Create A Profitable Yoga Business in One Hour A Day

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Hello, my friends.
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Welcome back to Yoga Boss.
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I am Jackie Murphy, or welcome to Yoga Boss if you are just finding the podcast.
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I am Jackie Murphy.
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I'm your host.
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I'm your business coach.
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I'm your friend.
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I am so happy to be back doing a solo episode with you guys today.
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I have been honestly just like bursting with ideas of podcast topics that I want to share with you.
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And so it feels really good to be able to be back talking to you and teaching you today.
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I am so excited for those of you who joined the last round of the Profitable Yoga Boss group.
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It has enrollment has officially ended, and the members of the group have gotten into the member portal and they have gotten started and they are already loving it.
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I've gotten so many emails this week that are telling me like my momentum has picked up.
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I'm getting more clear on my offer.
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I'm downloading all the workbooks.
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Uh, there's more than one workbook.
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Did you guys know that?
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And our calls don't officially start until the end of September, but they are already in it and they are already loving it, which it feels so fun.
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That launch that we just did, I learned a lot through.
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And so one of the upcoming podcasts will be my launch strategy for how I'm running launches in a way that are bringing in multiple six figures.
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And I'm just gonna share with you guys what I do, what works.
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So stay tuned.
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That's a future episode.
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The other thing I want to share with you is that the next enrollment for the Profitable Yoga Boss Group and your last opportunity to start the group in 2022.
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So one more and the last one, the last enrollment will happen in October.
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Enrollment will open October 14th.
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All right.
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So if you are one of those people who knows that you're in, you have time between now and then to start to get together your investment and make the money to invest in your business.
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And if you are one of those people that is like, ah, still figuring you out, Jackie, still trying to see if you're my coach, we got time to get to know each other.
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And there's so many resources that you can use to help you between now and then to go ahead and start creating results for your business.
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But everyone listening, put it into your calendar right now.
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October 12th.
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Nope, sorry, don't put that date in your calendar.
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October 14th is the day enrollment will open.
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The group calls for this group won't start, I think, until the end of November.
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I don't know the exact date.
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So you get access to the member portal first, and then your group calls will start.
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And this is the last opportunity for you to start the group in 2022.
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Don't sleep on this one, my friends.
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January is coming faster than you know.
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That time where we have a massive influx of students into our industry, you want to be ready for it.
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Don't sleep on this one.
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Okay, today we are talking about something fun, I think.
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We are talking about how to build your yoga business in just one hour a day.
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Okay.
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Now, this podcast is for anyone.
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It's for the person who still has a nine to five, who wants to build the yoga business and quit their nine to five.
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It's for the busy mom who has an hour to herself in the mornings.
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I relate to you, I see you.
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It is for the full-time entrepreneur who is has plenty of time to work in their business, but how to work more strategically.
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It is for anyone.
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One of the main problems that I hear from you guys is that you feel like you don't have enough time to create a profitable yoga business, like you're low on time, or it feels like you're overworking and you are putting in way too many hours, but you're not seeing the result that you want in terms of either impact for your students or profit in your business or revenue in your business.
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So this podcast is really about working one hour a day in your business and how to create more in that one hour and create more profit and create more impact in that one hour than spending 40 hours a week working in your business.
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This is a lesson inspired by my son.
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So I have a year and a half old son who I adore so much.
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And he goes to nursery, he goes to daycare, and I am not a full-time stay-at-home mom with him.
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He is not at daycare full-time either.
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So we are kind of in this balance of like doing both.
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I am with him sometimes, and I am working in my business sometimes.
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And the reason that this is the way I've chosen, at least for now, to work my business and run my life and be a parent is because I know that I am a better parent.
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And when I say better, I mean I am more present and compassionate and kind and understanding and patient when I have time to take care of the things that matter to me and to take care of myself.
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When I first had my son, I think this is prevalent for many moms out there.
