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Welcome to the Power Table.
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If you are leading your business with a big vision and you're ready for your visibility to match your ambition, you are in the right place.
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I'm your host, Taylor Smith, founder of the Power Table, serial entrepreneur, and international keynote speaker.
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I've generated millions in my business who are speaking of personal branding and community building, and I'm here to teach you how to do the same as a founder-led brand.
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Each week, we dive into the business strategies, identity, and leadership work required to become the woman people recognize, trust, and choose again and again.
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Because your next level isn't just about what you do, it's about who you become in the process.
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This is your seat at the table.
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Hey Haley, welcome to the Power Table Podcast.
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Hi, thank you for having me.
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I'm excited to be here.
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I'm excited for this conversation today about collaborations.
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And uh not only do I know that you're going to share some incredible, valuable tips on this today in the episode, but it's also kind of cool because you and I met essentially because you pitched me on a collaboration of, you know, some kind.
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You were like, hey, what if I come on your podcast?
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You come on mine, we have aligned audiences that are a little bit different.
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What do you think about this idea?
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So this conversation that we're about to have actually is a direct result of one of those collaborations.
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So, Haley, before we get into talking about types of collaborations, what you look for, what are some of the best collaborations that have helped you grow your business?
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I would love if you just started with an introduction of you and your business.
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Sure.
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Yeah.
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So I'm a marketing and sales strategist and coach.
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My clients call me the Mary Poppins of Business Resources because I have something in my bag of tricks for all the different problems like client attraction, marketing and selling and all the things.
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I originally worked in business development and marketing for startups, and I loved doing that.
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And I learned a lot through that experience and had always wanted to have my own business, but I had told myself, I'm not ready yet.
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I need more experience.
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The whole perfectionist mentality was kind of getting in my way.
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And in 2017, one of the companies that I worked for had to let everybody go in one day because they were super delayed in being able to open.
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They weren't getting approved to open.
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And so that did not go as planned.
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And that is when I decided if I'm gonna have my own business, I might as well start now because I kept telling myself, well, you can wait, you can work longer in the field, you know, keep your day job.
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And I realized that was not as safe and risk-free as I thought it was.
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And so I might as well do what I ultimately wanted to do, which is have my own business.
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And so I started that in 2017 and started my podcasts and all the things and have been working with clients ever since.
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2017.
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So uh you're a pre-pandemic like OG in the online business space.
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And you have a podcast as well called Health Coach Nation, right?
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Yes.
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And it's for coaches and wellness professionals who want to grow their business and learn all the different things when it comes to online and local marketing.
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And you actually were a guest on there, so we're excited to release that episode.
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Yeah.
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All right, so let's go ahead and jump straight into collaborations.
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I have heard you talk about collaborations on your own podcast in a lot of different ways.
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So maybe we could start there.
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What are some of your most recommended types of collaborations that have worked really well for you and that you recommend that coaches and service providers pursue?
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Yeah.
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So there are so many different options.
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And I think so often we kind of just think about very surface level types of collabs, like, oh, just do podcast interviews.
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But there's so much more.
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So, for example, you could do a social media shout-out where you and a partner give each other a shout-out, tag each other's pages, promote why you would want to follow each other.
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You could do a freebie swap.
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This is where you take your email lead magnet and you share it with your email list, and vice versa, they share it with their email list.
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You could do a referral partnership where, hey, if I refer someone to you and they end up enrolling in a service, you get some kind of incentive.
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You get a commission.
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That can also be called an affiliate program if you really want to be technical and you want to set up fancy, you know, affiliate links.
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There's platforms out there where you can do that.
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But you can also just do it the old-fashioned way where it's like, hey, if you send an email intro and that person turns into a customer, you get some kind of incentive.
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You could do guest workshops in your community with partners.
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There's so many online guest trainings you could do as well for communities.
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Like maybe your partner has a membership or program or course, and they have guest speakers come in and do a talk.
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There's you, I think you just hosted an online event and there's online events that you could be a part of as a guest speaker, right?
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Or, you know, you can be a part of that by donating a presentation if they're doing pre-recorded trainings or something like that.
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So there are just so many things.
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And even if you want to get creative and think outside the box, there's things like putting together some kind of giveaway with a bunch of partners and you all donate a prize.
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Like the opportunities are endless.
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It's more about deciding, think about where you're active on online, right?
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So if you have a big following on LinkedIn, maybe your collab is gonna be you're gonna share something for someone on your LinkedIn.
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And vice versa, maybe your partner has a podcast and you're gonna be a guest on their podcast.
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So I think one thing to highlight here is it doesn't always have to be, if you're gonna do collaborations, it doesn't always have to be a swap that's like, we are only doing a podcast swap.
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You're on my podcast, I'm on your podcast.
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It can just be wherever you, whatever would be most beneficial to offer your partner for your marketing channels, you offer that.
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And vice versa, they offer that wherever they're most active, featuring you.
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So I think sometimes people get caught up thinking it needs to be like a tit for tat.
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Like, I don't have a podcast, so how am I gonna be on podcasts if I can't offer a swap?
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But the truth is there's a lot of other things you could offer to still collaborate with somebody that's not just like a tit for tat.
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Yeah, I'm actually so happy that you said that because everyone's marketing channels and where we put in the most time, where we have the audience growth the most is often quite different.
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And it's actually, I think, to your advantage a lot of the time when you're leveraging other people's platforms differently instead of it just being one Instagram to another.
