Your Client Already Knows You Use AI. Now They Want to Talk About the Bill with the Subscription Attorney, Mathew Kerbis on the Practice Playbook Podcast #567

This episode is about what happens to legal and dispute resolution pricing when AI does in twenty minutes what used to take a full day, and why the subscription billing model may be the answer. Clients know their lawyers are using AI, and they want to know why that is not showing up in what they are charged. It is a fair question, and most practitioners do not have a good answer yet.

Here is the part that should get your attention: if you use a tool that cuts your time in half and bill as though you did not, that may not be a client relations problem. It may be an ethics one.

Susan Guthrie sits down with Mathew Kerbis, The Subscription Attorney and CEO of Practi, and what makes this one worth your time is simple. Mathew is not theorizing about subscription pricing from the sidelines. He runs a subscription law firm. He knows what these pricing conversations actually feel like, what scope management looks like day to day, and what it takes to get clients to genuinely prefer this model over the clock.

Together they get into the ethics questions clients are already raising, how a subscription practice really works from the entry-level price to the tiers to the flat-fee add-ons, why putting your pricing on your website now helps AI tools recommend you, and what the next five years look like for the practices that decide not to adapt.

Free Episode Companion Resource: Are Your Fees Keeping Up With How You Actually Work?
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• Why billing by the hour while using AI is a professional responsibility question, not just a business one
• Why your clients are not paying for your time, they are paying for your judgment, your access, and your outcomes
• Why it is bad scope definitions, not bad pricing, that quietly sink subscription practices
• How just two or three clients and a 60-day evaluation let you test this model without rebuilding your practice

Mathew Kerbis, The Subscription Attorney and CEO of Practi, is a national award winner dedicated to revolutionizing the legal profession by helping attorneys abandon the billable hour for the subscription model, and leverage automations and artificial intelligence to serve clients affordably at scale. After 10 years of practice and four years running his law firm, he co-founded Practi as the business model solution for Al-powered lawyers. He is also a frequent public speaker, host of the Law Subscribed and Legal Al Live podcasts, and instructor of highly-rated CLE courses.

• Mathew's free notebook, 276 curated resources powered by NotebookLM: https://notebook.practi.ai
• Practi: https://www.practi.ai
• The Subscription Attorney law firm: https://subscriptionattorney.com
• Law Subscribed and Legal AI Live podcasts: https://lawsubscribed.com and https://legalailive.com
• Matthew on LinkedIn: Kerbisverse

Susan's Practice Accelerator is now open as a monthly membership subscription!  Designed for professionals who want more than just ideas, the Accelerator delivers structure, strategy, accountability, and a community of forward-thinking professionals who are serious about building sustainable, successful practices.

If you have ever wondered if you would benefit from professional coaching, this is your opportunity to test the waters with Susan at an accessible price point.  

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Visit https://susaneguthrie.com/accelerator to join now.

Susan E. Guthrie is one of the most respected voices in mediation and conflict resolution today. A nationally recognized family law attorney and mediator for 35 years, she is now a top professional coach and consultant helping dispute resolution and legal professionals build thriving, modern practices.

Susan recently appeared on The Oprah Podcast, expanding her reach to an even broader audience and highlighting her role as a trusted expert in divorce, communication, and modern conflict resolution. She is also the creator and host of The Divorce & Beyond Podcast, ranked in the top 1% worldwide, with millions of listeners and a global following.

As Immediate Past Chair of the American Bar Association Section of Dispute Resolution, Susan continues to shape the future of the profession while training and mentoring practitioners around the world.

Connect with Susan E. Guthrie

Website: https://susaneguthrie.com
Books: https://susaneguthrie.com/books
LinkedIn: www.linkedin.com/in/susaneguthrie
Instagram: @susaneguthrie and @practiceplaybookpodcast 

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