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So you might relate to this if you are a mom, and even if you're not, you might relate to this in another relationship in your life.
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We are kind of taught that the value of what you're doing is determined by the amount of hours that you're putting in.
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So I came into motherhood with this idea that the more time I spent with him, the better mom I would be.
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And if I could spend 12 hours a day with him, that would be ideal.
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That'd be perfect.
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And that's not what we're doing, right?
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So I had to unlearn this narrative that more time meant better results.
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Spending more hours with my son meant a better parent because I saw very quickly that it was actually the opposite for me.
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When I am exhausted and not doing the thing that fulfills me, or not taking care of myself, or I just don't have time to myself at all, I'm a pretty impatient, cranky person.
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I'm just human.
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And I would see that come across with my son.
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I would be distracted, trying to like answer an email, or not fully present while he wants to play bussies is what he calls it.
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He wants to play with his bus.
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Because my brain is thinking about something else, wishing I was doing something else, or it's overtired, or it's overworked, or I'm just cranky, exhausted.
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So, what I found to be true and what I see is true for so many people is the exact opposite of what we're taught.
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That actually more time spent with my son made me a quote-unquote worse mom.
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Those terms are loose and relative, right?
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It's just what I can describe this to you with.
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And what I learned is that my real goal with him is to be present, is to be there with him, engaged and connected.
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And I can't do that for 12 hours a day.
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I am not there.
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I don't have the monk status going on in my head to do that 12 hours a day.
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Like praise the people who are, because I'm not there yet.
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So I want you to consider that the same thing might be true in your business.
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More hours worked, more things done, or more action taken does not mean better results.
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It doesn't even mean more results.
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And sometimes what I see happen is you'll have, let's say, a time block of like four hours or eight hours to work on your business.
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And because you have so much quote unquote time, you'll sit down to work on your business and you'll try and do a hundred different things rushed as fast as you can while you're also answering text messages from your friends and making lunch and listening to a podcast and then intermittently scrolling TikTok.
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I know you guys.
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I see you.
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Think about the quality of your work, whether it's your marketing or your ability to sell, when you show up distracted trying to do a million things, or overworked, exhausted trying to get it done, or just stressed in any way whatsoever.
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This is only happening because you've bought into the belief, it's not your fault, that doing more is the answer to more revenue.
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Listen, this is also true in yoga.
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I'm just really gonna hammer this point home.
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Doing eight hours of yoga a day while your mind kind of wanders and you don't really want to be there, and you're forcing yourself just to do it for that many hours for some reason is not better than spending 20 minutes completely present meditating.
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You will get a maybe better result by those 20 minutes than you would forcing yourself to do yoga for eight hours.
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Why is because what matters is who you are being when you show up to work in your business.
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What matters in my relationship with my son is who I am being when I show up to be in relationship with him.
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The being has to happen first before you take the action.
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Okay.
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So in order to work your business one hour a week, who do you have to be?
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Can you show up to that one hour?
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Sorry, one hour a week.
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Y'all, the pregnancy brain is really real.
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In order to work your business one hour a day, who do you have to be when you show up to work that one hour?
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I'm going to suggest that you need to be someone who's present, who's focused, who's clear, who's not distracted, not trying to do a million things.
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I'm gonna give you two examples of this and how it will like show up in your business specifically, and then wrap it all together.
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When you have one hour to work in your business a day, and you show up present, not distracted, not because you have to or need to, you are going to create better content.
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Your marketing will improve.
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Why?
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Because instead of sitting down at your computer or your phone, wherever you write content to your audience, wherever you share pieces of valuable information, instead of sitting down to that experience thinking, I need to get a piece of content out today, or I have to post.
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I haven't posted in forever.
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Oh, I need to post, I have to post, and then trying to write something inspiring from that space.
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You actually sit down to create your content and to market your business from the place of I genuinely want to be here.
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I genuinely want to share with my audience, to show up, to talk to them right now.