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Not that that can't work and it it can be very effective, but if you're trying to grow on a different platform, you know, borrowing the audience of someone who is already successful in that platform.
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And like you said, not necessarily making it like the perfect equal exchange of the exact same assets and getting creative.
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As you were talking about that, one of the most successful collaborations that I've ever done actually was I did an affiliate swap for her program.
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And that was one of the things we did.
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We sent out, you know, the affiliate email with the link.
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But more than that, um, in exchange for the uh visibility that she brought us with her social and her email list, one of the things that I offered her, and she happily took me up on, which gave me this idea of like, oh, I should be thinking outside the box, like like you said, Haley, was I knew that she was looking for more affiliates.
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And so I was like, hey, I have this list of a hundred um people that I have worked with who are speakers from my past bands, past collaborations of mine.
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And one of the things that I could offer you, since my audience is kind of smaller, is I could send a personal introduction and a more personalized email to this specific list of a hundred people.
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Um, and for her, she was like, that's actually the most valuable thing in the entire collaboration.
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So I just wanted to show that to say like, think outside the box and don't be afraid to propose something different.
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Absolutely.
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And even if you're like, well, I don't have, I feel like I don't have that much to offer collab partner because I'm new.
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Sometimes people are still willing to collaborate with you.
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And as long as you're willing to share the podcast you were on of theirs or you're willing to, you know, keep them in mind for referrals, they're fine with that.
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So it, I mean, I think it's like really important to just remember that you have value to offer outside of just like sending it to your email list or posting about it.
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Like also you just bringing value to their audience is valuable.
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So you don't have to, you know, avoid asking because you miss 100% of the shots you don't take.
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And I've been surprised, like I've had people, Taylor, who I've I've thought are outside of my league as podcast guests, because it just because I said, Do you want to be on my podcast?
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I would love to interview you about blank topic.
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And they've said yes.
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And I've been like, whoa, I'm so shocked that this huge, like I've had Amy Porterfield.
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Now I didn't even pitch her.
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She actually had her book come out and um her team reached out because they were doing like a live interview blitz.
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Like they were just trying to get this book out there.
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And she was on my Instagram live, which I repurposed into a podcast, and it was crazy because I was like, whoa, like this is someone who I thought was way outside of my league.
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And um, so you just never know.
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You just never know.
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Keep your eyes and ears open.
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Yeah.
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And you know, something that I look for with my own podcast as well is while I might give priority to podcast swaps, that's also always beneficial, I think, for me.
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But at the same time, sometimes I'm looking for conversations, like really, really specific topics that I know my audience wants to learn about.
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And so the audience size of the guest kind of becomes irrelevant if they can really deliver on that specific conversation.
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Or I'm also looking for new faces.
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My audience really values the new people that I bring into their world.
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And it's kind of my job to go out and find those people.
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And so if their audience is a lot smaller, they don't have a podcast.
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Sometimes, again, that kind of becomes irrelevant because it's really helping me with my goal of bringing in new conversations and new people into their world.
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So I think we can um really just kind of sum that up as like you said, you missed 100% of the shots you don't take.
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Don't be afraid to propose something.
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It might be a not right now, and that's okay too, but you truly don't know until you ask or you make that connection.
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So, Haley, I want to ask you, what do you look for or who do you look for when it comes to collaborations that you feel like have really worked well for you?
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Like, what are some of those key signs that this is gonna be a good collaboration?
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Yes.
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So when looking for collab partners, there's a couple things that I think about.
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Number one, does your services complement each other?
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And does your audiences are they do they overlap or or is it who you want to work with?
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So for example, I I do marketing and sales coaching and consulting, but let's say I'm gonna collaborate with someone who specifically specializes in TikTok, because that's not my main topic.
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I would probably refer someone out if they really, if they wanted that to be their thing.
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That's really not my main thing, right?
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So we still both do marketing.
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It's just we do it in a different way.
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And so you would call that a good collab because we complement each other as opposed to overstepping over each other.
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Like we don't teach the exact same method, we don't teach the exact same thing.
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And we also both work with people who want to grow their businesses, right?
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The other thing I've noticed is the more specific someone's niche is that overlaps with mine, the better.
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So, for example, when I've done summits and bundles where I contribute a guest talk and it's for both like maybe, you know, product-based businesses and service-based businesses, those don't go as well for me as ones that are just for service providers and coaches, because that's like my niche much more than product-based businesses.
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Not to say that I don't have some clients who are outliers who have like I have a client who has a perfume business, I have a client who has a you know, brick and mortar, but most of my clients are not that.
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So that's another thing.
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The other thing you want to think about is do your values align?
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Would people kind of be like, why is this a collab?
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Most of the time, your collab partners, you want to match in values.
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You want to make sure that your audience would probably, you know, align with their messaging as well.
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And so if you're someone who's like faith-based and you don't swear and you're you're very wholesome and you partner with someone who's like swearing and like, you know, dropping F bombs everywhere, like maybe that's not the best clip.
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I don't know.
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Just think about that, right?
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And then the other thing would be that you hopefully have heard good things.
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Like you do want to kind of, if you're vetting people for your audience to recommend to them, just maybe do a bit of a check on just do you think that they're good at what they do?
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Do they have some reviews?
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Do they have some testimonials?
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Obviously, you don't have to be a client of theirs to do a collab, but sometimes that is good to just kind of make sure that they seem legit and have authority and that kind of thing.
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So those are the kinds of things that I look for if I'm choosing a collab partner.
