during your work day. How
305
00:13:09.720 --> 00:13:12.320
much where you could have been, where you could have
306
00:13:12.320 --> 00:13:15.200
advanced to the confidence then you would have had on
307
00:13:15.240 --> 00:13:17.320
the other side instead of the lack of confidence for
308
00:13:17.320 --> 00:13:18.039
getting the judgment.
309
00:13:18.200 --> 00:13:19.080
Yeah, totally.
310
00:13:19.399 --> 00:13:22.399
What do you recommend for people who might be stuck
311
00:13:22.559 --> 00:13:24.960
in that kind of environment? I know a lot of
312
00:13:24.960 --> 00:13:27.320
times you talk about like managing up and being able
313
00:13:27.320 --> 00:13:30.080
to have those conversations. Is there anything that you recommend
314
00:13:30.159 --> 00:13:32.080
for someone that might feel stuck in that.
315
00:13:32.360 --> 00:13:35.000
I think there's so many ifans or butts in that place,
316
00:13:35.360 --> 00:13:38.320
just because you know it could be a man you
317
00:13:38.360 --> 00:13:41.600
could be managing up. I am particularly bad at that.
318
00:13:42.600 --> 00:13:44.240
I have a book, I have two books on it,
319
00:13:44.279 --> 00:13:45.840
but I have never read them. You know, it could
320
00:13:45.879 --> 00:13:48.120
be managing up it could be that that person is
321
00:13:48.240 --> 00:13:51.279
just never going to change and they will always be
322
00:13:51.519 --> 00:13:54.320
that boss. Not everybody has the ability to go say,
323
00:13:54.360 --> 00:13:56.320
you know what, I'm done with the corporate race and
324
00:13:56.360 --> 00:13:57.879
I'm going to go build my own thing. I'm going
325
00:13:57.960 --> 00:14:01.039
to stop making other people rich go work for myself.
326
00:14:01.120 --> 00:14:03.720
Most a lot of women don't have that opportunity. I'm
327
00:14:03.840 --> 00:14:06.320
very thankful I had that opportunity. You know, my husband
328
00:14:06.320 --> 00:14:09.399
has corporate insurance, so and I had a severance package,
329
00:14:09.440 --> 00:14:12.240
so there was really nothing to lose when I first left,
330
00:14:12.360 --> 00:14:15.399
you know, my my U two role to go out
331
00:14:15.440 --> 00:14:17.600
on my own. But that's not the option that a
332
00:14:17.600 --> 00:14:20.120
lot of people you know have in life. So it's
333
00:14:20.159 --> 00:14:21.799
just it's so many if sands or butts. But if
334
00:14:21.799 --> 00:14:23.600
you can find a place where you can just be like,
335
00:14:23.759 --> 00:14:26.679
can I be transparent? Like is this a safe place
336
00:14:26.720 --> 00:14:29.200
for me to share something with you? But then you
337
00:14:29.320 --> 00:14:31.440
really have to read the room. I mean, I don't know.
338
00:14:31.480 --> 00:14:33.279
Maybe I'm too scarred that I'm like, oh god, I
339
00:14:33.279 --> 00:14:35.440
would never tell any of my old bosses any of
340
00:14:35.440 --> 00:14:37.240
this stuff because they.
341
00:14:37.840 --> 00:14:40.799
Yeah, it would not fly, not fly. Yeah.
342
00:14:41.000 --> 00:14:41.159
Yeah.
343
00:14:41.279 --> 00:14:44.919
And for their those high achieving women who feel like
344
00:14:44.960 --> 00:14:47.639
they need support, but don't feel like they can ask
345
00:14:47.679 --> 00:14:50.240
where are there places that you recommend they look or
346
00:14:50.360 --> 00:14:53.919
like resources that you really push people towards.
347
00:14:54.000 --> 00:14:56.799
Yeah, I mean, it's finding that's where I think. I mean,
348
00:14:56.840 --> 00:14:59.279
I'm not going to plug any certain community, but like,
349
00:14:59.440 --> 00:15:01.639
I think that's where community can come into. It's like,
350
00:15:01.679 --> 00:15:04.279
if you're looking for let's say you're looking for support
351
00:15:04.320 --> 00:15:08.559
in like a functional role, there are functional communities that
352
00:15:08.600 --> 00:15:10.200
you can go out and learn from if you are
353
00:15:10.240 --> 00:15:13.320
looking for maybe a little bit more, you know, if
354
00:15:13.440 --> 00:15:15.559
maybe you need stress relief, then you start going to
355
00:15:15.600 --> 00:15:18.200
yoga on Sunday and you build your community through your
356
00:15:18.279 --> 00:15:21.200
yoga class, and then you can have some you know,
357
00:15:21.879 --> 00:15:23.360
what do you want to call it camaraderie with some
358
00:15:23.399 --> 00:15:26.399
other women. What I do here though, is for you know,
359
00:15:26.440 --> 00:15:28.960
high achieving executive women who and you can be on
360
00:15:29.000 --> 00:15:30.960
any of these spectrums. Your kids are older, your kids
361
00:15:30.960 --> 00:15:33.919
are younger, you have no kids, and your friends that
362
00:15:33.960 --> 00:15:35.799
you may have grown up with they're not at the
363
00:15:35.840 --> 00:15:38.399
same place. So they might be doing kids but they're
364
00:15:38.440 --> 00:15:41.879
not doing executive, or they might be doing executive and
365
00:15:41.960 --> 00:15:44.399
have kids and you have no kids. So it's finding
366
00:15:44.440 --> 00:15:47.679
a place where you have that balance and then honing
367
00:15:47.679 --> 00:15:49.480
in on what the thing is you need right now
368
00:15:49.519 --> 00:15:52.600
and whether that's you know, functional learning, whether that is
369
00:15:53.000 --> 00:15:57.519
you know, connections and support, whether that is expanding your
370
00:15:57.519 --> 00:16:00.519
network outside of your company, because you know, in tech,
371
00:16:00.720 --> 00:16:03.080
we will all be let go of our job at
372
00:16:03.080 --> 00:16:05.279
some point, and whether we pull the rug or the
373
00:16:05.320 --> 00:16:07.039
rug is pulled with us. If we spend all of
374
00:16:07.080 --> 00:16:10.039
our time networking inside of our companies, the unfortunate fact
375
00:16:10.080 --> 00:16:11.879
is a lot of that network will not come with
376
00:16:11.960 --> 00:16:14.320
us and help us in our next you know journey.