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And that will create marketing that attracts people to you.
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Think about this in your own life, in your own experiences.
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If you've ever been in a relationship or had a friendship with someone, or I don't know, a networking event, whatever.
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And you could tell that the other person was like, oh, I have to be here right now.
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I don't really want to be here, but I have to be here right now.
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I need to do this to get something out of it.
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Chances are you're not in a deep relationship with that person anymore.
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Chances are you probably felt that.
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You didn't feel seen or heard or understood, and you walked away from it.
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Some of you unknowingly are doing that to your audience, to your students, and then you're wondering why they aren't buying.
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Dude, they can feel your energy.
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They can feel that you're trying to force it, doing it from need to, have to, and not from a genuine place of I'm present and I want to be here with you.
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Think about this with my son.
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If I go to pick him up from daycare and I'm like, oh, I need to go get lane right now, I have to go get lane.
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Oh my gosh, it's interrupting my day.
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I'm not present when I pick him up.
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I'm distracted.
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I'm hurried.
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I'm not, you know, on lane time is how I like to think of it.
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That's my son's name.
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When I go to pick him up, from like, I cannot wait to go see him.
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I cannot wait to spend the afternoon with him.
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I cannot wait.
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I want to go get him right now.
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Listen, we exist on lane time.
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We walk slow, we explore rocks and bushes and flowers, and I'm totally there for it without needing to rush him or hurry him along because I genuinely want to be there with him for whatever he needs in that moment.
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That is how I want you to feel about your audience and your marketing.
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Okay.
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The other reason that this is so genius and will work and create more profit by working just one hour a day is that when you give yourself, let's say that you have two free hours in your day, you're working a nine to fry, nine to five job, and you have your lunch break free, and you have an hour after work free.
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When you decide that one of those hours is for you to take care of yourself, to do yoga, to meditate, to take a shower and blow dry your hair, whatever it is.
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When you decide one of those hours is for you, and then the other hours for your business, you will show up to your business from the place of I am taken care of.
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So I'm here to take care of you students.
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You will become a safe space for your students to land only because you are taken care of first.
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You cannot pour from an empty cup.
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This is going to specifically show up in your selling.
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If you're trying to convert students into your paid offer, if you're trying to sell your offer, but you don't feel taken care of, let's say that your stress response is activated, or you're just tired, or you're mentally exhausted or drained, or you're scrapped for money, like whatever it may be, if you aren't taken care of and then you sit down to sell, it will not be a high converting sales call.
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Sales calls or sales interactions or sales conversations, whatever you want to think, are only successful when you show up from a sufficient place.
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Because the person who you're talking to is literally coming to you to be taken care of in some fashion or another.
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They're coming to you to have some sort of result happen, some sort of service done for them, some sort of experience.
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And if you show up with the energy of like, I can't even take care of myself, the other person will feel that and they'll be like, oh, I don't think she's my teacher.
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I don't think she's my coach.
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I don't think she's my mentor, whatever you want to say.
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That is what will happen in your sales calls.
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Now, if you have one hour a day and you've taken your care of yourself in the other hour and you show up to that call thinking, I'm totally taken care of, I'm here to serve, I'm here to help, I've got you, I can help you get what you want.
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The person is going to feel like held is what's coming to mind, but safe.
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They're gonna have that no like and trust, which we all know is why people buy.
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So this is how it shows up in your business.
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And I want to be super clear.
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What I'm saying is not that you will actually do less action if you work one hour a day in your business.
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You might be overworking and be doing too many things right now and be spread too thin.
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That's a kind of a different conversation.
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Join the Profitable Yoga Boss group, we'll solve that.
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What I'm suggesting is that when you sit down to your business present, focused, sufficient, taken care of, you can actually get much more done at a higher quality in that one hour than if you spend eight hours working distracted, tabs open, cell phone on, feeling stressed, scared, anxious.