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Yeah, we've talked a little bit on this podcast with path guests, and I've shared my own challenges and I think just changes in the way that I approach collaborations in that I'm actually, I think, as time goes on, much slower to collaborate, much slower to say yes.
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I think in the beginning, we think all brand awareness of anybody who's like seems like they would be a good compliment would be good, right?
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And then the more things have gone on, the more I've realized, oh, I need to go through a little bit more vetting and just make sure that, like you said, these people know what they're doing.
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They don't just have an audience, but can actually deliver because the reality is you're putting your audience and your community, your clients in front of, you know, you're putting this person in front of them.
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And they may more than likely at some point go on to buy from that person, right?
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And so we need to really be careful and thoughtful and intentional about who we put in front of our audience because it's not just about using collaborations to grow, but recognizing we have the responsibility that when you put someone else in front of your audience, you're effectively endorsing them.
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So just being really, really careful, I think, and taking extra time.
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So for me, that has been like listening to their podcast, making sure I agree with the advice that they're giving, um, going through their social media content, like you said, making sure there's testimonials and reviews.
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And these things to be quite frank, like they take longer than just saying yes to a collaboration.
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It does take a lot of time, but I know um that I feel more in alignment with my own brand values and I'm acting on them if I take that time to vet those people instead of just blindly going in and assuming everyone does a good job and everyone has really good intentions.
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For you, when it comes to collaborations you've done that have led to really good results in your business.
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So client acquisition, maybe bigger wins with visibility and credibility, what have some of those looked like?
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So quite a few.
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I mean, as you start to do this, you start to be able to evaluate and get a better grasp on what kind of collabs to focus on.
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And so for me, guest trainings have done really well.
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So I have a collection of guest talks that I give, some on collabs, some on client attraction, some on LinkedIn, et cetera, et cetera.
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And my whole collab approach is taking those on tour to as many guest communities as I can.
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And the reason I like doing the guest trainings and why that has worked well for me, I think, is because I can give value up front, give a quick win up front to an audience, and then transition into my lead magnet so that I'm growing my email list.
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And so I've done that with people like companies that complement what I do.
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So for example, there's a community, like there's like a lawyer who does legal templates and has a community for people who need help with like the legal side of their business.
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So I've done a guest training for them more on the marketing side, and that's gone really well.
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Or like people who are expanding their coaching skills, learning a new coaching approach or certification.
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And I've done a talk for them, right?
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Because they want to learn the business side too.
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So that's been really good.
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And the other thing is I repeat.
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I'm not afraid to like I'm about to be on a podcast for a second or third time that has gone well in the past, where I've had people say, I found you through that podcast.
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Okay, well, let's just do another podcast interview, right?
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So you can repeat with the same partners as opposed to always just going to new partners, right?
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Sometimes I do an annual thing with some of my best partners because we just like to continue to collaborate.
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Like, example, I have a Pinterest partner who teaches Pinterest.
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I'm not a huge Pinterest person, and we've done a lot of email swaps, and we kind of now just do it once a year because our audience benefits from each other's trainings and it's good, it's gone well for us.
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So that's just a couple of examples.
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Yeah, thank you for being so specific with those.
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And I love that you share don't be afraid to work with the same people because often collaborations are framed in in terms of like new exposure, right?
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Like borrowing other people's audiences for the first time, getting in front of new eyeballs.
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And while there's benefit to that, when I also look back at some of my own best collaborations, they have been the people that my audience sees me with over and over again, as well as their audience seeing me with them.
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So there's just more trust into the conversion, I think also tends to be a little higher.
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But not that we're saying only do these people, but rather, you know, looking back, gathering the data, fine, figuring out which ones actually performed well, and then maybe looking at okay, can we just do that again?
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Like making this easier instead of constantly trying to reinvent the wheel.
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So as we come to the end of our episode, Haley, is there anything else you would share about collaborations that someone could take and implement in Q4 of this year?
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Yeah, I I think one thing too that gets missed or is like underrated is in your community collaborations.
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So going out there, if you're a health coach and there's an acupuncturist or there's a boutique yoga studio, or there's, you know, one of my clients actually coaches teachers and went to her kids' school to one of the staff meetings and just did a little mini workshop and got clients from it.
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So like don't miss your community.
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Just because you like being online, sometimes that gets missed.
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And I think the other thing is make sure when you do your collab pitch, you're always thinking about what's in it for the partner, not what's in it for you, not making it all about you, keeping it short, keeping it a question.
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Hey, would you be open to exploring collaboration to get the conversation started, as opposed to thinking you need to cram every single thing about your brand and your business in the very first message, right?
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Like first, we just need to like introduce yourself, say why you're reaching out, ask if they're open to collaborating, and then you have a conversation about it because I've seen too many people like overload the partner.
00:19:42.640 --> 00:19:52.640
We've all gotten those emails and messages that are like so long and so confusing and so like they're just spewing all their collab ideas in one message, and it's like, whoa, hold on.
00:19:52.799 --> 00:19:54.319
Like you can lose people.
00:19:54.480 --> 00:19:56.400
So just make sure you're keeping that in mind.
00:19:56.640 --> 00:20:10.000
Yeah, and really taking the time to identify what is in it for their audience, what makes it a win for them is the key to getting those collaborations successfully and really opening the door for the future.
00:20:10.319 --> 00:20:11.920
I think that's such a helpful thing.
00:20:12.000 --> 00:20:17.279
And if you're listening to this in real time when the episode comes out, we're kind of headed towards the end of the year.