377
00:16:14.399 --> 00:16:17.240
Yeah, I know that's always a fear of mine for sure,
378
00:16:17.960 --> 00:16:20.200
and I think that's something that a lot of women face.
379
00:16:20.399 --> 00:16:22.559
I want to switch gifts us a little bit, and
380
00:16:22.559 --> 00:16:25.799
I'm kind of thinking about how you built your community
381
00:16:26.039 --> 00:16:29.279
and the intentionality behind that. How do you protect the
382
00:16:29.399 --> 00:16:33.000
quality of that realm as you continue to grow?
383
00:16:33.120 --> 00:16:36.720
Well, one, we're growing very slowly on purpose. I mean
384
00:16:36.799 --> 00:16:39.200
our goal is three new members a week. We have
385
00:16:39.240 --> 00:16:41.559
a one on one call with every new member, which
386
00:16:41.600 --> 00:16:44.000
means I can't take on ten new members. Who is
387
00:16:44.000 --> 00:16:46.039
going to talk to all of them? Right between myself
388
00:16:46.039 --> 00:16:49.159
and my co founder, you know? So that and also
389
00:16:49.360 --> 00:16:52.480
I mean the way we talk online. You know, our
390
00:16:52.799 --> 00:16:56.159
LinkedIn brand or our company brand is the way we
391
00:16:56.200 --> 00:17:01.480
are in Pertin. You know, we have four very strict
392
00:17:01.480 --> 00:17:04.640
guidelines that everyone agrees to when they come in. We
393
00:17:04.759 --> 00:17:09.000
reinforce those through rituals and if someone does break those rules.
394
00:17:09.039 --> 00:17:11.279
I mean, I also work for another large community at
395
00:17:11.279 --> 00:17:15.680
one point, and if you solicited, I would fire you. Yeah,
396
00:17:15.960 --> 00:17:17.720
I mean I would give you. If you were a junior,
397
00:17:17.759 --> 00:17:19.119
I would give you a second chance if it was
398
00:17:19.119 --> 00:17:20.720
a learning moment. But there was someone who was a
399
00:17:20.759 --> 00:17:22.519
real jerk to me and said, oh I didn't do that.
400
00:17:22.559 --> 00:17:25.960
I'm like, I have a screenshot. Yeah, I just I
401
00:17:26.000 --> 00:17:27.759
just said, well, today's your last day and I'm going
402
00:17:27.799 --> 00:17:30.640
to refund the difference of your membership. Thanks for playing.
403
00:17:30.920 --> 00:17:32.920
And those are things that I'm just not going to
404
00:17:33.079 --> 00:17:35.440
play around with. Like sponsors don't get to come in
405
00:17:35.599 --> 00:17:38.759
and do things in the community. People don't get delicit
406
00:17:38.799 --> 00:17:42.039
each other. We've agreed to have mutual introductions. So if
407
00:17:42.079 --> 00:17:44.200
I were to reach out to you and we're both members,
408
00:17:44.279 --> 00:17:46.440
you have to say yes to have a conversation with me.
409
00:17:46.519 --> 00:17:48.559
But you can say not right now, I'm board prepping.
410
00:17:48.599 --> 00:17:50.559
Not right now, I'm going on vacation not right now,
411
00:17:50.640 --> 00:17:52.880
life is just overwhelming. I can't let I don't have
412
00:17:52.920 --> 00:17:56.960
air conditioning, you know, like all those things. But it
413
00:17:57.079 --> 00:17:58.599
has to be yes, and those are things that just
414
00:17:58.680 --> 00:18:02.119
have to be repeated as part of the culture. Yeah,
415
00:18:02.559 --> 00:18:05.400
we'll mess up. We will absolutely mess up, and we'll
416
00:18:05.440 --> 00:18:09.680
get a miss higher in the community and we'll deal
417
00:18:09.759 --> 00:18:10.480
with it when it comes.
