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If you've never been in a licensing negotiation, you might think big pharma always has the upper hand over startups desperate to get a deal done to secure licensing fees and milestone payments. Actually, these are two parties that share the same goal, and sometimes, a startup has a product so good …
So, you've spun out of a university to sell your shiny new invention. How do you attract customers? You'll need a marketing strategy, which isn't a fancy way of saying “put ads on Google" or “post on social media". Rather, marketing is everything that comes between your company and your customer…
What does the future hold for quantum technologies, what are the pitfalls and how can academia, startups, industry and government work together to solve the challenges ahead? Earlier this month, I chaired a panel tackling these questions for Bristol Innovations' first Foresight Live event, featuri…
Towards the end of last year, the University of the Arts London secured a grant from Research England to lead a consortium of six universities that would develop a shared TTO focused on creative and social sciences. The pilot project, dubbed Shared Technology Transfer Office to Accelerate the Growt…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Thierry Heles, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.