00:20:17.440 --> 00:20:27.279
And so my encouragement would just be uh if you're someone who doesn't have any collaborations lined up for the rest of the year, thinking about, you know, what are a few ways that you could do this would be low lift.
00:20:27.440 --> 00:20:33.119
Um, Haley mentioned Instagram lives that can then be repurposed into things like podcast episodes.
00:20:33.440 --> 00:20:44.799
Or if you have, you know, a workshop that you've done in the past already, could we take it to three different communities and memberships that you could go and teach the same workshop in once a month?
00:20:44.960 --> 00:20:48.240
That's three separate collaboration opportunities for the rest of the Q4.
00:20:48.720 --> 00:20:51.599
So think about the ways at this point in the year.
00:20:51.759 --> 00:20:55.279
I would say that you already have assets you're probably sitting on.
00:20:55.359 --> 00:21:07.759
And let's add some collaborations in as the end of the year wraps up because it benefits you in 2027 and beyond to have that kind of exposure, have new people coming into your world through these collaborations.
00:21:07.920 --> 00:21:14.240
And then finally, I'll just add be a good collaboration partner, send a thank you, ask how you can be a resource.
00:21:14.400 --> 00:21:19.359
That's one of my favorite questions when I finish a collaboration with someone is like, hey, what else do you need right now?
00:21:19.519 --> 00:21:20.400
What are you working on?
00:21:20.559 --> 00:21:21.920
How can I support you?
00:21:22.079 --> 00:21:26.640
And I will send those throughout the year too, not necessarily immediately on the back of the collaboration.
00:21:26.720 --> 00:21:27.680
I'll just send emails.
00:21:27.759 --> 00:21:28.799
I do this every single week.
00:21:28.880 --> 00:21:31.119
I send emails or DMs to just people in my circle.
00:21:31.200 --> 00:21:32.799
And I'm like, hey, how are you doing?
00:21:33.039 --> 00:21:33.759
What's going on?
00:21:33.920 --> 00:21:35.680
Is there any way I can support you right now?
00:21:35.759 --> 00:21:37.599
And sometimes they're like, no, I'm good.
00:21:37.759 --> 00:21:42.480
But I want them to know that I care about them beyond just that immediate collaboration that we've done together.
00:21:42.720 --> 00:21:52.640
Haley, for those who want to get connected with you beyond this podcast episode and learn more about what you do and learn from you personally, where can they find you?
00:21:52.799 --> 00:21:54.079
What do you have going on right now?
00:21:54.319 --> 00:21:55.839
So thank you again for having me.
00:21:56.000 --> 00:21:57.039
This has been very fun.
00:21:57.279 --> 00:22:07.440
If you are looking to grow your sales andor book more discovery calls or calls with people who may be interested in your services, I have a free gift.
00:22:07.599 --> 00:22:12.720
It's sharing five posts that you can use to help book your next 10 discovery calls.
00:22:12.960 --> 00:22:18.240
And one of the posts actually in it is a post to help you find collab partners too.
00:22:18.400 --> 00:22:26.319
So it can kind of be a good starting point too if you were listening to this episode and you were trying to see who among your network might want to collaborate with you.
00:22:26.480 --> 00:22:31.279
So that's available at haileyroe.com slash discoverycalls, all one word.
00:22:31.599 --> 00:22:34.240
I'm on Instagram at Haley underscore row.
00:22:34.319 --> 00:22:40.720
I'm on LinkedIn, Haley Rowe, and uh the Health Coach Nation podcast, which is new episodes every Wednesday and Friday.
00:22:40.880 --> 00:22:42.960
We're in the top 1% on listen notes.
00:22:43.119 --> 00:22:45.920
You can check us out on all the the podcast platforms.
00:22:46.160 --> 00:22:48.400
Thank you, Haley, so much for joining me today.
00:22:48.480 --> 00:22:50.079
It's truly been a pleasure.
00:22:50.240 --> 00:22:55.519
If you are listening and you want to go connect with Haley, all of those links will be in our show notes as well.
00:22:55.680 --> 00:22:59.440
And for those of you listening, I will talk to you in the next episode.
00:22:59.599 --> 00:23:00.400
Thanks, Haley.
00:23:00.480 --> 00:23:01.359
Thank you.
00:00:00.160 --> 00:00:01.760
Welcome to the Power Table.
00:00:01.919 --> 00:00:09.919
If you are leading your business with a big vision and you're ready for your visibility to match your ambition, you are in the right place.
00:00:10.080 --> 00:00:16.719
I'm your host, Taylor Smith, founder of the Power Table, serial entrepreneur, and international keynote speaker.
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I've generated millions in my business who are speaking of personal branding and community building, and I'm here to teach you how to do the same as a founder-led brand.
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Each week, we dive into the business strategies, identity, and leadership work required to become the woman people recognize, trust, and choose again and again.
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Because your next level isn't just about what you do, it's about who you become in the process.
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This is your seat at the table.
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Hey Haley, welcome to the Power Table Podcast.
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Hi, thank you for having me.
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I'm excited to be here.
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I'm excited for this conversation today about collaborations.
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And uh not only do I know that you're going to share some incredible, valuable tips on this today in the episode, but it's also kind of cool because you and I met essentially because you pitched me on a collaboration of, you know, some kind.
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You were like, hey, what if I come on your podcast?
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You come on mine, we have aligned audiences that are a little bit different.
