OM DENNE EPISODE
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Building the foundation of partner success.
In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "Inside the Ecosystem".
Antonio shares his fascinating journey from telecoms engineer to building API-driven ecosystems at IBM, and now leading partner ops at Tricentis. From the value of boring solutions to the growing strategic role of partner operations, this episode is a must-listen for any senior B2B tech marketer building modern partner programs.
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ANDRE EPISODE I DENNE PODCAST
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AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations.
This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, j…
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Signals over leads. Talent over tech. Confidence over conformity.
Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast.
With…
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Ready to ignite your brand story?
Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast.
Listen as Jaymi div…
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Effective storytelling is at the heart of impactful B2B marketing.
Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce.
Hear Rebecca expla…
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Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing.
She dives into the shift from MQLs to activated buying gro…
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