418
00:18:10.599 --> 00:18:12.720
Yeah. Absolutely. I know.
419
00:18:12.799 --> 00:18:14.559
One of the things you guys do such a great
420
00:18:14.640 --> 00:18:17.559
job of is amplifying women. What does that look like
421
00:18:17.599 --> 00:18:21.039
in practice outside of the online atmosphere.
422
00:18:20.799 --> 00:18:25.079
Speaking spots in at conferences, that's one thing. I mean,
423
00:18:25.119 --> 00:18:29.200
if you if you consider podcasts guest spots too, that's
424
00:18:29.240 --> 00:18:31.480
you know, that's also something a lot of women have
425
00:18:31.480 --> 00:18:34.799
gotten their first ever podcasts recording. Ever, by the way,
426
00:18:34.839 --> 00:18:37.680
I have a recommendation for you for another podcast, very
427
00:18:37.799 --> 00:18:41.799
very tech, very tech, Yeah, and really cool. So podcasts,
428
00:18:41.839 --> 00:18:46.039
speaking opportunities, panels, you know, just things that like, even
429
00:18:46.160 --> 00:18:48.200
if their goal one day is to be a paid speaker,
430
00:18:48.240 --> 00:18:49.880
we have to do the first steps first, which is
431
00:18:49.880 --> 00:18:52.559
like be on your first podcast, beyond a panel, being
432
00:18:52.640 --> 00:18:55.519
an unpaid thing, and then one day maybe you will
433
00:18:55.559 --> 00:18:58.680
be Oprah and you'll get you know, flown around the world, right,
434
00:18:59.200 --> 00:19:01.559
But and it just also means the other thing it
435
00:19:01.559 --> 00:19:05.000
means without it being quite so formalized, is just when
436
00:19:05.039 --> 00:19:06.880
the members get to the place that there's no like
437
00:19:06.960 --> 00:19:09.880
and trust, other members will say their names and rooms
438
00:19:09.880 --> 00:19:13.119
they're not in. Yeah, that's visibility in a very specific
439
00:19:13.160 --> 00:19:15.000
I'm sorry, I just give myself chills about that, but
440
00:19:15.119 --> 00:19:17.759
like it's visibility in a small structure room, but can
441
00:19:17.799 --> 00:19:20.640
be way more valuable than visibility of speaking at a
442
00:19:20.680 --> 00:19:22.319
conference or speaking on a podcast.
443
00:19:22.480 --> 00:19:22.920
Yeah.
444
00:19:23.000 --> 00:19:25.759
Yeah, I think when you can find that and you
445
00:19:25.759 --> 00:19:29.240
can find somebody who will speak positively in a room
446
00:19:29.240 --> 00:19:31.400
that you're not in, that is one of the most
447
00:19:31.440 --> 00:19:35.119
invaluable things that I've been able to find, because it
448
00:19:35.160 --> 00:19:37.960
doesn't it doesn't always come around, and so to find
449
00:19:38.000 --> 00:19:39.519
that is just super special.
450
00:19:39.640 --> 00:19:39.839
Yep.
451
00:19:39.920 --> 00:19:42.720
I think there's a mindset. I mean, there has to
452
00:19:42.759 --> 00:19:46.039
be a bit of a mindset, because I've definitely met people,
453
00:19:46.119 --> 00:19:48.839
not just women, women and men who have the mindset
454
00:19:48.839 --> 00:19:50.599
of like, I am going to just bring everybody up
455
00:19:50.640 --> 00:19:52.680
around with me. Once I know you and I know
456
00:19:52.759 --> 00:19:55.200
that you know you're not gonna if I recommend you,
457
00:19:55.200 --> 00:19:57.640
You're not going to like make me look bad. Then
458
00:19:57.680 --> 00:19:59.599
they are saying people's names all the time. But then
459
00:19:59.599 --> 00:20:01.200
there's some that it just you know, it's.
460
00:20:01.039 --> 00:20:02.799
Like this, what is it.
461
00:20:02.799 --> 00:20:06.000
It's like the mindset of abundance in mindset. I don't
462
00:20:06.000 --> 00:20:07.680
think it's called lack, but that's what I call it.
463
00:20:07.759 --> 00:20:09.960
Like you know, like there's just not enough to go around,
464
00:20:10.160 --> 00:20:12.240
or there's enough to go around with for everyone. Like
465
00:20:12.319 --> 00:20:15.519
one example of this is we have two financial two
466
00:20:15.519 --> 00:20:19.160
financial planners in our in our membership. They truly could
467
00:20:19.160 --> 00:20:22.039
be competitors. They did a webinar, internal webinar together for
468
00:20:22.200 --> 00:20:24.839
us to talk about the financial side of non W
469
00:20:25.000 --> 00:20:27.880
two leadership. So because it looks different building wealth for
470
00:20:27.920 --> 00:20:30.519
yourself when you're working for yourself compared to when your
471
00:20:30.559 --> 00:20:32.640
company's putting money in your FARA one K and so
472
00:20:32.759 --> 00:20:34.799
like they got together to do that. I'm like, now
473
00:20:34.839 --> 00:20:38.279
that's that's a mindset of abundance. Yeah. No, And I
474
00:20:38.880 --> 00:20:40.880
loved seeing that. And I think some people have it
475
00:20:40.920 --> 00:20:42.440
and some people just don't have it.