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What do you think about this idea?
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So this conversation that we're about to have actually is a direct result of one of those collaborations.
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So, Haley, before we get into talking about types of collaborations, what you look for, what are some of the best collaborations that have helped you grow your business?
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I would love if you just started with an introduction of you and your business.
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Sure.
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Yeah.
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So I'm a marketing and sales strategist and coach.
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My clients call me the Mary Poppins of Business Resources because I have something in my bag of tricks for all the different problems like client attraction, marketing and selling and all the things.
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I originally worked in business development and marketing for startups, and I loved doing that.
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And I learned a lot through that experience and had always wanted to have my own business, but I had told myself, I'm not ready yet.
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I need more experience.
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The whole perfectionist mentality was kind of getting in my way.
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And in 2017, one of the companies that I worked for had to let everybody go in one day because they were super delayed in being able to open.
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They weren't getting approved to open.
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And so that did not go as planned.
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And that is when I decided if I'm gonna have my own business, I might as well start now because I kept telling myself, well, you can wait, you can work longer in the field, you know, keep your day job.
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And I realized that was not as safe and risk-free as I thought it was.
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And so I might as well do what I ultimately wanted to do, which is have my own business.
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And so I started that in 2017 and started my podcasts and all the things and have been working with clients ever since.
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2017.
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So uh you're a pre-pandemic like OG in the online business space.
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And you have a podcast as well called Health Coach Nation, right?
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Yes.
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And it's for coaches and wellness professionals who want to grow their business and learn all the different things when it comes to online and local marketing.
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And you actually were a guest on there, so we're excited to release that episode.
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Yeah.
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All right, so let's go ahead and jump straight into collaborations.
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I have heard you talk about collaborations on your own podcast in a lot of different ways.
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So maybe we could start there.
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What are some of your most recommended types of collaborations that have worked really well for you and that you recommend that coaches and service providers pursue?
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Yeah.
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So there are so many different options.
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And I think so often we kind of just think about very surface level types of collabs, like, oh, just do podcast interviews.
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But there's so much more.
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So, for example, you could do a social media shout-out where you and a partner give each other a shout-out, tag each other's pages, promote why you would want to follow each other.
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You could do a freebie swap.
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This is where you take your email lead magnet and you share it with your email list, and vice versa, they share it with their email list.
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You could do a referral partnership where, hey, if I refer someone to you and they end up enrolling in a service, you get some kind of incentive.
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You get a commission.
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That can also be called an affiliate program if you really want to be technical and you want to set up fancy, you know, affiliate links.
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There's platforms out there where you can do that.
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But you can also just do it the old-fashioned way where it's like, hey, if you send an email intro and that person turns into a customer, you get some kind of incentive.
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You could do guest workshops in your community with partners.
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There's so many online guest trainings you could do as well for communities.
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Like maybe your partner has a membership or program or course, and they have guest speakers come in and do a talk.
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There's you, I think you just hosted an online event and there's online events that you could be a part of as a guest speaker, right?
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Or, you know, you can be a part of that by donating a presentation if they're doing pre-recorded trainings or something like that.
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So there are just so many things.
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And even if you want to get creative and think outside the box, there's things like putting together some kind of giveaway with a bunch of partners and you all donate a prize.
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Like the opportunities are endless.
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It's more about deciding, think about where you're active on online, right?
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So if you have a big following on LinkedIn, maybe your collab is gonna be you're gonna share something for someone on your LinkedIn.
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And vice versa, maybe your partner has a podcast and you're gonna be a guest on their podcast.
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So I think one thing to highlight here is it doesn't always have to be, if you're gonna do collaborations, it doesn't always have to be a swap that's like, we are only doing a podcast swap.
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You're on my podcast, I'm on your podcast.
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It can just be wherever you, whatever would be most beneficial to offer your partner for your marketing channels, you offer that.
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And vice versa, they offer that wherever they're most active, featuring you.
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So I think sometimes people get caught up thinking it needs to be like a tit for tat.
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Like, I don't have a podcast, so how am I gonna be on podcasts if I can't offer a swap?
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But the truth is there's a lot of other things you could offer to still collaborate with somebody that's not just like a tit for tat.
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Yeah, I'm actually so happy that you said that because everyone's marketing channels and where we put in the most time, where we have the audience growth the most is often quite different.
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And it's actually, I think, to your advantage a lot of the time when you're leveraging other people's platforms differently instead of it just being one Instagram to another.
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Not that that can't work and it it can be very effective, but if you're trying to grow on a different platform, you know, borrowing the audience of someone who is already successful in that platform.
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And like you said, not necessarily making it like the perfect equal exchange of the exact same assets and getting creative.
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As you were talking about that, one of the most successful collaborations that I've ever done actually was I did an affiliate swap for her program.
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And that was one of the things we did.
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We sent out, you know, the affiliate email with the link.
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But more than that, um, in exchange for the uh visibility that she brought us with her social and her email list, one of the things that I offered her, and she happily took me up on, which gave me this idea of like, oh, I should be thinking outside the box, like like you said, Haley, was I knew that she was looking for more affiliates.
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And so I was like, hey, I have this list of a hundred um people that I have worked with who are speakers from my past bands, past collaborations of mine.
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And one of the things that I could offer you, since my audience is kind of smaller, is I could send a personal introduction and a more personalized email to this specific list of a hundred people.
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Um, and for her, she was like, that's actually the most valuable thing in the entire collaboration.
