OM DENNE EPISODE
He Built a $25 Million Business. Then Everything Collapsed.
🔴 JOIN on SUBSTACK: 👉https://thetrustproject.substack.com/
Shane Barker thought he was building something that mattered. His company grew fast during the mortgage crisis by helping people challenge predatory loans. Within two years, the business exploded to 130 employees and a reported $25 million valuation. Then everything shifted. A $62 million lawsuit, frozen bank accounts, public attacks, and years of uncertainty forced him into a fight he never expected.
In this episode, Shane Barker talks with KiKi L'Italien about what it feels like when your name, your business, and your future all come under pressure at once. They discuss the emotional toll of public scrutiny, the collapse of professional trust, losing opportunities because of online narratives, and the strange reality of trying to rebuild while still in the middle of the storm.
This conversation also explores how that experience eventually led Shane into online reputation management and the creation of TraceFuse.ai. Underneath the business story is something more human: what happens when survival replaces strategy, and the only way forward is one day at a time.
Resources
Website — Shane Barker: https://shanebarker.com/
TraceFuse.ai — Shane Barker: https://tracefuse.ai/
LinkedIn — Shane Barker: https://www.linkedin.com/in/shanebarker
About the Things Go Sideways Podcast
When life or leadership goes sideways, the story's just getting interesting.
Things Go Sideways with KiKi L'Italien features honest conversations with leaders, creators, and changemakers navigating disruption, uncertainty, and identity shifts. Each episode explores trust, resilience, and what it means to stay human when certainty breaks down.
New episodes share real stories about rebuilding agency and meaning without rushing to quick-fixes, spiritual bypassing, or pretending clarity comes easy.
Connect With Me On Other Platforms:
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Substack: https://thetrustproject.substack.com/
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YouTube: https://www.youtube.com/@WhenThingsGoSideways/shorts
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Instagram: https://www.instagram.com/kikilitalien/
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For Business Inquiries: KiKi@ThingsGoSideways.com