476
00:20:42.519 --> 00:20:44.279
Yeah, And I think that's one of the markers of
477
00:20:44.480 --> 00:20:49.039
true leadership, like being able to amplify other people and
478
00:20:49.119 --> 00:20:53.920
shout out other people. I mean, I view those as leaders.
479
00:20:54.079 --> 00:20:56.160
Well and That's one thing when people say like, oh,
480
00:20:56.240 --> 00:20:57.839
I need to build my public brand, but I don't
481
00:20:57.839 --> 00:20:59.319
know what to do, or I don't want to talk
482
00:20:59.359 --> 00:21:01.160
about myself, like I don't want to feel like I'm
483
00:21:01.160 --> 00:21:03.519
bragging and all this stuff. It's like, well, then don't
484
00:21:03.519 --> 00:21:05.880
talk about you talk about somebody else. Yeah, like I
485
00:21:05.920 --> 00:21:07.920
would go talk about like, Hey, I was just on
486
00:21:07.960 --> 00:21:10.720
Tiffany's podcast. It was the best podcast. She's such a
487
00:21:10.720 --> 00:21:13.559
great host. I'm still now building my brand because I
488
00:21:13.599 --> 00:21:15.920
did say I was on a podcast, right, But I'm
489
00:21:15.920 --> 00:21:18.480
not talking about me. I'm talking about the great host Tiffany,
490
00:21:19.039 --> 00:21:21.759
you know. And so it's like shine the spotlight on somebody.
491
00:21:21.480 --> 00:21:25.440
Else, right, and do that. So yeah, absolutely.
492
00:21:26.119 --> 00:21:29.240
Do you think there's a gap between how we talk
493
00:21:29.279 --> 00:21:33.519
about women in leadership and what women are actually experiencing.
494
00:21:34.160 --> 00:21:36.519
That's a hard one for me because I'm having those
495
00:21:36.519 --> 00:21:40.160
conversations every day, so I hear what's happening behind the
496
00:21:40.160 --> 00:21:44.240
closed doors and the challenges, and i'd I guess, run
497
00:21:44.240 --> 00:21:46.720
with a group of women who will be vulnerable and
498
00:21:46.799 --> 00:21:49.119
open with me. Maybe. I guess if you were to
499
00:21:49.160 --> 00:21:51.319
look at the general hole and people say, oh, yeah,
500
00:21:51.359 --> 00:21:53.720
there's way more women in leadership, you know, things must
501
00:21:53.759 --> 00:21:56.200
be great. I guess maybe that. I don't know. It's
502
00:21:56.200 --> 00:21:58.319
so hard for me to tell because I hear both
503
00:21:58.359 --> 00:22:01.160
the good and the bad and the super ugly. So
504
00:22:01.960 --> 00:22:03.920
I think it's but that's also for everyone, Like you know,
505
00:22:03.960 --> 00:22:05.880
there's what you see on the outside and there's what's
506
00:22:05.920 --> 00:22:09.039
what's happening on in the inside for almost everybody.
507
00:22:09.240 --> 00:22:11.880
But yeah, because we always want to project this beautiful
508
00:22:11.960 --> 00:22:15.079
picture of what we're experiencing, Like we don't want to
509
00:22:15.119 --> 00:22:17.000
be out there talking about the negative.
510
00:22:17.039 --> 00:22:20.079
But the negative it can still happen anywhere, can so happen.
511
00:22:19.880 --> 00:22:21.880
And it can hold you back if you don't talk
512
00:22:21.920 --> 00:22:23.480
about it. You know, if you can't find a safe
513
00:22:23.480 --> 00:22:26.279
space to speak about it and have someone else say, oh,
514
00:22:26.279 --> 00:22:28.279
I've been there too. You just need sometimes you just
515
00:22:28.319 --> 00:22:30.000
need that person that give you the knowing look of
516
00:22:30.079 --> 00:22:33.119
like M yeah, yeah.
517
00:22:33.000 --> 00:22:33.680
No, totally.
518
00:22:33.839 --> 00:22:38.480
For any listener who is tuning in and they if
519
00:22:38.519 --> 00:22:40.640
they don't feel like they don't have that room that
520
00:22:40.680 --> 00:22:43.000
they can go to, what do you recommend for their
521
00:22:43.039 --> 00:22:43.599
starting point?
522
00:22:44.039 --> 00:22:47.079
I would say, think about your goals. What are your like,
523
00:22:47.160 --> 00:22:49.640
what are the goals for that room? You know, is
524
00:22:49.640 --> 00:22:52.160
it is it personal? Is it professional, is it a
525
00:22:52.200 --> 00:22:55.319
combination of both? Is it about you know, does it
526
00:22:55.440 --> 00:22:57.799
need have aspects of parenting to it? Does it need
527
00:22:57.839 --> 00:23:01.480
to have aspects of being the caregiver in a Sandwich generation?