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So I just wanted to show that to say like, think outside the box and don't be afraid to propose something different.
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Absolutely.
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And even if you're like, well, I don't have, I feel like I don't have that much to offer collab partner because I'm new.
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Sometimes people are still willing to collaborate with you.
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And as long as you're willing to share the podcast you were on of theirs or you're willing to, you know, keep them in mind for referrals, they're fine with that.
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So it, I mean, I think it's like really important to just remember that you have value to offer outside of just like sending it to your email list or posting about it.
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Like also you just bringing value to their audience is valuable.
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So you don't have to, you know, avoid asking because you miss 100% of the shots you don't take.
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And I've been surprised, like I've had people, Taylor, who I've I've thought are outside of my league as podcast guests, because it just because I said, Do you want to be on my podcast?
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I would love to interview you about blank topic.
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And they've said yes.
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And I've been like, whoa, I'm so shocked that this huge, like I've had Amy Porterfield.
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Now I didn't even pitch her.
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She actually had her book come out and um her team reached out because they were doing like a live interview blitz.
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Like they were just trying to get this book out there.
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And she was on my Instagram live, which I repurposed into a podcast, and it was crazy because I was like, whoa, like this is someone who I thought was way outside of my league.
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And um, so you just never know.
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You just never know.
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Keep your eyes and ears open.
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Yeah.
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And you know, something that I look for with my own podcast as well is while I might give priority to podcast swaps, that's also always beneficial, I think, for me.
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But at the same time, sometimes I'm looking for conversations, like really, really specific topics that I know my audience wants to learn about.
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And so the audience size of the guest kind of becomes irrelevant if they can really deliver on that specific conversation.
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Or I'm also looking for new faces.
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My audience really values the new people that I bring into their world.
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And it's kind of my job to go out and find those people.
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And so if their audience is a lot smaller, they don't have a podcast.
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Sometimes, again, that kind of becomes irrelevant because it's really helping me with my goal of bringing in new conversations and new people into their world.
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So I think we can um really just kind of sum that up as like you said, you missed 100% of the shots you don't take.
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Don't be afraid to propose something.
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It might be a not right now, and that's okay too, but you truly don't know until you ask or you make that connection.
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So, Haley, I want to ask you, what do you look for or who do you look for when it comes to collaborations that you feel like have really worked well for you?
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Like, what are some of those key signs that this is gonna be a good collaboration?
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Yes.
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So when looking for collab partners, there's a couple things that I think about.
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Number one, does your services complement each other?
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And does your audiences are they do they overlap or or is it who you want to work with?
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So for example, I I do marketing and sales coaching and consulting, but let's say I'm gonna collaborate with someone who specifically specializes in TikTok, because that's not my main topic.
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I would probably refer someone out if they really, if they wanted that to be their thing.
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That's really not my main thing, right?
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So we still both do marketing.
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It's just we do it in a different way.
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And so you would call that a good collab because we complement each other as opposed to overstepping over each other.
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Like we don't teach the exact same method, we don't teach the exact same thing.
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And we also both work with people who want to grow their businesses, right?
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The other thing I've noticed is the more specific someone's niche is that overlaps with mine, the better.
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So, for example, when I've done summits and bundles where I contribute a guest talk and it's for both like maybe, you know, product-based businesses and service-based businesses, those don't go as well for me as ones that are just for service providers and coaches, because that's like my niche much more than product-based businesses.
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Not to say that I don't have some clients who are outliers who have like I have a client who has a perfume business, I have a client who has a you know, brick and mortar, but most of my clients are not that.
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So that's another thing.
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The other thing you want to think about is do your values align?
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Would people kind of be like, why is this a collab?
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Most of the time, your collab partners, you want to match in values.
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You want to make sure that your audience would probably, you know, align with their messaging as well.
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And so if you're someone who's like faith-based and you don't swear and you're you're very wholesome and you partner with someone who's like swearing and like, you know, dropping F bombs everywhere, like maybe that's not the best clip.
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I don't know.
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Just think about that, right?
00:13:05.679 --> 00:13:10.000
And then the other thing would be that you hopefully have heard good things.
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Like you do want to kind of, if you're vetting people for your audience to recommend to them, just maybe do a bit of a check on just do you think that they're good at what they do?
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Do they have some reviews?
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Do they have some testimonials?
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Obviously, you don't have to be a client of theirs to do a collab, but sometimes that is good to just kind of make sure that they seem legit and have authority and that kind of thing.
00:13:33.360 --> 00:13:37.120
So those are the kinds of things that I look for if I'm choosing a collab partner.
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Yeah, we've talked a little bit on this podcast with path guests, and I've shared my own challenges and I think just changes in the way that I approach collaborations in that I'm actually, I think, as time goes on, much slower to collaborate, much slower to say yes.
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I think in the beginning, we think all brand awareness of anybody who's like seems like they would be a good compliment would be good, right?
00:14:01.600 --> 00:14:12.799
And then the more things have gone on, the more I've realized, oh, I need to go through a little bit more vetting and just make sure that, like you said, these people know what they're doing.
00:14:13.039 --> 00:14:24.000
They don't just have an audience, but can actually deliver because the reality is you're putting your audience and your community, your clients in front of, you know, you're putting this person in front of them.
00:14:24.159 --> 00:14:28.960
And they may more than likely at some point go on to buy from that person, right?
