OM DENNE EPISODE
In this episode, Brand Strategist Jack Ferguson discusses sonic branding and the new opportunities that are emerging for marketers with AI.
Jack recently created a song for his own brand using AI which sparked a bigger conversation about sonic branding, accessibility, and audio ownership. Sound is one of the most underused brand assets available today and smaller brands have more access than ever.
Jack discusses:
- AI-generated music and the associated considerations for brands
- How AI can be used to make broader auditory assets
- Why hearing is one of the most stimulus-efficient channels humans have
- How audio is becoming more accessible for smaller brands
- Magnum’s ASMR strategy
- Why the opportunity is with hearing compared to the other “always-on” senses
- Many real-world brand examples and case studies
Jack’s Links:
- LinkedIn Profile
- Jack’s Personal Website
The Push Links:
- Follow The Push on LinkedIn
- Find The Push on YouTube
- Follow The Push on TikTok
- Follow The Push on Instagram
- Visit The Push Website
Resources Mentioned:
- Pizza Before The Hut
- Dominos Phrase
- Keno Jingle
- Microsoft Startup Sounds
- Magnum ASMR
- Rivers Advertisements
- Toyota's Sonic Branding Guide
- AO, Let’s Go Jingle
- McDonald’s I’m Loving It Jingle
- Suno
