OM DENNE EPISODE
Tune in for an insightful conversation between host Dr. Heidi Jannenga and Dr. Keaton Ray, PT, DPT, OCS, co-founder and COO of MovementX, for an inspiring look at how physical therapists can thrive outside traditional insurance contracts. Keaton shares MovementX's evolution from cash pay to a diversified payer mix built on creative partnerships, including on-site care in correctional facilities.
Together, Heidi and Keaton break down a practical playbook for clinic owners:
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Know your KPIs and cash flow,
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Train your team to communicate value,
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Plan for short-term volume dips,
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Start small with community partnerships before scaling.
Listen in for a candid and practical conversation on how to diversify revenue while staying true to what matters most: patient care.
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