00:14:29.279 --> 00:14:43.679
And so we need to really be careful and thoughtful and intentional about who we put in front of our audience because it's not just about using collaborations to grow, but recognizing we have the responsibility that when you put someone else in front of your audience, you're effectively endorsing them.
00:14:43.919 --> 00:14:47.840
So just being really, really careful, I think, and taking extra time.
00:14:48.000 --> 00:14:59.279
So for me, that has been like listening to their podcast, making sure I agree with the advice that they're giving, um, going through their social media content, like you said, making sure there's testimonials and reviews.
00:14:59.440 --> 00:15:04.960
And these things to be quite frank, like they take longer than just saying yes to a collaboration.
00:15:05.200 --> 00:15:22.000
It does take a lot of time, but I know um that I feel more in alignment with my own brand values and I'm acting on them if I take that time to vet those people instead of just blindly going in and assuming everyone does a good job and everyone has really good intentions.
00:15:22.320 --> 00:15:28.159
For you, when it comes to collaborations you've done that have led to really good results in your business.
00:15:28.320 --> 00:15:34.399
So client acquisition, maybe bigger wins with visibility and credibility, what have some of those looked like?
00:15:34.639 --> 00:15:36.000
So quite a few.
00:15:36.159 --> 00:15:43.600
I mean, as you start to do this, you start to be able to evaluate and get a better grasp on what kind of collabs to focus on.
00:15:43.679 --> 00:15:47.200
And so for me, guest trainings have done really well.
00:15:47.360 --> 00:15:54.879
So I have a collection of guest talks that I give, some on collabs, some on client attraction, some on LinkedIn, et cetera, et cetera.
00:15:55.200 --> 00:16:02.480
And my whole collab approach is taking those on tour to as many guest communities as I can.
00:16:02.639 --> 00:16:16.879
And the reason I like doing the guest trainings and why that has worked well for me, I think, is because I can give value up front, give a quick win up front to an audience, and then transition into my lead magnet so that I'm growing my email list.
00:16:17.039 --> 00:16:21.279
And so I've done that with people like companies that complement what I do.
00:16:21.440 --> 00:16:30.960
So for example, there's a community, like there's like a lawyer who does legal templates and has a community for people who need help with like the legal side of their business.
00:16:31.039 --> 00:16:35.600
So I've done a guest training for them more on the marketing side, and that's gone really well.
00:16:35.840 --> 00:16:41.840
Or like people who are expanding their coaching skills, learning a new coaching approach or certification.
00:16:42.000 --> 00:16:43.840
And I've done a talk for them, right?
00:16:44.000 --> 00:16:46.159
Because they want to learn the business side too.
00:16:46.320 --> 00:16:47.759
So that's been really good.
00:16:47.919 --> 00:16:49.600
And the other thing is I repeat.
00:16:49.679 --> 00:16:58.879
I'm not afraid to like I'm about to be on a podcast for a second or third time that has gone well in the past, where I've had people say, I found you through that podcast.
00:16:59.039 --> 00:17:02.399
Okay, well, let's just do another podcast interview, right?
00:17:02.559 --> 00:17:07.519
So you can repeat with the same partners as opposed to always just going to new partners, right?
00:17:07.680 --> 00:17:13.599
Sometimes I do an annual thing with some of my best partners because we just like to continue to collaborate.
00:17:13.680 --> 00:17:17.200
Like, example, I have a Pinterest partner who teaches Pinterest.
00:17:17.359 --> 00:17:28.240
I'm not a huge Pinterest person, and we've done a lot of email swaps, and we kind of now just do it once a year because our audience benefits from each other's trainings and it's good, it's gone well for us.
00:17:28.400 --> 00:17:30.559
So that's just a couple of examples.
00:17:30.720 --> 00:17:32.880
Yeah, thank you for being so specific with those.
00:17:32.960 --> 00:17:40.960
And I love that you share don't be afraid to work with the same people because often collaborations are framed in in terms of like new exposure, right?
00:17:41.039 --> 00:17:45.680
Like borrowing other people's audiences for the first time, getting in front of new eyeballs.
00:17:45.839 --> 00:18:00.240
And while there's benefit to that, when I also look back at some of my own best collaborations, they have been the people that my audience sees me with over and over again, as well as their audience seeing me with them.
00:18:00.400 --> 00:18:05.200
So there's just more trust into the conversion, I think also tends to be a little higher.
00:18:05.359 --> 00:18:16.880
But not that we're saying only do these people, but rather, you know, looking back, gathering the data, fine, figuring out which ones actually performed well, and then maybe looking at okay, can we just do that again?
00:18:16.960 --> 00:18:20.640
Like making this easier instead of constantly trying to reinvent the wheel.
00:18:20.960 --> 00:18:31.680
So as we come to the end of our episode, Haley, is there anything else you would share about collaborations that someone could take and implement in Q4 of this year?
00:18:31.920 --> 00:18:40.720
Yeah, I I think one thing too that gets missed or is like underrated is in your community collaborations.
00:18:40.960 --> 00:18:59.519
So going out there, if you're a health coach and there's an acupuncturist or there's a boutique yoga studio, or there's, you know, one of my clients actually coaches teachers and went to her kids' school to one of the staff meetings and just did a little mini workshop and got clients from it.
00:18:59.680 --> 00:19:02.559
So like don't miss your community.
00:19:02.720 --> 00:19:06.640
Just because you like being online, sometimes that gets missed.
00:19:06.720 --> 00:19:19.200
And I think the other thing is make sure when you do your collab pitch, you're always thinking about what's in it for the partner, not what's in it for you, not making it all about you, keeping it short, keeping it a question.