528
00:23:01.640 --> 00:23:04.039
You know, like i'd really think about your goals, because people,
529
00:23:04.039 --> 00:23:06.680
I think, join communities without thinking about what their actual
530
00:23:06.759 --> 00:23:09.759
goals are in joining a community. And you know, even
531
00:23:09.799 --> 00:23:12.640
the best communities. You know, and I was a little biased,
532
00:23:12.680 --> 00:23:16.119
but like even the best strategically built communities, you still
533
00:23:16.160 --> 00:23:19.359
have to do work. Yeah, value will never just come
534
00:23:19.480 --> 00:23:22.519
jump out of your computer screen and land on your lap.
535
00:23:22.680 --> 00:23:25.200
And so you have to have a clear enough sense
536
00:23:25.240 --> 00:23:27.480
of your goals that you know that you're willing to
537
00:23:27.480 --> 00:23:29.440
put in the work that it'll take to get the
538
00:23:29.559 --> 00:23:30.079
value back.
539
00:23:30.640 --> 00:23:33.000
Yeah, how do you are there? Things do you think
540
00:23:33.000 --> 00:23:33.839
people should.
541
00:23:33.599 --> 00:23:37.119
Avoid when choosing a community, Yeah, just don't overdo it
542
00:23:37.160 --> 00:23:39.279
for yourself. I mean, people get all gung ho and
543
00:23:39.279 --> 00:23:41.279
I'm going to join like eighty five communities. I'm in
544
00:23:41.599 --> 00:23:43.920
two paid and for free, and I'm going to keep
545
00:23:44.000 --> 00:23:45.519
up with all of this, and before you know it,
546
00:23:45.519 --> 00:23:47.799
you're just giving the surface of everything and you're not
547
00:23:47.839 --> 00:23:51.200
really diving in. You know, sometimes free is not better.
548
00:23:52.000 --> 00:23:54.119
It just really again, it goes back to goals. There
549
00:23:54.119 --> 00:23:56.960
could be a perfect community for you because you're looking
550
00:23:57.000 --> 00:23:59.960
for like a social aspect and you're a beginning seller,
551
00:24:00.680 --> 00:24:03.400
and there are plenty of there's some opportunities for that,
552
00:24:03.599 --> 00:24:06.279
and there's opportunities for other things. So it's really I
553
00:24:06.319 --> 00:24:07.720
don't know, it goes back to your goals, but just
554
00:24:07.720 --> 00:24:09.640
don't over commit yourself. We all tend to do that.
555
00:24:09.920 --> 00:24:12.759
Sure, how can you tell when you've outgrown the space
556
00:24:12.839 --> 00:24:13.480
that you've been in?
557
00:24:14.960 --> 00:24:18.279
That's hard. I mean, I guess it goes back to
558
00:24:18.279 --> 00:24:20.400
your goals, but I don't know if it's out I
559
00:24:20.400 --> 00:24:23.920
think people may think they've outgrown, but like, while they're growing,
560
00:24:24.000 --> 00:24:27.319
the community is also growing and changing because the community
561
00:24:27.359 --> 00:24:32.160
itself is an amalgamation of its members. Yeah, so if
562
00:24:32.279 --> 00:24:36.440
everybody is growing and changing, then really it's just almost
563
00:24:36.559 --> 00:24:38.440
like a realignment call. And if you have a re
564
00:24:38.519 --> 00:24:41.480
alignment call with the community manager or the founders and
565
00:24:41.519 --> 00:24:43.799
you really aren't in the same place anymore, then you'll know.
566
00:24:44.039 --> 00:24:47.480
But I would say don't assume until you've spoken, because like,
567
00:24:47.680 --> 00:24:51.440
sometimes the outgrowing is just I call community like this
568
00:24:51.599 --> 00:24:55.240
nebulous glad gray Blob It is always changing. It is
569
00:24:55.279 --> 00:24:58.160
always shape shifting. The moment I think I have it mastered,
570
00:24:58.279 --> 00:25:02.440
political climate may change, uh, economic climate changes. More people
571
00:25:02.480 --> 00:25:04.759
are out of jobs. I need to provide more support
572
00:25:04.839 --> 00:25:07.599
on the job search front. I need to provide more
573
00:25:07.759 --> 00:25:11.039
support maybe on the non W two front, you know
574
00:25:11.079 --> 00:25:12.960
what I mean. We may need to have some more
575
00:25:13.119 --> 00:25:16.480
like open vent sessions. We may need to have some
576
00:25:16.599 --> 00:25:19.519
tactical hands on learning sessions because you know, of course
577
00:25:19.519 --> 00:25:22.319
everybody needs to learn AI of some sort, you know,
578
00:25:22.359 --> 00:25:26.240
so it's like if you're not listening and trying to
579
00:25:26.319 --> 00:25:29.079
keep track of it, like it did a very hard
580
00:25:29.079 --> 00:25:29.839
thing to master.
581
00:25:30.799 --> 00:25:31.720
I want to talk about.
582
00:25:31.599 --> 00:25:34.839
Kind of the impact of finding those right rooms for you.
583
00:25:35.160 --> 00:25:39.039
What changes when somebody finds that community. What's the impact.