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What you put out into the world in the high quality hour that you spend is going to create better results for you than what you would put out into the world distracted from that needy energy from like telling yourself you have to be there.
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So I want you to try this on in your business.
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Just test it out.
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Try it on.
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Like give yourself an hour of like dedicated focus time.
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Like it is like you on your meditation cushion, you on your mat, close every single browser, turn off your phone, my friends.
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Uh, tell the people in your life, hey, I'm not available for this next hour.
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Have a clear goal in mind when you go into the hour and see how much you get done.
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See how much you can do.
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You don't need a ton of time to create big results in your business.
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Isn't that great news?
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Like this means it's possible for literally all of you listening to create the yoga business that you want.
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Now, I work more than five hours a week, right?
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I don't just work one hour a day.
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But I do ensure that I have this one hour of focus time every day.
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And then the other hours that I work, I'm doing different things because I genuinely want to.
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Isn't that fun?
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Like my schedule, every place I show up to is because I genuinely want to be there.
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It is such a different experience of life and of business.
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And that's what I want for every single one of you.
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Now, if this seems like a big jump from where you're at, if you're like hustling stressed all over town, listen, I was there.
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I relate, I understand it.
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If you're working late nights, early mornings, if you're trying to grow your revenues, but you think more hours is the only way to do that.
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That is what the Profitable Yoga Boss group is for.
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Inside the group, there's actually an entire training on how to calendar and how to know exactly what activities to do in that one hour.
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And we work on your ability to really create results independent of time.
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So you're really not trading time for money.
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So if you're like, Jackie, this sounds amazing.
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And can you give me a little bit of how, a little bit of help implementing this, then get your name on the wait list for the next enrollment of the Profitable Yoga Boss group.
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I'll put the link in the show notes and you can sign up for the wait list right now.
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Because I do genuinely want this for all of you.
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I want you to feel abundant when it comes to time and abundant when it comes to money.
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And also I want you to practice yoga in your business.
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I want you to be present with what you're doing, intentional with what you're doing and understanding the deep, deep impact of every action that you're taking in your business.
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That is what this is about, right?
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This is about building a business with the principles and philosophies of yoga so that it feels aligned the entire time that you're doing it.
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All right.
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Now I'm just getting on my soapbox of why I do what I do.
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Join me inside the Profitable Yoga Boss group.
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Get on the wait list.
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If you are brand new to the podcast, you can hop right on that wait list if you are ready.
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But let's say you're just not quite there yet.
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Totally okay, my friends.
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I have a free course on my website.
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It's a 10-day email course.
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So literally the only thing you have to do is open your email.
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It's never been easier.
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Head over to Jackiegmurphy.com and click the button that says new clients start here, and you can get that 10-day free email course dropped into your inbox, and I'll walk you through the foundation of building a profitable yoga business while you sip your morning coffee and read emails.
00:24:52.750 --> 00:24:53.709
Why not?
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All right, my friends, I will see you in the next episode.
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Big love to you, big money to you.
00:24:58.829 --> 00:25:00.189
Talk to you soon.
00:25:02.349 --> 00:25:06.349
Thank you for tuning in to another episode of the Studio CEO podcast.
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From the bottom of my heart, I genuinely appreciate that you take the time to pop in your earbeds and to listen to this podcast so that you can not only grow your business, but grow the impact that you have in your community and in your own life.
00:25:21.629 --> 00:25:34.189
I would love if you could leave a rating and review so that more people will be able to find this podcast, change their businesses and change their lives, and ultimately shift the industry for good.
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Long gone are the days where people who profit off of the industry have nothing to do with the classes or the services that we offer.
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I want to put the profits of this industry back into the hands of the people who are passionate about what they do.
00:25:47.949 --> 00:25:51.629
And your rating and review will help me do just that.
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Thank you so much ahead of time.
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It'll take you less than a minute, and I will talk to you in the next episode.