00:19:19.359 --> 00:19:31.039
Hey, would you be open to exploring collaboration to get the conversation started, as opposed to thinking you need to cram every single thing about your brand and your business in the very first message, right?
00:19:31.200 --> 00:19:42.400
Like first, we just need to like introduce yourself, say why you're reaching out, ask if they're open to collaborating, and then you have a conversation about it because I've seen too many people like overload the partner.
00:19:42.640 --> 00:19:52.640
We've all gotten those emails and messages that are like so long and so confusing and so like they're just spewing all their collab ideas in one message, and it's like, whoa, hold on.
00:19:52.799 --> 00:19:54.319
Like you can lose people.
00:19:54.480 --> 00:19:56.400
So just make sure you're keeping that in mind.
00:19:56.640 --> 00:20:10.000
Yeah, and really taking the time to identify what is in it for their audience, what makes it a win for them is the key to getting those collaborations successfully and really opening the door for the future.
00:20:10.319 --> 00:20:11.920
I think that's such a helpful thing.
00:20:12.000 --> 00:20:17.279
And if you're listening to this in real time when the episode comes out, we're kind of headed towards the end of the year.
00:20:17.440 --> 00:20:27.279
And so my encouragement would just be uh if you're someone who doesn't have any collaborations lined up for the rest of the year, thinking about, you know, what are a few ways that you could do this would be low lift.
00:20:27.440 --> 00:20:33.119
Um, Haley mentioned Instagram lives that can then be repurposed into things like podcast episodes.
00:20:33.440 --> 00:20:44.799
Or if you have, you know, a workshop that you've done in the past already, could we take it to three different communities and memberships that you could go and teach the same workshop in once a month?
00:20:44.960 --> 00:20:48.240
That's three separate collaboration opportunities for the rest of the Q4.
00:20:48.720 --> 00:20:51.599
So think about the ways at this point in the year.
00:20:51.759 --> 00:20:55.279
I would say that you already have assets you're probably sitting on.
00:20:55.359 --> 00:21:07.759
And let's add some collaborations in as the end of the year wraps up because it benefits you in 2027 and beyond to have that kind of exposure, have new people coming into your world through these collaborations.
00:21:07.920 --> 00:21:14.240
And then finally, I'll just add be a good collaboration partner, send a thank you, ask how you can be a resource.
00:21:14.400 --> 00:21:19.359
That's one of my favorite questions when I finish a collaboration with someone is like, hey, what else do you need right now?
00:21:19.519 --> 00:21:20.400
What are you working on?
00:21:20.559 --> 00:21:21.920
How can I support you?
00:21:22.079 --> 00:21:26.640
And I will send those throughout the year too, not necessarily immediately on the back of the collaboration.
00:21:26.720 --> 00:21:27.680
I'll just send emails.
00:21:27.759 --> 00:21:28.799
I do this every single week.
00:21:28.880 --> 00:21:31.119
I send emails or DMs to just people in my circle.
00:21:31.200 --> 00:21:32.799
And I'm like, hey, how are you doing?
00:21:33.039 --> 00:21:33.759
What's going on?
00:21:33.920 --> 00:21:35.680
Is there any way I can support you right now?
00:21:35.759 --> 00:21:37.599
And sometimes they're like, no, I'm good.
00:21:37.759 --> 00:21:42.480
But I want them to know that I care about them beyond just that immediate collaboration that we've done together.
00:21:42.720 --> 00:21:52.640
Haley, for those who want to get connected with you beyond this podcast episode and learn more about what you do and learn from you personally, where can they find you?
00:21:52.799 --> 00:21:54.079
What do you have going on right now?
00:21:54.319 --> 00:21:55.839
So thank you again for having me.
00:21:56.000 --> 00:21:57.039
This has been very fun.
00:21:57.279 --> 00:22:07.440
If you are looking to grow your sales andor book more discovery calls or calls with people who may be interested in your services, I have a free gift.
00:22:07.599 --> 00:22:12.720
It's sharing five posts that you can use to help book your next 10 discovery calls.
00:22:12.960 --> 00:22:18.240
And one of the posts actually in it is a post to help you find collab partners too.
00:22:18.400 --> 00:22:26.319
So it can kind of be a good starting point too if you were listening to this episode and you were trying to see who among your network might want to collaborate with you.
00:22:26.480 --> 00:22:31.279
So that's available at haileyroe.com slash discoverycalls, all one word.
00:22:31.599 --> 00:22:34.240
I'm on Instagram at Haley underscore row.
00:22:34.319 --> 00:22:40.720
I'm on LinkedIn, Haley Rowe, and uh the Health Coach Nation podcast, which is new episodes every Wednesday and Friday.
00:22:40.880 --> 00:22:42.960
We're in the top 1% on listen notes.
00:22:43.119 --> 00:22:45.920
You can check us out on all the the podcast platforms.
00:22:46.160 --> 00:22:48.400
Thank you, Haley, so much for joining me today.
00:22:48.480 --> 00:22:50.079
It's truly been a pleasure.
00:22:50.240 --> 00:22:55.519
If you are listening and you want to go connect with Haley, all of those links will be in our show notes as well.
00:22:55.680 --> 00:22:59.440
And for those of you listening, I will talk to you in the next episode.
00:22:59.599 --> 00:23:00.400
Thanks, Haley.
00:23:00.480 --> 00:23:01.359
Thank you.