584
00:25:39.119 --> 00:25:41.880
One of our members, and we use this quote sometimes,
585
00:25:41.960 --> 00:25:44.359
is like it's her safety it's her safety net, so
586
00:25:44.359 --> 00:25:46.920
she no matter what, she can come back. And so
587
00:25:47.000 --> 00:25:50.200
you built enough of your foundation so that if something happens,
588
00:25:50.279 --> 00:25:51.839
even if you've stepped out because like you got a
589
00:25:51.839 --> 00:25:54.839
new job and so life's really busy in your three months,
590
00:25:54.920 --> 00:25:59.359
we haven't seen you, but something happens, you can fall back. Yeah,
591
00:25:59.519 --> 00:26:00.799
So I think it could be it can be that
592
00:26:01.079 --> 00:26:04.400
can it also can be increase confidence because then you
593
00:26:04.480 --> 00:26:06.920
realize that you are not the only one going through
594
00:26:06.960 --> 00:26:09.960
what you're going through. I don't think that's just a
595
00:26:10.000 --> 00:26:12.759
woman thing. That's anybody thing. It's like, oh, you dealt
596
00:26:12.759 --> 00:26:16.279
with that too, My goodness, who knew, right? And to
597
00:26:16.319 --> 00:26:18.440
hear that, like so it's not me, this is just
598
00:26:18.480 --> 00:26:20.559
the way life works, or this is the way this crazy,
599
00:26:21.079 --> 00:26:23.759
crazy company works or whatever it is. You know, like,
600
00:26:24.160 --> 00:26:26.920
so there's some there's some good in knowing that kind
601
00:26:26.920 --> 00:26:28.119
of you know that kind of thing.
602
00:26:28.200 --> 00:26:30.279
Do you think that there are things that people feel
603
00:26:30.319 --> 00:26:33.960
comfortable saying in these community spaces that they can't necessarily
604
00:26:34.039 --> 00:26:37.599
say in their work environment.
605
00:26:37.799 --> 00:26:39.680
Yeah, I mean one hundred percent. I mean that's a
606
00:26:39.680 --> 00:26:42.000
big Like in our community, it's like this is you know,
607
00:26:42.119 --> 00:26:44.319
supposed to be the safe space, where the place the
608
00:26:44.359 --> 00:26:46.359
things that you could not say at work or sometimes
609
00:26:46.400 --> 00:26:48.359
maybe at home because it's not just you know, a
610
00:26:48.400 --> 00:26:51.680
work thing, because some women are still wearing the mask
611
00:26:51.759 --> 00:26:55.160
of perfection at home with their husband with their kids
612
00:26:55.279 --> 00:26:57.599
or their partner and their kids. You know, they're being
613
00:26:57.640 --> 00:27:00.759
the soccer mom and the executive and all the things.
614
00:27:00.960 --> 00:27:05.119
And so yeah, there's certainly things, and I want them
615
00:27:05.200 --> 00:27:07.440
wherever that is, to find a space where they can
616
00:27:07.880 --> 00:27:10.559
have that if they don't already have that somewhere.
617
00:27:10.640 --> 00:27:11.359
Yeah.
618
00:27:11.400 --> 00:27:14.880
Absolutely, What do you want Wednesday Women to become over
619
00:27:14.920 --> 00:27:15.759
the next few years?
620
00:27:15.759 --> 00:27:17.519
How do you see it changing and growing?
621
00:27:18.519 --> 00:27:20.480
That's so hard to say because you know, like I said,
622
00:27:20.519 --> 00:27:22.160
we didn't even know this was going to be a
623
00:27:22.160 --> 00:27:25.440
bit Yes, yeah, we actually didn't. It wasn't going to
624
00:27:25.480 --> 00:27:27.680
be a community either, Like we have a whole talk
625
00:27:27.720 --> 00:27:30.119
on how to build community without building a community, because
626
00:27:30.119 --> 00:27:31.799
my co founder and I both have been in community
627
00:27:31.839 --> 00:27:34.440
and with that whole nebulous gray blob thing where like,
628
00:27:34.480 --> 00:27:37.319
this is so much work, so it's hard to say.
629
00:27:37.400 --> 00:27:39.640
I mean, I feel like what we will do is
630
00:27:39.680 --> 00:27:43.039
we will become more mature in our for us, let's
631
00:27:43.079 --> 00:27:45.599
let me say behind the scenes business first. For us,
632
00:27:45.759 --> 00:27:49.039
we will become a more mature business with better processes
633
00:27:49.319 --> 00:27:52.720
and operating procedures so that my co founder and I
634
00:27:52.720 --> 00:27:55.960
can get into our areas of genius. Because founder life
635
00:27:56.079 --> 00:27:58.559
is that you do everything everything. Yeah, I am in
636
00:27:58.880 --> 00:28:01.960
Google sheets eight spreadsheets, Like if I can spend my
637
00:28:02.000 --> 00:28:04.440
whole life not in spreadsheets, So it's like and I
638
00:28:04.440 --> 00:28:07.559
think that will roll over into even the member or
639
00:28:07.599 --> 00:28:10.799
our partner or our follower experience because there will be
640
00:28:10.839 --> 00:28:14.079
more joy. Yeah, because we're spending time in our areas
641
00:28:14.160 --> 00:28:16.880
of expertise or areas of genius, the areas that feed us.
642
00:28:17.079 --> 00:28:21.240
So yeah, it's really it's really hard. It's really hard
643
00:28:21.240 --> 00:28:22.960
to say because I didn't I mean, if you'd ask
644
00:28:23.039 --> 00:28:25.000
me this two years ago, we are not having a community.
645
00:28:25.039 --> 00:28:26.200
We're not building a community.
646
00:28:26.240 --> 00:28:26.799
I don't care.
647
00:28:27.200 --> 00:28:28.920
People would dm US and say how do I become
648
00:28:28.920 --> 00:28:33.119
a member? And I would say, congratulations, congratulations, you've now
649
00:28:33.160 --> 00:28:35.960
dmd US, You're a member. Yeah, So I mean I
650
00:28:36.720 --> 00:28:39.200
don't know. I mean even between the dinner you first
651
00:28:39.240 --> 00:28:41.920
came to, in your second dinner, how much had changed
652
00:28:42.039 --> 00:28:45.160
in our business and we had a community and things
653
00:28:45.200 --> 00:28:47.079
like that. It's like total different.
654
00:28:47.200 --> 00:28:49.680
So yeah, I know the first one I went to,
655
00:28:49.720 --> 00:28:52.759
you were like, this is my side project, and now
656
00:28:52.799 --> 00:28:54.079
you're like, this is my full time.
657
00:28:54.160 --> 00:28:56.640
And I love it. I love seeing that growth and
658
00:28:56.680 --> 00:28:58.440
that change. I think it's amazing.
659
00:28:58.720 --> 00:28:59.400
It's exciting.
660
00:28:59.599 --> 00:29:01.160
Yeah, if you could.
661
00:29:01.039 --> 00:29:04.599
Change one thing about how we approach community for high
662
00:29:04.640 --> 00:29:06.599
achieving women, what do you think that would be?
663
00:29:06.799 --> 00:29:09.160
We when you say we do you mean we as
664
00:29:09.279 --> 00:29:14.279
potential members, we as a society, we as community builders.
665
00:29:13.799 --> 00:29:15.720
That might build as a society.
666
00:29:17.000 --> 00:29:19.799
I think let down the expectations. Yeah, I mean let
667
00:29:19.839 --> 00:29:20.519
down that like.
668
00:29:20.680 --> 00:29:23.279
Let like you were saying, like we hide so much
669
00:29:23.279 --> 00:29:27.079
about behind our titles and our identity. Like I do
670
00:29:27.240 --> 00:29:29.880
think that is one of those big areas that we've
671
00:29:29.880 --> 00:29:30.799
got to let go of.
672
00:29:31.839 --> 00:29:33.599
Yeah, let us breathe, you know, I mean, let us
673
00:29:33.640 --> 00:29:35.599
give us, give us a moment, give us some grace.
674
00:29:35.720 --> 00:29:37.640
Like we do not have it all together. I'm not
675
00:29:37.640 --> 00:29:39.240
going to speak for all my members. Maybe they all
676
00:29:39.279 --> 00:29:41.559
have it together and I just don't have it together.
677
00:29:41.759 --> 00:29:43.920
But like I will see for my doubt it. I
678
00:29:44.000 --> 00:29:46.480
don't have it together, you know. I mean there are
679
00:29:46.599 --> 00:29:48.400
days I am on the struggle bus, and I think
680
00:29:48.400 --> 00:29:51.720
this is a very common thing for most people. And
681
00:29:52.359 --> 00:29:54.160
you know, I want people to have a place where
682
00:29:54.200 --> 00:29:56.720
they can go and be just whatever that is they
683
00:29:56.720 --> 00:29:59.920
are that day, without feeling or fearing anything.
684
00:30:00.240 --> 00:30:03.400
It is there anything that you wish? More high achieving
685
00:30:03.440 --> 00:30:05.000
women felt permission to.
686
00:30:04.960 --> 00:30:08.559
Say out loud, I need help, Yeah, I need help,
687
00:30:08.799 --> 00:30:10.720
you know, whether it's it's like I don't know this,
688
00:30:10.880 --> 00:30:13.720
but I can find out, you know, but just and yeah.
689
00:30:13.599 --> 00:30:17.240
I think that's so true without the fear of being
690
00:30:17.319 --> 00:30:20.279
chastised for not knowing something, because I know so many
691
00:30:20.319 --> 00:30:22.359
of us, like who are afraid of that phrase I
692
00:30:22.400 --> 00:30:22.720
don't know?
693
00:30:22.880 --> 00:30:24.079
And yeah it can be daunting.
694
00:30:24.759 --> 00:30:27.920
Who really could know? All of the things we can't know,
695
00:30:28.000 --> 00:30:30.240
all the things that we're required to do, and especially
696
00:30:30.359 --> 00:30:33.119
in a day and age like today where there are
697
00:30:33.119 --> 00:30:35.039
so many things that are new that have never been
698
00:30:35.079 --> 00:30:37.799
seen before. You should have seen what I did with
699
00:30:37.799 --> 00:30:40.759
a Google spreadsheet yesterday in Claude. Oh my cod I
700
00:30:40.839 --> 00:30:43.400
was like, my mind was blown. I'm like, no, wonder
701
00:30:43.400 --> 00:30:45.559
everyone says their new boyfriend is claude, they have a
702
00:30:45.559 --> 00:30:46.759
new friend boyfriend.
703
00:30:47.519 --> 00:30:49.759
No, it's just like shot to another level all of
704
00:30:49.799 --> 00:30:50.200
a sudden.
705
00:30:50.720 --> 00:30:53.319
Yeah, like if any time of all to say I
706
00:30:53.359 --> 00:30:56.160
don't know, you really have permission to say I don't
707
00:30:56.160 --> 00:30:58.519
know because some of the stuff we have never seen before.
708
00:30:58.640 --> 00:31:00.359
Yeah, No, totally, Yeah, No.
709
00:31:00.440 --> 00:31:02.519
I think this has been a great conversation and really
710
00:31:02.599 --> 00:31:05.079
just like eye opening. I do have a question that
711
00:31:05.119 --> 00:31:06.519
I ask every single one of my guests, and I
712
00:31:06.519 --> 00:31:08.440
would love to ask you too. Is there a tech
713
00:31:08.519 --> 00:31:10.599
tool that you are loving in your life right now
714
00:31:10.759 --> 00:31:12.279
and doesn't have to be related to this.
715
00:31:12.400 --> 00:31:14.640
I assume Claude is probably one of them.
716
00:31:14.759 --> 00:31:18.599
Well, it's I'm a newbie at Claude. There is a
717
00:31:18.640 --> 00:31:21.880
tool that I use a lot. We use Sybil for
718
00:31:21.920 --> 00:31:25.400
our recording. Okay, I record all of my calls because
719
00:31:25.440 --> 00:31:27.599
I have been a pause brain and I will not
720
00:31:27.640 --> 00:31:30.319
remember to do anything. So it creates tasks in HubSpot
721
00:31:30.400 --> 00:31:32.799
for me. It puts the notes in HubSpot for me.
722
00:31:32.960 --> 00:31:34.920
I can query it and say, based on my last
723
00:31:34.920 --> 00:31:38.359
conversations and this last email, what did I not clarify
724
00:31:38.559 --> 00:31:40.799
about this deal that I need to clarify in a
725
00:31:40.799 --> 00:31:42.680
follow up email so that they're going to get back
726
00:31:42.720 --> 00:31:45.039
to me like it is like my I mean, is
727
00:31:45.119 --> 00:31:48.440
truly like my assistant. I would I would probably die
728
00:31:48.519 --> 00:31:53.200
without having somebody behind the scenes like trying to make
729
00:31:53.279 --> 00:31:55.119
us like operationally efficient.
730
00:31:55.440 --> 00:31:57.680
Yeah, no, I love it. That's so helpful.
731
00:31:57.880 --> 00:32:00.319
Can you share just where people can find you and
732
00:32:00.359 --> 00:32:02.519
connect with you and connect with the Wednesday women?
733
00:32:02.680 --> 00:32:06.559
Yes, of course. I'm on LinkedIn way too much now.
734
00:32:07.079 --> 00:32:10.200
I put a limit on my phone for LinkedIn, and
735
00:32:10.279 --> 00:32:13.519
I have violated the limit numerous times now, So LinkedIn
736
00:32:13.559 --> 00:32:16.079
I'm just you know the LinkedIn forde slash, I n
737
00:32:16.200 --> 00:32:19.960
Ford slash, Leshlie Leslie Dash Greenwood. You can find Wednesday
738
00:32:19.960 --> 00:32:21.880
women on LinkedIn as well. We also have a great
739
00:32:21.920 --> 00:32:24.519
newsletter if people want to subscribe to that because we
740
00:32:24.599 --> 00:32:26.720
know all know the algorithms a little crazy.
741
00:32:26.920 --> 00:32:27.559
So if you want to.
742
00:32:27.599 --> 00:32:29.880
Keep in track, and we do. All the women we
743
00:32:29.920 --> 00:32:33.319
feature on Wednesdays come in our monthly newsletter, so if
744
00:32:33.359 --> 00:32:36.480
you miss the feature, you can get them see read
745
00:32:36.480 --> 00:32:37.359
about them in the newsletter.
746
00:32:37.440 --> 00:32:39.200
I love it. Thank you so much. I think this
747
00:32:39.240 --> 00:32:41.799
has been such a great conversation and thank you people
748
00:32:41.799 --> 00:32:42.759
for shooting out of it.
749
00:32:43.400 --> 00:32:46.039
I appreciate you lending me your tech audience, which I do.
750
00:32:46.119 --> 00:32:49.720
I am tech adjacent, so yes to chat today. I
751
00:32:49.720 --> 00:32:50.559
really appreciate it.
752
00:32:50.640 --> 00:32:52.480
I love it. Thank you, thank you.
753
00:32:52.720 --> 00:32:56.799
Thanks for joining tip talks Tech. Tune in next time
754
00:32:56.880 --> 00:33:00.680
for more candid conversations, actionable advice, and.
755
00:33:00.559 --> 00:33:02.599
A whole lot of tech talk.
756
00:33:03.319 --> 00:33:07.519
In this fast paced world of multifamily marketing, understanding tech
757
00:33:07.599 --> 00:33:11.279
should not be a challenge. It should be a conversation